What is SEO SEO is an abbreviation for 'search engine optimization'.

It is a job where a web master optimize their web pages for search engine in order to archive a good pos ition in their result page (SERP) which means 'search engine result page'. What is the benefit of doing SEO? Well, as you know, most of the internet surfer use search engine to find the doc ument that they are looking for. By doing SEO job, you will be able to increase your existency to the world and receive more free targeted traffics without payi ng a penny. This will save you up to thousands of dollars every month. How can I optimize my pages? There are too many factors that affect search engine ranking. But what I will ta lk about is the basic techniques HTML coding - Make sure there is no error on it. Keyword density - Measuring keyword density, not to be excessive on it. Use one or two will be enough. Meta Data - Giving the right meta keywords, descriptive meta description and dir ect document title is very important in doing SEO job. Be sure to include your k eyword in the title, meta keywords and meta description when doing it. Excessive advertising - Having a massive amount of affiliate links or pop-up wil l tell crawler that your web site has no original content or will annoy user bro wsing experience. Thus, most crawler will exclude you from their index page. Esp ecially Yahoo! Their has a very strict policy and will not tolerate this one. Ya hoo seems to take it seriously as their value user browsing experience. Duplicating content - Duplicating your content over and over again from one page to another or from other URL will tell crawler that you are lack of content and will exclude your page from being listed in their database. Doorway - Avoid this method just to increase your ranking. You will get ban for sure. Doorway pages is developed only to cheat search engine algorithm. Excessive cross linking - If you have a lot of web site, try not to cross link o ne another excessively. You will be counted as cheating as you try to artificial ly increase your link popularity. Alt tags - Be descriptive to describe an image as crawler doesn't recognize pict ures Title - Use title in your hyperlinks. I had done all the above, why didn't I get a good ranking? This is a frequent question which came across my mind. In order to get a good ra nking, search engine has their algorithm which is used to rank web pages. It is a very complex one, and I believe there is no webmaster who can really understan d this. The most basic answer is: Link popularity - You probably has not enough link popularity. Try to do some li nk exchange with highly relevant web site. Not to be excessive and avoid 'free f or all' links. 2 -3 partner will be enough Meta data - Double check your keywords. Make sure it is relevant to your documen t. Duration - How long have you start your web site? This is also one of the main f actor that your web pages has not been shown in (SERP). Sometimes it may takes a nywhere between 8 - 12 months before you may appear in their (SERP). I'm new to webmaster world, is it possible that I hire a professional? Yes you are, there are bunch of professionals on the net. But remember, no one c an give you a guarantee that you will get top placement on search engine like Ya hoo and Google. Be aware, too much scam out there where they convince their clie nts they can give #1 placement on Google or Yahoo. Where can I submit my web sites? You can easily submit your web site to Google, Yahoo and MSN for free. And also a good option for web directory is DMOZ and Zeal

Yahoo.com - Choose an appropriate category in their directory, and then click on suggest site Google.com - Type in your full URL. Visit site MSN.com - Type in your full URL. Visit site DMOZ.org - Choose an appropriate category in their directory, and then click on suggest site Zeal.com - Be one of their member by joining their survey question and then subm it your web site. How To Get Your Site Indexed Immediately Everyone on the internet who owns a website wants to know the answer to the ques tion, ?How do I get my site indexed?? Well, let me enlighten you. The fastest wa y to get your website indexed is by writing articles and press releases. Surpris ed? Oh, you were expecting me to put you through some long boring ordeal. Let?s examine this a little further. One of the biggest things you can do to create more traffic to your website is t o create back links from other sites. Let me clarify, what you want are one-way back links. Reciprocal links are okay but the search engines are catching on tha t this isn?t real value but really just trading. If you can get hundreds of rele vant one-way back links to your website then you are not only going to get traff ic from the links, but also from your increased ranking in the search engines. This is not a one time task. You must put article writing and submissions on you r daily schedule as part of your daily business plan. This is time well spent in building your business because you will see instant results. The article direct ories are starving for content and will accept any well written articles. I have seen my articles indexed sometimes in the same day and my website showing in th e major search engines as quickly as the following day! That sure beats waiting months, doesn?t it? So, now you are wondering ?How on?t that take forever?? Under there have been many advances rs to make the task easier. To ce box. do I submit to hundreds of article directories, w normal circumstances the answer would be yes, but recently and there are automated article submitte see the one the author recommends, see the resour

