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L:. i' ID'J L7 n aao 4 DEPARTMENTS R S I M A R 2 0 1 2 INDUSTRY NEWS 7 Prince to open Tennis Innovation Center 7 Gamma lays claim to the Black Racquet 8 10 and Under Tennis hits consumers 8 Innovative incentive for league play 8 New RZR racquet line from Gamma 9 New looks for Babolat frames, shoes 9 USTA Serves awards $1.5 million 10 Peoplewatch 10 Ashaway introduces Zyex Monogut string 11 March Into Tennis with kids tennis events 12 Short Sets 12 New Bolt frames feature ZipStrip 13 US Open National Playoffs return 4 Our Serve 7 Industry News 14 Pioneers in Tennis: Bob Caldwell 18 TIA News 21 Retailing Tip 38 String Playtest: Pacific XCite 16L 40 Your Serve, by Dr. Robert Heller 2 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com Contents Contents FEATURES 16 Grow the Game with PlayTennis.com With a simple message, this non-brand- ed hub is aimed at increasing the number of frequent players and boosting the tennis economy. 22 Support on the Court These sports bras offer structure and support for a physically demanding game. COURT CONSTRUCTION & MAINTENANCE GUIDE 25 Senior Status A lot has been said about courts for childrenbut what about for players at the other end of the spectrum? 26 Preventive Treatment As a facility owner or manager, you can take small do-it-yourself steps to help avoid bigger problems down the road. 28 Color Matching If you havent yet lined courts for 10 and Under Tennis, take a look at how easily blended lines can fit in with your existing court colors. 30 Crack Shooting What can you do when you notice cracks in your asphalt courts? Here are some options. 32 Marketplace A quick look at some of the court construction and maintenance products available, many from the ASBAs annual trade show. ... ___ ............. . , ~ . ~ - - - - l a l ...... ,., ..................... ..... _ . ., ............ _ ...... __ ... ___ .,..._ .. ......_.._ _ ___ ........... ....... WIIIIM-- ....... I ........ .... -..... ........ -................ .. -..... ._ ......... _, __ _ _ ..,_...., __ ..,. __ _ ...,._..,. ...... ___ ~ ................ ~ - - - ........... _ ..... ___ .. _......, ___ ..... __ _ .,... ... ______ ,.._ -- .,_ ... AER-FLO. Our Serve (Incorporating Racquet Tech and Tennis Industry) Publishers David Bone Jeff Williams Editorial Director Peter Francesconi Associate Editor Greg Raven Design/Art Director Kristine Thom Technical Editor Jonathan Wolfe Contributing Editors Robin Bateman Cynthia Cantrell Joe Dinoffer Greg Moran Kent Oswald Bob Patterson Cynthia Sherman Mary Helen Sprecher RACQUET SPORTS INDUSTRY Corporate Offices 330 Main St., Vista, CA 92084 Phone: 760-536-1177 Fax: 760-536-1171 Email: RSI@racquetTECH.com Website: www.racquetTECH.com Office Hours: Mon.-Fri.,8 a.m.-5 p.m. Pacific Time Advertising Director John Hanna 770-650-1102, x.125 hanna@knowatlanta.com Apparel Advertising Cynthia Sherman 203-263-5243 cstennisindustry@earthlink.net Racquet Sports Industry is published 10 times per year: monthly January through August and com- bined issues in September/October and Novem- ber/December by Tennis Industry and USRSA, 330 Main St., Vista, CA 92084. Periodcal postage paid at Vista, CA and at additional mailing offices (USPS #004-354). March 2012, Volume 40, Number 3 2012 by USRSA and Tennis Industry. All rights reserved. Racquet Sports Industry, RSI and logo are trademarks of USRSA. Printed in the U.S.A. Phone advertising: 770-650-1102 x 125. Phone circulation and editorial: 760-536-1177. Yearly subscriptions $25 in the U.S., $40 elsewhere. POSTMASTER: Send address changes to Racquet Sports Industry, 330 Main St., Vista, CA 92084. RSI is the official magazine of the USRSA, TIA,and ASBA www.racquetsportsindustry.com Help the Sport, Help Yourself 4 RACQUET SPORTS INDUSTRY March 2012 E very business in this industry is important. When a tennis business goes out of businesswhether its a local tennis shop or facility, a manufacturer, a court builder, a member of the tennis media, or a teaching pro who realizes tennis just cant pay the bills anymoreour sport suffers, and it points to a weakness in this industry that we all need to be concerned about. Certainly the overall economy plays a big part in the challenges we face. But, by supporting two key industry-wide initiatives, you can help boost your business and your profits. Its a worthwhile two-way street: You help support these initiatives, they help build growth for your busi- ness. Im talking about 10 and Under Tennis and PlayTennis.com, two initiatives that can help bring players, customers and members to your business or organization. 10 and Under Tennis is a priority for the USTA, and industry partners are on board, realizing that getting more kids into tennis has benefits for everybody. The USTA and TIA have resources, most of them free, that can help you reach out to kids and parents, bringing them into the game and onto the path to regular and frequent play. That means more court time, lessons, clinics, equipment purchases, tennis courts and it virtually ensures customers for your business down the road. PlayTennis.comour cover story this month (see page 16)is a unique idea for this sport: Its a non-branded hub for all things tennis, helping consumers easily get on the pathway to playing more. The goal is to increase the frequent-player base, which is what drives this business. The USTA and TIA have provided key resources and support to develop PlayTennis.com, which will launch to consumers in May. Importantly, tennis manufacturers, organizations, media and other industry partners have all joined to make this brand neutral site the simple URL for all things tennisall of these industry partners will be dri- ving consumers to PlayTennis.com. Your support of PlayTennis.com is important, and its a key to helping to increase your business. For tennis providers and others, all you need to do is go to the site to register or update your listing for free. It takes minutes, but your info then becomes searchable by consumers, who will be able to find your business or pro- grams. And there is free marketing material at TennisIndustry.org/ playtennis that you can use to help drive consumers to PlayTennis.com. With some simple moves on your part, you can position your busi- ness, and the sport, for growth. Peter Francesconi Editorial Director
, THE NEW F. FULL ACCfLERP/0.A.S. T. ' ' N SHAFT I NDUSTRY NEWS I NDUSTRY NEWS I N F O R M A T I O N T O H E L P Y O U R U N Y O U R B U S I N E S S R S I M A R C H 2 0 1 2 March 2012 RACQUET SPORTS INDUSTRY 7 www.racquetsportsindustry.com P rince is opening an advanced tennis innovation center at IMG Academies in Bradenton, Fla., the com- pany announced, as part of a multi-year renewal agreement with IMG Academies. A statement from Prince says: Under the terms of the new agreement, IMG Academies will become a prime catalyst of Princes Whos Next philosophy, aimed at cultivating future champions and taking the game of all tennis athletes to higher levels through leading-edge on-court weaponry, training, and complete athlete support programs. While Prince has played an important role in the advancement of our tennis program for many years, said Sam Zussman, managing director of IMG Academies, we are looking forward to this next step, which will bring the best of Princes product and technical expertise to the heart of our campus. The innovation center will be outfitted with state-of-the art product and performance-testing equipment, said Prince, and will offer athletes a comprehensive approach designed to help them take their game to the next level, including customized product fitting and product-concept testing activities. Prince and IMG Academies also will collaborate on and off-site to offer athletes a comprehensive product, training and devel- opment program, including talent scouting programs, training analysis and online information offerings for elite athletes and tennis enthusiasts globally. The IMG Bollettieri Tennis Academy has several hundred full-time tennis student-athletes, and thou- sands more camp participants of all ages. Gamma Lays Claim to the Black Racquet O n Jan. 25, Gamma revealed it had created the Black Racquet that generated a lot of interest on the web and in social media the last few months. As we now know, the Gamma RZR line consists of five adult frames and one junior model (see page 8). But the marketing ideato create consumer demand by putting all-black, unmarked frames in the marketplace, then unveiling the Gamma connection (including a new Gamma logo and branding)stemmed from the interest that was generated when staff playtested blacked-out prototypes. Gamma Product Manager Chuck Vietmeier says the process began more than a year ago, when the company used an independent research group to help develop a new racquet line from the ground up. Keeping the development a secret, Gamma named the concept team Black Racquet Labs and the new racquet line Black Racquet. The goal, says Vietmeier, was to create the most aerodynamic racquet to date. I used the prototypes all summer while playing tournaments and USTA league tennis, Viet- meier says. We also used a select group of playtesters from across the country. I noticed that no matter where I played there was a high level of curiosity in regards to the racquet I was using. The fact that it looked different and that it was all-black generated lots of looks. To continue generating buzz among players, Gamma, whose sales staff didnt even know about the new line, decided to play on the Black Racquet theme and released a select number of racquets to consumers chosen to be testers. Vietmeier says word went out on social media, and thousands of applications came in. Those picked received the Black Racquet, with no idea which manufacturer was producing it. Then in early January, dealers received Black Racquets shipped from Fromuth, again, not knowing Gamma was behind it. Once dealers started to receive the packages, they called Fromuth and asked who was sending them, Vietmeier says. But no one cracked. A hangtag on the frames instructed the dealer to visit blackracquet.com, and the website showed a clock counting down to the unveiling. The actual launch happened during our national sales meeting, he says. When we finally let our sales reps in on the secret, they were totally surprised, not only how it was kept so quiet, but even the mere fact it was done by Gamma. We had a big meet- ing-ending dinner while we watched the clock count down, and once it hit zero the reps were pumped. Our Facebook page went wild. Now everyone knows who is responsible for Black Racquet. Prince to Open Tennis Innovation Center at IMG