Syllabus MBA

The IIS University
CURRICULUM MBA
(Marketing, Finance, HR, IT & Systems and International Business)
FIRST YEAR Trimester-I - The IIS University Course
MBA-121 MBA-122 MBA-123 MBA-124 MBA-125 MBA-126
Title
Principles and Practices of Management Organization Behavior Marketing Management - I Human Resource Management I Managerial Economics Business Communication & Soft Skills
Marks 100 100 100 100 100 100 600
Credit 4 4 4 4 4 4 24
Total Trimester II - The IIS University Course

Title
Quantitative Applications in Management Business Environment Marketing Management-II Human Resource Management II Financial Management-I Seminar on Contemporary Management Issues
Marks 100 100 100 100 100 100 600
Credit 4 4 4 4 4 4 24
Total Trimester III - The IIS University Course

Title
Production & Operation Management IT for Management Management Accounting Research Methodology in Management Financial Management-II Written Analysis of Cases (WAC)
Marks 100 100 100 100 100 100 600 SECOND YEAR
Credit 4 4 4 4 4 4 24
Total
Trimester IV - The IIS University Course MBA-421 Title Summer Training Project Report Marks 100 Credit 4
(1)
MBA-422
Business Laws Functional Electives (4) Total
100 400 600
4 16 24
Trimester V - The IIS University Course MBA-521 MBA-522 Title Project Management & Appraisal Industry Domain Knowledge Functional Electives (4) Total Trimester VI- The IIS University Course MBA-621 MBA-622 MBA-623 Title Business Policy & Strategic Management Corporate Governance & Business Ethics Entrepreneurship Functional Electives (2) Total Grand Total Marks 100 100 100 200 500 1700 Credit 4 4 4 8 20 68 Marks 100 100 400 600 Credit 4 4 16 24
Functional Electives (Marketing)

Trimester IV- The IIS University S. No. MBM-421 MBM-422 MBM-423 MBM-424 Title Product & Brand Management Consumer Behavior Customer Relationship Marketing Rural Marketing Marks 100 100 100 100 Credit 4 4 4 4
Trimester V- The IIS University S. No. MBM-521 MBM-522 MBM-523 MBM-524 Title Retail Marketing Integrated Marketing Communication Sales and Distribution Management International Marketing Marks 100 100 100 100 Credit 4 4 4 4
Trimester VI- The IIS University S. No. MBM-621 MBM-622 MBM-623 Title Business to Business Marketing Internet Marketing Marketing of Services Marks 100 100 100 Credit 4 4 4
(2)
Functional Electives (Finance)

Trimester IV- The IIS University S. No. MBF-421 MBF-422 MBF-423 MBF-424 Title Investment Management & Portfolio Analysis Financial System and Capital Market Operations Insurance Management Banking Services Operations Marks 100 100 100 100 Credit 4 4 4 4
Trimester-V- The IIS University S. No. MBF-521 MBF-522 MBF-523 MBF-524 Title Financial Derivates Fixed Income Market & Analysis Financial Service & Products Retail Banking Marks 100 100 100 100 Credit 4 4 4 4
Trimester-VI- The IIS University S. No. MBF-621 MBF-622 MBF-623 Title Mergers & Acquisitions and Corporate Restructuring International Finance & Forex Legal Aspects of Banking & Insurance Marks 100 100 100 Credit 4 4 4
Functional Electives (HR)

Trimester IV- The IIS University S. No. MBH-421 MBH-422 MBH-423 MBH-424 Title Organization Development: Nature, Origin and Prospects Employee Recruitment and Selection Compensation Management Managing People & Performance in Organizations Marks 100 100 100 100 Credit 4 4 4 4
Trimester V- The IIS University S. No. MBH-521 MBH-522 MBH-523 MBH-524 Title International Human Resource Management Strategic HRM Learning & Development Managerial Effectiveness Marks 100 100 100 100 Credit 4 4 4 4
Trimester VI- The IIS University
(3)
S. No. MBH-621 MBH-622 MBH-623
Title HR Planning & Information System Employment Laws Industrial Relations
Marks 100 100 100
Credit 4 4 4
Functional Electives (IT & Systems)

Trimester IV- The IIS University S. No. MBS-421 MBS -422 MBS -423 MBS -424 Title Computer Applications in Management System Analysis & Design IT Strategy Introduction to Database Management System Marks 100 100 100 100 Credit 4 4 4 4
Trimester V- The IIS University S. No. MBS -521 MBS -522 MBS -523 MBS -524 Title IT Infrastructure Management Software Engineering & Project Management e-Business Knowledge Management Marks 100 100 100 100 Credit 4 4 4 4
Trimester VI- The IIS University S. No. MBS -621 MBS -622 MBS -623 Title IT Consulting Management Business Process Re-engineering Enterprise Resource Planning Marks 100 100 100 Credit 4 4 4
Functional Electives (International Business)

Trimester IV-The IIS University S. No. MBI-421 MBI-422 MBI-423 MBI-424 Title Foreign Trade Policy of India International Marketing Management Global Financial Markets and Instruments Foreign Language For Business-I (German / French) Marks 100 100 100 100 Credit 4 4 4 4
Trimester V-The IIS University S. No. MBI-521 MBI-522 MBI-523 Title Export-Import Procedures and Documentation International Financial Management International Supply Chain Management and Logistics Marks 100 100 100 Credit 4 4 4
(4)
MBI-524
Foreign Language For Business-II (German / French)
100
Trimester VI-The IIS University S. No. MBI-621 MBI-622 MBI-623 Title International Human Resource Management Forex Management and Currency Derivatives International Marketing Research Marks 100 100 100 Credit 4 4 4
(5)
Trimester - IV - The IIS University

Course Code: MBA - 421 Course Credit: 4.0 Aims and Objectives To enhance the practical knowledge of functioning of various departments at corporate houses Course Outline The summer training project report Evaluation and presentation will be done by examiners. There will be no internal assessment. The student will submit written report and make an oral presentation before a panel of examiners (Principal/Dean or his or her nominee) The assessment of the report and its presentation will be jointly done by the examiners. Course Name: Summer Training Project Report
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Course Code: MBA- 422 Course Credit: 4.0 Total No. of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives
Course Name: Business laws
To provide with practical legal knowledge of general business law issues and topics to help become more informed, sensitive and effective business leaders. To understand fundamental legal issues pertaining to business world to enhance ability to lead and delegate. Contents Lectures 07
Unit I
The Companies Act, 1956 Formation of Company

Company with Meaning & Characteristics and Kinds, Meaning of Corporate Veil, Registration & Incorporation-Memorandum of Association, Articles of Association.
II
The Companies Act, 1956 Functioning of Company

Prospectus, Shares, Shareholders & Members, Directors: Position, appointment, removal, power & duties, Meetings.
09
III
IV
The Consumer Protection Act, 1986 Definitions of Consumer, Person, Goods, Service, Trader, Manufacturer, Meaning of Consumer Dispute, Complaint, Unfair Trade Practices, Restrictive Trade Practices; Consumer Protection Councils; Consumer Disputes Redressal Agencies Partnership Act, 1932 Nature of partnership, Relations of partners to one another, Relations of partners to third parties, Incoming and outgoing partners, Dissolution of firm, Registration of firms. Intellectual Property Rights Introduction, Characteristics, & Types of Intellectual Property, Intellectual Property Laws in India - Trade Marks Act, 1999, The Patent Act, 1970, The Copyright Act, 1957.
10
07
07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: V.S. Datey, Students' Guide To Economic Laws - 2006, Taxmann Publications Pvt.Ltd., New Delhi Avatar Singh, Company Law, Eastern Books Company, Lucknow. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill, 2007 P. Saravanavel & S. Sumathi, Business Law for Management, Himalaya Publishing house, 2004.
P. Kasliwal, Intellectual Property Rights,CBC, First Edition, 2009.
Other readings: M C Kuchhal, Business Law Vikas Publishing House, 4th. Edition, 2005. S.S. Gulshan & G.K.Kapoor, Business Laws, New Age International, 2004 K. R. Bulchandani, Business Law, Himalaya Publishing house, 2009. N.D. Kapoor, Mercantile Law,2005 Sultan Chand & Sons, New Delhi, 2005 S.K. Tuteja, Business Law for managers,1st edition Sultan Chand & Sons, New
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Delhi Majumdar A.K. and Dr. Kapoor G.K.., Company Law & Practice, Taxmann Publications Pvt. Ltd., New Delhi. G. Prasad, Business and corporate law, Jai Bharat Publishers 2007 Bare Text of the relevant Act
(8)
Trimester - V - The IIS University