Now, for the second step, press releases. Press releases are the next tool in th e Internet Marketer?s arsenal of online marketing weapons. And just as with arti cles, this cannot be a one time deal. One doesn?t have to do press releases on a daily basis, but doing them on a weekly basis will go a long way to getting you r website indexed quickly. Just as with article submission, you can do the press release submissions manual ly or you can take a lesson from me and automate the process. By automating the process you will be able to submit press releases to all the major press release s sources and set it up where they will be repeated as often as you like. See, t he software program the author uses in the resource box. If you combine these two methods of promoting your websites I can promise you th at you will see much quicker indexing as well as drive traffic to your websites faster than any other method. I brought a blog of mine from totally new in Octob er of 2005 to an Alexa page rank of 45,000 as of January 25, 2006 by using these methods. So get after it! Don?t wait, your site could be indexed tomorrow! Article Submitter for article submission and Press Release Submission to submit to all the major press release outlets.

Article Submitter for article submission and Press Release Submission to submit to all the major press release outlets. How To Optimize Your Website For Good Placement By applying some ranking to the site analysis report, it makes it simpler to tac kle the work in stages and take care of the most important modifications first, while leaving the more subtle changes for later. The SEO consulting firm may als o provide pre- and post-optimization search engine visibility reports. Through a variety of tracking tools they will determine metrics for measuring the effecti veness of their services with respect to increasing your site's rankings and vis itor traffic. Search Engine Optimization is a fuzzy art in which the rules and techniques chan ge as quickly as the Internet changes. Nonetheless, a good SEO consulting expert will always be able to help move your website towards better search engine plac ement, greater visibility, and consequently higher levels of targeted traffic. W hen it comes to choosing any professional -- a dentist, doctor, travel agent or hair stylist, it may take you a couple tries to locate the right SEO professiona l for your business, but it's usually better to focus on what you do best, and h ire experts who spend all their time staying informed and practicing effective w ebsite promotion. Article and Directory Submission - Hiring A SEO Professional Directory Submission Services: There are thousands of directories on the Internet ranging from the well-respect ed DMOZ (dmoz.org), topic-specific directories, to paid-inclusion directories, t o absolutely worthless directories which you would be better off not having a li nk in. Your SEO (search engine optimization) firm should seek out quality direct ories, and directories related to your website's content, and be experienced eno ugh to competently manage the process of getting your website into the directori es. DMOZ for example has a somewhat lengthy process and stringent requirements f or entry, and it takes persistence to get a link added. On the other hand, if yo u're willing to pay $300 a year, Yahoo! will add you to their directory though t he $300 is non-refundable and they warn you that payment does not guarantee entr y. These are all details it takes time to learn, but details a hired Website Mar keting expert or company should be savvy with. Article Submission Services: A great way to build natural and permanent links to your websites is through sub mitting articles to other web sites each of which contains one or more live link s pointing to your business' site. By syndicating custom-written articles to oth er web sites you're also increasing your chances of being found in the search en gines for the keywords that are relevant to your business. There are many webmas ters who welcome free content to increases their presence on the Internet. Mehul vyas is a founding partner and Director of Marketing for Vyas Infotch Pvt Ltd. The firm specializes in the development and implementation search engine op timization technologies and solutions for the improvement of web site placement within the Internet's top search engines. The company is regarded by many to be the world leader in its field, with clients in 57 countries around the world. The Value Of Links In Search Engine Since most link building campaigns are done to support ongoing ranking strategie s, it's important to know where and how to look for "link traps" that keep you f rom your Search Engine Optimization (SEO) efforts and goals. Websites that emplo

