Vision First Presentations To SP - Final Compilation

VisioningDesign Visioning Design InnovationCentres
30I2012
PRIDECentre PRIDE Centre

Prototype Innovation& Innovation & DesignExcellence Centre
ABalasubramaniam bala@januarydesign.com bala@januarydesign com
Overview
>Thecountryhasagroundswellofgoodinnovations thathavebeenabletoaddresstheproblemsofthe peopleinitsownindigenousways people in its own indigenous ways >Thereisanopportunityfordesignersandinnovators toputtheirheadstogethertodesign,developand to put their heads together to design develop and prototypeinnovationsthatwouldhelppatentingthese productsandprocesstheseforreachingthemarket >Thereisaneedtoshortenthemindtomarkettime lapsethroughquickintervention >ACentrethatwillfosterthisinterventionwillhelp addressmanyproblemsofthesociety
PRIDECentres byABalasubramaniam30I2012 PRIDE Centres by A Balasubramaniam 30 I 2012
VisioningDesignInnovationCentres
WhatisPRIDE
>A CentreforfosteringInnovation&Design Excellence,onewhichwillworktowardsbetter productsandsystemsforpublicuse products and systems for public use >Proposedtobeeithercolocatedinexisting infrastructureofinstitutionslikeNSIC sTechnical infrastructure of institutions like NSICs Technical ServicesCentre,atvariousNIFlocationsacrossthe countryorasastandalonedivision >Toactasanodalpointforthegovernment,industries, designersandinnovatorstocollaborateoninnovation, designandprototypingprojects
PRIDECentres byABalasubramaniam30012012 PRIDE Centres by A Balasubramaniam 30 01 2012
Stakeholders
Government feelsneed
Designers workonthe need
Industries Industries see opportunity Innovators I t getsupport for incubation
Academia d pitchesin
Ecosystem
People Designfacilities Design facilities Workshopsfrom existingcentres RapidPrototyping Rapid Prototyping ConsultantDesign Studios Innovators Innovators TrainedWorkshop Personnel Consultants Researchers/ Faculty
IPRCell IPR Cell Research& TrainingCell
Howitwillwork
>Projectscanbeidentifiedbyanyofthefivestakeholders >Forexample:Innovatorsworkingonlow costwater >For example: Innovators working on lowcost water purifier,findsdesignertodeveloptheidea,cannow prototypetheconceptandgovernmentagenciesto implementthesame >Sustainedactivitycanincludetrainingdesignstudents, modelmakersandotherparadesignprofessionals >Prototypingofconceptsgetaboost.Industriescanalso usethisfortheirowninnovations.Revenueforcentre >Patentsspinoffarevenuestreamorpayssocial dividends.Promotessocialentrepreneurship
Resources
Training Programmes Patents
Consultancy toGovt
Labs& Workshops:2 Cr Fundsforsetting F d f i upstudios:2Cr
Protyping
PRIDE Incomes
Grantsfor Projectsof P j f Social Importance:3Cr
ExistingReal EstateatNSIC, etc:1Cr
PRIDE Investments Percentre
Salaries&Fees toStaffand Consultants:2 Cr
Advantages
>Quickrollout,asitcanbuildonexistinginfrastructure >Designers,Innovatorsandstudentsfindaplacetodevelopown g , p p ideasandforothers >GovernmentagenciescannowgotothisCentrefordeveloping newinnovationsorgowiththeirproblems >Potentialtogrowandbecomeacentreofexcellence >Revenuefromconsulting,prototypingforothers >Patents/IPRcanbeleveragedforrevenue / >Paysrichsocialdividends >Buildssocialentrepreneurship

30I2012
Innovation Innovation Atelier
Amit Krishn Gulati

Founder&MD,Incubis ConsultantsIndiaPL VisitingFaculty SchoolofPlanning&Architecture MemberCIINationalCommitteeonDesign
Mission
>Tocreateavibrantmultidisciplinaryhubforinnovationand creativestudiesbybringingtogetheracademicsand p professionaldesignstudiosattheJNUCampus,NewDelhi g p , >Tocreateanimmersivebridgebetweenresearchandreal worldapplicationofdesignthinkingintheIndiancontext >Tocreatethenextgenerationofdesignteachersandhelp developarobustandscalablebackbonefordesigneducation >Aninteractivesandpittoshowcasethepowerofdesignin highimpactareassuchas,Governance,Infrastructure, Housing/Habitat,MSMEs,Education,Healthcare,IT,Energy, DefenceandAppliedSciences Defence and Applied Sciences >Useinnovationtosuperchargeentrepreneurshipandcreate enduringvalue
InnovationAtelier Innovation Atelier Amit Krishn Gulati 30 I 2012 30I2012
Anecosystemhummingwithsynergy
Engineering Industrial Design Architecture&UrbanPlanning
Strategic Opportunity Opport nit Scouting
InnovationAtelier
Rapid Prototyping
DesignofSystemsandServices
Anthropology &Research Methods
Linguistics &Culture Arts& Arts & Aesthetics Sciences S i
Computers& p Systems
JNUCampus NewDelhi New Delhi

