Press Release

BrandTailors, the leader of the Romanian branding industry, achieves a 20% turnover increase, in 201 1
Bucharest - February 7th, 2012

BrandTailors strategic brand consulting and design firm recorded an approximate 900.000 euro turnover last year, 20% bigger than in 2010.

Beatrice Dani Managing Partner

BrandTailors, the leader of the Romanian branding industry, ends 201 with a turnover figure of 895.000 euro, 1 20% higher compared to 2010s, 742.000 euro level. The increase is far more considerable when compared to 2009, revealing an impressive 70% growth over the past two years. Thusly, the strategic brand consulting and design firms turnover nearly doubled in the afore-mentioned period.

Albeit the markets many challenges and the socio-economic difficulties that left a mark on the entire branding industry in Romania last year, in 201 BrandTailors developed more than 20 1 projects, part of them awaiting to be released during the first half of the current year. In 201 the leading value of BrandTailors 1, services was once again reconfimed by means of the two Rebrand 100 global competition awards, received for the Rarul and BCR Open Romania rebranding projects, and by means of the only Effie award ever won by a Romanian brand consultancy firm, granted to BrandTailors for the Rarul brand activation program.

In 2012, BrandTailors is determined to launch no less than 22 projects, for both the companys long term partners Albalact, Kandia Dulce or Interstar Chim and for newly-acquired ones Novation Wave, Honey Factory or Fabryo. This year, BrandTailors management seeks to further consolidate the firms new organization structure, by way of restructuring the brand design and creative team. In order to facilitate and increase the quality of the creative solutions and brand design development processes, members of the current team will be assigned decision-making roles within the companys management.

Beatrice Dani Managing Partner

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Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia, Class Living, Ambasador or Igienol and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich or Yammix. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

15 Henri Coanda St, 1st Floor 010667, Bucharest1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87

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