Course Code: MBA-521 Course Credit: 4.0 Total No of Lectures Allocated:40 Time: 4 Lecture Hours / Week Aims and Objectives Explore students to all aspects of Project Management covering project identification, formulation, planning, scheduling & control, Enable students to acquire the concepts, tools & techniques of project management Inculcate in the students the expertise required for formulating project ideas and projecting cash flows as well as evaluation of project proposals. Lectures 07 Course Name: Project Management & Appraisal
Unit I
Contents Introduction to Project Management Definition, functions, evolution of project management, classification of projects, product life cycle, project appraisal, managing risks in projects Project Feasibility Study Developing a project plan, market and technical analysis, financial analysis, evaluation of project proposals, risk analysis, sensitivity analysis and social cost benefit analysis Project Planning Planning fundamentals, project master plan, work breakdown structure and other tools of project planning, work packages, project organization structures and responsibilities Project Scheduling, CPM, PERT & Resource Allocation Tools and techniques for scheduling development, crashing of networks, timecost relationship Project Cost Estimation & Budgeting Cost estimating process, elements of budgeting, project cost accounting and management information systems, cost schedules & forecasts, project control
II
08
III
08
IV
10
07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Project Management for Business and Technology by John M. Nicholas, Pearson Education. Other readings: Project Management A Managerial Approach by Jack R Meredith, JW & Sons. Projects: Planning, Analysis, Financing, Implementation & Review by Prasanna Chandra, Tata Mc-Graw Hill. Course Name: Industry Domain Knowledge To create awareness regarding current trends, issues and happenings related to corporate world.
Course Code: MBA- 522 Course Credit: 4.0 Aims and Objectives:
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Course Outline Each student will be expected to take up a field project in the beginning of the Semester. They will be required to do a power point presentation and a panel of examiners will evaluate the presentation. Students will also participate in Group discussion and personal Interview and will be evaluated by a panel of examiners.
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Trimester - VI The IIS University

Course Code: MBA- 621 Course Credit: 4.0 Total no. of Lectures Allocated: 40 Time: 4 lecture hrs per Week Aims and Objectives Paper has been designed such that it enables the students to understand the various components of Business environment, and device strategies to face global competition. Lectures 09 Course Name: Management Business Policy & Strategic
Unit I
II
III
IV V
Contents Introduction Business policy-Evolution of the concept. Difference between business policy and strategic management, Introduction to Strategic Management-Concept, Importance of strategic Management, Strategic Management Process, Strategic Decision Making, Corporate governance. Scanning the Environment Environmental Scanning and Industry Analysis, Internal Scanning Organizational Analysis Strategy Formulation Situation Analysis and Business Strategy, Corporate Strategy-Directional, Portfolio, and parenting strategy, Functional Strategy and Strategic Choice. Strategy Implementation Organizing for Action, Staffing and Directing, Global Issues for 21st. Century Evaluation and Control Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines for Proper Control.
07
12
06 06
*A minimum of one case study will be discussed per unit of the syllabi. Text Book: References: J. David Hunger & Thomas L. Wheelen, Strategic Management, Addison Wesley Longman. Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw Hill,12th. Edition, New Delhi. Thompson & Strickland, Strategic Management-Concepts and Cases; Tata McGraw Hill Pulishing Co. Ltd. New Delhi; 12th Ed. 2001 Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management, John Wiley & Sons, 1st Ed., 2001. Other Readings: J.D. Hunger and T. L. Wheelen, Strategic Management and Business Policy, Pearson Education, N.Delhi ,12th Ed. 2010. John A. Pearce & R.B. Robinson, Strategic Management - Strategy Formulation and Implementation, AIBT Publishers & Distributors, New Delhi, 3th Ed. 2001. V.P. Michael, Business Policy and Environment, S. Chand & Co. Ltd. New Delhi; 2nd Ed. 2000. Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate Strategy, MacMillan India Ltd. New Delhi. P.K. Ghosh, Strategic Planning and Management, Sultan Chand & Sons, New
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Delhi, 8th Ed. 2000.
Course Code: MBA - 622 Course Credit: 4.0 Total No. of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives
Course Name: Corporate Governance and Business Ethics
To improve ethical reasoning by correlating moral concepts to business practices and clarification of the values that determine managerial behaviour. To understand Indian Ethos & Values, practices of Indian industry and business. Contents Lectures 8
Unit
Corporate Governance An Overview Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board, models of corporate governance, recent development in corporate governance, corporate governance in India corporate governance reforms, corporate governance standards and practices in Indian industries. Business Ethics Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics & moral standards; Ethics & Moral Decision Making, Corporate Social Responsibility Ethical Issues Related with Advertisements, Finance, Investment, Technology; Secular versus Spiritual Values in Management; Work ethics, concept of Swadhram. Gandhian approach in Management and Relevance of Bhagvad Gita in Management Gandhijis doctrine of Satya & Ahinsa, Concept, importance, Doctrine of Karma i..e Nishkama Karmayoga, Guna Theory (SRT i.e. Sat, Raj & Tam Model), Theory of Sanskaras, Bhagvad Gita & Self Management. Indian Ethos Need, purpose & relevance of Indian Ethos; Salient features (Brain Stilling, Total Quality Mind, Intuition, Intellectual rational brain V/s Holistic-Spiritual Brain, Holistic Approach for Managers in Decision Making)
II
III
10
IV
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: U.C Mathur, Coroporate Governance and business ethics MacMillan, 2009 Other readings: C.V Baxi, Corporate Governance, Excel Books, 2009 Jyotsna Diwan Mehta, Priti Gupta, Business Ethics and Ethos, Pragati Prakashan, 2009-10 Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot, 2009 Keshav Prasad, Corporate Governance, Printice Hall Learning, 2009 A.R Rao Business Ethics and Professional Values, Excel Books, 2009 Balachandran & Chandrasekaran, Corporate Governance & Social Responsibility, Printice Hall Learning, 2009 Prof. P. S. Bajaj & Dr. Raj. Agarwal, Business Ethics: An Indian Perspectives,
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Wiley India Editor, 2010 Velasquez, Business Ethics: Concepts & Cases, Printice Hall Learning, 2010 Roverta G. Monks, Nill Minow, Corporate Governance, Wiley India Editor, 2010 Frederickson & Ghere, Ethics in Public Management, Printice Hall Learning, 2007 Das, Corporate Governance in India, Printice Hall Learning, 2009 Course Name: Entrepreneurship
Course Code: MBA- 623 Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives
To explain development of entrepreneurs and inculcate in the students the expertise required for creating and starting the venture. This course enables the students to study the strategies that will cultivate every students entrepreneurial mindset and helps in preparing them to launch their own business venture in the future. Lectures 08
Unit I
Contents Introduction to Entrepreneurship Entrepreneur meaning, importance, Qualities, nature, types, traits, culture, similarities and economic differences between Entrepreneur and Intrapreneur. Entrepreneurship development, its importance, Role of Entrepreneurship, Entrepreneurial environment. Evolution of Entrepreneurs Entrepreneurial promotion, Training and developing motivation factors, mobility of Entrepreneurs, Entrepreneurial change, occupational mobilityfactors in mobility, Role of consultancy organizations in promoting Entrepreneurs, Forms of business for Entrepreneurs Creating and starting the venture Steps for starting a small industry - selection of types of organization Managing, growing and ending the new venture Preparing for the new venture launchearly management decisions Managing early growth of the new venture- new, venture expansion strategies and issues, Going public, ending the venture. Entrepreneurship Development and Government Role of Central Government and State Government in promoting Entrepreneurship, Introduction to various incentives, subsidies and grants, Export Oriented Units, Fiscal and Tax concessions available. Women Entrepreneurs Reasons for low / no women Entrepreneurs, their Role, Problems and Prospects
II
08
III IV
04 10
10
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Vasanth Desai Dynamics of Entrepreneurial Development and Management Himalaya Publishing House. Other readings:
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N.P.Srinivasan & G.P.Gupta," Entrepreneurial Development ", Sultanchand &Sons. P.Saravanavelu "Entrepreneurship Development ",Eskapee Publications. Satish Taneja, Entrepreneur Development ", New Venture Creation. Robert D.Hisrich, Michael P.Peters, " Entrepreneurship Development, Tata McGraw Hill edition
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Functional Electives (Marketing)