Environmental Sciences S i Governance
Amagnetforvisionaries
Multifaceted Creativity Frugal Empathy,Ethics &Compassion
Opportunitiesto Solutions
Strategic Thinking+ Deep Execution Skills
Designers
Handson Pioneering
ToleranceforAmbiguity &ResponsivetoDiversity SeeOpportunities inAdversity High Tolerancefor Risk Create Exponential Value
ContextDriven
Entrepreneurs
Outsize Selfbelief Drivenby Disruptive Disruptive Change
Programstructure
>Leveragethediversityofknowledge,talentandfacilitiesonthe existingcampuswithcolocatedprofessionalstudio environmentsthatprovideconstantexposuretoliveprojectsto validatenewideas >Mentoringbyexpertsandprofessionalsontap >NetworkingandcollaborationwithinJNUandwithindustry, governmentandotherresearchinstitutionsbeyond.Leverage NKNandcreateglobaloutreach >Createabalancebetweenbigpicturethinkingandtactical executionskillswithinadynamiclearningmodel >CoursecontenttoincludeDesignMethods,Research Techniques,Visualisation/RepresentationTechniques, Branding,CADCAM,Materials&ManufacturingProcesses, ErgonomicsandCognition,BusinessPlanning,Financeand Ergonomics and Cognition Business Planning Finance and ProjectManagement
Preliminaryroadmap
Y1 201213
Getkeyresourceson Get key resources on boardtoprepare detailedprojectreport withclearlyarticulated pedagogicobjectives Colocate3multi l l disciplinarydesign studiosontheJNU campusinaspaceof approx.12,000sq.Ft. p Developaddon facilities Corefacultyof3to4+ supportstaffof2drawn fromcolocatedstudios Developoverall programmestructure, courseware&case studiestogetherwith colocatedstudiosand JNUfaculty/ researchers
Y2
Initiatefirstbatchof12 Initiate first batch of 12 monthintensive immersionFaculty DevelopmentProgramme /AtelierFellowshipin partnershipwithco locatedstudios l d d Batchsizeapprox.
Y3
Buildasmallfulltime Build a small fulltime corefacultygroupof3to 4fromthefirstbatch Enhancebatchsizeto approx. approx.
Y4
Enhancebatchsizeto Enhance batch size to approx.
Y5
Enhancebatchsizeto Enhance batch size to approx.
35
50
20
12
Increasenumberofon sitestudiostoinclude startupsbynewentrants aswellasAtelierAlumni Thiswillprovideawider spectrumofliveprojects toAtelierFellows Replicatemodelatother similarinstitutes nationallyusingcritical massofAtelierFellows
>Estimatedstartupcapex:INR5Cr.+subsidisedleasedrentalstocolocatedstudios >Estimatedannualfunding/opexgrant:INR3Cr.to4Cr.P.a. >Revenuecontributionofcolocatedstudioswillincreaseeveryyearbyapre determinedamount;earningsthroughindustryprogrammes&consultancyfees determined amount ; earnings through industry programmes & consultancy fees
Suggestedpolicyframework
>Createanodalaccreditationbodytohelpcreate,review,governand certifyalternatemodelsofdesigneducation/innovationcentresbeing explored >ElevateNIDandIDCstoautonomousinstitutesofnationalimportance atparwithIITsandIIMs >Createanoverarching,designfriendly,policyframeworkthat encompassesServiceTax,IncentivesandGovernmentFunded InnovationCapitaltokickstartdesignacrossallsectorsoftheeconomy withalongtermperspective >Legislateactiveinvolvementofprofessionaldesignersinallsoft/hard Government Citizeninterfaces,Infrastructuredevelopmentinitiatives >ProvideautomaticMSMEstatustoallprofessionaldesigncompanies >Introducedesignthinking,aestheticsandusercentricproblemsolving intotheschoolcurriculum into the school curriculum
CatalyzeIndian innovationby enhancingthe visibilityand statureofthe designprofession design profession
VisioningDesign Visioning Design InnovationCenters

1.2.2012
EARNWHILEYOULEARN EARN WHILE YOU LEARN

RearticulatingITIinstitutionsat ruraldistrictcenters rural district centers
SANGITASHROFF Facilitator,DesignEducation,CapacityBuildinginCrafts
Alumnus,NID FormerDirector,IndianInstituteofCrafts&Design,Jaipur Former Director Indian Institute of Crafts & Design Jaipur FormerProfessor,NationalInstituteofFashionTechnology,Delhi&Gandhinagar
Overview/Opportunity
>Indiasvastgeographicalspreadandclimaticdiversity hostsindigenousandingeniouswisdom,knowhow,skills, techniquesinavarietyofmaterialsthathavesustainable q y productionmethods.Therearealsocommunication systemsthathavecleverandvisuallyrichnarrative methods. >Beitaleatherfootwear,forgedironimplements, traditionalfarmingsystems,waterharvesting,foodand cuisinesystems,habitatbuildingmethods,music their traditionalmarketsaredwindling. >Theyouthandadultsinseveralmarginalizeddistrictsof Indiaareawaitingopportunitiestolearn,earnthrough creativemeansandhavetheopportunitytoplugintoan urbansupplychain,whilestayingathome. b l h i hil t i th
EARN WHILE YOU LEARN REARTICULATING ITI TRAINING CENTERSSangitaShroff1.2.2012 EARNWHILEYOULEARN REARTICULATINGITITRAININGCENTERS Sangita Shroff 1 2 2012
Mission/Purpose
ToofferITIcentersateveryruraldistrictcentreinIndiawhich wouldintroducecoursesthatareguidedbythefollowingcriteria:
>TraditionalsupportservicesrelatedtotheEngineering,Construction,Textile &ApparelIndustries,Telecommunication,Hospitalitysector,Medical Servicesetc.(whichisalreadypartofthemandate) >EmergingsectorssuchasInformationArchitecture,Infotainment,Automotives, PublicTransport,Infrastructure,RenewableEnergygenerationetc. >Moresignificantly,contemporarytechnicalservicesbaseduponregionspecific capabilities,skillsandtraditionalknowhowaroundBuildingCrafts,Tools& capabilities skills and traditional knowhow around Building Crafts Tools & Implements,Footwear&Accessories,FoodCreation,Hospitality,Water& Resourceharvesting,ProductDesign&Innovation,Music,Visual communication,Theatre&PerformingArtsetc.,whichhavebeenpracticedfor generations.
>ToinvolveDiasporaoftheseregions,residinginurbancenterswho areestablishedmanufacturers,traders,retailers,industrialists emotionallyconnectedtotheirnativeregions. ti ll t d t th i ti i
Model/Structure
Tocreateaneducation/trainingformat,wherepartofthe dayisscheduledtowardslearningandtheotherpart towardsproductionandearning. towards production and earning. TheDiasporaareinvolvedinprovidingtheearning opportunitythroughinnovativeformatsofmanufacturing/ pp y g g/ serviceindustry.Theywouldhelpbuildthesupplychain andconnecttherelevantplayers/stakeholders. Stakeholders+Partners
Youth&Adults,localPanchayati RajInstitutions Entrepreneurs,Traders,Manufacturersresidinginthe region,involvedwiththesector i i l d ith th t >Diasporaoftheregion,involvedwiththesector >EducationistsinvolvedinHigherlearning >NGOs >Industries,PSUsinterestedinCSR
Location/ Ecosystem
>Itisrecommendedtooffertheseatrural districtcenters >Itissuggestedtoinvolvedesignthinking in thecurriculumdevelopmentwithinvolvement ofvariousstakeholdersandentrepreneurs f i k h ld d relatedtothesector >Itisproposedthatmappingofregional capabilitiesandopportunitiesshouldbea concurrentactivity,wherethePanchayati Raj y y j institutionsareconstantlyinvolvedinthe dialoguetoassesstheneedsoftheregion.
Activities
Methodology/Deliverables
>Reallearningopportunities >Earningopportunities g pp >Participationandexperienceofthe learnerswiththesupply/servicechain learners with the supply/service chain >SupportcoursesinEntrepreneurship, Microfinance(howtogetloans),Internet& Micro finance (how to get loans) Internet & communicationskillsetc. >Designworkshopstosupportinnovativethinking D i kh t ti ti thi ki
Resources/Funding
>ThisshouldbeaPPPPmodel;People,Public, PrivatePartnershipformat >Thepeopleoftheregioncontributeinkind.The Government(rep.public)contributesseed money,forcapitalandrecurringgrantsforthe f i l d i f h first5years.TheGovernmentalsoappointsan externalagencytofacilitatedesignthinkingand periodicassessment >TheDiasporacontributestowardslinkages, p g entrepreneurialskillsandthecontinuous operationofthesupply/servicechain,withits dynamicfactors dynamic factors