Academies 10 and Under Tennis Hits Consumers in Major Push A t the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kam- perman, the chief executive of Community Tennis, stressed that the USTA will focus on fewer things that will create bigger results, and do them better. In 2012, he added, that means concentrating on 10 and Under Tennis. If youre only focused on adults, this is the year you need to add kids. This is the opportunity of a lifetime, he told the more than 700 community ten- nis leaders who gathered for a weekend packed with presentations on increasing tennis participation. Kamperman said that over the last few years, the USTA and the industry has been building the infra- structure to deliver 10 and Under Tennis, speaking mainly to the industry and tennis providers. But in 2012, the reach goes to general consumers. Kicking off the consumer push will be a partner- ship that started Feb. 4 with Nickelodeon television network, which reaches 100 million households. The two stars of the new Nickelodeon program How to RockCymphonique Miller and Max Schniederwill be promoting 10 and Under Tennis, including filming a spot for the USTA to air on the show. Both stars also will be doing appearances for 10 and Under Tennis, including at select SmashZone Tour stops. The consumer reach continues with Youth Regis- tration, held during the month of March and keying on Tennis Night in America on March 5. On that Monday night, the BNP Paribas Showdown will be held at Madison Square Garden featuring Roger Fed- erer vs. Andy Roddick and Maria Sharapova vs. Car- oline Wozniacki. The evening will be broadcast on ESPN, says Kamperman, adding, Were going to use the telecast as a commercial for 10 and Under Tennis. The SmashZone Tour, with interactive games for kids, will again be on the road throughout the U.S. in 2012, stopping at fairs and many non-tennis events from March to October. SmashZone also will be at select US Open Series events and the US Open. Nickelodeon also sponsors the annual World- wide Day of Play in September, in which kids are urged to turn off the TV and computer and get out- side and play. Kamperman said 10 and Under Ten- nis will be an unofficial sponsor of that event, with a goal of having 1,000 Play Days around the country on that day. The goal is to drive parents and young kids to your program, Kamperman said of the 10 and Under Tennis consumer push. For more informa- tion, visit 10andundertennis.com. M A R C H 2 0 1 2 I N D U S T R Y N E W S 8 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com USTA Southern Section Offers Incentive for Adult Leagues T he USTA Southern Section is continuing an innovative incentive program to help bring adults into USTA League Tennis. Any tennis coach, team captain, local league coordinator or other tennis enthusiasts in the Southern Section will be rewarded with $200 when they add six new players to a new or existing team. The Southern League Growth Initiative is designed to promote play in the USTA League Adult and Senior programs. For leagues that begin in the 2012 calendar year, new players can be added at the 2.0, 2.5, 3.0, 3.5, 4.0, 4.5, and 5.0 levels. When six new players are added, league captains or coaches just need to fill out a simple online claim form (at southern.usta.com). The first 350 new teams in the USTA Southern Section are eligible. Gamma Unveils Six RZR Racquets G ammas newest racquetsas revealed at the end of Januaryare part of the RZR line, which for months had been the subject of speculation as the Black Racquet. The frames are the RZR 98T, 98, 100T, 100, 110, and 100 Jr. 26. The goal of the RZR line was to develop the most aerodynamic rac- quet available for all types of shots, says Gamma Product Manager Chuck Vietmeier. Regardless of the angle of the racquet while hitting grounds strokes, serves or volleys, the racquet always has an angle or an edge cutting through the air. Most of the testers experienced improved racquet-head speed with the RZR over their current frame. Gamma says the RZR 98T is designed for serious players, who can hit deep, penetrating strokes and big serves. It has a 98-square-inch head and weighs 11.4 ounces. The RZR 98, with the same head size but weigh- ing 10.6 ounces, is for players who prefer a lighter, more maneuverable frame. The RZR 100T is designed for players who want to punish every ball they hit from anywhere on the court, says Gamma. It weighs 11 ounces with a 100-square-inch head. The RZR 100 weighs an ounce less, for players who want more feel and racquet-head speed. With a 110-square-inch head and weighing 9.5 ounces, the RZR 110 is a lightweight,aerodynamically-shaped frame that Gamma says offers a blend of power and control and slices through the air with ease for greater comfort. The junior model in the line is the 26-inch-long RZR 100 Jr. 26, at 100 square inches and 8.8 ounces. Visit gam- masports.com. RZR 98 RZR 98T RZR 100 RZR 100 Jr. 26 RZR 100T RZR 110 USTA Serves Awards $1.5 Million in 2011 U STA Serves, the National Charita- ble Foundation of the USTA, has granted 41 community tennis and education organizations in the U.S. more than $400,000 in grants. Com- bined with scholarship awards, USTA Serves distributed more than $1.5 million in 2011. The bi-annual grant process, a national initiative of USTA Serves, was developed to provide disadvan- taged, at-risk children with the opportunity to learn to play tennis and improve their academic skills in a structured format, and to help combat childhood obesity by pro- moting healthy lifestyles. To date, USTA Serves has awarded more than $10 million to a variety of programs that share those aims. USTA Serves is thrilled to contin- ue to support great organizations throughout the country who go above and beyond in their efforts to make a difference in the lives of Americas youth by using tennis as a vehicle for change, says Mary Car- illo, President, USTA Serves. The grant recipients are chosen by a Grant Proposal Review Commit- tee comprised of USTA Serves board members and USTA national staff, with important input from USTA sec- tions. Grants are awarded to pro- grams that successfully combine tennis and education and help chil- dren pursue their goals and highest dreams by leading healthier lives, succeeding in school and becoming healthier citizens. For the complete list of grant recipients, visit USTA Serves at www.usta.com. I N D U S T R Y N E W S March 2012 RACQUET SPORTS INDUSTRY 9 www.racquetsportsindustry.com New Looks for Babolat Frames, Shoes B abolat has updated the look of its Pure Drive racquets and Propulse shoes for 2012. For the Pure Drive, Pure Drive Lite and Pure Drive 107 frames, Babolat's cosmetic philosophy of "light design" features bright flashes of color energizing a darker background. The new-look Propulse 3 and Propulse Lady 3 contin- ue the partnership with fellow French iconic brand Michelin for an outsole with key grip and durability features. 877-316-9435 or babolat.com 10 RACQUET SPORTS INDUSTRY March 2012 M A R C H 2 0 1 2 I N D U S T R Y N E W S www.racquetsportsindustry.com Taylor Townsend, a 15-year-old from Stockbridge, Ga., won both the girls singles title and the doubles title at the Australian Open, becoming the first American since Lindsay Davenport at the 1992 US Open to sweep junior titles at a Grand Slam event. Townsend teamed with 15-year-old Gabrielle Andrews of Pomona, Calif., to win the girls doubles. Dunlop Tour squash team member Nick Matthew, playing with the Biomimetic Evolution 130 racquet, captured his first-ever Tour- nament of Champions title recently and won back the world No. 1 squash ranking. Dunlops Natalie Grinham of the Netherlands won the womens title, with the Biomimetic Evolution 120. Novak Djokovic, playing with the Head YouTek IG Speed MP, won the Australian Open singles title over Rafael Nadal in the longest final in a Grand Slam, 5 hours, 53 minutes. On the womens side, Victoria Azarenka won her first Grand Slam title, with the Wilson Juice 100 racquet. RSI Contributing Editor Mary Helen Sprecher is the 2012 winner of the PTRs Media Excellence Award. Sprecher is also the techni- cal writer for the American Sports Builders Association, managing editor of Sports Destination Management magazine, and a reporter for a newspaper in Baltimore. RSI Contributing Editor Robin Bateman is the 2012 winner of the USTA Southern Sections Marc Kaplan Media Excellence Awardthe second time shes won that honor. Bateman, a volun- teer on the USTA National Tennis in the Parks Committee, also is the facilities coordinator for the John Drew Smith and Tattnall Ten- nis Centers in Macon, Ga. D.A. Abrams is returning to the USTA National staff as the new chief diversity and inclusion officer. He previously was the execu- tive director of the USTA Eastern Section. Former USTA President Stanley Malless passed away in January. He was a former president of the USTA Midwest Section and served as USTA president from 1974 to 1976. Tiffany Grayson, who led the tennis retail effort at PGA Tour Superstores the past two years, is leaving the company to focus on family full-time. Her retailing expertise and guidance culminat- ed with PGA Tour Superstores being honored with RSIs Mass Mer- chant of the Year Award in January. Former pro player Chanda Rubin of Lafayette, La., will be inducted into the Louisiana Tennis Hall of Fame, along with the Bill and Lorraine Meyers family of New Orleans. John Burgess, the national sales manager for ReelSticks, passed away in January from cancer. PEOPLEWATCH Ashaway Introduces Zyex MonoGut Tennis String T ennis string manufacturers have been trying for years to reproduce the exceptional playing characteristics of natural gut. Now, Ashaway says that goal may be in reach. Ashaways newest tennis string is Zyex MonoGut, which the company says provides exceptional dynamic stiffness and gut-like playability, improved abrasion resistance, plus a surface design that minimizes string movement for better ball control. "Like natural gut, our new Zyex MonoGut string retains tension better than any other synthetic material," said Ashaway Vice President Steve Crandall. "It provides exceptional energy returnmeaning powerand also, like gut, it remains soft at higher tensions, reducing impact shock. This adds to comfort and what we call 'soft power.' Zyex MonoGut contains no polyester. Its 100 percent Zyex monofilament construction maximizes abrasion resistance and enhances string life." Reports from early playtests have been extremely positive, Crandall added. The 16-gauge Zyex MonoGut is designed for players seeking both gut-like playability and superior durability in a solid monofilament string, as well as players using monofilament strings in hybrid patterns. A natural gut-like tan in appearance, Zyex MonoGut is available in 40-ft. sets and 360-ft. reels. Recommended stringing tension is up to 60 lbs. Visit ashawayusa.com. SoCal Loses Bill Rombeau F ormer USTA Southern Cali- fornia President William Bill Rombeau died Jan. 7 at his home in California. Rombeau was a USTA volun- teer for more than 25 years, serving as a USTA Section Dele- gate and, from 1997 to 2008, as president of the Southern California section. He was also a former president of the ball machine company Sports Tutor. In lieu of flowers, the family has asked that memorial con- tributions be made to the Pacif- ic Southwest Youth Tennis Foundation, Los Angeles Tennis Center, 420 Charles E. Young Drive West, Los Angeles, Calif. 