Trimester IV The IIS University
Course Code: MBM-421 Course Name: Product & Brand Management Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To present a contemporary view of the role of Product and Brand management. To equip the students with the various dimensions of product management such as new product development, product life cycle, and product-line decisions. To explore the various issues related to Brand Management and to enhance the understanding and appreciation of this important intangible strategic asset. To develop a critical understanding of the processes involved in building and managing brands. Unit Contents Lectures Product Management 08 I Marketing Mix and Product Strategy Integrated Approach, Levels of a Product, Product-Mix Decisions Product Offering Decisions 08 II New Product Development, Product Life Cycle Management, Category Management Strategic Brand Management 08 III Concept of a Brand, Brand Name, Types of Brands, Brand Image, Identity, Personality and Brand Positioning Brand Equity Management and Brand Valuation 08 IV Brand Loyalty, Brand Equity and Brand Building, Managing, Financial Evaluation and Accounting for Brands Growing and Sustaining Brand Equity 08 Introducing and Naming New Products and Brand V Extensions, Managing Multi-Brand Portfolios, Managing Brand Decline and revitalisation, Building Global Brands *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Lehmann: Product Management; Tata McGraw Hill International. Kevin Lane Keller: Strategic Brand Management (4th Ed.); Kogan Page, 2008. Other readings: Moore William L., Pessemier: Product Planning & Management, McGraw Hill International. Wheelwright, Steven C and Clark, Kim b: Revolutionizing Product Development: Quantum Leaps in speed efficiency and quality, New York, Free press. Tycott, Paul: Innovation Management and New Product Development, Pitman, London. Kapferer, Jean Noel: The New Strategic Brand management, Kogan Page. David A.Aaker: Building Strong Brands; The Free Press. Harsh V Verma, Brand Management: Text and Cases, Excel Books. David A. Aaaker: Brand Portfolio Strategy, Free Press. S.A. Chunawalla, Brand Management, Himalaya Publishing House. M. G. Parameswaran: Building Brand Value, Tata McGraw-Hill. Subroto Sengupta: Brand Positioning, Tata-McGraw-Hill. S. Ramesh Kumar: Managing Indian Brands, Vikas Publishing House.
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Subroto Sengupta, Brand Positioning, Tata McGraw-Hill. Ulrich, Product Design and Development, Tata Mcgraw-Hill.
Course Name: Consumer Behavior Course Code: MBM-422 Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To develop a comprehensive picture of the consumer psychology in order to explain consumer motivation, learning, personality, perception, and attitude formation. To develop an understanding of consumers social and cultural setting to examine how group involvement and membership influence ones actions as consumer. To integrate the various psychological, social and cultural concepts and build a useful conceptual framework that would equip the students for practical application of consumer behavior principles on strategic marketing decisions.
Contents Lectures 08 Introduction to Consumer Behavior Consumer Behaviour Strategic Applications, Consumer Research and I Market Segmentation, Key Determinants of Buyer Behaviour, Family Influences, Group Influences, Cultural Influences and Social Class Influences on consumer behavior Understanding Buyer Behavior 08 II Consumer Motivation, Perception, Learning and Personality, Formation and Modification of consumer attitudes Consumer Decision Making Process 08 Consumer Decision Process- Situational Influences, Problem Recognition, III Information Search, Evaluation of Alternatives and purchase, post-purchase process Models of Consumer Behavior 08 IV Traditional models, contemporary models- Nicosia model, Howard Sheth model, Engel-Blackwell-Miniard model. Organizational buying behaviour and consumerism 08 V Influences on organizational buying Behaviour & organizational Buying Behavior Process, ethical issues in consumer behaviour. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Schiffman and Kanuk: Consumer Behaviour (Ninth Edition): Pearson Prentice Hall, Indian Reprint, 2009. Other readings: Engel James F, Blackwell Roger and Miniard P. W: Consumer Behaviour; Thomson South Western. Loudon & Della Bitta: Consumer Behavior (fourth Edition); Tata McGraw-Hill Publishing Company Limited, New Delhi. Solomon: Consumer Behavior Buying, Having, and Being (Sixth Edition); Pearson Education (Singapore) Pte. Ltd., Indian Reprint. Lindquist & Sirgy: Shopper, Buyer and Consumer Behavior (Second Edition); Biztantra. Hawkins, Consumer Behaviour: Building Marketing Strategy Del I Hawkins, Roger J Best, Kenneth A Coney, Amit Mookerjee, Consumer Behavior: Building Marketing Strategy, Special Indian Edition, Tata McGraw-Hill. S. Ramesh Kumar: Conceptual Issues in Consumer Behavior - The Indian Context
Unit
(16)
(First Edition); Pearson Education (Singapore) Pte. Ltd., Indian Print.
Course Code: MBM-423 Course Name: Customer Relationship Marketing Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives Emphasize on the importance of acquiring customers and retaining them for a life time. To provide a conceptual understanding of CRM, its processes, and structure. To enable participants to develop analytical approaches, methodologies, tools, and techniques for applying CRM.
Contents Lectures 08 Introduction to Customer Relationship Management Definition and Significance of Customer Relationship Marketing, CRM I Internal and External Considerations, CRM Strategy Planning, Customer Satisfaction Index, Customer Life Time Value and Customer Equity, Relationship Life Cycle Building Customer Relationship Management 08 Requisites for Effective Customer Acquisition, Customer Interaction II Management, Customer Retention Process, Strategies to Prevent Defection and Recover Lapsed Customers CRM Process 08 Introduction and Objectives of a CRM Process, CRM Business III Transformation, CRM Process for Marketing Organisation, Insight into CRM and e-CRM CRM Implementation 08 Framework for Successful CRM, Implementing CRM Process, IV Client/Server CRM Model, Integration of CRM with ERP System, Barriers to effective CRM Trends and Issues in CRM 08 V Integration of CRM with Data Warehouse, Technology Challenges and Issues in CRM, CRM in B2B, and B2C Markets *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Alok Kumar, Chabbi Sinha & Rakesh Kumar, Customer Relationship Management: Concepts & Application Biztantra, Delhi, 2007 H Peeru Mohamed, A Sagadevan, Customer Relationship Management- A Stepby-Step Approach, Vikas Publishing House Pvt. Ltd., Delhi, 2008 Other readings: Jill Dyche: The CRM Handbook, Pearson Education. Barnes James G: Secrets of Customer Relationship Management, McGraw Hill. Burnett Ken: The Handbook of Key Customer Relationship Management, Pearson Education. Zikmund G Williams, Mcleod Raymond, Gilbert W Faye, Customer Relationship Management. Jagdeesh N. Sheth, Atul Parvatiyar, G. Shailesh, Relationship Management: Emerging Concepts, Tools, and Applications, Tata Mcgraw-Hill Publishing Company Limited. Jagdish N Sheth: Handbook of Relationship Marketing, Response Books. Davis F. W., Mandrodt K. B.; Building a Customer Responsive Organization The Quality Way, Maya Blackwell Imprint.
Unit
(17)
Paul Greenberg, Customer Relationship Management at the speed of light, Second Edition, Tata McGraw Hill
Course Code: MBM-424 Course Name: Rural Marketing Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To make students understand the rural market environment. To provide an understanding of the changing profile of the rural consumer, its consumption pattern, and buying process. To understand the inherent problems associated with rural marketing and developing product, price, distribution and communication strategies for different segments of rural markets which can be successfully adopted. To expose the students to the innovations developed by Indian firms as well as MNCs for the Rural Markets.
Contents Lectures Introduction to Rural Marketing 08 I Rural Marketing Perspectives, Opportunities and Challenges, Profile of Urban/Rural Markets, Rural Marketing Environment Tapping Rural Market 08 II Rural Consumer Behavior, Rural Market Research, Segmenting, Targeting, and Positioning in Rural Markets Rural Marketing Mix-I 08 New Product Development for the Rural Market, Rural Market III and Product Life Cycle, Product Strategy in Rural Markets, Pricing Strategy in Rural Markets Rural Marketing Mix-II 08 IV Distribution Strategy in Rural Markets, Organised Rural Retailing, Communication Strategies for Rural Markets Future of Rural Marketing 08 V Future of Rural Marketing in India, Innovation in Rural Markets, IT for Sustainable Rural Development *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Balram Dogra and Karminder Ghuman, Rural Marketing- Concepts & Practices, Tata McGraw Hill, First Edition, 2008 Other readings: Pradeep Kashyap, Siddharth Raut: The Rural Marketing Book, Biztantra Publishing. Sukhpal Singh: Rural Marketing Management, Vikas Publishing. T. T. Gopalswami: Rural Marketing, Wheeler Publishing. Rajgopal: Rural Marketing, Rawat Publishing, Jaipur. Sanal Kumar, Velayudhan: Rural Marketing - Targeting the Non-Urban Consumer, Sage Publications C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan: Rural Marketing, Text & Cases, Pearson Education. N. V. Badi and R.V. Badi , Rural Marketing, Himalaya Publishing House. Awadesh Kumar Singh & Satyaprakash Pandey, Rural marketing Indian Perspective, New Age International Publishers.
Unit
(18)
Dogra, Rural Marketing, Tata McGrawhill.
(19)
Trimester V The IIS University