y the use of robots.txt, JavaScript or certain redirects should be avoided. Webs ites that show no meter of Google green (PR) should be thoroughly checked. It's important to secure links from a venue a search engine can spider. Links from we bsites outside your industry niche won't hurt your link building effort; however they don't provide a good ranking boost contribution since it doesn't reinforce any relevancy of your keywords. Overview Reciprocal linking is an effective way of generating targeted, topic related tra ffic to your website. By increasing the amount of websites that pass a vote to y our web page through the use of a backlink, the more important Google?s will dee m your website, which with time will lead to higher Search Engine Result Pages ( SERP's). What we will focus on is determining which link exchange partners have links tha t are worthwhile of your time & effort. When looking for link exchange partners you want to look at multiple factors to ensure you are receiving a quality link exchange that allows a vote to be passed back to your web page. Intense Developm ent is going to review 3 factors that qualifies the link as a good exchange: 1. Passing a vote 2. Passing traffic 3. Passing PageRank 1. Passing a Vote This factor is more virtual than materialistic since this would at most times be based on your personal opinion. The quality of the vote passed on to your web p age consists of multiple pointers that you have to ask yourself: ? Is it informative to your websites topic? Does it provide a quantity of qualit y content? Stick to websites that provide unique content that provides additiona l insight and is relevant to your websites topic. ? How long has the website being in existence? Has this website being in existen ce long enough to build itself up to be considered an authority site? ? How many outgoing links does the link page have? Web pages that have less than 50 outgoing links are still considered effective e nough to exchange with. See it this way: A Search Engine will provide (example) 100 points to each page outgoing links. If you have one outgoing link it will ge t the full vote value. If you have 50 outgoing links to other websites, than you vote count is only 2 points. Web pages with limited amount of outgoing links ar e favorable. The placement of the link: Will the link partner allow a submission of your link within a paragraph of keyword related / informative text? This way your outgoin g link does not follow the webs usual linking exchange pattern, which overtime c ould become devalued with Search Engines? The surrounding text reinforces your l inks keywords and might provide additional boost in the keywords relevance. 2. Passing Traffic Serves good for targeted and high-volume traffic which could convert to clients. Many times the position of the link is what it takes to get more traffic from t he website. On good way to determine the hotspot where visitors look most often is by checking out this site EyeTracker

3. Passing PageRank PageRank (PR) is Google rating system of the quality of the website. The bar run s between 1 to 10 and the closer to 10 you can get the more valuable the exchang e. In the past, Page Rank has been the main focus point in many webmasters and S earch Engine marketers. Page Rank has overtime become less important in Google's overall ranking algorithm, and now it determines the interval of the Search Eng ines spider / bots return to the website, for faster indexing of new conte How To Optimize Your Site With Keywords What can you do if your keywords are too common? Is there anything that can help you optimise your keywords to gain more traffic to your website? To start with try including misspellings in your meta tag keywords as this can h elp you to get visitors who don?t know how to spell or those, like me, who type too fast. This type of traffic is just as good as any other. How many people do you know that use a dictionary when they don?t know how to spell a word? I know I don?t and I certainly can?t think of many people I know who would do. Whilst i ncluding misspellings will help you to some extent, it probably will not provide you with a massive increase in traffic especially now that many search engines have built in spell checkers so that if a user spells a word incorrectly they ar e presented with the probable correct spelling. If you want to try this then you can take advantage of tools like WordTracker to find out which misspellings are the most popular, and target those. You should try to think on the same level as your visitors and not always like a webmaster. Thinking like the average person will make you more successful. You really should constantly remind yourself to think like the average person when y ou?re trying to pick the words or phrases which people will use to find you. If you can get into the mind set of a lay person and think ?What would I type into the search box if I was looking for the content on this web page?? You will then probably come up with the keywords that are most important. Think of each group within your niche or audience and try to come up with realistic search queries. Entering each word from these queries into your meta tags should help you subst antially in terms of increasing your search engine traffic. If the niche you operate in has a ?trade? language then one of the things that w ill set you apart from the rest of the world is learning the special language of your niche. When you learn about your chosen niche, you start using acronyms an d other words that would be foreign to most people, but mean something to the pe ople who would be searching for you. Words that people outside your niche would search for are not the same as those that people inside it would search for. By targeting these jargon words you will be helping yourself to get much more highl y-targeted traffic and with the added advantage of potentially little competitio n. Another thing that will set you apart is using words that someone unfamiliar wit h your niche would use in an attempt to find content regarding niche trade. You should not aim to target your site only at those who already know a good deal ab out the subject matter that you offer. Your content probably won?t be fresh to p eople who are experienced in your field so you are much more dependent on your p roducts at that point. If, however, you are able to target people who know littl e or nothing about your particular niche, you will be able to generate a good de al of traffic and probably sell more of your product. XA final, but very important, method of providing good key word is to discuss th e subject of your site with others and observe their reactions to your language. If they seem to suddenly understand what you are saying, that phrase may be a g

