Reynante M.

Yumang
Contact Number: (+63) 09175335541/09209223057 E-mail Address: rmmadrigal@rocketmail.com
DOB: July 31, 1969 MARITAL STATUS: Separated

JOB OBJECTIVE To apply for any position available, where sixteen years dynamic experience in Sales and in Marketing of Fast-growing consumer products (EDI) Emperador Distillers Inc., will add to organizations success.

PRESENT JOB DESCRIPTION: My position reports directly to Vice President for Sales and Operation. As Regional Sales Manager, Im tasked to achieve all Company goals and objectives in my assigned region through (a) implementation of programs, policies, and procedures as well as (b) recommending plans of actions intends to undertake based on (1) thorough knowledge of my region identified priority areas/territories and specific marketing support needed in each and (2) effective deployment of personnel. The key areas of my duties and responsibilities are: A. Sales and Distribution of all brands and SKUs 1. Sales/Volume Quota To established and issued (monthly, quarterly, annually) for each sales territory/area in my assigned region. 2. Distribution To ensure widest product distribution/placement in my region to ensure product availability at all times. a. Regular and extensive coverage To develop my methodology to ensure that all sales personnel in my area endeavor to regular and extensive cover all outlets/customers in our region. 3. Monitoring of Operation a. Itineraries To have advance information as to the intended schedule of activities of i. Area Sales Manager ii. Route Sales Supervisor iii. Route Salesman to ensure that they are all geared towards extensive and regular coverage of customers and sales personnel as the case may be. b. Back-Checking To conduct back-checking of activities of all KAS and ASM to gain first hand information on their effectiveness and take action on all findings either with prior consultation with Management or my own volition using my best judgment based on applicable Company policies and procedures. B. Product Merchandising and Promotion 1. Product Merchandising - To have random but regular store checks to ensure that all Company products/brands are merchandised according to standards given. a. Prudent use and care for POS, posters, streamers and similar collaterals must be implemented. 2. Promotional Activities To ensure that all Marketing activities, programs, and events that will be undertaken are properly implemented at all levels and territories/areas in my region strictly following established guidelines and policies.
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a. Monitoring of such activities/events and programs shall be undertaken properly and provide the Management with necessary feed-back and recommendation. b. As Regional Sales Manager, I should recommend marketing support that will respond to the challenge in my region or any territory therein to ensure achievement of maximum market potential of each towards achievement of the over all potential of my region. C. Personnel Management The principle of command responsibility applies to my position as I tasked with leading, guiding, motivating, monitoring, and when necessary, training the sales team in my region. 1. Periodic Evaluation To undertake evaluation of Area Sales Manager, Key Accounts Specialist and Route Sales Supervisor review and discuss personnel evaluation prepared by Area Sales Manager and Route Sales Supervisor of their respective teams. a. As Regional Sales Manager, to endeavor to personally know each and every member of the sales team in my region down to the Route Salesmen level as this knowledge can greatly aid in all situations pertaining effective and efficient management of personnel. 2. Training and Guidance - To undertake training of sales personnel in my region as the need arises and at all times lend guidance in their operations. 3. Motivation To sustain high-morale of my team. 4. Monitoring of Operation - To closely monitor the conduct of operations of my sales team to ensure that they adhere to Company policies and procedures at all times. 5. Interpersonal Relations To undertake my duties with the abiding principle of respect and camaraderie towards each and everyone. a. Not, in any way seek nor receive personal favors from my team as doing so will undermine my moral ascendancy to lead and place my position in jeopardy. D. Finance a. Customer Accounts To ensure that customer accounts in my region are effectively managed which translates to prompt payment of outstanding balance/s and adherence to applicable Company policy on credit management/limit. 1. Customer Visit- To routinely visit customers/dealers to foster goodwill and take the occasion to discuss business- to motivate to order and pay outstanding account promptly. 2. FOB Salesman- To have regular meeting to discuss, among other things, customers accountspurchases and outstanding balances. b. Sales Personnel Accounts To monitor the accountabilities of sales personnel in the region. To scrutinize ERs being submitted by ASM, RSS and KAS to ensure that expenses incurred are in accordance with applicable policies submitted and reimbursed on time. Further to this, regular operation of sales personnel must not be impaired for lack of funds for reasons of negligence and/or abuse. c. Borrowing/Lending Money Explicitly prohibited from borrowing money from those lower in rank. Lending money to subordinates may be permitted under meritorious circumstances. As a general rule, the practice of borrowing/lending money is not permissible. Shall not, at any time, seek personal favor from customers especially when money matter is concerned. d. Accountabilities To see that all accountabilities are similarly well-managed to maintain high leadership standard. E. Customer Relation 1. To foster goodwill with customers/dealers in the region and should therefore endeavor to personally know each and everyone of them so would know how to best handle Company business with them.