90024-9115, and to CurePSP, 30 East Padonia Road, Suite 201, Timonium, Md. 21093. March 2012 RACQUET SPORTS INDUSTRY 11 I N D U S T R Y N E W S www.racquetsportsindustry.com Hall, Hines Begin New Roles at Dunlop D unlop announces new and expanded roles for industry vet- erans Steve Hall and Hunter Hines, both based in the Greenville, S.C., office. Hall, who has been with the com- pany since 2000, now assumes the title of director of marketing for Indoor Sports, where he'll oversee squash, badminton and other indoor sports. Hall will also lead the charge in exploring additional categories in which the company can grow. Hines, who's been in the tennis industry for over 10 years, assumes the role of director of marketing and product for tennis. He will oversee traditional marketing duties such as advertising, PR and social media, but will also have a hand in con- sumer and tour player product devel- opment as well as tour player signings, and will continue to be an integral part of the Dunlop sales management team. Congratulations To the Following For Achieving MRT and CS Status New MRTs Adam Palmer Cincinnati,OH Tony Mendoza Centralia, WA Mitch Case Torrington, CT Jamie Venerys Cottesloe, West Australia Grayson Throckmorton San Antonio, TX James Panadise San Antonio, TX Evan Howard San Antonio, TX New CSs Jarryd Woog Lakeland, TN Ashaway Adds ZyMax 65 Badminton String A shaway Racket Strings has rounded out its ZyMax family of badminton strings with the introduction of ZyMax 65, billed as its most repulsive badminton string ever. Utilizing a combination of high-tech materi- als and a proprietary ZyWeaVe core con- struction, the new 22-gauge (0.65 mm) string maintains tension better and gener- ates more repulsive power than other bad- minton strings on the market, according to the manufacturer. March Into Tennis Host a Kids Event T he USTA is looking for tennis providers to March into Ten- nis with events geared to getting kids into the game. With a key multi-million dollar partnership between the USTA and popular kids TV network Nickelodeon, providers who host a Youth Regis- tration or Play Days event in March, or start up a new Kids Ten- nis Club, can reap benefits for their business. Facilities registering their kids events at USTA.com/coaches-orga- nizers will receive USTA national and local public relations support, geo-targeted online advertising, turn-key marketing materials, a $50 event pack voucher, a down- loadable how-to guide, and nation- al promotion on Nickelodeon and ESPN2 to drive children and par- ents to local clubs. Events can be held any time through the month of March or beyond. 12 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com M A R C H 2 0 1 2 I N D U S T R Y N E W S > Tennis Australia, California Prod- ucts Plexipave Division and Australian Plexipave Inc. announced an extended designation of Plexicushion Prestige as the surface of the Australian Open through 2017. We want the Aus- tralian Open True Blue Plexicushion court to become more and more preva- lent throughout not only Australia but Asia, says Steve Wood, CEO of Tennis Australia. > Doubles champions Mike and Bob Bryan started using the new Prince Beast XP thermo-polyester string at this years Australian Open in their EXO3 Rebel racquets. > Former Babolat and Prince exec Max Brownlee has signed an agree- ment with Asics to sell racquets, shoes and apparel to U.S. tennis specialty shops with the Asics name. In addition, Asics recently signed 2011 US Open champ Samantha Stosur to a multi-year deal. The company, known for its run- ning shoes, currently has five tennis shoe models. Tennis is one of Asics Group's key priority categories in our strategic growth plan to 2015, said corporation Global President and CEO Motoi Oyama. > Total attendance at the 2012 Aus- tralian Open hit a record 686,006, sur- passing the previous record set in 2010 by more than 32,000 fans. Daily attendance at 15 of the sessions set records this year, including 80,649 on the middle Saturday, a Grand Slam record for daily attendance. Also, the official Wilson stringers strung 3,300 racquets. > Fila has signed an endorsement agreement with Grand Slam finalist Vera Zvonareva. > Shortly before the Australian Open began, Tennis Channel and Verizon FiOS TV reached a new multiyear carriage agreement. > Pro player Lisa Raymond has part- nered with apparel maker Eliza Audley. The 2011 US open doubles champion (with Liezel Huber) wore Eliza Audley clothes at the Australian Open and will wear the apparel at premier pro events, including the upcoming 2012 London Olympics. Eliza Audley clothing is carried in over 130 retailers, boutiques and country clubs. Visit elizaaudley.com. > World No. 1 and Australian Open champion Victoria Azarenka appeared on The Ellen Degeneres Show on Jan. 31 and gave each audience member tickets to the BNP Paribas Open in Indian Wells, Calif. > New Chapter Press says tennis author and historian Steve Flink is doing some fast work to his upcoming book, The Greatest Tennis Matches of All Time, which is due out in June, to add a chapter about the five-set 2012 Aus- tralian Open singles final that Novak Djokovic won over Rafael Nadal in nearly six hours, the longest singles final ever at a Grand Slam tourney. > World TeamTennis is accepting applications from youth tennis players with diabetes for the Novo Nordisk Don- nelly Awards, which annually distribute $25,000 in scholarships to male and female athletes ages 12-21, who have diabetes and play tennis competitively. For details and to download an applica- tion, visit WTT.com/DonnellyAwards. SHORT SETS New Bolt Frames Feature ZipStrip T he new Bolt racquet shifts flexibility away from the frame and into a patented design called a ZipStrip, which works with the strings at ball impact to improve the response of the racquet, says the company. The Zip- Strip is a spring-like string support that flexes instead of the frame. Bolt says the flex of the ZipStrip controls ball rebound speed, while the frame itself remains firm and powerful, creating optimum precision and control, with maximum power. Bolt Sports LLC founder and director Brett Bothwell has a background in architectural design and engineering and has played and coached in tennis for nearly 40 years. He says the ZipStrip acts like a shock absorber, responding to the ball impact before forces are trans- mitted to the frame, while allowing the string bed to cradle the ball and launch it from the strings. The company also says since the ZipStrips reduce stress in the string near the frame edge, it can help reduce string breakage, too. Bolt currently has two models available, the B98 and B100. The B98 is intended for advanced all- court players who like a smaller head size (98 square inches) for maneuverability. It weighs 11.4 ounces and has an 18 x 20 string pattern. The B100 is suited for different types of players depending on how its strung, says the company. It has a 100-square-inch head, weighs 10.8 ounces and has a 16 x 19 string pattern. Two new light modelsthe B100.light and B98.lightwill be ready for market in mid-March, says Bothwell. Were ten- nis professionals designing for professionals, and weve been building our pro network for over a year prior to our launch last August. For more on Bolt, visit boltadvance.com. March 2012 RACQUET SPORTS INDUSTRY 13 www.racquetsportsindustry.com I N D U S T R Y N E W S US Open National Playoffs Return for 2012 T he US Open National Playoffs will return for a third year, with entries available starting March 15 for all Sectional qualifying tournaments. The US Open National Play- offs will again include both mens and womens singles and mixed doubles. The USTA created the Playoffs to provide an opportunity for players 14 years of age and older to earn a berth into the US Open. The mens and womens singles champions earn a wild card into the US Open Qualifying Tournament, held the week prior to the US Open. The US Open National Playoffs mixed doubles champions receive a main draw wild card into the 2012 US Open. Registration for the 13 sectional qualify- ing tournaments begins on March 15 at www.usta.com/tennislink. The entry fee is $100 for singles and $120 for each mixed doubles team ($60 per player). All competi- tors must be USTA members. For more information, visit USOpen.org/ NationalPlayoffs. 