ood one for your key words. Talk to your friends, your family, and other web mas ters about your subject and see what language is generally associated with your subject. This language is generally the correct language to use when generating your key words. The most important thing to bear in mind when attempting to come up with unique key words is that there are huge groups of people out there who are interested i n your niche who have not been targeted by other sites. These niche markets are potentially ripe for the picking. If you can come up with a group that would be interested in what you have to offer but has not been targeted thoroughly by you r competition, you will be able to drastically increase your traffic and/or sale s. The ability to identify and target niche markets is an art form. However it i s one that can be developed by any truly dedicated marketer, but you have to be observant and patient in order to come up with valuable niche markets. After all don?t forget , you are attempting to do what nobody has done before! When you start to optimise your website keywords you will find yourself trying t o come up with ever more interesting or unique key words, and you will be trying to implement them more smoothly into your web page. As I have found the reality is that this takes both time and practice. You need to get yourself thoroughly engrossed in the community surrounding your niche market. Check out some forums relating to your market, look at the common forms of media coverage such as maga zines and books. There are possible key words everywhere just waiting to be expl oited for the sake of increases in your traffic and sales The Basic Of Search Engine Optimization I am sure that it will surprise some people to hear me say that Search Engine Op timization isn?t rocket science! Although it can feel complicated at times the a im is simply to ensure that your website is presented in the way search engines like and ultimately that your visitors will like! At the end of the day Search Engines always try to give users whatever they can find that is relevant to their search. You need to appreciate that the majority of Search Engines don?t work by moving the good stuff towards the top. What they do instead is to try to push the bad stuff towards the bottom, and hope that wh at?s good will ?float up?. It is a frequently repeated truth that Content is Kin g and good content which is well written and which is sprinkled with the appropr iate keywords can get you good search engine rankings. This not only brings visi tors to your site but also feeds the search engine spiders and crawlers. It is i mpossible to emphasise enough how well written and relevant content is key to go od SEO. One of the fast way to develop good content is to generate a series of articles regarding your topic. These items are very powerful in the world of SEO because they provide your visitors with something to read and they allow you to feature in the Search Engine results for some key words that you normally wouldn?t. Let? s say you are managing a website for Genealogists. A well written article about using a particular genealogy tool is more likely to generate a high position in the search results for ?genealogy tools? than your home page. Therefore, if you write articles relevant to your subject but in more depth than you can put on yo ur home page, you will find that you will benefit enormously. Take a look at the sites that currently rank high on the search engines for your keywords or indeed for any keywords and you will generally find that they have simple designs with graphics that use minimal bandwidth, and they are generally easy to navigate. Simple, clean designs are what both search engine crawlers and search engine users like, as it lets them get the content they want without a l ot of peripheral ?fluff?. This is what you should be aiming to achieve with your website.