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2. Integrity To observe integrity and sincerity in dealing and to refrain from making promises outside Company policies and could therefore not be delivered and result in strained business. 3. Concerns of Customers To be able to know and respond to concerns of customers for them to appreciate our after sales service. 4. Personal Favors Should neither solicit nor receive personal favors from customers as this can similarly compromise the reputation of the Company. F. Administrative Functions 1. Reports Requirements These are reports that summarize the activities for a given period of time daily, weekly, and monthly, namely : Itinerary, Trip Report, Expense Report, etc which must be submitted on schedule for unhampered conduct of operation. 2. Information Gathering To gather pertinent, accurate, and timely information regarding competitive activities, trade developments, sales operation, concerns, and other matter that needs response from Management. 3. Regular and Special Meetings Required to attend regular meetings in the region and at the Head Office as scheduled or as may be required. 4. Other Task To undertake such other tasks that may be assigned by Management in furtherance of its goals and objectives. PROFESSIONAL EXPERIENCE REGIONAL SALES MANAGER for SOUTH LUZON DISTRIBUTOR (July 01, 2011 Present) Essential Duties and Responsibilities: Tasked with achieving all Company set goals, plans and objectives in South Luzon Island Distributor through implementing of all agreed programs, policies and procedures set by both parties under legitimate contract. Responsible in recommending plans of action to be taken based on thorough knowledge of the territory and identifying priority areas and apply specific marketing support needed in each areas an effective deployment of personnel. Area: Mindoro, Masbate, Romblon and Palawan (MIMAROPA) Emperador Distillers, Inc. (Libis, Quezon City, Philippines) Manage the companys business with a group of people (2 Distributor Specialist Direct from the Company, 7 Booking Salesman and 12 Ex-Truck Salesman from Distributor. Manage the sales forecast & sales plan on per Distributor, Product, per area level & on a per sales account level. Reports directly to the Vice President of Sales Operation. (Mr. Manuel Noli U. Galang)

REGIONAL SALES MANAGER, Sales Department (August 01, 2009 June 30, 2011) Essential Duties and Responsibilities: Tasked with achieving all Company goals and objectives in my region through (a) implementation of programs, policies, and procedures as well as (b) recommending plans of action he intends to undertake based on (1) thorough knowledge of my region identified priority areas/territories and specific marketing support needed in each and (2) effective deployment of personnel. Area: Northeast & Northwest (Cagayan Valley & Ilocos Region) Emperador Distillers, Inc. (Libis, Quezon City, Philippines) Manage the companys business with a group of people (2 Area Sales Manager, 2 Route Sales Supervisor, 4 Key Accounts Specialist, 16 Assistant Route Salesman-ARS & 16 Route Salesman-RS). Manage the sales forecast & sales plan on a per Product, per Province level & on a per sales account level. Reports directly to the Vice President of Sales Operation. (Mr. Manuel Noli U. Galang)