30I2012
Community Centersfor Centers for Innovation& Design:

NewApproachto DesignEducation g
IndraniDeParker indranideparker@gmail.com indranideparker@gmail com
CommunicationDesigner&DesignEducator PhDScholar,IDC,IITBombay,Mumbai
Overview
TheproposalisforanewCommunityCenterforInnovation&Design
TheproposedlocationforsuchaCenter,essentiallyrequiresittobesituatedina colony/communitysostudentscanpursuelocalissuedrivenprojects. StartingwithaDesignFoundation,themostcriticallearningphaseforthestudent,theprogram wouldrealizetheparadigmshiftandestablishvitalissuesofconcerninthelearningprocess. Attheendoftheyear,studentsdevelopopenmindsetsalongwiththinkingprocesses,values, empathyandpassionandshouldbeabletoidentifyareas/fieldsofinterest/sector. Studentswillfinallyhavethefreedomtochooseandpavetheirownlearningpaths,insteadof S d ill fi ll h h f d h d h i l i h i d f theprescribedchoicesofferedbycolleges/universities. g , p g g , , Designactivists,whocompriseadiverserangeofdesigners,educationistsandotheractors, wouldcollaborativelycreatenewambitionsfordesign. Theywouldseektofundamentallychallengehow,whereandwhendesigncancatalyse positive impactstoaddresssustainability. i t t dd t i bilit
CommunityCentresforInnovation&Design:NewApproachtoDesignEducation IndraniDeParker1/2/2012 Community Centres for Innovation & Design: New Approach to Design Education Indrani De Parker 1/2/2012
Mission/Purpose
Itiscriticalthatstudentsrecognizetheimportanceoftoolsandsystemsearlyin theirdesignfoundationstudies.Someofthesenewprinciplesinclude:
Understandingtherelationshipbetweenissues,challenges,projects,practices,ecologies, Understanding the relationship between issues challenges projects practices ecologies andtoolsets. Instillingthecultureofacquiringknowledgeandskillsasalifelongmotivationforpersonal andprofessionalsuccesswithintheparadigmofconstantchange. Exploringacollectiveorcollaborativemethodofacquiringknowledgeandskills Applyingthepowerofdesignforpositivesocialandenvironmentalchange,wheredesign needtoplaythecentralroleinthesustainabilitychallenge. Shiftingfromtheexistingeducationwhere,theinstitutionplaystheroleofthegatekeeper Shifting from the existing education where the institution plays the role of the gatekeeper ofallknowledge,to,thefacilitatorofgooddesignpracticesandpedagogy,criticalthinking, thoughtleadership,andconceptualization. Designstudentsexperiencethebenefitsofworkingonissuedrivenprojects,withothers, keepingthecomponentsofdesign,central. Invertingtheoldeducationalmodelfromteacherlead,topdowntobottomup,student centric,projectdrivenlearning. Partnershipbetweenindustry,governmentandeducationtobenurturedindesign Partnership between industry government and education to be nurtured in design learning,bringingthewhole/completelearningexperiencetothedesignstudent.
Model/Structure
NewApproachinDesignFoundation
IssueBasedRelevance ProjectBasedCurricula Collaborative/CollectiveFacilitation Collaborative/Collective Facilitation Collaborative/CollectiveLearning ProfessionalLevelOperations
Designstudentsneedtoexperiencethebenefits g p ofworkingwithotherswiththecomponentsof designbeingcentral.

