Ecommerce in India The low cost of the PC and the growing use of the Internet has shown the

tremendous growth of Ecommerce in India in recent years. According to the Indian Ecommerce Report released by Internet and Mobile Association of India (IAMAI) and IMRB International, The total online transactions in India was Rs. 7080 crore (approx $1.75 billion) in the year 2006-2007 and projected to grow by 30% to touch 9210 crore (approx $2.15 billion) by the year 2007-2008. According to a McKinseyNasscom report the e-commerce transactions in India was estimated to reach $100 billion in 2008. Although, as compared to the western countries, India is still in is its initial stage of development, which implies tremendous opportunities for future growth. Scope of Ecommerce Home Internet usage in India grew 19% from April 2006 to April 2007. In April 2007 it became 30.32 million and the e-Marketer accept that there will be 71 million total Internet users in India by 2011. India is showing tremendous growth in the Ecommerce. Undoubtedly, with the middle class of 300 million people, online shopping shows unlimited potential in India. The real estate costs are touching the sky. The travel portals' share in the online business contributed to 50% of Rs 4800 crore online market in 2007-08. The travel portal MakeMyTrip.com has crossed Rs 1000 crore of turnover which is around 20% of total e-commerce market in India. Further an annual growth of 65% has been anticipated annually in the travel portals alone. B2B Transactions According to Outlook Business magazine (May 20, 2008), the total B2B transactions in India in the year 2008 are likely to be US$100 billion and B2B marketplaces could account for $15 to $20 billion out of that. Indias largest B2B portal Tradeindia, maintained by Infocom Network Ltd, also stated that e-commerce transactions in India show a growth rate of 30 percent to 40 percent and will soon reach the $100 billion mark. In near future, e-commerce is going to play a major role in multimedia, entertainment and fashion industry. The foreign branded companies are eager to take full advantage of the growing Indian market and are trying to create market for their products over the net. Gucci Co. an Italian iconic fashion and leather goods label is eager to make its hold in India with Business to business transactions. Some of the key B2B exchanges in India are tradeindia.com, matexnet.com, Alibaba.com, AuctionIndia.com, Indiamart.com, TeaAuction.com, MetalJunction.com, etc. B2C Transactions Although business-to-business transactions play an important part in e-commerce market, a share of e-commerce revenues in developed countries is generated from business to consumer transactions. Railway and Airlines have played a vital role in e-commerce transactions in India. Travel portals are exploding in India. Recently MakeMyTrip.com has shown Rs 1000 crores of turnover. Travel alone constituted 50% of Rs 4800 crore online market in 2007-08. In India, online services like ticketing, banking, tax payment, bill payment, hotel room booking, entertainment, online games, matrimonial sites, job sites, etc. are showing signs of development in business-to-customer transactions. There has been tremendous boost in the online business with the stock exchange coming online. Online valentine gifts and Diwali gifts are also becoming popular along with the birthday cakes. No doubt, the total value of the B2B transactions is much larger than that of the B2C transactions, because typically B2B transactions are of much greater value than B2C transactions. It seems that the B2C market in India will take time to grow as compared to the B2B market.
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B.COM 3RD YEAR HONOURS (2007-2010) Curriculum and detailed syllabus for E-commerce specialisation
SEMESTER -V Code 5-O1 5-O2 5-O3 Title Fundamentals of Electronic Communications E-Commerce and Functional Business Systems E-Commerce Application (Practical) TOTAL Code 6-O4 6-O5 6-P SEMESTER-VI Title Database Management System & System Analysis and Design a) Internet and world wide web b)E-Commerce Technologies Project and Seminar Presentation TOTAL Marks 100 100 100 300 Marks 100 50 50 100 300 Credit Hours 105 105 105 315 Credit Hours 105 105 60 270 Credits 7 7 7 21 Credits 7 7 4 18