Of course some websites will be ranked highly in search engines, even though the ir designs make them difficult to read and navigate. If the content of a site is relevant to what people are searching for then that?s all that matters to a sea rch engine. However, it?s preferable to have a site that is user friendly and ea sy to navigate if you want to encourage return visitors. Let?s think about meta tags, keywords, descriptions, and titles. These are all i mportant elements, even if they are not what will make or break your site. Whils t important they are just one part of your strategy. These elements need to be c ompelling and sprinkled with your keywords, as this will entice users to click t hrough from the search results page to your website. It?s best to start off slow ly, gradually adding things in as you learn. If you have any questions and you don?t know where to go, then check out some of the forums on the subject. To do this you just need to go to your favourite sea rch engine and do a search for ?seo forum?. The people on these forums are gener ally more than happy to answer your questions, or direct you to someone who can answer your question if they can?t. Remember to be patient with yourself: learni ng something new takes time and effort, and SEO is no different. Paul Duxbury is a UK based successful online entrepreneur. Invaluable advice on creating successful websites can be found at http://www.web-success.co.uk SEO Guidelines SEO guidelines also known as Search Engine Optimization set the rules used by ma jor search engines like GOOGLE, Yahoo, and MSN, etc. to judge whether or not to include a website in their search engine results. Believe it or not , having you r website included in Google results is not part of the Bill of Rights under the constitution. There are Search Engine Marketing guidelines that govern which we bsites are included and those excluded from their results. SEO Guidelines ? Thou Shall? Write your pages for people, not for search engines. It seems obvious, doesn't i t? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these w ebsites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called ""cloaking", it's unethical and anothe r trick to avoid for high search engine rankings. Instead, focus on providing us eful content your visitors are seeking and update your site frequently with fres h content. SEO guidelines - Thou Shall Not... Here are some important search engine optimization methods to avoid when using S EO methods on your website. These are unethical techniques that may lead to havi ng your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites. SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caug ht and penalized for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines. SEO guidelines ? Search Engine Optimization Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other site

s. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again? read the same thing again? r ead the same thing again? neither does the search engine. After all, search engi nes are people too! Compucall provides of Search Engine Marketing services for B2B and B2C companies through the deployment of search engine optimization, pay per click, leading We b Analytics tools, and other reliable SEM techniques. How To Improve Search Engine Ranking With Links Popularity One of the criteria for website popularity and enhanced website search engine ra nking is the quantity and quality of incoming links to your website. Links leadi ng to your site from other sites - incoming links - are an important factor affe cting how well your site ranks in the search engines. It's important to know how many incoming links your site has, how they break down by page rank (PR), and w hat anchor text is used in these links. Probably the best way to get webmasters to link to your site is by offering to e xchange reciprocal links. This is obviously beneficial to both webmasters becaus e both of your web sites benefit from new targeted, relevant links. Search engin es see all of the new links pointing from other quality, relevant sites to your site and, over time, increase your rank. Google has revealed the secrets of its search ranking technology by filing a pat ent application. It was found that Google values organic link building - buildin g links that progress naturally rather than appearing artificial. An example of non-progressive links is when a whole page of links is posted to your website at once, in an attempt to circumvent the natural progression of search engine rank ing. Progressive linking is very different from using indiscriminate "link farms ", which will ultimately result in you being penalised by the search engines. So how do you achieve progressive link popularity with the minimum of effort and where do you start to look for sites that have a website theme in common with y ours? Unless you have the time you really do not want to spend precious hours ga thering links, writing e-mails, and checking that sites you link to still link b ack. A links program should be there to work for you not the other way around if you can set it and virtually forget it, all the better. An ideal tool for building link exchanges the way Google likes them, would be to use a program that allows you to grow your link exchanges gradually and gain li nks from many different sites letting you build as large a reciprocal link progr am as you want. Automation is the key, unless of course you like tedious work. S o you can do all this manually and accept the frustrations that go with it or yo u could use a program that will carry out the task automatically. A program that fills the criteria is Link Machine which automates every step of the link management process. Importantly, new links come to you; you do not have to go searching for websites similar to yours. Your sites visitors can submit n ew links through Link Machines' submission form and it can inspect each link tha t's submitted and only accept those that meet your requirements by filtering out links with inappropriate content, low page rank, and more. Other Link Machine u sers can be invited to exchange links and with a single click, you can accept an invitation and build a new link exchange instantly, making it simple to exchang e quality and relevant links. You can decide whether you'd like to manually appr ove each link that is submitted, or run your link directory on full automatic. Because Link Machine is a PHP application that runs from your web site, it can u pdate your link pages the moment you make a change, or the moment another site's webmaster chooses to exchange links with you. Link Machine is a powerful progra