Model/Structure
CommunityBasedModels
TheCommunityBasedLearning(CBL)connectsstudents'academicworkwiththeirinterest inandconcernforthecommunitiesaroundtheCommunityCenterforInnovation&Design (CCID). (CCID) CBLallowsstudentsandcommunitytoworkcollaborativelytoboth,addressthecommunity issuesandneedsandmeetthestudents'academicrequirements. g , p p j , y Workingwithlocalstakeholders,studentsdevelopresearchprojects,collectandanalyze data,andsharetheirresultsandconclusions,notjustwiththeirprofessors,butalsowith organizations,agenciesandgovernmentthatcanmakeuseoftheinformation. Studentscompleteresearchforthecommunityorganizations,whichcompliments coursework,whichcanculminateinpapersthatservesasthefinalprojectfortheclassand coursework which can culminate in papers that serves as the final project for the class and servesasaresourcefortheorganization,agenciesandgovernment. ThegoaloftheCBLprojectistoassistandimplement,ratherthanmerelystudytheissuesof y g g thecommunity.Thisfoundationcreateastrongbaseforstudentstograduatetomore complexedprojectsthatintegratedesigninterventioninsectorsthatsupportsustainable economicgrowthandcreateemploymentopportunities.
Location
ProposedLocation
Locationrequirestobeinacolony/communitysolocalissuebasedprojectscanbe pursued.Landearmarkedforeducationalinstitutionsincolonieseg Vasant Kunj orland availableinInstitutionalAreaseg available in Institutional Areas eg Vasant Kunj Institutional Area Approximate Size / Space InstitutionalArea.ApproximateSize/Space Requiredwouldbe2 4Acres. Model,ifsuccessful,isscalableandcanbereplicatedtootherInstitutionalAreas
Activities
Components/Infrastructure
CyberCenter CyberFacilityCentreforeasyaccesstoInformation,Network,Facilitatorsetc.Newcomputer systemsneedtotakeintoaccountthecomplexeducationalneeds,whichtypicallychange t dt t k i t t th l d ti l d hi h t i ll h dynamically,areemergent,evolveoverlongperiodsoftime,andallowmultipleinteraction amongallactorsatthecenter.ITnetworkdrivenmodelsforfaculty/facilitatorresource. p p ( f gf g 30Computers Expandableto60(Withstateoftheartnetworkingfacilitiesandlegal software) LearningCenters Opencapsulesforcollaborativelearning t b k O l f ll b ti l i tobreakawayfromboxedinstudios,tofacilitate f b d i t di t f ilit t openmindsets. 3Opencapsules Expandableto6 AudioVisualAssimilationCenter AuditoriumforPresentations,Films,TEDTalks,Skype,Exchangeetc. RefectoryCenter Refectory Center ProgressiveCuisine,InnovativeMeals,GreenFoodetc.
Resources/Funding
No.OfStudents Startingwith30Learners Expandableto60 No.OfFulltimeFaculty Startingwith5FacultyMembersplusoneCoordinator Expandableto11 h l b l d d bl No.OfFulltimeSupport(Administration,Finance,Legaletc) Startingwith5 Expandableto15 RoleoftheGovernment Itiscriticalthatthegovernmentfundthepilotprojectcompletelyasitwould notbepossibletoturnsuchaprojectintoabusinessventure. not be possible to turn such a project into a business venture Itiscriticalthatthecenterberunbyanautonomousbody. Governmentshouldengagewillinglywithstudentsonprojectsasthesewould begenuinecommunityissuesofconcernorproblems.

30I2012
DesignInnovationfromgrassroots g g tometropolis
DIGME:Agotomarketstrategy
NiladriMukherjee il d i kh j
FounderandCEO GlueDesignPvtLtd. ADesignInnovationcompany AD i I ti Head ADIDelhiChapter niladri@gluedesign.in
Overview/Opportunity
>Thatthetimeisripefordesignandinnovativethinkingtoeffectchangeinthe qualityoflife,productsandservicesinIndiaisundeniable >Toachievethischangewithspeed,efficiencyandaccountabilityacrossthebreadth T hi thi h ith d ffi i d t bilit th b dth anddepthofIndiawillrequireanapproachthatisSCALABLE >GovernmentandIndustryareopentotheideathatdesigninnovationisthefuture >Government and Industry are open to the idea that design innovation is the future >Whilethepoolofdesignteachers,thinkersandpractitionersisrelativelysmall,the opportunitiesforeffectiveinterventionthatIndiaprovidesareenormousand pp p exceptionallydiverse >Whatisneededisacogentstrategytoharnesstheexistingpoolofprofessional experience,mapitwiththeimperativesofGovernmentandIndustryinorderto h h f d d d meettheneedsoftheconsumer fromgrassrootstometropolis assoonas possible
DIGMEAgotomarketstrategyNiladriMukherjee30I2012 DIGME A go to market strategy Niladri Mukherjee 30 I 2012
Mission/Purpose
>Tocreateafutureready,sustainableecosystemthatinculcatesand promotesdesigninnovationatvariouslevelsandrewards enterpreneurship >Themodelwillachievescale bymotivatingandofferingincentives atkeyinflectionpointssothatinnovativedesignsolutionscanreach consumerswithoutdelay ih d l >Thefirststepofcollectingideas,conceptnotesandactionplansis alreadyinplace l d i l
TheEcosystem
>Themodelisbuiltonfourautonomous yetinterlinkedbodies,eachwithits >The model is built on four autonomous yet interlinked bodies each with its ownmandate,togetherbringingDesignInnovationfromthegrassrootstothe metropolis! >Thesebodiesareconnectedbyasingledigitalbackbonethatchannels,filters, organises,funds,protectsandeventuallyshowcasesprojectsandeventsasthey unfoldandbringDesignInnovationtotheBillion! g g >Thismodelisaimedatachievingscaleasquicklyaspossible.Grassroot demandsandmarketforceswilldothejobofmakingitsustainable
Theecosystem
NODE National Organizationfor DesignEducation Design Education DIEPP DesignInnovation EducationDelivery Program
Facilitatethe establishingofpublic establishing of public privateorprivate educationdelivery platformsunderthe NODEaccreditation umbrella.
DIDI DesignInnovation Development D l Initiative