Course Code: MBM-521 Course Name: Retail Marketing Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To expose students to the different ways of approaching the retail marketplace, to learn a set of retail marketing principles and to feel more confident about practical uses of retail marketing. To create a comprehensive application of marketing concepts to the discipline of retail management. To provide an understanding of specific retail marketing concepts like store design, visual merchandising, retail location strategies, management of retail brand.
Contents Lectures Introduction to Retail Marketing 08 Retail Marketing in India- Basic Concepts, Opportunities and Challenges, I Retail Organisation and Retail Formats, Trends in Retailing Strategic Planning in Retailing 08 II Identification of Consumer Characteristics, Shopping Behavior, Targeting Customers and Gathering Information Marketing Strategies for Retailing 08 III Retail Branding Strategies, Role of Private Labels, Retail Pricing and Retail Promotional Strategy, Retail Salesperson Store Location and Merchandise Management. 08 Retail Store Location Strategies, Trading Area Analysis, Site Selection, Retail IV Store Design and Visual Merchandising, Developing and Implementing Merchandise Plans Managing a Retail Business 08 Operational Dimensions of Retailing, Management of Service and Quality in V Retailing, Human Resource Management in Retail Organisation, Integrating and Controlling Retail Strategy *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Berman, Barry and Joel R Evans: Retail Management, A Strategic Approach, Pearson Prentice Hall, 2008. Other readings: David Gilbert: Retail Marketing Management, Prentice Hall. Gibson G Vedamani: Retail Management: Functional Principles and Practices, Jaico Publishing House. Michael Levy, Barton A Weitz: Retailing Management, Tata McGraw Hill. James R. Ogden and Denise T. Ogden: Integrated Retail Management, biztantra. Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava: Retail Management, Oxford University Press. Swapna Pradhan: Retailing management, Text & Cases, Tata McGraw Hill. P.K. Agarwal, N.C. Bansal, Rajan Yadav, Manoj Kumar, Retail Management, Pragati Edition, First Edition. A Sivakumar, Retail Marketing, Excel Books. Bhalla , Visual Mechandising, Tata McGraw Hill
Unit
(20)
Course Code: MBM-522 Course Name: Integrated Marketing Communication Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To equip participants with strategies, plan, and implementation of a multi-channel communications program in synergy with the other marketing mix strategies. To develop an understanding of the economic justifications for marketing communications To sensitize the students to legal and ethical considerations in the formulation and the implementation of marketing communications strategy.
Contents Lectures Introduction to Integrated Marketing Communications 08 Role of IMC in Marketing Process, Promotion Mix and Integrated I Marketing Communications Program, Developing and Control of marketing communication, marketing communication planning procedure IMC Advertising Tools 08 Advertising objectives and planning, Types of advertising, The II advertising Agency, Creative Strategy- Types of Appeals, Message Strategies and Execution framework, Media Planning and Strategy, Measuring Advertising effectiveness IMC Promotional Tools-I 08 III Personal Selling, Sales Promotions-Trade Promotions and Consumer Promotions, Web Advertising IMC Promotional Tools-II 08 Direct Marketing, Event Marketing, Public Relations, Unconventional IV Promotional Media IMC Integration Tools 08 V Implementation and Evaluation of Integrated Marketing Program, Legal and Ethical Considerations of Communication Strategies *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: George E. Belch & Michael A. Belch: Advertising & Promotions, An Integrated Marketing Communications Perspective, Tata McGraw Hill. Other readings: Clow Kenneth E, Baack Donald: Integrated Advertising, Promotion and Marketing Communications, Prentice Hall of India Pvt. Ltd. Kruti Shah, Alan D. Souza, Advertising & Promotions: An IMC Perspective, Tata McGraw Hill. Aaker, David A., Myers John, G., and Batra, Rajiv: Advertising Management, Pearson Education. Russel, J. Thomas and Lane, Ronald: Kleppners Advertising Procedure, Pearson Education. Dunn, S. Watson and Barban, Arnold M: Advertising Its Role in Modern Marketing, The Dryden Press S. H. H. Kazmi and S. K. Batra: Advertising and Sales Promotion, Excel Books John Philip Jones: How to Turn Advertising Expenses into Investments, Pearson Education. S N Murthy, U Bhojanna, Advertising-An IMC Perspective, Excel Books.
Unit
(21)
Course Code: MBM-523 Course Name: Sales and Distribution Management Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To familiarize the students with the importance of gaining market access and coverage as well as providing customer services through proper design and management of sales force, marketing channels, physical distribution systems in the context of the Indian marketing environment. To make the students understand the key principles of organizing and managing Sales force. To make the students aware of the key principles in designing, managing, evaluating, and modifying marketing channels and physical distribution system in the context of changing Indian marketing environment.
Contents Lectures Introduction to Sales Management 08 Nature and Scope of Sales Management, Selling Process and Theories of I Selling, Objectives, characteristics and features of Personal Selling, Sales Personnel Planning Process Sales Force Management 08 Recruiting, Selecting, Training & Development of Sales Force, II Compensation and Motivation of Sales Personnel, Evaluation of Sales Personnel Sales Management 08 Sales Forecasting, Designing and Allocation of Territories, Managing III Sales Quota, Sales Budgeting and control, Sales Organization Distribution Channel Management- An Introduction 08 Characteristics and significance of Marketing Channels, Channel Design IV and Planning, Managing Marketing Channels, Evaluation of Channel Performance Physical Distribution Management 08 Objectives, Role and importance of Physical Distribution, Components V of Physical Distribution, Transportation, Warehousing and Inventory Control System, Strategic issues in Physical Distribution, Integrated Logistics Management *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Still, Cundiff, & Govoni: Sales Management, Prentice Hall Stern, L. W., El Ansari, A. I. Coughlan, A. T.: Marketing Channels. Prentice Hall Other readings: Patrick Forsyth: Marketing and Selling of Professional Services, Kogan Page Tapan K. Panda and Sunil Sahadev, Sales and Distribution Management, Oxford University Press. Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras: Sales Management: A Global Perspective, Routledge Group. Noel Capon: Key Account Management and Planning, The Free Press Robert L. Jolles: Customer Centered Selling, The Free Press Neil Rackham: Major Account Sales Strategy, McGraw Hill
Unit
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Donald J. Bowersox: Strategic Marketing Channel Management, Tata McGrawHill Bert Rosenbloom: Marketing Channels, South-Western Pingali Venugopal: Marketing Channel Management, Response Books. Bowersox, Strategic Marketing Channel Management Futrell, Fundamentals of Selling, Tata McGraw Hill.
Course Code: MBM-524 Course Name: International Marketing Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To understand the range of strategic options open to companies competing internationally To enhance the students understanding of International Marketing Environment To make Strategic and Operational Marketing decisions in the context of different, complex International marketing environments
Contents Lectures 08 International Marketing: An Introduction Concept of International Marketing, International Marketing I vs. Domestic Marketing, International Marketing Environment, International Marketing Strategies, GLOCAL Marketing Market Entry Strategies 08 International Marketing Research and Opportunity Analysis, II Market Selection Process, Market Entry Modes, Framework, Structure and Strategies International Marketing Mix Decisions-I 08 International Product Management, Product Policy, Product III Life Cycle, New Product Development, International Pricing objectives, methods and strategies International Marketing Mix Decisions-II 08 IV Management of International Distribution and Logistics, International Marketing Communications Strategy International Marketing Planning and Documentation 08 International Marketing Risks, International marketing V Planning and organisation, Future of International Marketing, Export Procedures and Documentation *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata McGraw Hill, 2008. Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis, Development and Implementation, Thomson Business Press, India edition. Other readings: Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education. Cateora R Philip & Graham L John: International Marketing, McGraw Hill. Subhas C. Jain: International Marketing, South Western. Jean-Pierre: Global Marketing Strategies, biztantra. Rakesh Mohan Joshi: International Marketing, Oxford University Press. Warren J. Keegan: Global Marketing Management, Pearson Education. Francis Cherunilam, International Marketing, Himalaya Publishing House.
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R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi.
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Trimester VI The IIS University