Fundamentals of Electronic Communications. Code: 5-O1 (MARKS -100) MODULE:1 1. Data communication: Forms of data transmission, Data transmission techniques ,Bandwidths, Methods of data transmission, ISDN and its benefits , Asynchronous transfer mode, Multiplexing- Frequency Division Multiplexing, Time Division Multiplexing, Statistical Time Division Multiplexing. Switching techniques- Circuit Switching, Message switching, Packet Switching. Front End Processing. Applications of data communication. 2. Networking: Basic elements in networking ,Network topology , Common network services-file services, print services, message services, application services, database services, Different types of network- LAN,WAN,MAN,VAN,SAN. Networks connecting devices. Open System Interconnection model(OSI)- different OSI layers. MODULE:2 1. Network Security: Concept, Types of security threats , Levels of security . 2. Electronic Communication and E- Marketing: Identifying Web Presence Goals, The Browsing Behaviour Model, Online Marketing, E-advertising, Internet Marketing Trends, Target Markets, E Branding, Marketing Strategies. 3.Major Projects in Electronic Communication: Information Superhighway, National Information Infrastructure, E Commerce Applications of the National Information Infrastructure, Benefits of E Commerce Applications of the National Information Infrastructure. 4. Social and Ethical Issues related to Electronic communication: Suggested Readings:
1.Doing Business on the Internet E-COMMERCE (Electronic Commerce for Business) S. Jaiswal,Galgotia Publications. 2. E-Commerce An Indian Perspective, P.T.Joseph, S.J., PHI.

SUBJECT: E-Commerce and Functional Business Systems. Code: 5-O2 MODULE:1 1. An overview of E- Commerce- Operating System Services, Developer Services, Data Services, Application Services, Store Services, Client Services. Types of E Commerce Solutions- Direct Marketing and Selling, Supply Chain Integration, Corporate Procurement, EDI. 2. Applications of Electronic Commerce- Application of E Commerce in Direct Marketing and Selling, Value Chain Integration, Supply Chain Management, Corporate Purchasing, Financial and Information Services, Obstacles in adopting E-Commerce Applications, Future of E Commerce. 3. E-Strategy: Information and Strategy, The virtual value chain, seven dimensions of ecommerce strategy, planning E-commerce project, E- commerce strategy and knowledge management, E-Business Strategy and Data Warehousing and Data Mining. 4. Customer effective Web design: Requirements of Intelligent Websites, Website Goals and Objectives, planning the budget, analyzing website structure, fixed versus flexible webpage design, choosing a page size ,website development tools, design alternatives, outsourcing web design, testing and maintaining websites. 5. Electronic Payment Systems-Overview of Electronic Payment Systems, Cybercash (Customer to Merchant Payments, Peer to Peer Payments, Security). Smart Card (Card Types, Closed or Open Security, Privacy, Card Costs, Non Card Costs), Electronic Banking, Electronic Fund Transfers. MODULE:2 1. Business Models for E-Commerce- Brokerage Model, Aggregator Model, Info-mediary model, Community Model, Value chain model, Manufacturer model, Advertising Model, Subscription model. 2. E-Commerce Marketing Concepts: Basic marketing concepts for internet marketing, E-commerce marketing and branding strategies, Strengthening the customer relationship. 3. E-Commerce and Online service industries: Online financial services. Online travel services. Online career services. 4. Mobile Commerce- Growth of Mobile Commerce, Mobile Health Services, Wireless Applications, Technologies for Mobile Commerce, Wireless Spectrum, WAP, Origins of WAP, WAP Architecture, Wireless Datagram Protocol(WDP), Short Message Services, Circuit Switched Data (CSD), Unstructured Supplementary Services Data (USSD), General Packet Radio Service(GPRS),Wireless Technology (AMPS, TDMA, CDMA, GSM), Different generations in Wireless Communication, Security issues in cellular technology, Mobile commerce and its future in India.
Suggested Readings: 1.Doing Business on the Internet E-COMMERCE (Electronic Commerce for Business): S. Jaiswal, Galgotia Publications. 2. E-Commerce An Indian Perspective: P.T.Joseph, S.J., PHI.

3.E-Commerce Business.Technology. Society, Kenneth C. Laudon, Carol Guerico Traver, Pearson Education. 4. E-Commerce: Schneider, Thomson Publication

SUBJECT: SUBJECT: E-Commerce Application (Practical) Code: 5-O3 MARKS-100) MODULE-1 HTML & DHTML MODULE-2 CLEINT SIDE SCRIPTING (JSCRIPT) MODULE-3 JAVA 1. Oops Concept and Introduction to JAVA. 2. An overview of Java. 3. Data Types variables and arrays. 4. Operators, Control statements. 5. Classes and objects. 6. Inheritance. 7. String and string buffer. 8. Packages. 9. Interfaces. 10. Exception handling. 11. Multithreaded Programming. 12. File Handling 13. Applets.
Suggested Reading: 1.Java Object Oriented Programming Paradigm, D Jana, PHI 2.JAVA 2- The Complete Reference, TMH

SUBJECT: Database Management System & System Analysis and Design. Code: 6-O4 Database Management System :( MARKS-50) 1. Introduction to DBMS, architecture, administration roles, data dictionary. 2. Traditional models, three-level architecture, hierarchical model, network model and relational model, File organization, Security. 3. Relational model definitions and properties, keys, integrity rules. 4.SQL constructs, embedded SQL , Query & Query Optimization Techniques. 5. Database design, conceptual, logical and physical models, ER diagram and model. 6. Normal forms (1NF, 2NF, 3NF, BCNF) 7. Indexing- Primary, Secondary, Multilevel.
Suggested Readings: 1.Data Base System Concepts, Korth, TMH 2. Data Base Management System, Leon, VIKAS 3. PL/SQL Programming, Ivan Bayross.

