TOMMY GRAHAM

Washington, DC 703.344.1032 tommy.graham1032@gmail.com linkedin.com/in/vtgraham1

CAREER SUMMARY
Business strategy professional with experience in digital media and ecommerce, primarily within the travel, hospitality, and MICE industries. Currently seeking a business development role at a high-growth company where I can utilize my international background and engaging personality to become an integral part of a dynamic, fast-paced, and entrepreneurial team.

PROFESSIONAL EXPERIENCE
QUESTEX MEDIA GROUP, LLC Washington, DC
Manager, Product Management April 2011 Present Business Analyst June 2010 April 2011
Responsible for directing expansion of digital media and ecommerce efforts for global company, with primary focus on Hospitality+Travel Group. Oversee B2C and B2B product development and management. Lead negotiations for strategic partnerships. Bridge the gap between product, sales, editorial, and event teams. Initiate and guide marketing efforts. Indirectly supervise a team of development, operations and strategy professionals, as well as management of multiple vendor relationships. Assist with annual budget development and P&L adherence to maximize shareholder value.

Accomplishments:
Drove 22% increase in digital product revenue and 24% increase in profit margin during tenure. Collaborated with key executives to combine operations of multiple corporate divisions. Directed the post-acquisition integration of MeetingsReview.com by transferring/consolidating CMS, ad-serving, and email delivery platforms to increase efficiencies. Contributed to revamp of luxury hotel booking site FiveStarAlliance.com (design, functionality, social media strategy, and CRM efforts) that resulted in a 37% increase in transactional revenue and 36% increase in page views within first 3 months. Assisted in the launch and growth of companys first ad network (Adfluence, targeting affluent consumer travelers) by leading publisher acquisition efforts. Developed B2B product set, including new sites, a loyalty rewards program (launched with American Express), newsletters, featured channels, rich media, mobile apps, and comprehensive social media capabilities. Transitioned editorial team to aggregated content model to maximize resource-to-content ratio. Increased operational focus on data collection, analysis and presentation (internal and external). Implemented benefits-oriented, data-driven approach to marketing. Led a process and platform audit of online education site Travel Agent University.

NORTHWESTERN MUTUAL FINANCIAL NETWORK McLean, VA

Financial Representative January 2008 May 2008
Ranked by Vault, Inc. as "One of America's Top Ten Internships, 1997-2010". Trained in consultative financial sales.

EDUCATION
GEORGE MASON UNIVERSITY Fairfax, VA
B.S. Management May 2010 Studied Abroad: Victoria University Wellington, New Zealand February 2007 July 2007 Involvement: President of Rugby Club, Deans Business Plan Competition (1st place), Management Honors Seminar, Member of
Entrepreneur, Real Estate and Investment Clubs

HONORS & ADDITIONAL EXPERIENCE

ATAWAY EXCHANGE CONFERENCE Orlando, FL
Nominated as an Emerging Leader in the Travel Industry January 2012

EXPERIENCE ABROAD Extensive travel and immersion experience outside of the United States for international business engagements, academic study, and personal travel. Countries Include: India, China (and Hong Kong), the Philippines, Singapore, Indonesia, Thailand, Taiwan, Japan, Costa Rica, Ghana, United Kingdom, New Zealand, Australia, the Netherlands, Germany, Austria, Ireland, France, and Canada.