Professional Documents
Culture Documents
EDUCATION:
Doctor of Philosophy, Cultural and Media Studies – Stony Brook University, Stony Brook, NY. 2019
Media studies, media archaeology, communication, memes, visual and digital media culture
Master of Arts, Comparative Arts and Culture – Hofstra University, Hempstead, New York. 2010
New media, emergent media, ecocriticism, media ecology and art history
Bachelor of Arts, Communications – Hofstra University, Hempstead, New York. 2004
Television production major; art history minor
TEACHING EXPERIENCE:
Assistant Professor
Media Studies, Undergraduate and Graduate programs, Queens College, CUNY, Flushing, NY
August 2021 – Present
Full time assistant professor in the Media Studies Department; Courses include Social Media,
Advertising Aesthetics, Digital Activism and Advertising Inequalities
DIGITAL PROJECTS:
PUBLICATIONS:
Books:
Virtual Presenting: A Guide to Formats, Production and Authentic Delivery. With Michael
Sorrentino. Routledge/Focal Press. (Forthcoming)
Producing New and Digital Media: Your Guide to Savvy Use of the Web. With Thomas Kenny.
Routledge/Focal Press. 2015 (1st ed)/ 2020 (2nd ed). ISBN: 978-1138830103
Towards a Media Literate Model for Civic Identity on Social Networks: Exploring Notions of
Community, Participation, and Identity of University Students on Facebook. With Paul Mihailidis
and Kelly Fincham. The Atlantic Journal of Communication. November 2014.
Exploring Curation as a Core Competency in Digital and Media Literacy Education. With Paul
Mihailidis. The Journal of Interactive Media in Education. Spring 2013 Edition.
Book Review: Teaching Graphic Novels: Practical Strategies for the Secondary ELA Classroom. The
Journal of Media Literacy Education, July 2010 – Volume 2, Issue 1.
Teaching Television Production in the Age of YouTube. With Peter Gershon. The Journal of Media
Education, April 2010 – Volume 1, Number 2.
Book Chapters:
Experimental Design. Chapter for Transformative Media Pedagogies. Mihailidis, P., Shresthova, S.,
& Fromm, M., editors. Routledge. 2021.
Mobilizing Disinformation: Digital Memes and the Weaponization of Images. Chapter for Fake
News: Real Issues in Modern Communication. Chun, Russell & Drucker, Susan, editors. Peter Lang
Publishers. March 2020.
Social Media Research Using Online Tools. Chapter for Social Media: Pedagogy and Practice. With
Paul Mihailidis. Langmia, K., Tyree, T., Sturgis, I. editors. Rowman and Littlefield Publishers.
November 2013.
Digital Writing:
Forbes Contributor: forbes.com/sites/jamiecohen
Medium Essays: medium.com/@newanddigital
MrBeast’s Squid Game Parody is a Danger to Digital Culture. OneZero, 2021
Virtual Reality is Missing Its Moment… Again. OneZero, 2020
What the Bernie Memes Mean for Political Engagement. The StartUp, Medium, 2020
YouTube: Populism and the Commodity of the Authentic. Medium, 2017
Memes, media and online influencers: an exploration of how meme pages, specifically private
Facebook groups and private Instagram pages, enable bad actors to utilize social media tools to
encourage and influence followers to take direct action, often related to extremism.
Ethnography project on the history of cyberspace. This project continues the work on my
dissertation with the goal of publishing a book on the subject.