14 RACQUET SPORTS INDUSTRY March 2012 Pioneers In Tennis www.racquetsportsindustry.com "Pioneers in Tennis," an occasional column in RSI, draws attention to trailblazers in the sport. Have someone to suggest? E-mail rsi@racquettech.com. Bob Caldwell: A Leader in Acrylic Surfacing of the day," notes Junkin. "He believed if you kept the standards high, you had a better industry." Caldwell continued to listen to what his customers wanted, and the compa- ny grew. "He was so passionate about what he did," says Tucker. "He was always trying to bring out products to meet the needs of contractors. A lot of the old productsthe asphalt emulsions and other thingsweren't contractor- friendly, and between Caldwell's vision and a really innovative chemist, the company came up with some pretty good products." Caldwell's passion translated into high standards for customer loyalty and technical competence. Working with him could be challenging, says Tucker, but he was an excellent mentor. "He was a greater risk-taker than you might find in a corporate environment, and like any innovator, he made plenty of mistakes. He was bullheaded, but when he finally saw something was a mis- take, he knew to stop." He didn't mince words, either. "We had this intercom system," says Tucker, "and periodically, you'd get called in. He could dress you down pretty well, but you knew it wasn't personal. Still, I would hear this voice: 'Tucker! My office! Now! Oh, God, my stomach just churns thinking of that." In the late 1980s, Caldwell, now 98, retired from the company, now known as the Plexipave Sport Surfacing Sys- tems division of California Products Corp. The business has continued to flourish, and both Junkin and Tucker say Caldwell's presence remains. "There's a loyalty that has tran- scended Mr. Caldwell himself, and it still resides in our company," says Tuck- er. "His name is still evoked: 'Is that what Bob Caldwell would do?'" Mary Helen Sprecher becoming known as Plexipave, and leaving stucco behind. There were plenty of challenges. "They were not counting sales in the thousands of gallons," says Tucker dryly. "It was very hard to promote this prod- uct effectively since we didn't deal directly with consumers in most cases," Caldwell noted. "The practical core of the market lay in the hands of the coaches, the athlet- ic directors, the club pros and the tourna- ment directors." The tennis boom had yet to occur, and few (if any) business-to-business publica- tions existed in sports. Caldwell realized he had to reach the builders of tennis courts who would ultimately be using the prod- uct. In 1965, he worked with a group of others in the industry to found, fund and launch the U.S. Tennis Court & Track Builders Association, which would later become the American Sports Builders Association. And while it served his net- working needs, it also improved the indus- try as a whole. "He wanted people to be able to exchange construction ideas so that you ended up with a better product at the end hen Bob Caldwell made the jump from stucco to sports surfacing, it might have been a logical progression for a man whose colleagues hailed him as a visionary. "Oh, he always was. Bob Caldwell is the reason I originally wanted to work at California Prod- ucts," says Art Tucker, vice president of the company. It was in the early 1950s that Cald- well made his first business venture, buying a 25-year-old company called California Stucco Products of New Eng- land. The company was trying to develop a stucco that would not fade in the sunlight. It was a challenging endeavor, and the geographic area Massachusetts and surrounding stateswas not a great market for the product. "Stucco really was not a money- maker in this area," notes Joe Junkin, a company director (and Caldwell's son- in-law). It was just dusty, dirty stuff." Caldwell was willing to look at other options, and he encouraged his chemists when they began experiment- ing with acrylic paint. The paint, the chemists noted, was bright and durable. They applied it to a playground surface to see what would happen. "The kids really liked it," says Junkin. "And then the chemist woke up one night and said, If I can put this on a playground, why don't I try it on a tennis court?'" Caldwell was in favor of the idea, and a well-known Boston busi- nessman agreed to apply the finished product to his private court. "After a rigorous three-month period of research and development, they put it down on his court," says Tucker. The product was a success, but a measured one. The company moved into the paint and coatings business, ultimately W TIONAL TENNI S TH " '"' ((IM \'l"ti' i"'IJ"" IIIC''>""'!i,\t E ITH 'Tho nlfflt" <;o ftmtl'lbt-t and 11 Jrm:}'5 f'e ar ..n. <=."'I te ck p.1y tn--u $i1'ft w. ton '!AM. -t! bt me s:.e 3) ...,...,. ... n' ....... d flO''"'' p H'I;JA ..._..,J'tfS and A'S l"lc' uJf'6Urnt:f nklrnou1011 playtennis.com L:STA and llA. 'J/O!kil';g r ii'J..-Iy "''il h l"d.ISI f'j p:UI ren;, m..dc d mapr I'("S((urtc commMtem l(t ... oorn lmlx-.. l ht: n Or.c\l't.1 Wilha simple, uollled mes .. tlt, Ibis non-1lranded idiiStry "hub" Is aim al lnm!r.ilnu lila nember ol Crequonl ,layess and boosting lhtlennl economy. !'W!plt\lo: (u <.l.llw"'y llk' lmiU'-11)' c1r v.h:u thio; n\:; !Ill<' ,., all rboct-gctr!ng more people WI ()fl tlu1 ( Lout!!., R eo::reatiO.l-11 pl.\yM, ''or. pll)'er'S. :md tennis :.11'1S wm roon .. "orn-e .,..,..,." It nwro,..... n flnolmg (lUI 11tr:y w 1-.nnw ;hmn 11110 th!' 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lnWucllon WiJ ind.ldo dips and lt!lelee b) vatioJs mdia and uroanltdional;:;,rlners and t01nnis pro.,.Jdcrs. ll' .,, ?p JJ- A 'ollt.i--st)'le bu:ta:tn b03fd Whttt 11!3'{tl$ t fld f'!flS C!tl asl o, $ul)tn tted tv Olllers. THE play -' IIS. '_OI LOGO WILL APPEAR ON: 30 .... bdCl."d 1.5-- 'oOCCIPf l)!lle$ itiiO ;torOOUCI 't.'tbitle ba'lrml Soei1llAediil t.'t-laMe ads , Retailers: Grow Your Business, Grow the Game In its ongoing effoft to grow the game and he4p t ennis indl.tstry businessei succeed. t he TlA Is otftr1ng a VMiety of tool s and resources tor tennis retai le-rs t O In their day-to-day operations to help promote growth and sustalnabillty. Retailers are a vital part of the industry, and;, healthy, proflt:tble and vibrant re-tail base will help boost key industry pr09rams ar1d Initiatives. Areas in w'hich the TIA COtl tinues to offet support and benefits for reti!IICt'S h'l(ludc: matketplace rese.;.rch, business tools, flr\d*&retaller listings, business news and advice, actvoeacy and support.. and operational savings. Tennis retttilcrs arc encouraged to take advantage of the following orrcri"9S and services from the nA to 9ive their business a competi tive edqe in the ever-chan9in9 J IH:t evotvi"9 tCf\nls marketplac<'. MARKETPLACE RESEARCH 1 Rcx,uch;.lhe Tt.\"s 1t..1 the hJI.nllyVroith mJit.ct mate tht l'!t01t "'lorMfd kY use tl':e l1A COl.t ot 001118 AKllfr" SludV 10 your lf'W'll$ mal ipool'tSt ochcn. ..Slho! ciW tndu\1ty 'VIoilh\. ..... you tjghli6k COI'ISurnet' deft'IOfti:S fOlio.,. BUSINESS TOOLS 2 T,-ruW,Retil(':t0tl):\'ki't tho1. \tt,.. b to ,'II the tet'1n.s and servkesoffered bytft.eo TIA. 3 lennhConnKl N-., "fOUl rt"WII shoot110rttffiiatn'Vwtm dw waw .. le loot. 4 'tbl/11 rctr.W 'YO"' vo- bf(C!'M' of tfKo ndustr('s "'16t li'M6 U;Kiil!le yt)ul Jdail StOI'ot irlformMion SouN>,., se-rvces, o.f oper.atio'l, -tC>rt.act \nb, and more ! Ibis tyStem recehtes <;n"t-1 ' mdl iCH'I Qurrie' f\'ffl morlh, FINOARETAILEA liSnNGS Posl )'IN' rtt .. iof COftwtnen: 10 fnd )IOU! 5 Auttollfd I 0 .tncl Oncti't TMnk Grt bt:ed !or fii.U a ot t o .a!MI \k!Ou' rerns
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10AND UNDER TENNIS RETAIL 6 Pe.,Ttnnh,COI'ft:A Mw to be l.wnc:l"td In l012 ?C"omote rd till,.. tO pOt tneal .a"'CC (1,,,..,. ttMb p&ayt s.com
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8 Retail ... Tips" Ardt les: TheSE l!f;p5 are In eotery jo:;s.I Ii' nfR$1 M01p;:t1inP ;md t he R et.ll l'te';.rs I ette-.r. 9 R.ctail (pcrftlnm:d by Glusll;in Townley 6ro111p); Jl'e Glu5kln ro\vi"ilt!')' Gn::ut:J developed the 5pr.dillt;y Tcmni :. Rr:t ;'li I ":srJryjJrr.' o r Thrivr.a !'!nl; 5UfVI?'f to ln.elp VOl> ae-tam .iiH! the llealth of '(Ollf 5t.cre Ml'3 th oJ .,-cu Ait.er completi ng too assessment suri'l!'f retailers are wiUI ll-1!1 r own "':SJ.J r\lit t? {) r rr,., we" t.epa rt. 10 EdutaM!ooal Webtrlo.)r.!l: lndtJstry s. 'jharr: u,e:;, kt'cw.edge hl t 1;1 4& miml'l'IJ online presen!t:ltions l h<J' <:1m he1 pfu1 Into ways 11 bo ll,rm'l ',"OLl r n:r&i l bui !lESS. Retai l Ma-n-ae,ef's Manual : A suidL! .;liCI;Jil ope;r.atloo 3nd 1l,ps -=or eopri mi!':n.g bt- n..ess. 12 13 14 15 ADVOCACY & SU PF'OAT Rea" Ech.!f<!"' Available onli n.e to retailler.; ::.n d tl'lelr emobyees. module.s. v.'ith proEfilm5 dealjng widt
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Counterfeit campaign: . \'tliJr h ;;mrl 'pl)trr . customers. 'l:ee;l5ter few free- and : 1 -; '_ verify to fCt.Jr lh2t )'Ou a. re an autflorized tmnis retailer selll ne _ c:J Ua.l lf'l r.roa Li".t !i. l - Get involved with initiatives and leverage mat ilretfn.g & advertising support 1 1 18 IDis.;ount Sfltpplne Proerll!m - Throu.g fi iP2JrtnerShip. $31.\fo on selec Fed Ex Senox:es fr E'iVI .1!) to savings. ra.. Affinity lr?RiliSifl:i.life_ FREE SLJbSO iption to RSI n,q ;;rlone; \Wth Dit;.:nunc,;, RRdLJoad tredlt-Card P n:,r I"F tsine; F r-" itO d AlCfi'E ! .com GI"()W YQIIIr "'i'lh & 111$CUI't4!$ oln l odCJ}' ror 0 11 y $100! Become a TIA Retail Member at Tennislndustry.org For mora
e.mall K!tll l.ar@Mnnl$ln.dudry.org or call thll TIA at 1843) 686.-30:)6x12.7 March 2012 RACQUET SPORTS INDUSTRY 21 Retailing This is part of a series of retail tips presented by the Tennis Industry Association and written by the Gluskin Townley Group (www.gluskintownleygroup.com). Hot or Not? Your sales reps often are an early indi- cator of whats really hot and whats not in your area, so make sure you tap into this valuable knowledge every time they make a call on your store. Also, call or email them if you have a question about how an item is doing in your area so you can adjust and re- plan if necessary. If you are planning a store remodel- ing or new retail space, your sales rep can also be a great resource for store layout and planning tips taken from their knowledge and the other specialty tennis retailers they visit every day. When you sit with your sales reps to work on your annual plan, be sure to include clinics and product seminars for your staffand even for customers! Get your clinic and product seminar needs on your reps calendar at the same time you put the dates on your planning calendar. One last tip about working with your sales reps: Ask them for recom- mendations when you have a job opening at your store. Sales reps hear about who is available and they often know potentially great employees who want to get into specialty tennis retail. Coming Up: Men vs. Women: Their different shop- ping habits. w need, either from their own network or from the brand or brands they repre- sent. Including a calendar for each sales rep in your annual plan is as important as asking them to con- tribute to your annual planning calendar by committing to provide the resources you need to support your sale or other events being planned for the coming year. Also, ask your sales rep about price discounts and the best terms to help you with sales events, and get it all on your planning calendar in advance of the season. Sales reps can be particularly help- ful with product portfolio planning and merchandising by making recommen- dations about what to stock, and just as importantly, what not to stock. Plan- ning open-to-buy, special sale items and purchases with your sale reps in advance helps ensure you will have the right products at the right time so you provide outstanding customer service throughout the selling season. Getting the right merchandise to your store at the right time also means working with your sales reps to re-plan! No plan survives first engagement and your sales reps can help you re- plan to take advantage of opportunities in merchandise selling above forecast, by ordering more and replenishing your shelves quickly while still in sea- sonor cutting back on orders for merchandise