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Current drawn salary breakdown: Monthly Salary: Php 65,000.00 Other Benefits: 13th month, cash gift equivalent to one (1) month salary, Sick Leave and Vacation Leave converted into cash, car plan, monthly incentive average to Php 6,000.00 and Semestral Incentive amounting to Php 150,000.00 Availability/ notice period: 15 days maximum of 30 days REGIONAL SALES MANAGER, Sales Department (July 01, 2007 July 31, 2009) Area: Region I, II & III (Central Luzon, North Luzon, Northwest Luzon & Northeast Luzon) Emperador Distillers, Inc. (Libis, Quezon City, Philippines) Manage the companys business with group of people: (1 Area Sales Manager for Central Luzon, 3 Route Sales Supervisor, 5 Key Accounts Specialist, 24 Route Salesman, 24 Assistant Route Salesman & 7 Merchandiser), (1 Area Sales Manager for North Luzon, 1 Route Sales Supervisor, 2 Key Accounts Specialist, 1 Unit Manager, 8 Route Salesman, 8 Assistant Route Salesman & 2 Merchandiser), (1 Area Sales Manager for Northwest Luzon, 1 Route Sales Supervisor, 2 Key Accounts Specialist, 8 Route Salesman, 8 Assistant Route Salesman & 3 Merchandiser) and (1 Area Sales Manager for Northeast Luzon, 1 Route Sales Supervisor 2 Key Accounts Specialist, 7 Route Salesman, 7 Assistant Route Salesman & 3 Merchandiser) thru sales forecast & sales plan on a per Area Sales Manager, Route Sales Supervisor, Key Accounts Specialist and on a per Route Salesman level. Manage the sales forcast & sales plan on per Product, on a per Region level, on a per Area and on a per Territory level per Route. Reports directly to the Vice President of Sales (July 01, 2007 February 06, 2009), Mr. Gerry T. Francia and Reports directly to the President of Emperador Distillers, Inc. (February 07, 2009 June 15, 2009), Mr. Winston S. Co. REGIONAL SALES MANAGER, Sales Department (October 01, 2005 June 30, 2007). Area: NCR- Supermarket Group (Modern Trade) Emperador Distillers, Inc. - EDI (Libis, Quezon City, Philippines) Manage the companys business sales forecast and sales plan on per Product level, Unit Managers level and on per accounts level (Supermarket, Chains, Groceries, Wine Houses, Convenient Stores & Wholesalers), marketing plan (forecasting, merchandising & profitability) on a per product level. Manage the companys business with group of people (12 Unit Managers, 1 Merchandiser Coordinator & 98 Merchandisers). Reports directly to the Vice President of Sales. (Mr. Gerardo Gerry T. Francia) AREA SALES MANAGER, Sales Department (July 01, 2003 September 30, 2005). Duties and Responsibilities: Tasked with the achievement of Company goals and objectives as well as ensuring effective, efficient, and economical implementation of policies, procedures, and programs that are in place as well as those that may be issued from time to time. To endeavor to make sure that every member of my team, from Sales Supervisor/s to every salesman, is performing their assigned duties and responsibilities in the standard set by Management. Area: Samar & Leyte (Region 8) Emperador Distillers Inc. (Formerly Consolidated Distillers, Inc CONDIS)
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Manage the companys business with group of people: (2 Key Accounts Specialist, 6 Route Salesman, 6 Assistant Route Salesman & 1 Unit of Promotional Sales Force consisting 5 personnel). Reports directly to the Regional Sales Manager. (Mr. Rolando Lando C. Tolibas)

AREA SALES MANAGER, Sales Department (July 01, 2002 June 30, 2003) Area: Central Luzon (Region III) Consolidated Distillers, Inc. (Formerly Andresons Group, Inc. CONDIS) Manage companys business sales forecast & sales plan to the Central Luzon Sales Force Reports directly to the Regional Sales Manager. (Mr. Dominador Ador Hidalgo) Manage the company's business with group of people: (2 Route Sales Supervisor, 4 Key Accounts Specialist, 24 Route Salesman, 24 Assistant Route salesman and 7 Merchandiser) AREA SALES MANAGER, Sales Department (July 01, 2001 June 30, 2002) Area: South Luzon Andresons Group, Inc. (Greenhills, San Juan Metro Manila) Manage companys business sales forecast & sales plan to the South Luzon Sales Force Manage the business with group of people: (3 Route Sales Supervisor, 3 Key Accounts Specialist, 7 Route Salesman, 7 Assistant Route Salesman and 3 Merchandiser) Reports directly to the Sales Director ( Mr. Gerardo Gerry T. Francia)

DISTRIBUTOR AREA SALES MANAGER, Sales Department (January 01, 2001 June 30, 2001) Area: South Luzon Islands: Andresons Group, Inc. (Greenhills, San Juan Metro Manila) Manage companys business sales and forecast plan to all South Luzon Distributors Manage the business with group of people: (2 Distributor Specialist-direct, 3 Distributor Salesman-Distributor's Personnel and 3 Distributor Merchandiser- Distributor Personnel) Reports directly to the Sales Director (Mr. Gerardo Gerry T. Francia) Officer-in- Charge (OIC), Sales Department (July 01, 2000 December 31, 2000) Area: South Luzon Island, Distributors: (Palawan, Masbate, and Marinduque & Quezon Province) Manage companys business sales forecast, sales plan & marketing support to all South Luzon Distributor. Manage the business with group of people: (2 Distributor Specialist-direct, 3 Distributor Salesman-Distributor's Personnel and 3 Distributor Merchandiser- Distributor Personnel) Reports directly to the Sales Director (Mr. Gerardo Gerry Francia) Officer-in- Charge (OIC), Sales Department (January 01, 2000 June 30, 2000) Area: Central Luzon (Ex-Truck Sales Force Operation) Andresons Group, Inc. (Greenhills, San Juan Metro Manila)