(2021) Increasing our Meme Literacies – Social Media Weekend (Streamed Online)
(2020) Meme Mirrors: Vertical Video and the Replicable Self – Media Ecology Association
Conference (Streamed Online) – Presentation of vertical video research with Josh Chapdelaine
(2020) Social Media Fails – Social Media Weekend (Streamed Online) – Presentation of case
studies with Karen Freberg and Marc Oppenheim
Cohen 4
(2019) Spatial Humanities Kit and Learning Media by Mapping – Digital Humanities 2019, Utrecht,
Netherlands – Presentation of 2019 Mapping Projects in Italy with Matt Applegate and Sarah Evans
(2018) The Value of Verisimilitude: YouTube and the Commodity of the Authentic – New York State
Communications Association – Panelists include Susan Drucker (Hofstra University) and Gary
Gumpert (Urban Communication Foundation)
(2017) VR/AR Digital Media Literacies – Digital EngAGEment Conference, New York, NY –
Establish a framework for digital media literacy to be employed when using new emergent media
(2016) Up Close and Personal: When Learning Truly Takes Place Outside Communications’ Students
Classrooms – New York State Communications Association – Panelists include Jeff Morosoff
(Hofstra University) and Jennie Donohue (Marist College)
(2016) Communicating with the Homologlyph: Mimesis, Visual Culture, & Commodification as
Culture – Society for Cinema and Media Studies Conference, Montreal, Quebec – with Matt
Applegate
(2015) Celebrity New: YouTuber, Viners, and Being Instafamous – New York State Communication
Association – with Susan Drucker (Hofstra University), Lance Strate (Fordham University), Joseph
Peyronnin (Hofstra University), and Mario Gonzalez (Hofstra University)
(2014) Teaching Conflict/Conflict Resolution in 6 Seconds with Vine App – Broadcast Education
Association, Las Vegas, NV - BEA Ignite! Presentation Competition
(2012) Ethics in the New, Flipped Academic World: A NYSCA Roundtable – New York State
Communication Association Conference
(2012) Storify and News Curation: Teaching and Learning about Digital Storytelling Utilizing Online
Too – Social Media Technology Conference, Howard University, Washington, DC
(2012) Storify and News Curation: Teaching and Learning about Digital Storytelling Utilizing Online
Tools – Northeast Media Literacy Conference, Storrs, CT – with Paul Mihailidis (Emerson College)
(2011) Leveling the Elite: Web Video and Equal Access – New York State Communications
Association
(2011) Content Curating and Informed Citizens – National Association of Media Literacy Education
Conference, Storrs, CT – With Paul Mihailidis (Emerson College)
(2010) Publishing to the Web: Design for High Impact at Low Cost – Latino Media Conference,
Hofstra University, Hempstead, NY
(2022) The New Storytellers, Remote Media Production and Television Education – Broadcast
Education Association, Las Vegas, NV
(2016) Raising Our Voices: The Forum of NYSCA Past, Present, and Future – New York State
Communications Association – Plenary Chair to introduce the Oral History Project to be recorded
over the year and presented at the following 75th Anniversary Conference in 2017
Cohen 5
(2106) Multiplatform Authenticity: Presenting the Personal Brand on Multiple Social Media –
Broadcast Education Association Conference, Las Vegas, NV – Panelists include Mario Gonzalez
(Hofstra University), Thomas Kenny (Molloy College) and Nicole Stevens (Molloy College)
(2015) Continuous and Immersive Digital Media Literacy Education: Mobile Group Chats with
Students – Media Education Summit, Boston, MA – Conversations presentation
(2014) Teaching Television in the Age of Thumb-based Cinema – Broadcast Education Association
Conference, Las Vegas, NV – with Thomas Kenny (Molloy College), J. McMerty (Elon College), and
Nicole Stevens (NYIT)
(2013) The Savs and the Sav-nots: How to create Savvy Media Students – Broadcast Education
Association Conference, Las Vegas, NV – with Thomas Kenny (Molloy College) and Nicole Stevens
(NYIT)
(2012) Tomorrow’s Needs Today: Making the Argument for Upgrade – Broadcast Education
Association Conference, Las Vegas, NV – with Thomas Kenny (Molloy College) and Matt Tullis
(Ashland University)
(2011) Social Media and Students – Molloy College 2011 – With Molloy College President Drew
Bogner and Deidre Pribram (Communications Chairperson)
(2011) Empowering Youth Using Social Media Tools – Northeast Media Literacy Conference, Storrs,