that just doesnt sell up to your forecast expectations. our independent and dedicated manufacturer and brand sales representatives are often overlooked as real resources in todays fast-paced retail marketplace. But for tennis spe- cialty retailers, they may well be your best resource. Your sales reps are vitally interested in your retail success because the better your business does, the better they do. They are educated and trained by the companies and brands they represent to provide you with information and assistance to help make you more efficient and success- ful. It is to your advantage to get more of your sales reps time and attention to help you with your businesses needs. Take the time to get to know and connect with each one of your sales reps. Determine how and when you can utilize them as resources to assist you with merchandise and budget planning, to conduct clinics on the products they sell to you, and to describe product features to you and your staff so you can close more sales! Business Plan Help Outline your annual business plan, and then review it with each of your key sales reps to get their reactions, input and advice. If there is a piece of industry data, specific product trend or local information that you require for your plan, ask your sales reps to help by providing the information you Y For more tips, visit Ten- nisIndustry.org/Webinars and download TIA retail webinars for free, and check out the webinar schedule for 2012. Manufacturer Reps: Your Best Resource For tennis retailers, your sales reps can provide a wealth of information and assistance. www.racquetsportsindustry.com APPAREL E verything about tennis has become technicalfrom racquets to shoes and apparelso it figures that sports bras have become the next product category to undergo the same transformation and innovation. Many tops and dresses now come with the convenience of built-in bras for the female player, but some court warriors seek better struc- ture and support for what has become a physically demanding game. Here are a variety of sport bras for todays active womenmost of which are geared to greater support than your average sports bra. Some players will want to wear them strictly for activewear, while some may transition them from the court to the gym and everyday wear. 22 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com www.racquetsportsindustry.com SUPPORT ON THE COURT SUPPORT ON THE COURT BY CYNT HI A S HE RMAN Champion Champions Spot Comfort High Support T-hole back bra has comfortable, adjustable gel-cushioned straps, moisture-wicking and mesh panels for cooling ventilation, non-chafe seams and hook and eye closure. 800-999- 2249/championusa.com CW-X CW-X is the performance sports apparel branch of intimate apparel maker Wacoal. Its sports bras are known for their anatomically engineered high performance. The VersatX Support Bra offers strong support with adjustable Velcro shoulder straps and hook and clasp back closure. Mesh and CoolMax/Lycra provide ventilation and moister-wicking. Available in different cup configurations, it is suitable for high to low impact activities. info@cw-x.com Moving Comfort The company Moving Comfort has long been a staple in the sports bra category for different activities. Its most supportive Jubralee Bra attaches hook and loop style in the back and offers maximum support for players who leap for lobs and run the court. The front adjustable straps offer comfort and the seam-free molded cups are best for women seeking compression and encapsulation. 800-763- 6000/movingcomfort.com March 2012 RACQUET SPORTS INDUSTRY 23 www.racquetsportsindustry.com www.racquetsportsindustry.com PureLime PureLimes bras have won awards for design and function, and its technical moisture-wick- ing fabrics, comfortable padded shoulder straps and molded seam-free cups are favorites among female athletes. The company introduced a compression sports bra that has a built- in heart-rate sensor on the inside of the elastic, so there is no separate annoying sensor strap to deal with. The sensors are also compatible with snap interface transmitters from other sports technology brands. 516-468-1722/purelime.com Under Armour Under Armour, known for detail and perfor- mance, has moved into the sports bra arena in a serious way. The racerback Armour Bra B has removable perforated molded cups for support and shape. It offers a more cus- tomized fit and mesh ventilation for cooling in a variety of band and cup sizes. 888-727- 6687/underarmour.com w Saucony Saucony is a runners favorite known for comfort and good support. Featured here is the companys Ignite LT Bra, which comes in a racer-back design with mois- ture-wicking and mesh inserts for breatha- bility. 800-282-6575/saucony.com March 2012 RACQUET SPORTS INDUSTRY 25 COURT CONSTRUCTI ON & MAI NTENANCE GUI DE www.racquetsportsindustry.com www.racquetsportsindustry.com A lot has been said about courts for children. But what about for players at the other end of the spectrum? BY MARY HE L E N S PRE CHE R t he fact that the baby-boomer population is aging shouldn't come as a surprise to anyone, and neither should the fact that those people want to continue playing tennis. Tennis has long been promoted as a lifetime sport, so much so that USTA tournament play even includes age divisions up to 90! According to statistics compiled by the Tennis Industry Associ- ation, the 50-plus age group generally numbers between 3 and 4 million players, and is consistently one of the largest in the fre- quent player population. With so many players obviously wanti- ng to stay in the game, the question becomes: What can you do to make sure they keep coming back? Comfortable Courts Make sure the court surface is comfortable to play on, say the experts. Many builders promote soft granular surfaces like clay or fast-dry, saying seniors find them more comfortable to play on. The slower pace of such surfaces also lends itself to a strategy game, and allows players to enjoy being on the court longer. Soft courts (which also include natural grass and synthetic turf) find favor among a wide range of players because they are easier on joints, backs, feet and legs. Surfaces that allow players to slide place less stress on joints when a player stops or turns. Grass, fast- dry and clay also stay cooler in the summer and have little glare. Synthetic turf does tend to hold heat. Fast-dry and grass courts do require more daily maintenance than a hard court. Synthetic turf will also require periodic brushing and cleaning, so managers must weigh their ability to put in the time to keep courts looking and playing their best. If a hard court is being used, cushioned coatings can help make players comfort- able. In addition, coatings can be formulated to grip the ball and slow it down. Welcoming for Seniors Outside of the court surface, though, there are plenty of other things to make tennis facilities more welcoming to senior players. w Court furniture: Many senior players enjoy the social aspect of tennis. For them, the tennis garden atmosphere will appeal. This is a space between or next to the courts with shaded benches or chairs and tables and other furniture, allowing players to sit in comfort, and talk or watch other matches in progress. A small refrigerator for bottled water is a nice amenity, as is a wastepaper basket so that no debris winds up on the court. Small lockers for keys, phones, etc. are always nice. w Vision: As we age, we all need more and better lighting. Replacing damaged or burned-out lamps is necessary, and will improve the quality of the game for all players, not just seniors. Something that can also help is making sure wind- screens are well-placed in order to provide adequate contrast to help players see the ball clearly. The court surface color should likewise provide good contrast without being unneces- sarily distracting. A court builder can provide more informa- tion on color combinations that work well in various settings. w Accessibility: Many individuals who have had to discontinue their game, either temporarily or permanently because of injury, arthritis, joint replacement surgery, etc., may enjoy visiting with friends at the court. Make sure all paths leading to the court comply with ADA rules concerning width, slope and so forth, and that any gates they will have to pass through are wide enough to accommodate a wheelchair, walker or crutches. Rest rooms should also be conveniently located, and fully accessible. w Welcoming atmosphere: Try to encourage a philosophy of It's never too late to try tennis. Have a clinic for beginners, and promote the fun, social aspect of the game, and the abil- ity to keep fit and stay mentally sharp. Starting seniors on 36- foot or 60-foot courts with the same low-compression balls used for the younger set is a great way to bring them in and get them moving around and having fun. While it's never too early to get the next generation started in this lifetime sport, its never too late to accommodate the older generation. w Senior StatuS Senior StatuS A lot has been said about courts for children. But what about for players at the other end of the spectrum? C o u r t e s y