m that does what it is supposed to do, that is to provide a fully automatic link ing process for your website, thereby saving you hours of tedious work. For more information on Link Machine please visit http://www.1st-4-income.com/li nkpopularity.html The time and effort that is saved by using a fully automated program like Link M achine cannot be over emphasised, particularly when you want to improve the link popularity for your website and the icing on the cake is that the software is f ree to download. Ian Simpson reviews software and informational products on the internet for thei r value and usefulness. Subscribe to his free tips newsletter at http://www.info rmation4income.com How To Submit Website To Directories You finally took the plunge and registered a domain name. After months of buildi ng the website and writing and editing content, you are ready for business. You have this great website but no visitors. Generating traffic is paramount to havi ng a successful website. One method of traffic is referrals from web directories . How to submit to web directories is a question that is easily answered, but de veloping a strategy for the best results might take a little time. Here is how t o submit to web directories as well as the advantages for a website. Web directories organize and group websites by their content. Web directories ma ke locating websites of interest an easy process since they are organized by top ics. It is important to get a website listed in web directories for a number of reasons. There are many great benefits to submitting to web directories. First and foremo st, a listing in a web directory can increase traffic to your website. Whatever the subject of your website, it will be easier for people to find if it is liste d in a directory. The more exposure a website receives, the more likely other we bsites will link to it. Webmasters may view your content, like what they see, an d want to advertise on your site. Another possibility is that they might find yo ur website interesting enough to put a direct link to it on their website. Unlike search engines, web direc?ories are edited by human eyes, therefore only reputable sites get listed into a directory. Editors from the web directory visi t each submission to make sure it is a legitimate listing. This encourages peopl e to use web directories to find websites of interest since search engine result s can vary. Having your website in a web directory lends credibility to your blo oming website, since people will know it is the real deal. Since credibility is established by being in a web directory, it will help improve your search engine ranking. Branding is a great marketing tool and can be utilized in one way by submitting to several web directories. Not only will visitors know your website, they will also know what you sell if the title of your website and the product are the sam e name. People will make the connection of your product to your website, almost insuring they will visit your site again. This can help that entrepreneurial end eavor take off much faster. When a website is submitted to well-known directories, it can lead to listings i n many other directories, since some directories rely on other website?s listing s to build their database. This is great for your website, as one submission can lead to countless others and at no cost or effort on your part. This free marke ting could generate a lot of positive effects for your website. The more places people are able to find your listing, then the better it is for you. The referra ls from web directories bring in the visitors that have an interest in your webs

ite. Another positive to being listed in a web directory is that so-called scrapper s ites will distribute your listing to their own pages. They do this to earn reven ue from Google?s Adsense program. It?s increased exposure of your listing to cou ntless numbers of people. It?s easy to get your home page listed, but content pages that are embedded deep into your website might be harder to get noticed. Some web directories allow de ep linked pages to be submitted as well. This is a great method to market your w hole website since not everything is listed directly on the front page. Now that we?ve talked about the benefits, let?s get to how to submit to web dire ctories. Getting your website listed in most web directories is a simple process . Simply visit the web directory and look for a link to add your site. If there isn?t one, find out how to contact the web directory and inquire about how to ad d your listing. With hundreds of Internet directories, individual submissions to each one can be very time consuming. Many websites will submit your listing for you. Some charge a fee while others are free. Submitting your website to a directory usually involves filling out a simple for m that collects some information about the website, such as the web address and a description. Always check with the directory first to make sure your website i s not already listed before submitting it. You will probably also have to choose the sub-category for your website?s listing. Do some digging and researching in to the sub-categories of a web directory and choose the best fit. How to submit to web directories can be a straightforward process. The benefits of being listing in web directories are numerous and can have great rewards. Peter Velikanov writes about Text Links Directories.