CT - with Paul Mihailidis (Emerson College)
(2010) Pedagogy and Production in the Age of YouTube, Revisited –Broadcast Education Association
Conference, Las Vegas, NV – with Peter Gershon (Hofstra University)
(2009) The Pedagogy of Television Production in the Age of YouTube – Broadcast Education
Association Conference, Las Vegas, NV – with Peter Gershon (Hofstra University), Kirk Mastin
(University of Washington), Ron Osgood (Indiana University), Ed Fink (California State
University)
INVITED TALKS:
(2022) Mimetic to Kinetic: How Internet Memes Disguise Extremist Messaging – Invited to share
research, Federal Bureau of Investigation, Counterterrorism Division, July
(2022) The Memes of Monkeypox and Coronavirus and Their Implications – Invited to share
research, World Health Organization, June
(2021) Memes, Metatext and the Demi-Media Landscape – Guest Lecturer, Emerson College
Journalism Course – October
(2019) YouTubers, Influencers, and the Merging of SponCon – Guest Lecturer, Queens College Social
Media course, Flushing, NY – September
(2019) Agency, Data, the Algorithm: Learning Touch Choices in Consuming YouTube – Nevada State
College Communications Department, Henderson, NV – April
(2018) Algorithmic Implications of YouTube – Keynote lecture at Queens College Graduate Studies
Colloquium, Flushing, NY – November
(2018) Immaterial Products: The Livelihood of the Authentic. OR: Going Postal in the Age of YouTube
– Emerson College, Boston, MA – April
(2018) Introducing Media Archaeology to K-12 Classrooms – The Reading Specialists Council of
Suffolk, Dix Hills, NY – January
(2017) YouTube: Populism and the Commodity of the Authentic – Invited expert lecture at the
Salzburg Academy on Media and Global Change, Salzburg, Austria – August
(2016) The Illusion of Authenticity: YouTubers, Instagrammers, and Monetization – Emerson
College Marketing Communication majors, Boston, MA – April
Cohen 6
(2016) Storytelling in 360 Degrees: A critical approach to new media and storytelling – Inaugural
Creative Teaching Day at Molloy College, Rockville Centre, NY – January
(2014) The Corporate Hegemony of YouTube: How the online video platform favors the profitable –
Emerson College in the Communication, Media, and Society course, Boston, MA – April
(2014) Learn how to Market Yourself! – Presented to the Hofstra University Chapter of Zeta Phi Eta
Co-principle investigator: New York State Regional Economic Development Council partial grant
($300,000) to develop a collaboration between Baldwin High School and Molloy College for the
foundation of the New Media Academy at Baldwin High School
Bronze Telly Award. 2018 Telly Awards for the Media Archaeology: Boyne Valley documentary.
Creative Teaching Day at Molloy College Inaugural Year Presenter 2016
BEA Ignite! 2014 Pedagogy Presenter
Who’s Who 2013 for Education by the Long Island Business News
Bronze Telly Award. 2007 Telly Awards recognizing Excellence in Production for Hofstra
Multimedia Productions’ educational segment on an archaeological dig in Lloyd Harbor, NY
TEACHING EXPERIENCE:
Assistant Professor, Media Studies, Master’s program and undergraduate, Queens College, CUNY,
Flushing, NY (Adjunct followed by full time)
September 2020 – Present
Select Courses:
Digital Activism Lab (Masters) – Social Media – Advertising Aesthetics – Advertising Inequalities
Assistant Professor and Program Director, Communications/Digital Humanities and New Media
New Media Program, Molloy College, Rockville Centre, NY (Instructor followed by Tenure Track)
2013 – 2020
Select Courses:
Introduction to New Media – Digital Applications for New Media – Writing for the Web – History
of Digital Media – Online Content Production – Civic Engagement for New Media – Video
Storytelling for the Web (YouTubers) – First Year Experience – Broadcast Journalism
Practicum courses:
Web Television – GIF Making – Viral Video Theory – Theme Channels – Memes in Digital Culture
C0-taught specialty courses:
Cohen 7
New Media and Social Transformation Core Course
Media Archaeology and the Boyne Valley Ireland – Spring 2016 http://molloymediaarchaeology.org
Adjunct Assistant Professor, Radio, Television, Film / Journalism, Media Studies, Public Relations
Lawrence Herbert School of Communication, Hofstra University, Hempstead, NY
2007 – 2019
Radio, Television, Film
Advanced Television Technology – Advanced Editing and Post Production – Introduction to
