Professional Documents
Culture Documents
Contents
Introduction to the qualification Unit content Mandatory units Unit 1 Organisational Management and Structure Unit 2 International Marketing Unit 3 Strategic Business Planning Unit 4 Financial Management Optional units Unit 5 The Organisation and its Environment Unit 6 Human Resource Management Unit 7 Business Law Unit 8 Communication Processes Unit 9 Economics and Business Unit 10 India and the Business Environment Recommended reading Assessment criteria/marking guidelines Registering students Moderation Reasonable adjustments Special considerations Progression 1 2
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Assessment Criteria 1.1 Explain what is meant by organisational structures and cultures 1.2 Evaluate how the objectives of a business organisation affect organisational structure and culture
Indicative Content Different forms of management structure, e.g. flat, hierarchical, regional, product, divisional, matrix structures, team structures Corporate cultures, e.g. power, role, task, person, applicable and analytical schools Role of culture and structure Examples of business objectives of different sized organisations How business objectives influence organisational structure and culture Learning Outcome 2. Understand leadership and management theory and its application in practice. Assessment Criteria 2.1 Critically review a business organisation and explain the application of different management theories
Indicative Content Different management theories, including: Scientific Management e.g. FW Taylor Classical (Administrative) Theorists e.g. Henry Fayol Human relations/sociological e.g. Mayo, Parker, Weber Operational research e.g. Fisher, Fry Drucker management by objectives etc. Application of theory in real business situations Case study analysis
Learning Outcome 3. Understand the advantages and disadvantages of centralisation and decentralisation.
Assessment Criteria 3.1 Differentiate between an organisational management system that is centralised and one that is decentralised 3.2 Analyse how an organisation moves away from centralisation to decentralisation or vice versa
Indicative Content Features of centralised/decentralised structures Advantages and disadvantages Situations where each are appropriate Strategies to move from centralised to decentralised or vice versa Assessment Criteria 4.1 Explain recent trends in structuring organisations and why have they have changed from traditional structures. 4.2 Analyse how environmental uncertainty can affect the structure of an organisation. Indicative Content Contingency management Main dimensions, e.g. specialisation, centralisation of decision making, standardisation, formalisation and configuration Elements of environmental uncertainty economic, political, legal etc. Influences on structure objectives, environment Learning Outcome Assessment Criteria 5.1 Analyse the factors that impose the 5. Understand the causes of need to change in organisational organisational change and the factors structures. that will help and resist change. 5.2 Explain the issues that can cause resistance to any change in organisational structure and processes
Indicative Content Causes of change internal and external: desire for greater profits, desire to grow, new technology, need to keep/expand customer base, environmental factors, legal and political factors Resistance to change - tactics of counter-implementation and ways to overcome resistance Why resistance occurs style of management, lack of information, natural resistance to change, familiarity with current operations, vision not properly communicated etc. Learning Outcome 6 Understand organisational functions and processes Assessment Criteria 6.1 Analyse the main organisational functions and processes and their contribution to the achievement of organisational goals 6.2 Explore alternative ways in which organisations can design and carry out their functions and processes Indicative Content Main management functions - marketing, operations, human resources, finance Management processes planning and staff supervision, organising, staffing and decision making Outsourcing, flattening of organisational structures, specific project teams, network structures, learning structures and knowledge management
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Assessment Criteria 1.1 Analyse the problems of international marketing in emerging economies 1.2 Analyse the reasons why a company would want to invest in marketing on a global scale
competitiveness in international marketing and be able to analyse potential and risks Indicative Content
Emerging economies BRICs (Brazil, Russia, India, China) Features of emerging economies Challenges for emerging economies in the international market place Local and national markets Potential and risks of international trade Assessment Criteria 2.1 Assess the importance in international markets of such different marketing strategies 2.2 Explain how to produce a marketing plan to cover different strategies available for international marketing
Indicative Content Marketing strategies: Market dominance (leader, challenger, follower, niche); Growth (integration, diversification etc); Generic (differentiation, cost leadership, market segmentation): Innovation strategies (new product development, business model innovation). Contents of a typical marketing plan with strategies for international marketing analysis of situation, objectives, strategy, operational plan, forecast, controls. Marketing tools and techniques market research, marketing mix, market analysis etc.