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Manage companys business sales forecast and sales plan to all Central Luzon Ex-Truck Sales Team, consisting of 2 Route Sales Supervisor, 24 Route Salesman and 24 Assistant Route Salesman Reports directly to the Sales Director (Mr. Gerardo Gerry Francia)

ROUTE SALES SUPERVISOR, Sales Department (October 04, 1999 December 31, 1999) Area: Tarlac, Nueva Ecija and Pampanga Andresons Group, Inc. (Greenhills, San Juan Metro Manila) Manage companys business sales forecast and sales plan Manage 12 Route Salesman and 12 Assistant Route Salesman Reports directly to the Sales Director (Mr. Gerardo Gerry Francia)

ROUTE SALES SUPERVISOR, Sales Department (September 01, 1999 October 03, 1999) Area: Metro Manila (NCR) Andresons Group, Inc. (Greenhills, San Juan Metro Manila) Manage companys business sales forecast and sales plan Manage 18 Route Salesman and 18 Assistant Route Salesman Reports directly to the Area Sales Manager (Mr. Robert Jose Bob C. Inis) Key Accounts Manager, Sales Department (July 16, 1997 August 31, 1999) Area: South Pampanga & North Pampanga Area Andresons Group, Inc. (Greenhills, San Juan Metro Manila) Manage companys business, sales forecast and sales plan including sales promotional activities Reports directly to the Regional Sales Manager (Mr. Dominador Ador Hidalgo) Key Accounts Specialist, Sales Department (July 16, 1995 July 15, 1997) Area: Bataan, Zambales and West Pampanga Andresons Group, Inc. (Greenhills, San Juan Metro Manila) Manage companys business Reports directly to the Area Sales Manager (Mr. Cludualdo Clod Saquido) August 16, 1995 Regularization as Booking Salesman Ex-Truck Route Salesman, Sales Department (May 01, 1995 July 15, 1995 Area: Central Laguna Andresons Group, Inc. (Greenhills, San Juan Metro Manila) To ensure distribution and placement of companys products. To open new sari-sari stores and to develop existing ones. Ex-Truck Route Salesman, Sales Department (February 20, 1995 April 30, 1995) Area: Pateros, Napindan, Taguig & Bicutan Andresons Group, Inc. (Greenhills, San Juan Metro Manila)
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To ensure distribution and placement of companys products in all sari sari store. To achieve monthly target for both products and collection.

Assistant Route Salesman, Sales Department (February 16, 1995 February 19, 1995) Area: Lower Cavite Territory Andresons Group, Inc. (Greenhiils, San Juan Metro Manila) Assist the Ex-Truck Route Salesman in his assigned task. Ensure the Andersons Group, Inc. products were properly and exactly deliver to the trade. Execute proper merchandising in all covered sari sari stores which includes postering and pricing. Assists senior salesman in promoting companys products. Territory Salesman, Sales Department (July 01, 1992 July 09, 1993) Area: L-29 or Laguna, Cavite & Muntiparlas Gillette (Phil.) Company, Sucat, Paranaque To ensure achieving commitment in sales forecast, sales plan and given collection target of the company. Responsible in the distribution and placement of Gillette products and execute proper merchandising on all covered accounts. Task Force Salesman (Blitz Operation), Sales Department (February 01, 1992 June 30, 1992) Area: Quezon Province, Nueva Ecija province & Metro Manila Gillette (Phil.) Company, Sucat, Paranaque Responsible in achieving gross and productive calls target set by the sales management. Promoting the Gillette products to the down line sector to improve sales off take

PERSONAL TRAITS, ATTITUDE AND STRENGHTS Passion for continuous learning and personal growth. Highly motivated and driven with strong desire to excel. Dynamic team player. With sense of responsibility. Creative and resourceful. Competitive Cohesive