System Analysis and Design: ( MARKS-50) 1. Overview of System analysis and design: Development life cycle (Waterfall, Spiral models). 2. Feasibility studies, Requirements determination, Logical design, Physical design, Program design, Risk and feasibility analysis, prototyping. 3. Information requirement analysis: Process modelling with physical and logical data flow diagrams. 4. System design: Process descriptions, Input/output controls, object modeling, Database design, User Interface design, Documentation, Data Dictionary, Development methodologies: Top down, bottom up, structured chart, decision table, decision tree. 5. Testing Unit, integration, system, Acceptance, regression, Test Case generation.
Suggested Reading: 1. System Analysis & Design, Parthasarathi, EPH 2. Analysis & Design of Information Systems, Raja Raman, PHI

a)Internet and world wide web (b)E-Commerce Technologies. Code: 6-O5 A) Internet and world wide web: (MARKS- 50 ).

1.Working of the internet with TCP/IP: Origin of TCP/IP.,TCP/IP communication architecture, Internet Architecture, Working of TCP/IP,TCP/IP Applications-FTP, Telnet, Trivial File Transfer Protocol, Simple Mail Transfer Protocol, Network File System. TCP/IP implementations. 2.Internet Concepts: WWW, Internet and E-Commerce, Linking to the Internet, Internet Address, Internet Tools- Information Retrieval tools (ftp, Gopher),Communication Tools(Email, FTP, Telnet, Usenet),Multimedia Information Tools(Home page),Information Search Tools( Archie, Veronica, WAIS). Domain Name System. 3.Intranet and Extranet: Intranet, Intranet vs. Groupware, Intranet Hardware, Intranet Software, Intranet Services ( Web (HTTP) Publishing,HTML,Hypertext),Communication Systems (Email, Fax), Software used in Electronic mail, Electronic Meeting Systems( Audio conferencing, Video Conferencing, Groupware), Extranet. 4. Internet Security: Security on the internet, Network and Website Security Risks, Site Hacking, Security Incidents on the internet, security and email, network and website security, Firewall(Concept, Components and Constituents, Benefits, Enterprise wide security Framework, secure physical infrastructure). b) E-Commerce Technologies: ( MARKS-50) 1.Overview of E-Commerce Technologies: Encryption overview, Elements of an encryption system, Secret key encryption, Public-key encryption, Digital signatures, Digital Certificates, Cryptography export restrictions, Secure Sockets Layer(SSL), Secure Electronic Transactions (SET),Smart Cards and its applications. 2.Electronic Data Interchange- Evolution, uses, Benefits, Working of EDI,EDI Standards(includes variable length EDI standards),Cost Benefit Analysis of EDI, Electronic Trading Networks, EDI Components, File Types ,EDI Services, EDI Software, Business Approach of EDI, EDIFACT( Overview, Structure, EDIFACT Software),Business Future of EDI,EDI Administration. EDI Security, Security Mechanisms, Technological aspects (Smart Cards, Worm Disks, Biometrics), Security Mechanism. 3. Security Issues in E-Commerce Technologies- Introduction to Security, Passwords, Viruses, Firewalls, Encryption (PGP, SHTTP, SSL). 4. Enterprise Resource Planning-Evolution of ERP, Characteristics, Features, Components, Need, ERP Vendors, Business Process Reengineering, Advantages of ERP Packages, Implementation of ERP Packages, Future of ERP Systems, Integrated SAP Model, Integrated Data-Master Data, Transactional data, Integrated Processes, Pros and cons of integration, SAP Architecture and Integration. Suggested Readings:
1.Doing Business on the Internet E-COMMERCE (Electronic Commerce for Business) S. Jaiswal, Galgotia Publications. 2. E-Commerce An Indian Perspective, P.T.Joseph, S.J., PHI. 3. Electronic Commerce: Greenstein, Merylin, Tata Mc.Graw Hill