Course Code: MBM-621 Course Name: Business-to-Business Marketing Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To bring out the distinctive aspects of BusinesstoBusiness (B2B) Marketing and the need for a B2B paradigm. To explain how business firms are to be understood as customers and the significant differences in segmentation bases between the business market and consumer market. To give exposure to the various tools, techniques, and procedures appropriate to B2B Marketing. To enhance their problem-solving and decision-making abilities in the real life business situations.
Contents Lectures Introduction to Business Marketing 08 Meaning and Scope of Business Marketing, Characteristics of Business Markets, I Differences between Business and Consumer Marketing, Environment of Business Marketing, Understanding Business Customers Buying Process and Behavior Strategic Marketing Planning 08 Business-to-Business Marketing Strategy Planning Process, Sustaining II Customer Relationships, Assessing Market opportunities, Business Market Segmentation and Positioning Managing Products and Pricing for Business Markets 08 Managing Product innovation and New Business Product Development, III Businessto-Business Product Decisions and Branding, Pricing objectives, methods and policies for Business Markets Business Marketing Communications 08 IV Advertising and Sales Promotion, Managing the Personal Selling Function, Trade Fairs and Exhibitions, Public Relations Managing Business Marketing Channels 08 Channel Strategy: The Structural elements, Dealer Evaluation, Formulating V Channel Strategy, Marketing Logistics, Physical Distribution and Customer Service *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Michael D. Hutt & Thomas W. Speh: Business Marketing Management : B2B, Ninth India Edition; Published by Thomson South-Western, 2007. Ross Brennan, Louise Canning, Raymond McDowell, Business-to-Business Marketing, Sage Publications, 2007. Other Readings : Shapiro, Kasturi Rangan, & Moriatry: Business Marketing Strategy. Vitale Giglierano: Business To Business Marketing; South-Western/Thomson Learning. Havalda, Business Marketing : Text & Cases, Tata McGraw Hill. Robert R. Reeder, Edward G. Brierty, Betty H. Reeder: Industrial Marketing Analysis, Planning & Control, Prentice Hall. Steve Minnet, B2B Marketing: Financial Times/Prentice Hall. Robert L. Jolles: Customer Centered Selling, The Free Press. Daniel Michel, Peter Naude, Robert Salle and Jean-Paul Valla, Business-to-
Unit
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Business Marketing, Palgrave Macmillan, Milind T. Phadtare, Industrial Marketing, PHI. Don Peppers and Martha Rogers: One to One B2B: Customer Development Strategies for the Business-to-Business World, Doubleday Currency.
Course Code: MBM-622 Course Name: Internet Marketing Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To develop a framework for understanding the forces driving the Internet revolution in marketing and business. To serve as a bridge between the new technology and the relevant areas of existing marketing knowledge. To focus on cutting-edge business models that generates revenue while delivering customer value.
Contents Lectures Introduction to Internet Marketing 08 Emergence of Internet Marketing, Internet Marketing Environment, Strategy I and Performance, Internet User Characteristics and Behaviour, Strategic Internet Marketing 08 E-Marketing Plan, E-Marketing Planning Process, Online Marketing Research, II Targeting Market Segments and Communities, Differentiation and Positioning Strategies Internet Marketing Management-I 08 III New Product Development and the Net, Brand Building and the Net, Pricing in an Online World Internet Marketing Management-II 08 IV E-Marketing Communications, , E-Distribution and E-Commerce Issues in Internet Marketing 08 CRM in E-Business Strategy, Customer Support and Online Quality, Cyber V Marketing in Emerging Economies, Ethical and Legal issues in Internet Marketing *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Ward Hanson: Principles of Internet Marketing, Thompson Learning Other readings: Rafi Mohammed, Robert J. Fisher, Bernard J. Jarworski: Internet Marketing, Tata McGraw-Hill. Judy Strauss, Adel El-Ansary and Raymond Frost: E-Marketing, Third Edition, Prentice-Hall India. Jerry Wind and Vijay Mahajan: Digital Marketing (Global Strategies from the Worlds Leading Experts), John Wiley & Sons. Jim Sterne: World wide Web Marketing, John Wiley & Sons, (Integrating the Web into Your Marketing Strategy). Herbert Meyers & Richard Gerstman(Ed): Branding @ the digital age, Palgrave. Deirdre Breakenridge: Cyber Branding, Financial Times/Prentice Hall (Brand Building in Digital Economy). Lawrence, Jennings, and Reynolds: eDistribution, Thompson Asia Pte Ltd., Singapore. Matt Haig: B2B E-Commerce Handbook (How to transform your business-tobusiness global marketing strategy), Kogan Page. Adrian J Slywotzky, David J Morrison: How Digital is your Business, Nicholas
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Unit
Brealey Publications.
Course Code: MBM-623 Course Name: Marketing of Services Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives To explain why there is a need for special services marketing discipline; the challenges for services marketing; and how to deal with them. To acquaint the students with elements of services marketing mix, ways to manage the service delivery process and strategies to effectively implement Services marketing.
Contents Lectures Introduction to Services Marketing 08 I Understanding Services, Differences in Goods versus Services, Emerging Service Environment, Classification of Services, Service Quality Understanding Service Consumers and Markets 08 II Consumer Behavior in Services, Segmentation, Targetting and Positioning Services Elements of Services Marketing 08 Elements of Services Marketing Mix, Service offer, Pricing of Services and III Revenue Management, Designing Integrated Services Marketing Communications, Location and Service Channels Managing Service Delivery Process 08 Managing Physical Evidence of Services, Managing People for Service IV Advantage, Designing and Managing Service Processes 08 Implementing Services Marketing V Improving Service Quality and Productivity, Customer Feedback, Service Failures and Recovery Strategies *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Valarie A. Zeithaml & Mary Jo Bitner - Services Marketing: Integrating Customer Focus Across The Firm, Third Edition, 2004; Tata McGraw-Hill Publishing Company Ltd, 2008. Other readings: Christopher H. Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing: People, Technology, Strategy (A South Asian Perspective) Fifth Edition 2007; Pearson Education Cengiz Haksever, Barry Render, Roberta S. Russel, and Robert G. Murdic: Service Management and Operations (Second Edition 2003); Pearson Education (Singapore) Pte., Ltd. Kenneth E. Clow & David L. Kurtz: Services Marketing, Biztantra Publication Nimit Chowdhary & Monika Chowdhary, Textbook of Marketing of Services-The Indian Experience, Macmillan India Ltd., 2005.
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Functional Electives (Finance)