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KEY ACCOMPLISHMENT June 01, 1998, Quota Buster Month of May 1998 (108%) April 03, 1999, Quota Buster Month of March 1999 (150%) January 07, 1999, Awardees of The 1998 Gallo Excellence of Performers Category: Top Performer Area : Central Luzon 2nd Semester Year 2000, Awardees of Presidential Achievers Circle for South Luzon Distributors 1st Semester Year 2001, Awardees of Presidential Achievers Circle for South Luzon Area 2ndSemester Year 2001, Awardees of Presidential Achievers Circle for South Luzon Area 1st Semester Year 2002, Awardees of Presidential Achievers Circle for South Luzon Area 2ndSemester Year 2002, Awardees of Presidential Achievers Circle for Central Luzon Area 1st Semester Year 2003, Awardees of Presidential Achievers Circle for Central Luzon Area Month of July 2003, Assigned to Create/Oversee & Manage one Company Branch in Region VIII Located in Tacloban City, Leyte to oversee the entire business sales operation 2nd Semester Year 2003, Awardees of Presidential Achievers Circle for Samar/Leyte Area 1st Semester Year 2004, Awardees of Presidential Achievers Circle for Samar/Leyte Area 2nd Semester Year 2004, Awardees of Presidential Achievers Circle for Samar/Leyte Area 1st Semester Year 2005, Awardees of Presidential Achievers Circle for Samar/Leyte Area 2nd Semester Year 2005, Awardees of Presidential Achievers Circle for NCR-Supermarket 1st Semester Year 2007, Awardees of Presidential Achievers Circle for NCL Luzon Area 1st Semester Year 2010, Awardees of Presidential Achievers Circle for NEW Luzon Area 2nd Semester Year 2010, Awardees of Presidential Achievers Circle for NEW Luzon Area December 2005, Loyalty Award for having served the Company (Organization) for 10 Years with unfailing dedication, integrity and loyalty. December 2010, Loyalty Award for having served the Company (Organization) for 15 Years with unfailing dedication, integrity and loyalty. 1st Semester Year 2011, Awardees of P:residential Achievers Circle for South Luzon Distributors 2nd Semester Year 2011, Awardees of Presidential Achievers Circle for South Luzon Distributors

EDUCATION PERSONAL INFORMATION BACHELOR OF SCIENCE in Zoology, October 1991 UNIVERSITY OF THE EAST, MANILA (UE) Recto, Manila Born on July 31, 1969; Filipino; Separated. Fluent in English & Tagalog
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Knows how to drive. (restriction code 2 & 3) Has proficient knowledge in Microsoft Office Applications (Excel, Word, and PowerPoint).

REFERENCES Mr. Fortunato Atoy Babasa Businessman Mr. Alex T. Gabaldon Sales Director Modern Trade/ Supermarket, Emperador Distillers, Inc. Ms. Von Hizon De Torre Managing Director International Brand, Emperador Distillers, Inc. Mr. Joey Lim Hap, Vice President for Development, PLDT Mr. Godolfredo D. Calica Jr. Financial Controller, (VP), Smart Communication, Inc. Ms. Nadia Ang Regional Sales Manager, Nutriasia, Inc., Ortigas, Pasig City Mr. Ronnie C. Garcia Regional Sales Manager, Universal Robina Corporation Mr. Rolando C. Tolibas Consultant Director, Emperador Distillers, Inc. COURSES/SEMINAR/TRAININGS ATTENDED Emperador Distillers, Inc.: Carlo Rossi Product Positioning and Placement Guide Training, International Brands Marketing, March 12, 2011 Emperador Distillers, Inc. (EDI) KAS & UM Basic Call Procedure Training & Accounting 101, January 18, 2011 DAP, Tagaytay City Emperador Distillers Inc. (EDI) Ex-Truck - Basic Call Procedure Training (BCP), November 10, 2010 La Union Branch, Sn. Fdo. City, La Union Emperador Distillers, Inc. (EDI) EDI Product Portfolio Training, September 20, 2010, La Union Branch, Sn. Fdo. City, La Union The Career Choices Training (TCCT), September 01, 2010, Emperador Distillers Inc., Head Office, Libis, Quezon City Taking The Offensive: Unleashing The Power of Teamwork, October 26-27,2006, Camp John Hay, Baguio City 2006 Phil. Assoc. of Supermarkets (PASI) Conference

Winning The Retail War, November 1718,2005, Holiday Inn Resort, Clark Field, Angeles City, Pampanga 2005 Phil. Assoc. of Supermarkets (PASI) Conference Employees Orientation Program/Seminar May 20, 2005, Ritz Tower De Leyte, Tacloban City Basic Calls Training Program, March 14, 2004, Consolidated Distillers, Inc., Hotel Alejandro, Tacloban City Basic Calls Program, February 22, 2002, San Jacinto Restaurant, Mc Arthur Hi- way, San Fernando City, Pampanga Selling Skills Training August 18, 2000, Andresons Group Inc., Greenhills, San Juan Manila Basic of Wine Seminar, November 03, 1998, Ernest & Julio Gallo Wines in Cooperation with Andresons Group, Inc., Blake Hotel, Mabalacat, Pampanga Training: International Ground Steward/es Course, Phillipines Airlines Development Center, September 13-28, 1993 Nicols Rd. Pasay City Interaction Program/Seminar, Farm House, Sto. Tomas, Batangas, August 28-29, 1992, Gillette (Philippines), Inc.

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