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F L 26 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com www.racquetsportsindustry.com COURT CONSTRUCTI ON & MAI NTENANCE GUI DE As a facility owner or manager, you can take small do-it-yourself steps to help avoid bigger problems down the road. BY MARY HE L E N S PRE CHE R t hink of it as preventive medicinethe same way you'll get a flu shot for yourself or an anti-virus program for your computer, you can take small steps that help avoid prob- lems with your tennis courts. The best news? These low-cost (and in some cases, no-cost) fixes can make a difference in the number of times you have to call in a specialist to address problems. And that translates into savings for you. Keep it Clean "I regularly remind court owners to remove leaves and debris from their court surface as soon as possible," says David Marsden of Boston Tennis Court Construction in Hanover, Mass. "This helps aesthetically as well as preventing stains on hard courts and a growth medium on soft courts." Leaves and dry debris can be removed from hard courts using a leaf blower or a soft push broom. After a rainstorm, use the same type of broom to remove wet leaves, twigs and any other materials that can cause staining if allowed to sit on the court. Pine cones should also be taken away immediately as they can transfer sap onto a court, which can cause marking. Ball hoppers now come in metal or plastic. If you're using metal hoppers to pick up balls, check the bottoms or legs that come in contact with the court surface. Rust or sharp edges can damage or mark courts when pressed down or dragged across the surface. A quick sanding-down of any rough edges and a touch-up job with some rust-proof paint is a low-cost fix. Check the wheels of carts and other equipment as well to make sure they're rolling smoothly and not causing damage. outside the Lines "Another issue I regularly observe is the growth of grass or accumulation of debris outside the fence," says Marsden. "This is especially problematic on the low side of the court because it slows or prevents water from draining off the sur- face, which leads to puddles that leave silt and dirt along the court edge." Builders also advise cutting back tree roots before they have a chance to sneak under court surfaces (or under walk- ways leading to courts) and cause damage. If mulch is used in landscaping, it should be kept off the court as well. Welcome mats near the entrance to the courts can help trap debris. Fencing Walk the perimeter of the courts and look for any problems with fencing. Rust, snags, barbs or sagging rails should be fixed immediately before they can worsen. Gates should swing freely without touching the surface of the court, which can scar it over time. Some of the factors that contribute to gates that sag are spectators who lean on the gate with one foot propped on the bottom rail, children who swing on the gate, and players who hang things (bags, etc.) on the gate itself. Provide benches to Preventive treatment Preventive treatment As a facility owner or manager, you can take small do-it-yourself steps to help avoid bigger problems down the road. P h o t o
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T N March 2012 RACQUET SPORTS INDUSTRY 27 www.racquetsportsindustry.com www.racquetsportsindustry.com sit on, and places to put bags, and you'll help eliminate many of the risk factors. underfoot Everyone knows tennis shoes are the preferred footwear on court since they have non-marking soles. But of course, there are going to be begin- ners who don't yet have court shoes, as well as just a few stubborn people who refuse to comply with rules, even when they're posted. Take care of shoe marks by using warm water and a soft brush. If that doesn't work, call the builder who installed the surface and ask for recommendations for removing shoe marks. (Many builders have a favorite home remedy they'll be glad to share with you over the phone.) Lee Murray of Competition Athletic Surfaces in Chattanooga, Tenn., says he takes a fair num- ber of calls about court stains, and that he always recommends a low-risk approach. "I am often asked about using bleach and cleansers on court surfaces. I tell court owners to just use water and hose the area after scrubbing with a push broom first. " Many serious players have designated tennis shoes, and will keep them in their locker or carry them in their bag when they come to play, then remove them when they're done playing. Some, however, will wear their shoes from home to the court, which opens the door to tracking dirt, gravel and other particulate matter onto courts. Shoe cleaners that allow players to wipe off debris as they come in will go a long way toward helping keep courts clean. Do-it-Yourself Some clubs ask members to drag hard courts and sweep the lines after playing. It saves time for the club personnel like the pro (who can con- centrate on teaching) and staff (who can concen- trate on working the desk and the pro shop). It also gives players a sense of stewardship over the court, and as a result, makes them more like- ly to watch out for the facility as a whole. Squeegees and sponge rollers can also be left out for players on hard courts. As a precaution, instructions should be post- ed for use, and new players should be given a quick lesson on how to use equipment so as not to damage it or the court surface. Ask players to let you know if they see any- thing wrong on the courts, including the surface, nets, posts, fence, divider curtains and more. The more you encourage them, and thank them for their input, the more active an interest they'll take in helping to keep the facility looking nice.w and a Few Don'ts... Keep in mind, there are certain things you shouldnt do to your courts or facility, but rather let a qualified court builder handle. What shouldn't you do? w Fill cracks. "Sometimes a court owner will try to save some money by filling the cracks on their court. Often they will use a product not intended for filling cracks on a recreational surface which might cause tracking of oils across the court and possibly poor adhesion, says Marsden. w Touch up court lines. If the playing lines look faded, call in a pro who can re-line your courts, and possibly add markings for 10 and Under Tennis while hes at it. There's nothing worse than a botched do-it-yourself line jobwhich can ultimately result in costly correc- tive work. w Try to paint over marks, stains, etc. on the court with leftover surfacing product. Your court will wind up having a patchy, freckled appearance. B e l l e
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F L 28 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com COURT CONSTRUCTI ON & MAI NTENANCE GUI DE There are more than 5,000 courts in the U.S. designed for 10 and Under Tennis, either as standalone 36- and 60-foot courts or with blended lines on 78-foot courts. If you havent yet lined your courts for 10 and Under Tennis, take a look at how easily blended lines can fit with your existing court colors. And check out the facility assis- tance grants available from the USTA, which can pay for up to 75 percent of the cost of blended lines (visit usta.com/facilities). CoLor matChing CoLor matChing Photos Courtesy USTA Aerofit Health and Fitness, Bryan, TX Austin Tennis Center, Amarillo, TX Baer Park, Reading, PA Blakeney Racquet and Swim Club, Charlotte, NC March 2012 RACQUET SPORTS INDUSTRY 29 www.racquetsportsindustry.com Cedar Bluff Racquet Club, Knoxville, TN Cypress Lake, Madison, MS Evert Academy, Boca Raton, FL Floyd Park Tennis Complex, Bainbridge, GA Lexington County Tennis Center, Lexington, SC Sierra Vista, Albuquerque, NM USPTA Headquarters, Houston, TX West Homewood Park, Homewood, AL 30 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com COURT CONSTRUCTI ON & MAI NTENANCE GUI DE What can you do when you notice cracks in your asphalt courts? Here are some options. CraCK Shooting CraCK Shooting BY MARY HE L E N S PRE CHE R C racks in asphalt tennis courts are unavoidable, and a nat- ural part of the aging process. Its safe to say that at some point, every asphalt court will crack, no matter who built it or where it is located. But cracked tennis courts can be repaired. And while you cant have a completely new court without reconstruction, you certainly can have a court that looks better and plays better. This is the second in an annual series RSI will be offering about crack repair techniques. The first part of our series in the March 2011 Court Construction & Maintenance Guide covered proprietary crack repair systems. (That article is available in our online archives at www.racquetsportsindustry.com.) This seg- ment focuses on a variety of techniques court contractors use to address badly cracked courts. Remember that there are many different types of cracks in tennis courts, and that while some are relatively minor, others can indicate more serious underlying problems. In addition, the reason for cracking can vary from court to court, and cracks on a court may have more than one cause. To a court owner or manager, many cracks can look alike; a tennis court contractor can examine the facility and diagnose the underlying cause of the problem. Those who want to learn more about types of cracking and causes can obtain a copy of the book Tennis Courts: A Construction and Maintenance Manual, available from ASBA. The book includes a diagram showing different court problems, including various cracks and recommendations for them. As always, there is no one-size-fits-all (or even one-size-fits- most) repair. Your choice of repair method should be predicated on the type and extent of cracking your court has (and any underlying problems), your budget and other factors. There are several levels of repair. From the most simple to the most complex, they are: targeted Crack repairs Small cracks on the court may be treated with a crack filler des- ignated for use on tennis courts. This, says Pete Smith of the CourtSmiths in Toledo, Ohio, "is the least expensive method." A very small crack can be treated with a crack filler that is worked into the crack so that it completely fills the space before the sur- face above is leveled so as not to create any irregularity. The larger the crack, the more work is involved. "Generally," notes Smith, "the crack is cleaned out, filled partially with sand and leveled with an acrylic crack filler. In northern climates, this should be done before the freeze to help prevent moisture in the sub-base." However, he notes, putting a filler into any crack is a tempo- rary fix. "This is more maintenance than anything else. It doesn't cure the crack; it only helps retard the expansion of it. Cracks will begin to open up again." Larger cracks will require full-depth repair. After the crack is cleaned out and all broken materials are removed, a contractor will begin a multi-level repair. However, notes Smith, even this is just a matter of time, since "cracks will begin to split by the fol- lowing spring." If this type of work is undertaken in several places on the court, the surface may be left with a patchy, freckled appear- ance. Contractors often will recommend resurfacing (the process of applying thin coats of an acrylic tennis court resurfacer to the court) and recoating to create a more pleasing appearance. overlays In the case of a court where cracks are too numerous to perform targeted repair, and where other problems exist such as an aging or crumbling court, drainage issues, etc., a contractor may rec- ommend a complete asphalt overlayin other words, laying a new pavement over an existing one. The process may include, first, the installation of a fiberglass or asphalt-saturated geotextile membrane or a layer of stone screenings. Cracks generally reflect up from the base to the surface of the court itself, and this extra layer can help slow down this process. The contractor will then install the new pavement in lifts, then recoat and re-line the court. While an overlay is an extensive repair, it is still a repair, and is not defined as reconstruction (the process of removing one tennis court and building another). Overlay systems will retard reflective cracking and deterioration of the original pavement, but to some extent, the condition of the remaining base will be P h o t o