Course Code: MBF-421 Course Name: Investment Management & Portfolio Analysis Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives To develop an understanding of practices of investment analysis and management in business context. To develop the students ability to use financial information in business analysis and manage return on investment. To understand various practices of capital market research theory and use of information in pricing financial instruments. To familiarize the students with the current models of research and evaluation in the Investment market. Content Lectures Investment : An introduction 08 Concept of investment-investment objectives, characteristics of investments, investment avenues, Motives of investment, Types of investors, investment vs. speculation, investment vs gambling, and gambling vs speculation. II Pricing and Valuation of securities: 09 Valuation of Equity- one year holding period, multiple year holding period, constant growth model, multiple growth model, dividend discount models Valuation of Bonds: Coupon Rate, Current Yield and Yield to Maturity III Introduction to portfolio management 06 Need for portfolio management and Portfolio Management Process & Analysis. Expected Return of a Portfolio, Risk of a Portfolio, Asset allocation process, types of asset allocation IV Models for portfolio management 09 Markowitz model, Sharpes Single Index Portfolio Selection Method, Capital Asset Pricing Model, Arbitrage Pricing Theory, Basics of- Portfolio analysis, Portfolio Revision and Portfolio Evaluation. V Analysis for performance evaluation 08 Fundamental Analysis- Economic analysis, Industry analysis, Company analysis and Technical analysis- Dow Theory, Support and Resistance Level, Moving Average, Relative Strength Index *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Investments, William F Sharpe, Gordon J Alexander, and Jeffery V Baily, Sixth Edition. Prentice Hall, 6th Edition,2009. Security Analysis and Portfolio Management by Donald E Fisher and Ronald J. Jordon, Prentice Hall, 6th Edition,2009 Investment Analysis and Portfolio Management, Prasanna Chandra, Tata McGraw Hill, 3rd Edition, 2009. Modern Portfolio Theory and Investment Analysis by Elton & Guper, John Wiley, 2008. Investments Analysis and Behavior by Mark Hirschey and John Nofsinger, McGraw- Hill, 2008 Other readings: Investments, Zvi Bodie, Alex Kane, Alan J Marcus, Pitabas Mohanty, McGraw Hill, 8th Edition,2009 Security Analysis and Portfolio Management, Excel Books,2009 I Unit
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The 7 Deadly Sins of Investing: How to Conquer Your Worst Impulses And Save Your Financial Future, Maury Fertig, Amacon, 2006
Course Name: Financial System and Capital Market Course Code: MBF-422 Operations Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives The course will consider the economic principles underlying the working of national and international financial institutions. It aims to cover the basic theory and operation of financial systems from an economists viewpoint. The stress is on financial instruments, markets in which they are traded, and attendant structures. This course is intended to serve as a base for understanding bigger deeper issues in financial services and products, derivatives and risk, perspectives. Content Lectures The Financial System: An Introduction 06 Introduction, Components of the Formal Financial System, functions of a financial system, key elements of a well functioning financial system, financial system designs, nature and role of financial institutions and financial markets II Reforms in the financial system 05 Indian financial system in the pre reform period, objectives of financial system reforms, a macro economic frame work analysis for exploring the role of the financial system in the economy. III Capital Markets 12 Organization and structure of markets- Primary market and secondary market, Role of Stock Exchanges in India, Dematerialization of securities and its need, Depository / Depository Participant, Brokers and their role in Capital Market, Secondary Market - Screen based versus Open Out Cry, Stock Market Indices. IV Regulations for Public Issue 11 SEBI guidelines for public issue, IPO Process, Conventional Method versus Book Building Route (Fixed price versus price range), DIP Guidelines , Public Issue versus Private Placement, Listing Eligibility Requirements, IPO Process, Conventional Method versus Book Building Route (Fixed price versus price range), DIP Guidelines. V Legal Frame Work 06 SEBI Act, Insider Trading Regulations, Corporate Governance Guidelines, Buy Back of Shares, ESOPs, Investor Protection Guidelines. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: M.Y. Khan, and P. K. Jain, Indian Financial System, Tata McGraw Hill,2009 L.M. Bhole, Indian Financial Systems and Markets, Tata McGraw Hill,2009 Kohn Meir, Financial Institutions and Markets, Tata McGraw Hill, 2009. Security Analysis and Portfolio Management by Donald E Fisher and Ronald J. Jordon, Prentice Hall, 6th Edition,2009 Investment Analysis and Portfolio Management, Prasanna Chandra, Tata McGraw Hill, 3rd Edition, 2009 SEBI Manual, 2 Vols,2010, Taxman Other readings: Business World. Business India Finance Review. Economic Times RBI and SEBI websites. NSE and BSE websites I Unit
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Course Code: MBF-423 Course Name: Insurance Management Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives To establish the context of the life insurance industry as part of the financial services industry To familiarize students with the diverse aspects of risk and its relationship with the insurance business. To give students an overview of the structure of modern insurance organizations To acquaint students with the salient features of the operations performed by insurance companies To acquaint the students with the regulatory environment of and framework of IRDA for the insurance industry. Content Lectures Introduction to Risk and Insurance 10 Concept of insurance, purpose and need of insurance, basic principles of insurance utmost good faith, insurable interest material facts, indemnity, proximate cause. Insurance as a social security tool, role of insurance in economic development. Risk and its management, objectives of risk management, risk identification and measurement, pooling arrangement and diversification of risk. II Life Insurance 10 Basic principles of life insurance, functions of life insurance, life insurance product endowment, life annuities, unit and index linked, pension funds, Calculation of Premium and Settlement of Claim, Governments role and contribution of LIC of India as economic & social security. Duties and rights of insurance agent, working system of insurance agent, Insurance Agent under Insurance Act 1938, IRDA (Licensing of Insurance Agent) Regulation 2000, Bancassurance III Fire Insurance 08 Characteristics or nature of fire insurance, significance of fire insurance, principles of fire insurance, procedure of effecting fire insurance, types of fire insurance policies, claim procedure under fire insurance IV Marine Insurance 04 Meaning and scope of marine insurance, procedure effecting marine insurance, types of marine polices V Legal Framework 08 Insurance Act 1938, Insurance (Amendment) Act, 2002, IRDA Regulation 2002, General Insurance Business (Nationalisation) Amendment Act, 2002, Recent Developments in the insurance sector *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Principles of Risk management and Insurance (9th Edition) George E. Rejda, Pearson Education, 2009. Fundamentals of Risk & Insurance (9th Edition) - E.J. & Therese Vaughan, John Wily & sons, 2007. Other readings: Life and Health Insurance (13th Edition) - Kenneth Blackawd Harold Skipper, Pearson, 2009. Life Insurance, ICFAI University Press, 2009. R.B.I. Bulletin. IRDA Journal. Asia Insurance Post. I Unit
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FORTE Insurance Journal www.Insuranceinstituteofindia.com
Course Code: MBF-424 Course Name: Banking Services Operations Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives The objective of the course is to develop the skills required for understanding the banking sector in India. Banking Service Operation will enable the management student to have an insight to the banking sector and how it works. Unit I Content The Organization and Structure of Banking Industry The Organization and Structure of Commercial Banking Industry, Types of Banking, Role and Functions of Banks , Mergers and Acquisitions Reshaping the Structure and Organization of the Banking Sector. Changing Scenario of Banks Banker-Customer Relations, Know your Customer (KYC) guidelines, Different Deposit Products, Principles of lending various credit Products/ Facilities working capital and term loans, Innovation In Banking- ATM, Bancassurance, Concept- Virtual Banking, Universal Banking. Lectures 08
II
08
III