IncentivizeDesigners Incentivize Designers andinnovatorsto thinkproactively,& submitproject papersforGrants. Sanctiontheprojects basedon Government,NGOs, Government NGOs Industryprerogatives andtoreachthe grassrootsand market.
DIIW Design Design Innovation Information Warehouse
Organisation for g designeducation contentcreation andaccreditation for allinstitutions. all institutions Eg:CBSE,ICSE, Modernschool
Incentivize experienceand knowledge harnessingtokeep h i t k content accessible,relevant andalive.
Activities/Resources
NODE:NationalOrganizationforDesignEducation
MANDATE:
Createandupdategloballyandlocallyrelevantdesigneducationprogramcontent Create and update globally and locally relevant design education program content fordeliveryvehicles.Eg:Newinstitutions,existinginstitutions,Pride,Atelier programs Setandmonitorstandardsandaccreditationparameters fortheabove institutionsofferingtrainingcertificates,Diplomas,Degrees,Masters,Doctorates? UpdatecontentasperDIIWinputsandcurrentrequirements.
CONSTITUTION : CONSTITUTION:
AfulltimeandaparttimeBoardcomprisingofeducationists,practitioners, Government,Nongovernment,Internationalagencies,Industrybodies,and thoughtleaders. DELIVERABLES: Firstdraftin3months Finaldraftin6moths
AgotomarketstrategyNiladriMukherjee30I2012 A go to market strategy Niladri Mukherjee 30 I 2012
DIEPP:DesignInnovationEducationDeliveryProgram
MANDATE: P id Provideasinglewindowclearanceforallprojectproposalsunderpublic i l i d l f ll j t l d bli privateorprivateambitundertheNODEaccreditationumbrella. (Franchisemodel) g ( Provideseedfundingandtaxincentivesforthesame(aGovernment venturecapfund) CONSTITUTION:
Afulltimeandaparttimeteamcomprisingofeducationists,practitioners, A full time and a part time team comprising of educationists practitioners Governmentrepresentatives,Financialinstitutions,Industrybodies,and managementconsultants DELIVERABLES: Annualtargetsforclearingandsanctioningprojectstobeestablishedbasedon fundsallocated
DIDI:DesignInnovationDevelopmentInitiative
MANDATE:
IdentifyStatelevelandNationallevelprerogatives. Id if S l l dN i ll l i EncouragevariousIndustryBodies CII,FICCI,SIAM,IMTMA,ELCOMA,MSME,SSI articulatefocusareas. CreateaGrantfund(taxfreefortheindustry)fromthecontributionofgovernment andIndustry. Encouragepracticingdesignerstosubmitresearchorprojectproposalsthatcanbe mappedontherequirementanalysisandsanctiongrants. Provide IP protection for safer commercialization of projects. ProvideIPprotectionforsafercommercializationofprojects. StipulatethateachNODEgraduatehastoundergotrainingorfinalprojectunderthe DIDIprogrampriortoindependentpractice. Provideforcrowdfundingofprojects alakickstarter.
CONSTITUTION: CONSTITUTION :
Afulltimeandaparttimeteamcomprisingofeducationists,practitioners,Government representatives,Financialinstitutions,Industrybodies,andmanagementconsultants. DELIVERABLES: Annualtargetsforclearingandsanctioningprojectstobeestablishedbasedonfunds allocated.
DIIW:DesignInnovationInformationWarehouse
MANDATE: MANDATE Createandmaintainaportalthatforwillcollateonanongoingbasisthedata baseforallprojectsundertheNODEinitiative. pp g p p y Maintainthepipelineacrossallthefouragenciesforspeedandtransparency. Leveragetheknowledge togeneraterevenuefromorganisationsand Industrytomakeitselfsustaining. CONSTITUTION: CONSTITUTION :
DELIVERABLES: OnesingledigitalwarehouseforalldesignandinnovationinititivesunderNODE.
Resources/Funding
Theimmediatesteps Stage1: Createadetailedandviableprojectreportofthegotomarket strategy. Thiswillalsoincludecreationandcollationofallprojectplansfrom thecommunityunderthevariousheads. Duration4months. h Estimatedexpenditure Rs3crores Stage1a:Inparallelwithstage1 St 1 I ll l ith t 1 CreateandcommissionNODE Duration2+6months. Estimatedexpenditure Rs23crores Estimated expenditure Rs 2 3 crores Thenextstepwillbecreateandcommissiontheotheragencies DIEPP,DIDIandDIIW DIEPP DIDI and DIIW

30I2012
D.Complex p
BecauseComplexProblems CanHaveDesignSolutions
Dinesh Korjan DesignEducator Design Educator Partner,StudioKorjan MemberVisionFirstCoreGroup dinesh@korjan.com +919825367401
government businness b i problem

