Home Work 1

Course No: MGT 208 Course Title: Quantative techniques-II Section: RQ205
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Submitted to: Subhendu Dutta

Submitted by:Pankaj Attri Roll.no:A21 Reg.id:11003538

Q.1.A manager of a bank comes with the symptom of a problem Profitability at a bank is declining as customers are shifting to other banks. As a researcher, identify the problem (root cause of the symptom) through a scientifically crafted research proposal. Answer: Problem identification The problem in this case is that the customers are excepting high rate of interest on their saving and low interest rate on the borrowings, quick and easy lone which is being provided by the other bank A) Management Dilemma The management is in dilemma that weather to increase their customer by reducing their profit margin (i.e.by reducing borrowing rate of interest) or to try to introduce new policy to retain and to create new customer B) Management Question What steps are needed to retain the existing customers? How to provide better services than their competitors?

C) Research Question

How the manager is looking serious about the problem? Why customer is shifting to other Banks? Is employee behavior good towards the customers?

D) Objective

To increase the profitability of the Bank To analyze the banking industry To identified cost of retaining customers To determine the reasons for shifting of customers To formulate new competitive policies

E) Hypothesis

Profitability of the Bank is not good as they are losing customer because of delay in providing services and bad behavior of the employees. 2) Importance of study

It helps us to know the profitability of the Bank. It helps to analyze the current scenario in the Banking industry. It helps identified cost of retaining customers. It helps to study the reasons for shifting of customers. It helps in formulation of new competitive policies.

3) Research Design (Exploratory/Descriptive) The research design is exploratory 4) References

Business research method by William G. Zikmund www.wikipedia.com

Q.2.An HR manager comes with an issue symptomatic of an underlying problem. He says that levels of employee motivation in his organization are dropping leading to drop in employee productivity. Draft a research proposal to identify the problem and suggest a methodology for recommending a solution. Answer: Problem identification Lack of proper motivation is the root cause in this case A) Management Dilemma Here in this case the management is in dilemma that whether to motivate employees by providing financial incentives or non financial incentives. B) Management Question What should be done to increase motivation? What is the draw back in existing motivational schemes? Whether the elements of Maslow theory are being followed in motivating the employees?

C) Research Question How many employees are motivated with existing policies and how many not? Whether employees are satisfied with their salary? Whether employees are given adequate holiday to spend time with their family? Are they being provided any employee development program?

D) Objective To increase employee motivation To increase productivity To enhance the profitability To provide suitable working environment

E) Hypothesis The workers are not given non financial incentives which leads to decrease their motivation and as a result their productivity and profitability declines. 2) Importance of study It helps to increase employee motivation It helps to increase productivity It helps to enhance the profitability It helps to provide suitable working environment

3) Research Design (Exploratory/Descriptive) The research design is descriptive as the problem is clearly defined. 4) References

Business research method by William G. Zikmund www.wikipedia.com

Q.3.A manager of an FMCG company approaches you with the fact that levels of brand satisfaction with his leading product are falling leading to declining revenues. Draft a research proposal for the client based on a scientific methodology.

Answer: Problem identification The main problem in the FMCG company case is that the customers are not satisfied with the quality of the products and these products are more expansive as compared to their competitors. A) Management Dilemma The company is in dilemma whether to increase promotion of their leading products or to provide offers or to reduce their prices and increase their quality. B) Management Question Whether proper marketing of the product is being done? How much amount of available cash can be spend on advertisement? Which celebrate can be used to advertise their products in the respective market? Whether the company have sufficient fund to provide free gifts and offers?

C) Research Question Do you think prices are affordable? Whether the quality of the product is satisfactory? Whether the brand is ruined by making more products down the line? Whether the product of this brand is easily approachable? Do you think re branding would be in favor?

D) Objective To increase the sale To improve the brand image and brand equity To face stiff competition To increase the revenue of the firm To understand the competition

2) Importance of study It helps to increase the sale It helps to improve the brand image and brand equity It helps to face stiff competition It helps to increase the revenue of the firm It helps to understand the competition

3) Research Design (Exploratory/Descriptive) The research design is Exploratory. 4) References

Business research method by William G. Zikmund www.wikipedia.com

Q4. The City library in Amritsar has several private study rooms that are freely available to clients. To use a study room it must be booked in advance, either as a half or full day reservation. Library staff has reported that much of the time the study rooms are empty, despite a full booking sheet. Frame a research question and state the objectives of the study. Answer: Problem identification Lack of proper studying atmosphere that is due to excessive noise pollution A) Management Dilemma Whether to make the rooms noise free or to make new library in a peaceful place with less noise pollution B) Management Question

Is transportation cost to reach to the library is high? What is the age group of people who doesnt come after booking? What steps has been taken to tackle this problem? Whether the library is fully loaded with computers?

C) Research Question Is there any internet facilities provide? Whether the library contains proper books for the students? Is their proper environment of study? Whether silence is maintained in a library or not?

D) Objective

To provide good environment for student to study To make proper utilization of an available space To increase the habit of reading among people To make proper policies and rules for booking

2) Importance of study It help to provide good environment for student to study It help to make proper utilization of an available space It help to increase the habit of reading among people It help to make proper policies and rules for booking

3) Research Design (Exploratory/Descriptive) The research design is Exploratory. 4) References

Business research method by William G. Zikmund www.wikipedia.com