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A Z What can you do when you notice cracks in your asphalt courts? Here are some options. BY MARY HE L E N S PRE CHE R March 2012 RACQUET SPORTS INDUSTRY 31 www.racquetsportsindustry.com an unknown quantity that may affect the newly laid court some- where down the road. Note: Another option may be a post-tensioned concrete over- lay, which can significantly extend the life of the court. Court Conversion One tactic used to deal with severely cracked courts is conversion to another surface. This may be done on a permanent or tempo- rary basis. For courts with proper slope and drainage, the follow- ing options may be considered. Advantages include quick installation and the ability to avoid making changes to the existing landscape, fencing, net posts, light posts, etc. w Modular surfaces: Interlocking tiles can be laid over an existing pavement to give a court a like-new appearance and feel. w Roll goods: A synthetic surface may be rolled out, in a manner similar to a carpet, over a cracked surface, allowing play to con- tinue without making changes to the court itself. w Infilled turf systems: The synthetic turf market is growing rapidly, and is becoming a viable option in tennis court use. Note that if a new surface is laid over a badly cracked or unsta- ble pavement, these problems may be apparent despite the pres- ence of the new surface. For example, interlocking tiles laid over a deep depression on the original court will only create a bridge over the low spot and may cause unpredictable bounces during play. reconstruction Some courts with multiple problems or profound structural fail- ures are better off being reconstructed. While overlays and con- versions may extend the life of these facilities, they cannot be used as anything other than a temporary fix. Reconstruction may include the removal of the existing asphalt or concrete pavement, removal of base materials, addressing underlying issues with the subgrade or drainage, fol- lowed by regrading, reconstructing the base and pavement, and finally resurfacing and relining the court. When reconstructing a court, net posts must be removed and re-installed. A portion of the fence may need to be removed to allow access for machinery, or the entire fence may be removed and replaced. Other aspects of the court including light poles, electrical conduits, etc. may also be affected by the work. Note: The existing asphalt base, once removed, may be dis- posed of, overlaid, or pulverized and reused as the base for a new court. Pulverizing is often chosen, since the cost of recycling old asphalt at an asphalt plant can be high, and many landfills do not accept asphalt. A tennis court contractor will be aware of the options that exist in your area. If the court owner wants, once the base has been reconstruct- ed, the court can be converted to a clay or fast-dry court, or to a post-tensioned concrete court. Other options exist as well once a stable base is in place. A contractor can provide more information about the viability of all these options.w The American Sports Builders Association (ASBA) is a non- profit association helping designers, builders, owners, opera- tors and users understand quality sports facility construction. The ASBA sponsors informative meetings and publishes newsletters, books and technical construction guidelines for athletic facilities including tennis courts, run- ning tracks, athletic fields and indoor structures. Available at no charge is a listing of all publications offered by the Asso- ciation, as well as the ASBAs Membership Directory. Info: 866-501-ASBA (2722) or www.sportsbuilders.org. 32 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com COURT CONSTRUCTI ON & MAI NTENANCE GUI DE Heres RSIs quick look at some of the court construction and maintenance products available for the coming year, from many companies that displayed their wares at the trade show during the ASBAs annual Technical Meeting in December. marKetPLaCe marKetPLaCe aeroPro by LSi The new AeroPro by LSI Courtsider Sports Lighting combines the science of vertical burn design innovation with high performance reflector technology, says the maker. Using ver- tical burn pulse start metal halide technology, LSI says the AeroPro provides up to 45 per- cent more light output than conventional fixtures, with superior surface uniformity, allowing for greater ball clarity and glare-free visual comfort. Its available in 1000W, 875W, and 750W pulse start metal halide versions. 800-436-7800 ext.3098/lsi- industries.com Heres RSIs quick look at some of the court construction and maintenance products available for the coming year, from many companies that displayed their wares at the trade show during the ASBAs annual Technical Meeting in December. Ballasted Windscreen Aer-Flo Inc. recently re-introduced its patented Ballasted Windscreen to its deal- ers after five years of testing. Each 5- by 6-foot Tuffy Ballasted Windscreen unit is attached to the fence (on alternating sides) with grommets at the top edge only; the bottom end contains a 15 lb.-weighted PVC pipe to keep the windscreen ver- tical in normal winds. For winds up to 95 mph, force reduction may approach 47 percent, says Aer-Flo, depending on fence post spacing, post diameter, pipe gauge and steel quality. Hook-and-loop strips built into each units top allow it to be rolled up in anticipation of high winds. 800- 823-7356/aerflo.com Performance Court 300/500 Creative Court Concepts Performance Court 300 and Performance Court 500 surfaces can be installed indoors or outdoors over asphalt, concrete and rooftops. Both products are suitable for new or existing courts and work great over cracked courts, says the maker, since the new surfaces fully adhere to the existing surface, resulting in no dead spots and a true ball bounce. The PC 300 and PC 500 also include a cushioned layer for added comfort and support. 203-410-6090 algaeBlaster Welch Tennis Courts AlgaeBlaster controls algae on clay courts and is the only algaecide/bactericide/fungicide labeled for treatment of clay and composition material courts, says Welch. 813-641-7787/welchtennis.com armormesh Windscreens CoverSports USAs ArmorMesh windscreens feature IncrediSeal Heat-Sealed Hems, which eliminates stitching and the possibility of thread breaks, open seams or hems, says the manufacturer, and provides a cleaner look because there are no pleats, stitches or black webbing on the hem. Other features include a 14-oz. woven, extrusion vinyl-coated polyester fabric with excellent tear strength and abrasion resistance, a five-year warranty and availability in 12 colors. TuffPrint customization can add lettering and logos. 800-445-6680/coversports.com Duraplay Sports tennis Surface Challenger Industries is now offering an eight-year warranty on its Duraplay Sports synthetic turf surfacing for tennis courts. The surface is available in Sport Green and Red Clay colors, which simulate a grass/hard court and clay courts. 800-334-8873/duraplaysports.com har-tru Sports net Posts With feedback from customers, Har-Tru has redesigned its aluminum internal and external wind net posts to make them easy to use, durable and safe, says the company. The internal wind post allows use of a stan- dard 3/4-in. or 19-mm socket wrench to put up or take down the net in minutes. The external wind post features an easy to remove handle for easy net installation and safe and easy adjustments. Both posts fea- ture a welded lacing rod and are constructed of the highest grade aluminum with a powder-coated finish. 877-442-7878/hartru.com matflex homeCourt Matflex Corp.s new HomeCourt is a custom year-round sports complex tile which comes in 16 colors. The maker say the tiles are engineered to provide con- trolled lateral give during play for reduced leg stress and greater comfort, while the narrow gauge ribs and low abrasion surface offer excellent traction while reducing wear and tear on athletic equipment and footwear. 800-926-3539/mate- flex.com 34 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com .f.!!i!'R _f. - 01JICU'illflllll(l QAMMIII'tml$ 36 RACQUET SPORTS INDUSTRY March 2012 www.racquetsportsindustry.com rebound ace Surfaces Ace Surfaces says Rebound Ace Montreal, which features a Nike Grind underlay- ment, is the only permanent tennis court surface available that provides 59% shock absorption. Ace Surfaces suggests combining the surface with the compa- nys HARO Sports subfloor system for a long-lasting investment. Another product, Rebound Ace Rome, is a portable tennis court (four people can assemble a full- size court in less than four hours), most recently used at Nikes Clash of the Cham- pions and the WTT Finals in Charleston, S.C. 407-865-6279/reboundace.com SportBase by Sport Court SportBase is designed for applications that require a temporary court in areas where concrete is not feasible or practical, or when sustainable building is a con- cern. A full court using SportBase can be installed in a matter of hours. It provides a drainage solution superior to pervious concrete, says Connor Sport Court Inter- national, along with excellent shock absorption. Made from 100 percent recy- clable materials, Sportbase can be used in many different locations, including freeze-thaw areas. 801-978-6208/sportcourt.com tnt gauge net tension Device Cable Tension LLC offers the TNT Gauge (which stands for Tennis Netcord Tension), a device that installs on the anchor hook on the outside of a net post and measures net tension. There are two models, ensuring compatibility with all net posts with external anchors. The gauge has been tested and used at events around the world, and in 2012, all 20 competition courts at the US Open will have the device. It is available with club or team logos imprinted. 865-307-0474/tightcable.net Sportsedge Xt Slot Drain Multiple asphalt or concrete courts in a series can be especially difficult to drain when it rains, but The XT Slot Drain can provide a cost effective and solution, greatly simplifying the design of such facilities, says the maker, SportsEdge. Installed between courts or along fence lines, the linear drain intercepts sheet flow coming the courts, then discharges the storm water to an in-line catch basin then an adjacent storm drain. 800-334-6057/sportsedge.com w Performance Padded tennis Surface Action Floor Systems TC Pro high-performance urethane pad-and-pour court system can be installed indoors or outdoors, over a new or existing court surface. The company says an Action TC Pro court incorporating the 9mm base mat pad provides 32 percent more shock absorption along with a 66 percent energy restitution. 800-746-3512/actionfloors.com 38 RACQUET SPORTS INDUSTRY March 2012 String Playtest EASE OF STRINGING (compared to other strings) Number of testers who said it was: much easier 0 somewhat easier 2 about as easy 27 not quite as easy 8 not nearly as easy 0 OVERALL PLAYABILITY (compared to string played most often) Number of testers who said it was: much better 0 somewhat better 7 about as playable 10 not quite as playable 16 not nearly as playable 4 OVERALL DURABILITY (compared to other strings of similar gauge) Number of testers who said it was: much better 6 somewhat better 11 about as durable 20 not quite as durable 0 not nearly as durable 0 RATING AVERAGES From 1 to 5 (best) Playability 3.2 Durability 4.2 Power 3.3 Control 3.6 Comfort 2.7 Touch/Feel 2.8 Spin Potential 3.3 Holding Tension (17th overall) 3.6 Resistance to Movement (7th overall) 4.2