problem
knowledgeflow
lab
communities problem
school
expertise
revenue revenue
D.Complex D Complex
Proposal for Instituting a Lab cum Educational Centre for Research, Practice and Propagation of design solutions for complex problems problems.
D.Complex D Complex Dinesh Korjan 30 I 2012 30I2012
adesign solution...
A design solution most of the time is a tangible creation or recreation. Even when it is a service or experience or process there is a perceptible 'difference' that is new or difference was not there before. But this new entity rearranges the interconnections within a complex situation in such a way that there is a transformation of the situation itself without undue pressure on reforming people, policing them, recreating new systems altogether and so on. Design could throw up the most cost effective of solutions to large complex problems problems.
forexample...
government
problem
lab
Itispossibletotransformthecountry'sschooleducationsystemfromits p presentfocusonrotelearningtoreallearningbyredesigning theexam g g y g g itself. Iffromtomorrowyouhaveopenbookexamsthattestonlyreal learningandnotwhatiswrittenverbatiminthetextbooksthentheentire schoolmachineryofthecountrywouldstartre gearingitselftoprovide school machinery of the country would start regearing itself to provide reallearning. Thiswouldbeamuchmoreeffectivesolutionthanre trainingtheentireteacherforceorstartingnewmodelschoolsetc.And costeffectivetoo.ThisisthepowerofDesign. cost effective too This is the power of Design
and...
business
problem
lab
Itispossibletofindaneffectivesolutionfor'ticketlesstravelinMumbai p localtrains'byredesigning theticket. Forexample,ifeveryticketwasalso alotteryticket,thecompliancelevelcouldfaroutshinetheprizemoney. Ormaybe,theticketcouldbecomeacontactpointforseekersand Or maybe the ticket could become a contact point for seekers and providersoflowendserviceslikehouseholdhelp,plumber,electricianetc. etc. Anysuchsolutionwouldnotonlyincreasecomplianceinticket purchasebutwouldalsorecovertheprintingcosts.PowerofDesign? purchase but would also recover the printing costs Power of Design?
rangeofproblems...
Therangeofproblemsthatcouldbeaddressed g p couldvaryfromcorruptionissues to dowrysystem tofarmersuicides toproblemsofurbanisation,to p , revivalofcrafts toturnaroundofsickindustries andsoon. Wherevertheproblemsandsolutions and so on. Wherever the problems and solutions arenotsimpleandstraightforward.
theproposal...
knowledgeflow
lab l b
school h l
expertise
revenue revenue
D.Complex
Theproposalistosetupacomplexconsistingofalabandaschool y / asasymbioticunitthatwoulddraw/feedoneachother.
thesymbiosis...
>Thelabwouldengagewithrealproblemsandwould thereforebethehubforknowledgecreationandthe therefore be the hub for knowledge creation and the schoolwouldbethecentrefordisseminationofthis knowledge. >Thiswouldensurethattherearemultiplerevenue streams(paymentsfromstakeholdersofcomplex problemsandfeesfromstudents)toensure sustainabilityofthecentre. i bili f h
theactivities...
>Thecentrecouldworkincollaborationwithgovernment agenciessuchasthePlanningCommission,withNGOs,with industriesandsoon. >TheprimaryactivitieswouldincludeResearch,Practiceand >The primary activities would include Research Practice and Education.Thefacultywouldbedrawnfromvarieddisciplinesto workalongwithdesignprofessionals..
expertise
revenue revenue
thecapabilities...
school
The centre would create opportunities for post graduate students as well as, research fellows as the emphasis would be on developing capabilities to deal with uncertainties, think out of the box, collaborate with other domain experts, model and visualise complex problems to develop a better understanding, visualise scenarios for solutions, develop understanding of complex problems, to identify leverage points for design intervention and so on on.

30I2012
Healthcare Healthcare DesignCentre

Rashmi Korjan DesignEducatorand Researcher PartnerStudioKorjan P t St di K j rashmi@korjan.com
Mission
>To transformhealthcare deliveryfromwithin Making the patient central to the healthcare >Makingthepatientcentraltothehealthcare experience >Toimprovethepatientexperience, hospital systems,andhospitalenvironmentthrough designinpartnershipwithpatientsandcare giversandwiththeirconsent givers and with their consent >Tofosterbetterchoicesandhealthylifestyles
HealthcareDesignCentre Healthcare Design Centre Rashmi Korjan 30 I 2012 30I2012
Location/Structure
>LocationofthisCentre withinahealthcarefacility iskey,sothatobservation,consultation, prototypingandtestingisanongoingactivity t t i d t ti i i ti it >Hubtobefundedbygovernmentandlocated withingovernmentormunicipalhospitals(AIIMS, within government or municipal hospitals (AIIMS AFMC,Civilhospitals)whereprocessesandknow howdevelopedcouldbeactivelysharedand disseminatedtoothergovernmenthospitals di i t d t th t h it l >Locatedwithinprivategeneralorspecialty hospitalandfundedbypromotersofthehospital hospital and funded by promoters of the hospital whowillbedirectbeneficiariesoftheworkdone atthecentre
Resources
>DesignStudio withintheHealthcarefacilityconsisting ofnetenabledworkspaces,discussionspaces,library >Designteam withvariedcapabilities Graphicdesign, Productdesign,Spacedesign,Informationdesign,Film andVideo.Somewouldbefulltimeandotherscouldbe associatedonprojects >Selectgroupofdoctors, nursingstaff,helpers, administrativestaff,maintenancestaff,fromwithinthe administrative staff maintenance staff from within the facilityassignedresponsibilitytopartnerwithdesign teamonresearch,brainstorming,testingexercises >Networkofprofessionals tobecalledinfromtimeto time(sociologists,psychiatrists,administrators,doctors etc)
Activities
>Designerswilltryandlookthroughtheeyes ofthe patient,addressingissuesofanxiety,fear,privacy, vulnerability,inadequateinformationthatallpatients l bilit i d t i f ti th t ll ti t face gp , , >Facilitatefreediscussion amongpatients,theirfamilies, doctors,nurses,staff,administratorsetc >Partnerwithallstakeholderstovisualise,prototype andimplementnewtypesofdesignservices di l fd i i >Designerswillchallengeoldideas andmethods,but willbesensitiveinreplacingthemwithnewones will be sensitive in replacing them with new ones throughcarefulconsultationwithallstakeholders
Activities
>Designteamwouldobserve differentstagesinthe hospitalizationprocess,recordthroughnotes,film photographs,interviewsetc h t h i t i t >Mapthefindings lookforpointsofconflicts,insights, pp opportunitiesfornewsolutions >Visualise alternativeprocedures,informationflows, toolsandenvironments,documentformats,servicesas theneedsuggests h d >Prototype alternativesandtestwithpatients,staff, doctors,expertsandrefinebasedonfeedbackreceived doctors, experts and refine based on feedback received >Build newsolutionsandintegrateintohospitalservices whilecontinuingtomonitorandrefinethem
Ecosystem
design studio
healthcare facility doctors nurses staff admin
patient
pathology labs labs chemists home y family