Learning Outcome 3. Understand the marketing opportunities and problems presented by emerging markets
Assessment Criteria 3.1 Evaluate the issues involving the management of international marketing in emerging economies 3.2 Examine the different marketing strategies required by different international economies and cultures
Indicative Content Recognising differences in structure of economies and in consumers in different countries (infrastructure, culture, consumer circumstances) Opportunities in emerging economies Suitability of marketing strategies Learning Outcome Assessment Criteria 4. Understand the financial aspects of international marketing 4.1 Analyse the issues of financing international marketing and the pricing policies that a business may adopt. 4.2 Evaluate the financial risks involved in international marketing Indicative Content Pricing strategies Adapting pricing for local conditions Different regulatory and tax regimes Financial risks
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Learning Outcome 3. Understand the importance of gaining stakeholder support for the strategic business plan.
Assessment Criteria 3.1 Explain strategies to communicate the strategic plan to all key stakeholders 3.2 Assess how to gain and retain support from key stakeholders for the strategic business plan
Indicative Content Key stakeholders, e.g. investors, shareholders, staff and management, the wider local community Communication strategies, e.g. sharing the strategy, internet portals, newsletters, discussion forums Gaining support communication, identifying benefits, explaining strategic thinking, inviting feedback Learning Outcome Assessment Criteria 4. Understand how a business strategy can be implemented 4.1 Assess the resource requirements to implement a new business strategy 4.2 Suggest approaches to the implementation of business strategy Indicative Content Resource requirements - costing, capital investment, raw materials, training ,plant and equipment Approaches breaking down into small steps, liaison with key people etc.
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Learning Outcome 3. Understand how to evaluate financial information and its role in capital investment decision making Indicative Content
Assessment Criteria 3.1 Analyse criteria by which major financial decisions are made. 3.2 Apply forecasting techniques to financial decisions.
Net present value, and time value of money Discount rates, Discounted Cash Flows (DCF) Discounted Payback Period, Internal Rate of Return, Return on Investment Decision Tree Analysis, Real Options Analysis and simulations. Uncertainty and risk Learning Outcome Assessment Criteria 4.1 Evaluate issues related to long and 4. Be able to critically examine short term financial management contemporary issues which can affect financial management 4.2 Evaluate the impact of risk on corporate performance and financial management
Indicative Content Long-term financial management - issues affecting equity, debt, shareholder dividends, e.g. macroeconomic policy, structural changes to industry Short-term financial management - issues affecting assets and liabilities, cash, stocks, short-term debt, e.g. supply and demand, price changes
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Assessment Criteria 3.1 Analyse reasons why the emphasis on ethical behaviour has increased within the organisational environment 3.2 Evaluate and give examples of why there has been increased media coverage of environmental issues and the occurrence of high profile scandals
Indicative Content Concept of corporate social responsibility Ethical behaviour Examples of media coverage
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Assessment Criteria 3.2 Analyse performance management practices referenced to motivation theory. 3.1 Analyse the effectiveness of appraisal systems
Indicative Content Performance management practices (management by objectives, SMART objectives, performance related pay etc) Elements of appraisal systems (360 appraisals, peer review, observation etc)
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I confirm that all the assessment criteria for the unit have been covered Achieve/Refer Assessors signature: Date:
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Indicative Content Definitions of monopoly, dominant position, anti-competitive practices UK legislation on competition EU position and legislation Competition Commission role and purpose Learning Outcome Assessment Criteria 4. Understand the law of tort and its 4.1 Explain the law of tort and its implications significance in business in relation to business activities 4.2 Explain the concept of vicarious liability Indicative Content Definition of tort Law of tort and how it applies to business Vicarious liability Concept of ultra vires and how this affects the business Learning Outcome Assessment Criteria 5. Understand the key provisions relating 5.1 Identify different forms of intellectual to ownership of intellectual property. property and the extent to which such ownership may be sold, modified, assigned or licensed. 5.2 Analyse the legislative framework for the protection of intellectual property and the remedies available where the rights to that property have been infringed. Indicative Content Definition of intellectual property Ownership rights ( to sell, assign, licence copyright) Legislation on copyright, patents etc Remedies available for breach of law
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I confirm that all the assessment criteria for the unit have been covered Achieve/Refer Assessors signature: Date:
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Indicative Content Types of communication, e.g. customer relations, PR, corporate communications, reputation management Methods of communication, e.g. meetings, forums, electronic (e.g. web based) Communication process Learning Outcome Assessment Criteria 2. Understand the range of communication skills required within businesses. 2.1 Identify the communication skills required in businesses 2.2 Explain the elements of effective communication within businesses 2.3 Analyse factors that can cause barriers to communication within businesses
Indicative Content Communication skills verbal, non-verbal, written, listening skills, meeting skills etc. How to communicate effectively Barriers to communication
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Learning Outcome 3. Understand how to develop effective communication skills in a business context
Assessment Criteria 3.1 Assess own communication skills 3.2 Identify areas for improvement in professional communication skills.
