DRAMA ON THE HIGH SEAS

A CASE STUDY OF THE NATIONAL MARITIME CENTRE

W E S T E R N M U S E U M S A S S O C I AT I O N C O N F E R E N C E 2 0 1 0

AldrichPears Associates City of North Vancouver Dialog Beaty Biodiversity Museum Rockandel & Associates AECOM

Isaac Marshall, Principal Larry R. Orr, Waterfront Project Manager Bruce Haden, Principal Wesley Wenhardt, Director of Operations Catherine Rockandel, Principal John Robinett, Senior Vice President

The National Maritime Centre for the Pacific and the Arctic (NMC) had all the ingredients for success A well-supported and vibrant concept Substantial community partnerships Significant private sector support A unique and robust business model

The NMC was poised to become the West Coast hub for maritime activity and education, bringing together

Historic artifacts New media Maritime training Forums and events . . . to be a year-round destination for residents and visitors

The NMC was set to open in 2009 But this ship never sailed. Why?

C AST OF CH AR AC TERS

VANCO U V ER M A R I T I M E MUSEUM

C ITY O F VA N C O U V E R

K IT S P O I N T RE S I D E N T S

DEVE L O P E R : P I N N AC L E

C ITY O F N O RT H VA N C O UVER

MARI T I M E T R A D E S

P OS T-S E C ON DA RY I N S T ITUTIONS

P ROVIN C E O F B C

FEDER A L GOV E R N M E N T OF C ANADA

CONT EXT

VANCO U V ER M A R I T I M E MUSEUM(VMM): ABOUT

VANCO U V ER M A R I T I M E MUSEUM: CHALLENGES

LOWER LONSDALE: PROPOSED LOC ATION

LOWER LONSDALE: PROPOSED LOC ATION

LOWER LONSDALE: HISTORY

LOWER LONSDALE: THE SITE TODAY

80,000 sq. ft. retail potential up to 42,000 sq. ft. potential for community amenity use 1200 residential units in 10 buildings 106 room hotel with 500 delegate convention centre Public plaza with stage Floating dock for temporary moorage

GOALS & O BJECT IVES

To create a destination waterfront location with key public attraction for local residents and tourists

To celebrate our maritime connection past, present and future

To provide access to the water and space for events

CREATIVE CONCEPT: VISION

The NMC is key to the Citys overall waterfront vision, an important element to the Pier Development already underway

The NMC serves many purposes. . .

CREATIVE CONCEPT: PARTNERSHIPS

The NMC project successfully built partnerships and relationships with community and business stakeholders who Provided input alongside consultants and museum staff Contributed to decision-making Co-created and helped implement programs

Example: The Canadian Power and Sail Squadron... Had strong relationships with members who were explorers and professional hobbyists Informed the concept development for exhibits and programs Advocated by writing letters of support and appearing at a public hearing Supported provincial and federal grant applications

The Canadian Power and Sail Squadron (CPSS)... Could help contribute to the NMCs long-term financial and operational sustainability Recognized that it would be part of a mutually beneficial partnership

Application... You need to build champions at all levels of the decision-making process Partnerships based on deep and sustained relationships benefit everyone involved Museums succeed by building agreements that sustain these relationships and developing tools to measure their impact

CREATIVE CONCEPT: EXPERIENCES

OUTDOOR EXPERIENCES

OUTDOOR EXPERIENCES

LEARNING C ENTRE EX PERIENCES

EXH IBIT GALLERY LEVEL 1

EXHIBIT EXPERIENCES

Welcome: Connecting Canadas Coast

Shipbuilding

Harvesting the Coast

Ocean Trade

EXHIBIT EXPERIENCES

Defending Our Seas

Ocean Science: Discovering Marine Secrets

The Deep Frontier

EXH IBIT GALLERY LEVEL 2

EXHIBIT GALLERY LEVEL TWO

Coastal Communities

Coming to BC: First Nations and Newcomers

Top of engine from below Suspended exhibits

Inspirations: Temporary Gallery

Administration

Administration

L2
The National Maritime Centre

WATERFRONT

St. Roch

ESPLANADE

The Arctic: Our Frozen North

EXHIBIT EXPERIENCES

Coming to BC: First Nations and Newcomers

Coastal Communities

The Frozen North

Temporary Exhibit Gallery

C REATIVE CONCEPT: SITE & BUILDING

Feasibility study conducted to determine viability of the NMC

Critical feasibility issue: balance revenue generating components with revenue consuming component

Critical feasibility issue: balance revenue generating components with revenue consuming component

Critical urban design issue: generate activities to create a vibrant precinct

Building 3D renderings were created as a fundraising tool

Building 3D renderings were created as a fundraising tool

CREATIVE CONCEPT: BUSINESS C ASE

Capital Model: Four-part public private partnership

Operating Model: Commercial revenue to sustain the NMC

WHAT HAPPENED?

2006

2007

2008

2009

2010

City funded Project Definition & Business Case Lower Lonsdale site redevelopment begins

2006

2007

2008

2009

2010

Provincial & Federal Government funded Business Case Update Proposed P3 (Public Private Partnership) procurement model

2006

2007

2008

2009

2010

Provincial support announced in Throne speech Province advances $9 million based on stated start-up costs for a P3 Society formed for fundraising

2006

2007

2008

2009

2010

Provincial government requests procurement and financing review Provincial support confirmed in Throne speech

2006

2007

2008

2009

2010

Province pulls out of project in January

WHAT REALLY HAPPENED?

AT THE DOUG FIR ON THE NATIONAL MARITIME CENTRE A CASE STUDY OF TUESDAY, OCTOBER 19TH, 7:309:30PM
W E S T E R N M U S E U M S A S S O C I AT I O N C O N F E R E N C E 2 0 1 0

PLEASE JOIN US FOR COCKTAILS AND A CASUAL HIGH SEAS DRAMA ON THE INDUSTRY GATHERING
Location: Fireplace Room, Doug Fir Lounge 830 East Burnside, Portland 503.231.9663 Hosted by: AldrichPears Associates Miller|Hull Partnership and Pacific Studio