Post Graduate Diploma in Management (SDP)

Course Name Course Professor Course Code Course credit Semester Pre Requisite Modules

Communication and Personality Development Prof. Manujata

Ist

Process of Communication Meaning, Functions and Elements of Communication; Communication Barriers; Principles of Business Communication Basic rules of Grammar Self-Assessment Listening What is listening; the process of listening; factors that adversely affect listening; characteristics of effective and ineffective listeners; guidelines for improving listening skills Introduction to the sound system of English language; Group of similar sounding words Listening Exercises: for specific information - short conversations/monologues, Short telephone conversation, Conversation/interview/discussion between two or more people for writing short answers identifying topic, context, function, presentation, speaker's opinion etc for and noting specific information - Gap-filling, for gist, specific information, attitudes etc Speaking Extempore Presentation skills Mini Presentations on a business theme, Organizing a larger unit of discourse Giving information and expressing and justifying opinions Talking about present circumstances, past experiences and future plans, expressing opinions, speculating etc. Expressing and justifying opinions, speculating,

comparing and contrasting, agreeing and disagreeing etc. Two-Way Conversation; Interview Skills Collaborative task and follow up questions Reading For gist and global meaning, vocabulary and meaning. For interpreting visual information, detailed, factual information. For gist and specific meaning; for grammatical accuracy and understanding sentence structure Reading and information transfer For structure and detail; structure and discourse features Understanding general points and specific details Vocabulary and structure Understanding sentence structure; error identification Writing

General Rules of Business Writing Chapter 5, 12

Internal communication - Writing a note, message, memo or e-mail (to (re-)arrange appointments, ask for permission or give instructions) Business Correspondence: Writing Letters to: -apologize and offer compensation -make or alter reservations -deal with requests, give information about a product -give instructions -explain a development -ask for comments, request for information -agree to requests

Evaluation Cases

Persuasive Communication: Writing using AIDA organizational plan Persuasive Sales Messages, and Advertisements
Proposals - describing, summarizing, recommending, persuading Business Reports (Short & Long)- Types of business reports, structure of report, steps in report writing,

Report based on graphical interpretation Resume writing and Cover Letter

Internal 100 Case Study : Devox India Ltd. Online Cases Chaturvedi, P.D. and Mukesh Chaturvedi. Business Communication: Concepts, Cases, and Applications, II

References

ed. 2011, Pearson Pbl. Mary Ellen Guffey, Essentials of Business Communication, 2011, South-Western College Publishing. E.H. McGrath, S.J., Basic Managerial Skills for All, 8th ed., 2010, PHI Pbl. BEC Reading material available in library Handouts provided in the class

Note: Make sure you have completed the reading before the class which includes chapter and research paper. Syllabus and Operational Details: Course Overview This course is designed to enable understanding of basics of communication and enhance the English language ability used in the context of professional environment. The course covers the four basic language skills Listening, Speaking, Reading and Writing, with emphasis on activities that are common in business. The Aim of this course is to fine tune the four skills to achieve a higher degree of performance in the day to day activities in a business environment Assessment System: Internal Evaluation Continuous Assessment 100 marks Assignments and cases on Reading, Writing, Listening and Speaking Skills

WEEKLY SCHEDULE

Session No 1. 2. 3. 4. 5. 6.

Session-wise Plan

Practice

Speaking Extempore Talking about present circumstances, past experiences and future plans, expressing opinions etc. The fundamentals of Business writing; The 3x3 writing Letter Assignment process Case study on writing business letter Group activity Lecture

writing

7. 8. 9. 10.

Meaning, Role, Principles and Elements of Communication Seven Cs of Communication Activity on Barriers in Communication Barriers in Communication Case Study : Devox India Ltd., Analysis by students (team work) Evaluation team & individual Sharing the videos taken on day one and feedback Principles of successful oral communication Guidelines and barriers to effective oral communication The three aspects of oral communication Basic Rules of Grammar Vocabulary and Grammar Activity Writing a notice/note/ message asking for permission or giving instructions (re-)arrange appointments noting specific information Gap-filling, Listening What is listening The process of listening Factors that adversely affect listening Characteristics of effective and ineffective listeners Guidelines for improving listening skills. Writing a Memo, E-Mail, Fax in different situations The skills of reading Reading faster mental barriers & physical problems Factors that affect the reading style Six rules for faster comprehension.

Activity and inputs

Speaking tips to be given simultaneously

Lecture Team and Individual Activities Class room activities on Listening as well as writing

Exercises/games/ activities on listening

11.

12.

Assignment & classroom activity Exercises on Reading -

13.

14.

Two-Way Conversation Interview Collaborative task

Classroom Discussions

15.

16.

17. 18. 19.

20.

22 .

23. 24. 25. 26. 27. 28. 29.

Follow-up questions Reading grammatical accuracy and understanding sentence structure For vocabulary and structure For error identification For gist and global meaning For structure and detail; structure and discourse features AIDA Principle: Persuasive Communication Writing Letters to: apologize and offer compensation make or alter reservations deal with requests, give information about a product Persuasive Communication: Sales Letter and Advertisements Listening for for gist, attitudes etc Reading for For interpreting visual information, detailed, factual information For gist and global meaning For information transfer Letter writing for give instructions explain a development ask for comments, request for information agree to requests Listening for writing short answers For identifying topic, context, function, presentation, speaker's opinion etc. Identifying topic, context, function, presentation, speaker's opinion etc. For specific information - Short conversations, monologues, short telephone conversation, interviews, discussion between two or more people Self- Assessment

Quiz activity

Exercise oriented

Exercise oriented

Exercise oriented Exercise oriented

Exercise oriented

Listening exercises to be done in class

Activity

Reports & Proposals (Short & Medium Length) - describing, Exercise oriented summarizing Reports & Proposals (Short & Medium Length) - describing, Exercise oriented summarizing Resume Writing Practice Cover Letter Writing Practice Mini Presentations on a business theme, Organizing a Hands-on larger unit of discourse Mini Presentations on a business theme, Organizing a Hands-on larger unit of discourse