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I confirm that all the assessment criteria for the unit have been covered Achieve/Refer Assessors signature: Date:
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Assessment Criteria 1.1 Examine how microeconomics impacts on an organisation 1.2 Examine how macroeconomic policy influences business operations
Microeconomics nature of the firm, workings of competitive market, demand and supply, price and output, elasticities, uncertainty and risk, costs of production, revenue and profit Macroeconomics relationship between Government and business, fiscal and monetary policy, economic growth, unemployment, inflation, business cycle, balance of payments and exchange rates Learning Outcome Assessment Criteria
2. Understand what is meant by a free
2.1 Compare and contrast the features of the three major types of economy in relation to businesses operating within them 2.2 Evaluate alternative economies and their benefits for business.
Indicative Content World economy Capitalism Features of each economy affecting business operations Benefits for business of different economies Market conditions
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Learning Outcome
3. Understand the concept of demand
Assessment Criteria 3.1 Explain influence of demand and supply in relation to goods and services supplied by a business 3.2 Evaluate the influence of aggregate supply and aggregate demand on business decision making
and supply in relation to different types of goods and services and firms behaviour.
Indicative Content Types of goods and services (normal, inferior, Giffen) Supply and demand curves Aggregate supply and demand definition and influence on business Learning Outcome Assessment Criteria
4. Understand the theory of costs as it
relates to an organisation.
4.1 Analyse different costs and the formulas relating to the theory of cost 4.2 Explain how a firms supply curve is derived from its cost function.
Indicative Content Fixed costs, variable cost, marginal cost, average cost and total cost Theory of costs and related formula Construction of supply curve Economies of scale, diseconomies of scale Learning Outcome Assessment Criteria 5.1 Explain the characteristics of 5. Understand how the monopoly and monopoly and perfect competition at perfect competition affect profit the firm and industry level. maximisation in business 5.2 Evaluate the effects of the changes in conditions of the industry on the market equilibrium in both the short term and long term.
Indicative Content Characteristics of perfect competition and monopoly Graphs of perfect competition and monopoly Effects of changes in market conditions Market equilibrium
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Learning Outcome
6. Understand the concepts of elasticity
Assessment Criteria 6.1 Analyse the meaning of price elasticity of demand, price elasticity of supply, income elasticity of demand and cross price elasticity of demand. 6.2 Examine the use of the concepts of elasticity by firms to analyse and evaluate markets.
of demand and supply and their application within the business decision-making process
Indicative Content Supply and demand Elasticities Use of concept of elasticity in business
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I confirm that all the assessment criteria for the unit have been covered Achieve/Refer Assessors signature: Date:
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Assessment Criteria 3.1 Evaluate the major indicators used to measure the economic development of India. 3.2 Analyse how far the Indian economy can be classed as developed or developing based on the movements in performance indicators for the last 10 years.
