Synopsis: The Intelligence Future

Business Intelligence has consistently been a top concern for the majority of CIOs over the last 10 years. This is unlikely to change in coming years. We will look at the underlying reasons for this and the key challenges they present to senior managers. The second part of the presentation offers practical actions on how to best meet these challenges. Finally, current best practices are explained and used to predict an organisational structure to meet the intelligence future.

The Intelligence Future:

Simple, Seamless, Social, and Strategic

Agenda
Our Intelligence Future
Organising For The Future
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Simple Seamless Social Strategic Meeting the Challenge

My World
Background Company Activities

My Background
Co-founder Business Intelligence Group
CORTEX - an online community of BI, PM, DWH, ETL and Analytic professionals
www.tbig.com.au/forums

20 years building analytic capabilities Oz Analytics - a blog about analytics

with a Pacific rim perspective
analytics.typepad.com
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News Limited
Publisher of

110 Newspapers

40 Magazines
30 major online sites

Media assets including cable TV

networks, TV channels, production companies, sports franchises
www.newscorp.com
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My Role
National Information Manager Business owner of our information
assets

4 major warehouses, 19 operational data stores 30+ reporting and analysis suites

Data governance Analytic insights

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1.

10 Signs You Need You have to wait to make/change a Analytics report

There are more than 100 requests pending 3. Multiple numbers for the same thing 4. The same words mean different things 5. You can't get an instant understanding 6. The commentary is larger than the report 7. The report is handcrafted 8. It takes longer than 5 minutes to view 9. You can't access the report 10. You manually validate key numbers
2.
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Our Intelligence Future

Introduction Video

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Simpleand 2020, the amount of digital Key Trends Between now

information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media
IDC iView, "The Digital Universe Decade Are You Ready?" May 2010

Global mobile data traffic will increase 26-fold between 2010 and 2015 ... Mobile network connection speeds will increase 10-fold by 2015 ... Two-thirds of the worlds mobile data traffic will be video by 2015.
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 20102015, February 2011

Chinese-language content will dominate the internet by 2014

Gartner 2009
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The Internet Of Things

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Digital Dominates
1996 2007

University of Southern California study, February 2011

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Intelligence Generating Apps

Transactional Apps Content Rich Apps

Composite Value Add Apps

Distributed Grid Aware Apps Hosted Apps Semantic Apps

Analytic Apps Mobile AppsEmbedded AppsSOA Apps

Real Time Apps

Complex Event Apps

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Tug-of-war
Data challenges: Trends that help:
unstructured multimedia regulation/privacy IT skilled people real-time search taxonomies open standards storage technologies (analytic) software

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 Every app is an intelligence

app Every vendor presentation and POC looks simple Your problems are rarely simple But most people will only use your intelligence if it is easy ...

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Seamless

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Social
At News we are improving our
intelligence capability by leveraging social media, content management and collaboration software

Internally, this means creating

communities and delivering technology to make them virtual but responsible for data, information and insights.
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Strategic

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Meeting The Challenge

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Meeting The Challenge DQ champions in IT and BI

Departments.

Domain experts from across the

enterprise

Data owners of every data item and

measure empowered to make decisions:

All business data and their definitions (including reference data) Enterprise performance measures and their calculation basis Solutions (business processes and IT)

Monthly meetings to solve DQ issues

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Have C-level support

Hes charged with expressing contempt for business intelligence.

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Garbage In Garbage Out

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Concentrate on value adding analysis

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Deliver Enterprise dashboards down to transactions

We just want a dashboard

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Have a business driven (governed) analytic community

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 BI is today a specialist art We are now at a tipping point where

business success comes from intelligence based on our ability to process BIG data

Organising For The Future

This ability develops when a broader

range of people are skilled in a range of BI skills
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Executives - Business people who consume highly structured reports or dashboards Analytic Experts - Business experts in structured analytic techniques and related toolsets Power Report Users - Business people who consume reports or dashboards frequently and who are highly skilled in the specific BI tool used Average, Regular Users - Business people who consume reports or dashboards frequently (typically each week)

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Casual Users - Business people who consume reports or dashboards infrequently (typically less than weekly) Data Entry People - Business people working in Call Centres, etc. that use transactional applications to create and modify data BI Application Developers - Experts in Presentation Layer toolsets that support data access and report writing. Examples include Business Object Universes and Frameworks in Cognos Data Integration Developers - Experts in ETL and data quality toolsets and methods. Examples include DataStage, Informatica, SAS and SQL
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Business Organisation
CEO/CFO/ COO

Data Communities

Analytic Communities
Access Monitor and Analyse Discover and Explore Quality Classify Data Metadata Management Data Profiling
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Centre of Excellence
IM Strategy BI Tool Evaluation and
Selection Content Management Collaboration and Change Implementation and Training

IT Organisation
CIO

Enterprise Architects
Information Architecture Application Interfaces Data Warehouse Design Governance

Application Development
IM Application Development Data Profiling Project Management

Infrastructure
Database Administration Operations Management

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Intelligence Organisation Chart

= People (Role) = Function / Task

= Direct Reporting Line

= Matrix Reporting Line

= Close Alignment of Function

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 Your commitment
of people can grow as and when you decide to invest in intelligence. Here is a template for small, medium and large teams.

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 And here
are the roles needed for effective small, medium and large teams.

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Key Thoughts
Data is the lock and Analytics is the key Attention to detail gets the key in the
lock

Business needs to own and manage its

data

IT needs to resist the temptation to do it

for business
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Further Reading

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Business Intelligence CORTEX

A new online Australian community of DQ, DWH, ETL, BI, PM and Analytic professionals Forums Research Jobs Local BI News & Events

www.tbig.com.au/forums sbennett@tbig.com.au +61 413 666 724

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