31I2012
India India Innovation Platform(IIP) Platform (IIP)

partho@elephantdesign.com partho@elephantdesign com ashish@elephantdesign.com
ParthoGuha
Alumnus,NID,Director,ElephantStrategy+Design
AshishDeshpande
Alumnus,NID,Director,ElephantStrategy+Design
Overview
InnovationmakessenseonlyinthecontextofBusiness (bothstartupandestablished). Innovationisdrivenbypassionatepeople,whoneed assistance. AreasofinterventionforthesuccessfulInnovation; ExistingbestpracticesBusiness,Finance,Technology, Delivery, Marketing,Manufacturingetc. Newidea&delivery Opportunitymaps,brainstorming, customerexperience,businessmodels,Design solutions,Prototyping,etc. solutions Prototyping etc SustainingPassion Meetinglikemindedpeople (Medici effect),informalsharegroups(Jellymeets), successstories
IndiaInnovationPlatform(IIP)andPartho India Innovation Platform (IIP) and Partho Guha / Ashish Deshpande 30 I 2012 /Ashish 30I2012
InnovationinIndiaisnot about goodeducationbutitisabout passion and entrepreneurship.Indiaisa India is a largepopulaceofpeopleandin thiscontextourpresenteducation systemisantiinnovation. Creatingahandfulofelite C ti h df l f lit educationalinstitutestocreate fewinnovationprocessexperts maybeessentialyetitisnotabout creatingfewinnovatorswhowill createmassivenationalwealth. Therealchangewillhappen whenthepowerofinnovationis accessible t th tothemasses. Theneedofthedayistocreatea platform whichtakesthe p p innovationprocess&relatedhelp tothepeople,helpingthem succeedintheireffort.
Mission
>Tocreateanorganizedplatformwhichreachesouttopeopletohelpthem converttheirinnovationintentintoreality >Itisthesepeoplewithinnovationintentatthecentreoftheinitiativeandhelping themtowardssuccessistheIIPscoremission >IIPsprovidethebasicinfrastructure,encouragement&expertconnectionsand peoplehavetousetheirinitiative&entrepreneurshiptotaketheprojectthrough
CorePhilosophy Inclusivegrowththroughinnovation Inclusive growth through innovation KeyPrinciple Moreforlessformore

Ecosystem
>Theadmission totheplatform(IIP)isof NOentrybarriernature to havemaximumpeoplefromallwalksoflifetocomein,hangout,interactand participateintheprocess.Goodinternetconnectivitywithashare&network participate in the process Good internet connectivity with a share & network platformisamustasabackbone. >Thesearesmall semi formal accessible spaceslocatedwithin Th small,semiformal,accessible l d i hi AcademicInstitutions,IndustryClusters,large&smallmanufacturingsetups,etc. >Thereisastructuredstepbystepprocessfortheinnovationprojecttotakeshape Th i t t d t b t f th i ti j tt t k h andthereareplanedinput&interventionsfromtheexpertsasneeded. >Theactualprojectmonitoring&communicationhappens online >The actual project monitoring & communication happens online >TheInnovation Hubinchargelooksafterasetofparticipantsandmonitorstheir needs,helpthemconnecttorightresourcesfromthecentralpooloffacilitiesand needs help them connect to right resources from the central pool of facilities and experts
Structure
Platform comesto people Inno. Hub1 Inno. Hub2 Inno. Hub Hub 11
Outreach Node1a Outreach Node1b Outreach Outreach Node1z Outreachnode Hundredsof themspread acrossthe countryspecially Tier2andTier3 towns
Central Central Admin Office CentralAdminOffice Monitoring numerousNodal Offices,empanelling expertsandfacilities.
InnovationHubsLocatedatmajorcities, Monitoringnumerousnodesandencourage M i i d d peopletoenterthisplatform.Physicalavailability ofexperts.Largegatherings,expertsmeets, successstorysharing,Shopideamela,etc. success story sharing Shop idea mela etc
Location/Ecosystem
Outreachnode Useofsomeexistingfacility,smallspace,accessible,tier2&3cities InnovationHubsLocatedatmajorcitiesofIndia,monitoringnumerousOutreachnodes andencouragepeopletoenterthisplatform.Largegatherings,expertsmeets,success storysharing,Shopideamela,etc.Compactmidsizeworkspaceofabout1000sq.ft.with worktables,meetingroom,goodinternetconnectivity,shareplatform,prototypecenter >Prototypefacilities Sophisticatedfacilities&skillsforprototypingatreasonablecostto besharedbyparticipants.ExpertsreachtotheOutreachnodesthroughinternetbased p portals.Hubismanagedbyaadministrator. g y CentralAdminOffice MonitoringnumerousHubs&Nodes,empanellingexpertsand facilities. Online isthebackboneoftheplatform essentiallyasharenetworkInnovationportal eachparticipantsprojectismonitored,Communication/skype likechatwithexperts,inter participantcommunicationplatform,etc. participant communication platform etc
Activities
Gettingparticipantsfortheplatform brandingandcommunicatethisasa movementamongyoungpeoplenationwide Createphysicalfacilitiesandtheirmanagement Smallsharedspaceswithin existingfacilities,sharedworkspaces,sharedprototypefacilities Createtheonlinetechnologycommunityinnovationportalplatform Createapoolofexperts,processes,methodsandtools,casestudy,etc. p p ,p , , y, Connecttoventurefundingbodies,businesscommunities,etc. Overall Itisaflexible,light,nonbureaucratic,lowinvestment,missiondrivenorganisation. Thismodeltakesinnovationoutofinstitutionwallsandputsitaccessibleonthe streetsofIndia!
Resources/ Funding
>PartnershipformatforIIPconnectsthePublicresourceswith entrepreneurshipledfranchiseenetwork
>Thecentraladministrationanditsactivitieswillbegovernmentpromoted.The backboneInnovationportalwillbeitsownership backbone Innovation portal will be its ownership >Theinnovationhubswillbefranchisedtoinstitutionsinapartnershipmodel. Thefranchiseeinstitutionwillprovidespace,manpowerandcarrybusinesson The franchisee institution will provide space manpower and carry business on anearn&sharebasiswithCentraladministration >TheNodeswillbefranchisedtoindividualsonasimilarearn&sharemodel Th N d ill b f hi d t i di id l i il & h d l >Theuserswillpayforusingservices&spaceonantimeperiodbasis.Projects channeledthroughhubsandnodeswillcarryanadministrativefee