Digital Media [course author] – Principles of Digital Editing – Fundamentals of Television
Production – Single Camera Producing and Editing
Journalism, Media Studies, Public Relations
Multimedia Video Journalism – History of Mass Media – Journalism Tools –
Hofstra in Rome Study Abroad Journalism Course
Practicum courses and independent studies:
Television for the Web – Making the Viral Video – Introduction to Digital Media – Various
independent studies on code-writing, application design, and online reporting
SELECTED SERVICE:
Molloy College
High School New Media Conference Organizer – March 2017, February 2018, November 2018
Media Archaeology study abroad program 2016 – Boyne Valley, Ireland co-organizer
Lamda Pi Eta (Communications honors society) Eta chapter faculty advisor 2013 - 2016
Chaperone – Dundalk, Ireland Jazz Band trip – March 2014 (Dundalk, Belfast, Dublin)
Newseum New Media and Digital Writing Washington DC domestic study trip organizer
Personnel hiring committees: Founding Dean of the School of Arts and Sciences, Game Studies
and New Media faculty member, Digital Writing faculty member, Instructional
Designer administrative position
Hofstra University
RESEARCH INTERESTS:
Digital materiality and media archaeology, memes and visual culture, fake news and
disinformation campaigns, algorithms, virtual reality, immersive environments and spaces,
television beta characters, civic voices and youth empowerment, digital curation and aggregation,
online tools, video editing to enhance literacy and writing skills
(2021) Memes in Digital Culture and Media, Memory and the Landscape – Vital Thought Online
Courses, vitalthought.org
(2016) Understanding History through New Media and Media Archaeology – Presented to the Senior
Adult Lifelong Lecture Series – Suffolk Y Jewish Community Center
(2016) Communicating with the Homologlyph – Faculty Research Day, Molloy College
(2016) Youth K-6 and Digital Media – Presentation for youth educators at the Reading Specialists
Council of Suffolk
(2015) Moderator for several panels at StreamCon 2015 at the Jacob Javits Center
(2015) The Baldwin New Media Academy – Presented to Baldwin High School faculty in order to
help start the New Media Academy launching Fall 2016
(2015) The Business of Authenticity – Lecture at Emerson College in the Communication, Media,
and Society course
(2015) The Internet of Things and Privacy – Presented to the Senior Adult Lifelong Lecture Series –
Suffolk Y Jewish Community Center
Cohen 9
(2015) Media Literacy and Information Curation – Presented to Reading Specialists Council of
Suffolk
(2014) Electronic Media in Grassroots Organizing and Community Advocacy – Lecturer and social
media specialist for Long Island non-profit organizations
(2012) Media Literacy and Medicine – Presentation to the students of the Hofstra University
Medical Scholars Pipeline Program, part of the Hofstra School of Medicine in partnership with
Northwell Health
(2012) Eyes on the Screen: What the Audience Wants from Your Work – Writers Guild of America
East Web Television Workshop
(2011) Facebook for Faculty: Social Media in the Classroom – Molloy College
(2010) Social Media Responsibility - Hofstra University Medical Scholars Pipeline Program, part of
the Hofstra School of Medicine in partnership with Northwell Health
(2010) Keeping Your Eyes on the Screen - Writers Guild of America East Digital Workshop Day
PROGRAMS/CURRICULA DEVELOPED:
Molloy College:
New Media Major – 48 credit Bachelor of Science (Program founder and courses author)
Game Studies track, New Media Major
Interdisciplinary New Media – Hybrid/online program for non-traditional students
New Media Minor, Game Studies Minor
FUNDRAISING:
25 for 25 years. Fundraising for the Herbert School of Communication 25th Anniversary.
“#Hofstoria” - Western Queens Alumni Meetup Fundraiser 2015 and 2016 – Funds support either
the Max Kolb Memorial Scholarship Fund or the Student Experience Fund at the Lawrence
Herbert School of Communication at Hofstra University. Raised over $1200 dollars in two years.
SELECT ACADEMIC EXPERTISE AND PRESS: (Links available at jamesncohen.com)
The New York Times Magazine – When Raw Emotion Goes Viral by Reyhan Harmanci. Source.
The Verge - Rep. Gosar anime video highlights ties to the online right by Makena Kelly. Source.
Junior Scholastic - The Sneaky Truth about Memes by Laura Anastasia. Source.