Corporate Banking 09 Nature,developments,consortium finance, multiple banking arrangements and loan syndication. Introduction to electronic banking electronic banking,ebanking,intrnet, ecommerce, ebanking in India, risk in e-banking, payment and settlement system, RTGS and clearing house. IV Rural Banking 07 Rural Finance, Constraints of Rural Finance in India, Regional Rural Banks, NABARD, Concept of Micro Finance. V International Banking 08 Introduction, Types of International Banking, Regulation of International Banking, Services Supplied by Banks in International Markets, Challenges for International Banks in Foreign Markets. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Peter S Rose and Sylvia C. Hudgins, Bank Management & Financial Services, Tata McGraw Hill, 7th Edition, 2010 P.N. Varshney, Indian Financial System & Commercial Banking, Sultan Chand & Sons, 2007 Other readings: Vijayaragavan Iyengar, Introduction to Banking, Excel Books, 2009 Padmalatha Suresh and Justin Paul, Management of Banking and Financial Services, Pearson, 2 nd Edition, 2010 Dr S Gurusamy, Banking Theory Law and Practice, McGraw Hill, 2008
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Course Code: MBF-521 Course Name: Financial Derivatives Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives To enable students to have a detailed understanding of the special characteristics of derivatives including forwards, futures, swaps, options and others, and their relationship to the underlying cash securities. To be able to use these instruments to address a wide range of trading and investment objectives. To understand and be able to control the risks of financial derivatives and derivatives portfolios. Content Lectures Brief history and background of derivatives 04 Evolution of Commodity, Currency, Stocks and Interest Rate Derivatives. Structure of derivative markets- Exchange traded markets and Over the counter markets, forwards, futures, options, swaps and other derivative contracts. Types of traders: Hedgers, Speculators and Arbitragers. Overview of Indian Derivatives Market. II Mechanics of Derivatives market 08 Background, Exchange Structure Requirements for membership of various markets and exchanges. Exchange revenue sources and costs, roles and responsibilities of market. Contract specification, Exchange clearing, Settlement and margins system, Types of traders and types of orders, Regulation, reasons for trading: risk management, speculation and arbitrage. III Pricing Derivatives 10 Investment assets v/s consumption assets, short selling, Forward price of an investment asset, valuing forward contracts, Futures price of stock indices ,forward and futures contracts on currencies, futures on commodities, interest rate futures, cost of carry model, relationship between futures and spot price (cost of carry and reverse cost of carry) difference between futures and forward price. IV Trading Strategies involving Futures, Options and Swaps 10 Hedging strategies using futures, basic option trading strategies, Spreads and combination strategies, Currency and interest rate swaps. V Option Pricing 08 Factors affecting option prices, upper and lower bound for option prices, put call parity, Pricing options: Black and Scholes model, binomial trees. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Future, Options and Derivatives, John C Hull, Prentice Hall of India, 2008. Robert W. Kolb, Futures, Options, and Swaps, 3rd edition, Blackwell Publishers, 2008. Other readings: Robert A. Jarrow, and Stuart M. Turnbull, Derivative Securities, 2nd edition, South-Western College Publishing, 2007. Economics Times, Financial Times, NSE Report, and Derivatives Exchange reports. I Unit
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Course Code: MBF-522 Course Name: Fixed Income Market & Analysis Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives To analyze the fixed income securities markets and its implications for investments. To understand market characteristics, instruments, selling techniques of debt securities. To understand the pricing and valuation issues of fixed and floating rate instruments. To evaluate Risk and return of fixed income securities and their derivatives. To study the role of government, corporate and institutional investors in the debt market. Content Lectures Fixed Income Securities Markets 06 Overview of Markets, Participants and Scope, Regulatory Framework of Fixed Income Securities Market. Overview of Fixed Income Securities in Emerging Economies II Form and Structure of Securities 08 Various Types of Securities and their working, Organization and Conduct of Debt Market and the Mechanism, Auction and Selling III Debt security analysis 10 Bonds and Debenture valuations Yields, and Duration, Forecasting Techniques, Corporate Debt Markets, Structure, Rating, Spread, Issuers and Investors Perspectives, Valuation IV General Principles of Credit Analysis 06 Meaning of Default Risk, Credit Spread Risk, Downgrade Risk, Credit Ratings, Credit Analysis- Assessing Borrowers Character (including the quality of management) and capacity to pay (including sources of liquidity), Key ratios used by Credit Analysis to assess the ability of a Company to satisfy its debt obligation & limitations of these ratios, Corporate Governance ratings V Introduction to Bond Portfolio Management 10 Investment Management Process- setting the investment objectives, developing & implementing a portfolio strategy, monitoring the portfolio & Adjusting the portfolio. Types of Benchmark- Liability Structure & Bond Index, Investment Objective of a Funded Investor, Major Broad- Based Bond Market Indexes, and Constraints imposed on managers and investors, Key Elements of Developing & Implementing a Portfolio Strategy, Active Strategies vs Passive Strategies. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Fixed Income Markets and Their Derivatives, Suresh Sundaresan, Thomson Press,2007. The Bond & Money Markets, Choudhary; Butterworth-Heinemann.2008. Fixed Income & Interest rate derivative analysis Mark Britten Jones, 2006. Fixed Income Securities Fabozzi,MCgrawhill, 2008. Bartlett, W.W., Mortgage Backed Securities, NY. Inst. of Finance, 2009. Other readings: Economic Times, Financial Times NSE Report RBI Report I Unit
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Course Code: MBF-523 Course Credit: 4.0
Course Name: Financial Services & Products
Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives To enable the students to have a detailed understanding of the financial services and products in India. This course will help the students to recognize which financial instruments are appropriate and required. Content Lectures Management Issues in Financial Service 10 An Overview, Reserve Bank and Financial system-Its role functions and organization, Financial InstrumentsStocks, Debentures, Warrants, Convertibles; Valuation of Different instruments and need for different types of Financial Instruments. II Financial Management of NBFCs 08 Capital Adequacy Norms, Issues relating to raising of public deposit, risk management strategies. III Commercial Banking 06 Function of commercial banks and the services rendered by them, general structure and methods of commercial banking, Mechanism of credit creation, credit card service - operation issues, pricing issues IV Merchant Banking Activities 06 Structuring financial instruments including hybrid instruments issues Management market making and book building, private placement, loan syndication, underwriting management mergers, acquisitions and buy backs V Securitization 10 Special purpose vehicle - need for permission, operation structure business model, functioning of a special purposes vehicle in the context of securitized instrument , Factoring activities of factoring companies, basic business model of factoring, Stock broking, Functioning of primary dealers in money market currency dealer, money changer, depository organizations, clearing houses etc. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: M.Y. Khan, Financial Services, Tata McGraw Hill, 2009. L. M. Bhole, Indian Financial System & Markets, Tata McGraw Hill, 2009. Other Readings: V. A. Avadhani Marketing of Financial Services, Himalaya Publicatons.2008. Various notification of the Reserve Bank of India Economics Times I Course Code: MBF-524 Course Name: Retail Banking Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives This course is designed for preparing the professionals to serve the financial services industry, and it will provide them with a fundamental understanding of the retail banking industry on completion of this course Explain customer needs met by retail banks Identify different types of banks and other financial institutions Describe the retail banking products and services offered by banks Discuss retail banking delivery channels used by banks Recognize risks facing retail banks and techniques used to manage Unit