30I2012
Future Settlements
Rajeev Manikoth
Independent D i C I d d t Design Consultant lt t
the Visual idea

Bangalore
rmanikoth@gmail.com
Mission
OneofthekeyissuesfacingIndiaasanationwillbethatof urbanisation.IfIndiaismovingtomassiveurbanisation,wemust seektovisualise whatthatscenariowillbe.Basedoncurrent seek to visualise what that scenario will be Based on current trajectories,theideaofurbanising to50%withinthenextcoupleof decadesisratherfrightening. Iproposethesettingupofacoupleoftestcreativeresearch& innovationhubsinselectlocationsthatarelikelytogrowinthe immediatefuture. Thefunctionofthiswouldbetomouldthisgrowthbasedon y g communities.Growthmodelsanditsverynaturecangainfrom designthinking.
FutureSettlements RajeevManikoth Future Settlements Rajeev Manikoth
Intent&Direction
Humansettlementsthatintegratewiththeenvironmentaroundit. Itaddresseswork&employment,education,food,health,housing,transport, communication,etc. Itlooksathowthesesettlementsnetworkandlivesymbioticallywithother settlements.Welookatidealscalesforsettlements.Adaptabilitymodelsbased onspecificprofilesofsmalltownsandvillagesthatshowpotentialforgrowth on specific profiles of small towns and villages that show potential for growth basedonvariousinnatefactors. Welookathowethnicknowledgecanbebuiltontocreatetrulysustainable settlements. Welookathowthesesettlementscanthatthrowsupgrowthmodelsthatare it sownandNOTreplicasofotherunsustainableandchaoticinstances. its own and NOT replicas of other unsustainable and chaotic instances Welookathowcommunitiescanbringbackrespecttolifeandenvironment...
Intent&Direction
InsteadofIndiancitiesaspiringtobeaShanghaioraSingapore,lets lookatcreatingsensiblesettlementsthatneednotcreatechaosand unmanageableentities. unmanageable entities Letslookattappingdesignsensibilitiesatmoulding settlementsthat aresensitivetobothhumanity&theenvironmentthathostsit.Itcan are sensitive to both humanity & the environment that hosts it. It can bemodelsthattheworldcanlookatlearningfrom.
Structure&Direction
ItgoeswithoutsayingthatwhatIproposewillbeaverycomplex journey&mandatestheinvolvementofamultidisciplinaryteam. Itcanthrowupideas,conceptsanddirectionsfor: It can throw up ideas concepts and directions for : 1.Howeducation&learningworksandwhatistaught... 2.Whatthenatureofhousing&buildingswillbe. 2. What the nature of housing & buildings will be. 3.Whatthenatureoftransportwithing settlementscouldbe. 4.Howthesettlementswillconnectwitheachother. g 5.Howfoodcanbefromroundthecornerinsteadofcomingfrom milesaway... 6.Howandwherepeoplework. 7.Howculturalstrengthscanbebuilton.
Andathousandotherfactors....
Funding&Realisation
Thiswouldhavetobeincoordinationwithgovernmentagencies& departmentsbothattheState&Centrallevelsasmuchofthiswould alsoeventuallyhavetotranslateintopolicy. also eventually have to translate into policy Thesescaleswouldalsonecessitatetheirinvolvement.Thisispublic enterprisewithpeople sparticipationindefiningtheirownfutures. enterprise with people's participation in defining their own futures. Whilecomponentscouldbeimplementedbyprivateenterprise,much ofthedirectionswouldhavetobepeopledriven&localespecific. IwouldlookatthisNOTasanacademicexercisebutatworkingto executerealtime examples.

Vision First Presentations To SP - Final Compilation

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VisioningDesign Visioning Design InnovationCentres

PRIDECentre PRIDE Centre

PRIDECentres byABalasubramaniam30I2012 PRIDE Centres by A Balasubramaniam 30 I 2012

PRIDECentres byABalasubramaniam30012012 PRIDE Centres by A Balasubramaniam 30 01 2012

Designers workonthe need

Industries Industries see opportunity Innovators I t getsupport for incubation

PRIDECentres byABalasubramaniam30012012 PRIDE Centres by A Balasubramaniam 30 01 2012

IPRCell IPR Cell Research& TrainingCell

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PRIDECentres byABalasubramaniam30012012 PRIDE Centres by A Balasubramaniam 30 01 2012

Grantsfor Projectsof P j f Social Importance:3Cr

ExistingReal EstateatNSIC, etc:1Cr

PRIDE Investments Percentre

Salaries&Fees toStaffand Consultants:2 Cr

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Linguistics &Culture Arts& Arts & Aesthetics Sciences S i

JNUCampus NewDelhi New Delhi

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Strategic Thinking+ Deep Execution Skills

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CatalyzeIndian innovationby enhancingthe visibilityand statureofthe designprofession design profession

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EARNWHILEYOULEARN EARN WHILE YOU LEARN

>ToinvolveDiasporaoftheseregions,residinginurbancenterswho areestablishedmanufacturers,traders,retailers,industrialists emotionallyconnectedtotheirnativeregions. ti ll t d t th i ti i

VisioningDesign Visioning Design InnovationCentres

Community Centersfor Centers for Innovation& Design:

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DIIW Design Design Innovation Information Warehouse

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government businness b i problem

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D.Complex D Complex Dinesh Korjan 30 I 2012 30I2012

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