Indicative Content Indicators of development economic growth, healthcare, education, agricultural development, economic policy and external debt, infrastructure, social and business development, Development Indices (WDI/HDI) Concept of developed and developing economies Learning Outcome Assessment Criteria 4. Understand the relative importance of 4.1 Critically examine the role of land as a access to natural resources in Indias central input in the process of the development development of India taking into account the density of population. 4.2 Examine the role of the government towards preservation and optimum utilisation of natural resources. Indicative Content Agricultural and rural development Patterns of land ownership Population Government policies for natural resources Learning Outcome Assessment Criteria 5. Understand the various planning 5.1 Analyse the planning strategies strategies adopted in India since 1952 adopted since 1952 5.2 Evaluate the factors which make the tasks of implementing the Five Year Plans difficult. Indicative Content History of economic planning in India Planning strategies employed and their relative success Factors affecting success of five year plans
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Recommended reading
Unit 1 Charles Handy, Understanding Organizations, 4th Edition (Penguin, 1993) Mike Smith, Fundamentals of Management, 2nd Edition (McGraw-Hill Education, 2011) Unit 2 Isobel Doole and Robin Lowe, International Marketing Strategy (Thomson Learning, 2008) Unit 3 Timothy N Nolan et al, Applied Strategic Planning: An Introduction, (Jossey Bass, 2008) Clive Reading et al, Strategic Business Planning: DIY Improvement Toolkit, (Kogan Page 2002) Unit 4 John R Dyson, Accounting for non-accounting students, 8th edition (FT Press, 2010) Unit 5 Ian Worthington and Chris Britain, The Business Environment, 6th Edition (FT, Prentice Hall 2009) Andrew Crane et al, The oxford Handbook of Corporate Social Responsibility (OUP 2009) Unit 6 John Stredwick, An introduction to Human Resource Management, (Heinemann, 2000) (plus texts from unit 1 for motivational theory) Unit 7 Sarah Riches and Vida Allen, Business law (Longman, 2009) Unit 8 Understand the Communication Processes in the Workplace (Pergamon Flexible Learning) Harvard Business Review on Effective Communication. (Harvard Business Review Press John V Thill, Excellence in Business Communication.(Pearson Education) Unit 9 John Sloman et al, Economics for Business 5th Edition (Pearsons, 2010) Unit 10 Barry Eichengreen et al, Emerging Giants: China and India in the World Economy (OUP 2010)
HDBM Qualification Guide 45 ATHE Ltd June 2011
Registering students
Our registration system is found online at: www.atheuk.com/howtoregister Students must be registered within 14 days of starting the qualification. To pay for the registration fees go to www.atheuk.com and click on registrations. Upon registration students will receive a unique identification number to be used in any further correspondence with ATHE. If you would like any further information on registering students, please e-mail registrations@atheuk.com or call 01603 283500. To see the entry requirements for this qualification go to www.atheuk.com and click on the qualification brochure.
Moderation
ATHE is committed to upholding the quality of the qualifications we offer. Accordingly we have a comprehensive internal and external verification system to ensure the assignments submitted are at an appropriate standard. The individual unit assignments will be marked by the internal assessors and ATHE will verify a pre-agreed percentage of these to ensure standards and consistency. Centres may contact ATHE to request additional guidance on assessment. To view the full verification process and associated documentation go to: www.atheuk.com/procedures
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Reasonable adjustments
Reasonable adjustments must not affect the integrity of what needs to be assessed, but may involve: changing standard assessment arrangements, for example allowing candidates extra time to complete the assessment activity adapting assessment materials, such as providing materials in Braille providing access facilitators during assessment, such as a sign language interpreter or a reader re-organising the assessment room, such as removing visual stimuli for an autistic candidate. Reasonable adjustments are approved or set in place before the assessment activity takes place; they constitute an arrangement to give the candidate access to the programme. To view the full reasonable adjustments policy go to: www.atheuk.com/procedures
Special considerations
A candidate who is fully prepared for an assessment that is scheduled for a specific time may be eligible for special consideration if: performance is affected by circumstances beyond the control of the candidate, e.g. recent personal illness, accident, bereavement, serious disturbance during the assessment alternative assessment arrangements which were agreed in advance of the assessment proved inappropriate or inadequate part of an assessment has been missed due to circumstances beyond the control of the candidate.
Progression
ATHE has agreements with Universities in which students who complete the ATHE HDBM can progress to complete an MBA. If colleges require further information on progression from the Higher Diploma in Business Management to University MBA or other qualifications, please e-mail progression@atheuk.com or call 01603 283 500 with any progression questions. Students can also progress to the ATHE Level 7 Postgraduate Diploma in Business Management.
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