P acific XCite is a new monofilament polyester. XCite uses the patent- pending PolyCite, which according to Pacific features a molecular structure unlike that found in any other poly string. Pacific tells us that the difference is that, instead of a one-dimensional linear chain of molecules, PolyCite has a multi-dimensional molecular chain. One-dimensional chains line up together to support impact stress equally, while PolyCites multi-dimensional chains distribute impact stress differentially. This allows some molecules in PolyCite to remain energized while the others are han- dling the impact, resulting in maximum return of energy from the string to the ball. XCite is the first Pacific string to use PolyCite, and is manufactured in Germany. According to Pacific, the benefits of PolyCite in XCite are 25 percent greater energy return to the ball, faster ball speed off the strings, more spin, softer feel, and improved tension maintenance. XCite is available in 16 (1.30 mm) and 16L (1.25 mm) in pearl only (the color pro- vides the magic as to why XCite works the way it does, according to Pacific). It is priced from $15 for sets of 41 feet, and $240 for reels of 720 feet. For more infor- mation or to order, contact Pacific at 941- 795-1789, e-mail usainfo@pacific.com, or visit Pacific on the web at pacific.com. IN THE LAB We tested the 16L gauge XCite. The coil measured 40 feet. The diameter measured 1.26-1.28 mm prior to stringing, and 1.23- 1.24 mm after stringing. We recorded a string bed stiffness of 74 RDC units imme- diately after stringing at 60 pounds in a Wil- son Pro Staff 6.1 95 (16 x 18 pattern) on a constant-pull machine. After 24 hours (no playing), string bed stiffness measured 68 RDC units, represent- ing an 8 percent tension loss. Our control string, Prince Synthetic Gut Original Gold 16, measured 78 RDC units immediately after stringing and 71 RDC units after 24 hours, representing a 9 percent tension loss. In lab testing, Prince Synthetic Gut Original has a stiffness of 217 and a tension loss of 11.67 pounds, while Pacific XCite 16L has a stiffness of 271 and a tension loss of 15.33 pounds. XCite added 17 grams to the weight of our unstrung frame. The string was tested for five weeks by 38 USRSA playtesters, with NTRP ratings from 3.5 to 6.0. These are blind tests, with playtesters receiving unmarked strings in unmarked packages. Average number of hours playtested was 21.4. Pacific recommends reducing tension 5-10% from your typical nylon reference, and that is what we recommended to our playtest team members. Out of the package, XCite feels smooth, www.racquetsportsindustry.com and has very little coil memo- ry. The crosses glide nicely across the mains, without being slippery to the touch. The pearl color improves stringability, at least in comparison to the spate of black strings weve been receiving lately, due to the high contrast between the string and the typical black grommet barrel. One playtester broke his sample during stringing, nine reported problems with coil memory, five reported problems tying knots, and one reported friction burn. ON THE COURT Our playtest teams scores put Pacific XCite clearly in the durability category of string. XCite scored 7th best overall of the all the strings weve playtested for publication in Resistance to Movement, and 17th best overall for Tension Retention. In addition, our playtesters rated XCite well above aver- age for Durability and Control. As a result, Pacific XCites overall score is well above average of the 160 strings weve tested to date. One playtester broke the sample after 14 hours of playtesting. CONCLUSION Based on the scores, Pacific XCite seems best suited for big hitters who need a string that doesnt send the ball into orbit, and can take some punishment. Keep in mind that we tested the 16L version; XCite also comes as a 16-gauge string for what must be even more durability and control. For those who like XCite but prefer a higher gauge, stay tuned, as Pacific tells us it is working on a thinner version. Finally, if Pacific XCite sounds like a string your customers might like, contact your Pacific representative. Pacific is plan- ning an aggressive seeding program to intro- duce players to XCite. Greg Raven Pacific XCite 16L March 2012 RACQUET SPORTS INDUSTRY 39 www.racquetsportsindustry.com
String breakers and topspin players will have
a blast with this one.
4.5 male baseliner with moderate spin using
Boris Becker London strung at 56 pounds CP (Gamma Zo Tour 17)
Outstanding control. This string makes for a
heavy ball. Passing shots have pinpoint accura- cy. Swing away!
5.0 male all-court player
using Wilson BLX Pro Tour strung at 45 pounds CP (Polyester 16)
Excellent power and spin, especially on
serves. Firm feel on volleys. Touch is above aver- age.
4.0 male all-court player using Volkl V1 Classic
strung at 56 pounds CP (Wilson Hyperlast Spin 19)
This is a nice all-around polyester. It feels a
little stiff at first. After it loosens up, power and spin come easy.
6.0 male all-court player
using Wilson BLX Tour strung at 54 pounds CP (Wilson NXT 17)
Playability is average and the feel is stiff.
This string holds tension well. Given the high durability and control, it would work well in a hybrid.
4.5 male all-court player using Wilson BLX Tour
strung at 51 pounds CP (Luxilon Alu Power 16L)
Very solid feel. Lively response on serves and
volleys. Overall, this is a decent string.
4.5 male baseliner with heavy spin using Wilson nPro strung at 55 pounds LO (Signum Pro Poly Plasma 18)
This string has great power on ground
strokes. Spin on slice serves is underwhelming.
3.5 male all-court player
using Wilson K Blade strung at 52 pounds CP (Solinco Tour Bite 16)
This is a very durable string. Power is
decent, but touch and feel are below average.
5.0 male all-court player using
Head Youtek Prestige Pro strung at 57 pounds CP (Luxilon Alu Power 16) For the rest of the tester comments, visit www.racquetsportsindustry.com. TESTERS TALK B usinesses often spend lots of time, effort and money to attract customers. But they often dont do enough to keep them. A certain amount of customer turnover in a busi- ness is normal due to factors not in your control, for example the customer moves away or loses a job and cant afford the service or product. However, what business practices can you use to improve your ability to retain cus- tomers, members and students even in tough economic times? Here are just some ideas to help you retain your customers and players. But you also should think outside the box and come up with your own unique ways to cultivate and maintain the rela- tionships you have with yours cus- tomers and members. Customer Satisfaction Surveys Develop and use a system to periodical- ly but regularly assess the satisfaction of your existing clients. How satisfied are they with the convenience of your hours, your prices, the quality and selec- tion of your products, the expertise of your pros, the way they are treated by staff, the variety of programs offered? What suggestion can your existing membership provide that will make your facility even better? Survey the Competition Do you know how you compare to simi- lar facilities or retail stores in terms of price, services, convenience, variety and quality of programs and products? You should devote some time to keeping one step ahead of the competition. Hire the Right People For staff that will interact with your cus- tomers, hire those who are people per- sons, that is, they like to serve and help others, they are friendly and likable themselves and they have thick skins and are not easily offended. Do you hire tennis pros who are cer- tified at the highest levels, participate in continuing education programs and have some niche or specialty (high per- formance coach, kids tennis, etc.)? Provide Ongoing Staff Training Discuss and role-play how to handle dif- ficult people and situations. If you are not good at this, hire a consultant to do the training for you. Recognize and reward good/effective employees. 40 RACQUET SPORTS INDUSTRY March 2012 'What business practices can you use to improve your ability to retain customers, members and students in tough economic times?' Customer Appreciation How can you show loyal customers who have supported and been with you for years that you appreciate their business and dont take it for granted? Do you tell them directly? Provide financial dis- counts? Go out of your way to be helpful to them? A tennis club I belong to promotes a Breakfast at Wimbledon every year where members are treated to a free buf- fet breakfast and can watch the matches on a big screen television in the club- house. Look for ways to show your cus- tomers how much you appreciate them and their business. Develop Partnerships Some health insurance companies pay or reimburse members to join and remain a part of the health/fitness facility. By keep- ing their clients healthy, they pay out less for health-related problems down the road. For example, a Silver Sneakers program is marketed to seniors and pro- vides classes and clinics geared to and appropriate to this age population. w Your Serve www.racquetsportsindustry.com Keep Em Coming Back for More A performance enhancement psychologist has some practical advice for improving your ability to retain customers and players. Dr. Robert Heller is a psychologist and per- formance enhancement psychologist who works with individuals and companies to perform at their best. He can be reached at www.mentalskillstennis.com, e-mail info@robertheller.net, phone 561-451-2731. We welcome your opinions. Please email comments to RSI@racquetTECH.com. BY DR. ROBE RT HE L L E R