Washington Post - Influencers are failing to break out in TV and movies. Can Charli D’Amelio and
Addison Rae beat the curse? by Travis Andrews. Source.
Time - ‘Revenge Tactic:’ GameStop's Massive Stock Surge Isn't Only About Making Money by Peter
Allen Clark. Source.
Patch - 'Mind Viruses': LI Professor Studies the World of Political Memes. Profile.
CNN - With viral meme, Trump gets a taste of his own medicine. Social media expert.
CBC Spark - Latest scandals suggest it’s time to build a better YouTube. Main interview.
GQ – The YouTubers Who Teach Men How to Be Men by Cam Wolf. Quoted.
USA Today – YouTube tries to solve its conspiracy problem with Wikipedia. Some critics cry foul by
Jefferson Graham. Source.
USA Today – 7 days from fringe to mainstream: How a conspiracy theory ricocheted around the web
by Jefferson Graham. Source.
Mashable – Meme la France: Global boundaries don’t matter to alt-right memes or their makers by
Peter Allen Clark. Source.
Newsday – Baldwin Schools, Molloy College creating new media academy by Patricia Kitchen.
Subject/Quoted.
Cohen 10
The Creator’s Project/Vice – Well It’s the 10th Anniversary of “Oogachaka Baby” on YouTube by
Beckett Muffson – Main Interview.
Mashable – What is responsible satire in the viral media age by Max Knoblauch. Quoted.
CNN – Meet the Rules of the Internet by Todd Leopold.
Newsday – Business cards see rebirth in the digital age – Subject/Quoted.
Fox News Channel – Fox News College Challenge winning group 2013.
1010 Wins – Mant’I Teo – Catfishing – Internet expert
ADDITIONAL PROFESSIONAL EXPERIENCE:
Aug 2021 – Oct 2021 Digital Culture Expert/Consultant: Messenger – Provided insights and
cultural advice about Gen Z communication habits
July 2019 – Sept 2020 Freelance Video and Online Content Producer: Sorrentino Media –
Produced videos for clients such as Stop & Shop, Pearson Publishing, IBM
Watson, Square
June 2011 – April 2012 Camera Operator/Audio Assistant: CNBC – New York Stock Exchange –
Worked as primary and swing positions on the floor of the NYSE for the length
of the production day on various shows
Feb 2006-August 2010 Assistant Facilities Manager: The Lawrence Herbert School of
Communication, Hofstra University - Maintain two full-functioning television
studios and supervise large productions; aid undergraduate and graduate
students with the use of Avid Media Composer and Final Cut Pro for film and
television projects; assist faculty with any facility or technical needs
November 2005 Event Producer, mtvU - Motion City Soundtrack Live Concert (Broadcast) -
Organized and managed pre-production of concert video at New Mexico State
University; assembled Camera Operators for five person crew to shoot concert
November 2005 Segment Producer, mtvU - “Gamer’s Ball” (Segment series for Web and
broadcast) - Wrote, shot and edited segment for stories based around students
who modify video games; coordinated locations in Los Angeles and Ithaca for
multi-day shoots
August-October 2005 Associate Producer/Production Coordinator, mtvU - “IMU: I Miss You”
(Reality series for web and broadcast) - Coordinated production of shoots in six
states and dozens of locations
July-August 2005 Segment Producer, New Jersey Network - “New Jersey Works” (Series) –
Researcher, writer, producer, editor for entire segment in each episode
February-June 2005 Post-Production Coordinator, The Weather Channel - “Forecast Earth”
(Series), “It Could Happen Tomorrow” (Pilot)
January 2005 Editor/Online Editor, Disney - “Family Fun” (Interstitials for Web and
broadcast)
July-December 2004 Assistant Editor, Women’s Entertainment - “Young, Sexy &…” (Series)
ADDITIONAL SKILLS:
Avid Media Composer Certified Editor, Final Cut Pro Editor, Adobe Creative Suite
Game engines and virtual reality: Oculus Rift; Raspberry Pi programming
Web production: HTML5, CSS, PHP, JQuery, WordPress
All technical aspects of video compression for the Internet
SEO, Google Analytics, Facebook algorithms and advertising