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these risks Understand how banks make money in retail banking. Content Lectures Retail Banking Customers 08 Retail Mantraneed for new retail focus in banking Customer types, Financial needs of customers; What customers value in general in banking services. Retail Banking Institutions: Introduction to retail banking services by Commercial banks, Finance companies, Retail brokerage firms, Insurance companies Financial portals, Retail banking and the economy II Different categories of retail lending 06 Consumer Loans, Housing Loans, Car Loans. Overview of appraisal and sanction, processing, monitoring, security and documentation procedures. III Retail Banking Products and Services 10 Deposit services, Payment services, The new age money, Retail creditmacro and micro perspectives, Housing / auto/consumer/ personal loans / SME credit/ Micro credit. Retail Banking Delivery Channels: Branches, Self-service terminals, Phone-based services, On-line services, Wireless services, Retail bankinga technology led customer service. IV Managing Risks in Retail Banking 06 Market risk (e.g., interest rate risk, prepayment risk) Credit risk, Liquidity risk, Operational risk, Political/regulatory risk. Making Money in Retail Banking: Sources of revenue, Sources of expense. V Successful e-Business Strategies for Retail Banking 10 Assess an organizations e-business strategy and examine ways to gain competitive advantage, Explore opportunities and challenges of using the Web as a channel to deliver customer value in retail banking, Learn successful ebusiness models and best practices for online marketing and customer service. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Achieving Excellence in Retail banking, John Wiley and Sons, Reinhold Leichtful,2009. The Future of Retail Banking: Delivering Value to Global Customer: Books: Joseph A. DiVanna by Joseph A. DiVanna.2008. Retail Banking - Emerging Trends : N Rajashekar ICFAI University Press Hyderabad,2008. Other readings: Islamic Retail Banking and Finance Global Challenges and Opportunities :Sohail Jaffer: Euro money Institutional Investor 2005 Edition: 1st IIBF, Risk Management, Macmillian, 2007. Prasad K Nirmala and Chandras, banking and Financial System, 2006. Successful Web Portals in Retail Banking by Daniel Singer, Douglas Ross and Albert Avery John Wiley & Sons,2006. Banking Theory Law and Practice, Dr. S. Gurusamy, McGraw Hill, Education, 2007. I Unit
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Course Code : MBF-621 Course Name: Mergers & Acquisitions and Corporate Restructuring Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives To give an understanding to the students about the corporate restructuring process. To acquaint the students about the procedures of mergers and acquisitions. Content Lectures Mergers 06 Mergers in the nature of acquisitions and amalgamations. types of merger motives behind mergers theories of mergers operating, financial and managerial synergy of mergers value creation in horizontal, vertical and conglomerate mergers internal and external change forces contributing to M & Activities. II Corporate restructuring 08 different methods of restructuring joint ventures sell off and spin off divestitures equity carve out leveraged buy outs (LBO) management buy outs master limited partnerships employee stock ownership plans (ESOP). III Merger Process 06 Dynamics of M&A process- identification of targets negotiationclosing the deal. Five-stage model due diligence. Process of merger integration organizational and human aspects managerial challenges of M& A. IV Valuation 10 Valuation approaches discounted cash flow valuation relative valuation valuing operating and financial synergy valuing corporate control valuing of LBO Methods of financing mergers cash offer, share exchange ratio mergers as a capital budgeting decision. V Takeovers 10 Types, hostile takeover approaches, Takeover defenses financial defensive measures Coercive offer and defense anti-takeover amendments poison pill defense. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books : 1. Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring And Corporate Control Pearson Education, 4/e,2008. 2. Mergers acquisitions and Business valuation, Ravindhar Vadapalli Excel books, 1/e 2009. 3. Ashwath Damodaran Corporate Finance-Theory And Practice, John Wiley & Sons, 2009. Other Readings: 1. Sudi Sudarsanam Value Creation From Mergers And Acquisitions,Pearson Education, 3/e, 2009. 2. Valuation for mergers Buyouts & Restructuring Arzak Wiley India (P) Ltd.2004. 3. Merger Acquisitions & Corporate Restructuring Chandrashekar Krishna Murthy & S.R Vishwanath, Sage Publication.2007 4. Weston, Mitchel And Mulherin - Takeovers,Restructuring And Corporate Governance Pearson Education, 4/e, 2003. 5. Shiv Ramu Corporate Growth Through Mergers And Acquisitions I Unit
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Response Books,2006. 6. P Mohan Rao Mergers And Acquisitions Deep And Deep Publications,2007 7. Machiraju Mergers And Acquisitions New Age Publisherss 8. Ramanujam et al Megers TMH, 2009 9. Handbook of International Mergers & Acquisitions Gerard PicotPalgrave Publishers Ltd. 2008. 10. Restructuring for Growth John C. Michelson TMH, 2008.
Course Code: MBF-622 Course Name: International Finance & Forex Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives The basic objective of this course is to give a fair understanding of the financial management at the global level. The paper aims in giving an understanding to the participants about the foreign exchange markets, risk involved in this market and also the short term and long term financing aspects involved in international markets. Content Lectures Financial Management in a Global Perspective 10 Increasing Independence in the Global Economy, Trends in International Trade. Recent Developments In Global Financial Markets, Liberalization, Integration and Innovation Challenges of International Financial Management. II International Monetary System and Financial Markets 07 An overview of Balance of Payments and International Monetary System. An Overview of International Financial Markets, Exchange Rate Determination. III International Financial Management 06 Genesis international flow of funds. Exchange rate mechanism, balance of payment, Risk: political and country risk. IV Intricacies of Foreign Exchange Markets 07 Structure and participants-types of transactions mechanics of currency dealingexchange rate quotations-arbitrage-forward rates-evolution of exchange control and foreign exchange market in India. Exchange rate computations. V Parity conditions and borrowings in International Markets 10 Purchasing Power Parity, Covered Interest Parity. Short term and long term borrowings in international markets: short term funding and investmentcentralized vs decentralized cash management-pooling-exposure management. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: International Finance by Maurice Levis,Routledge.2009. Multinational Finance by Allan Shapiro,PHI,2008. International Finance by P.G.Apte,TMH,2009. Other Readings: International Financial Management by V. A. Avadhani,HPH.2007. Multinational Business Finance- David Eiteman, Arthur Stonehill, Michael Moffett, Pearson Education,2006. Cases in International Finance Michael Moffett, 2006. I Course Code: MBF-623 Course Name: Legal Aspects Of Banking & Insurance Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives The objective of this course is to make the students aware of the Unit
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legal framework of the Banking and Insurance Sector. Unit I Content Legal framework of regulation of banks Control over organization of banks Regulation of banking business- Returns- Inspection and winding up Banking Regulation Act, 1949 - RBI Act, 1934. Legal aspects of banking operations Responsibility of paying bankerCollecting banker - Indemnities- Bank Guarantees- Letters of Credit Bill Finance. SARFAESI Act, 2002: Introduction Securitization of financial assets Enforcement of security interest Banking Ombudsman Scheme, 2002Procedure for redressal of grievances Arbitration procedure- Conciliation Lectures 08
II
04
III
10
Recovery of assets due to Banks and FIs Act, 1993- Tribunal and appellate tribunals Provisions and procedure of tribunals Bankers Book Evidence Act 1891. V Legal Aspects of Insurance Act 1938 Insurance Ombudsman Contract of agency - Re-Insurance and DoubleInsurance. Insurance Documents Insurance forms Proposal forms Cover Notes Certificate of Insurance Policy Forms Endorsements Other Documents. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books : IV
08
10
IIBF. Principles of Banking Macmillan, New Delhi, 2009. IIBF, Legal Aspects of Banking Operations Macmillan, New Delhi, 2009. Gupta P.K, Legal Aspects of Insurance, Himalaya Publishing House, Mumbai, 2008
National Insurance Academy, Legal & Regulatory Aspects of Insurance, Cengage Learning, 2009. Reference Books: 1. Srivastava P. K. Banking Theory& Practice Himalaya publishing House, Mumbai,2007. 2. Natarajan and Gorden. Banking Theory Law and Practice, Himalaya Publishing House, 2009.
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Functional Electives (HR)

Course Code: MBH- 421 Course Credit: 4.0 Total No of lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives The course is designed to assist students to understand the processes of change in organizations and implement various behavioural science principles and practices in the form of interventions towards the goals of effective organization development. Contents Introduction: Definition, Introduction & Foundations of Organisational Development: Conceptual Framework of OD, History of OD, First order & Second order Change, Values, assumptions & believes in OD, Characteristics of OD, Participation & Empowerment, Teams & Teamwork, Parallel learning structures Managing the OD Process: Components of OD process, Diagnosis, Diagnosing the system, its subunits & processes, diagnosis using the Six-box Organisational Model, the program management concept: phases of OD programs, Third Wave Consulting: The Action component: nature of OD intervention, analyzing discrepancies OD Interventions: Definition, factors to be considered, choosing & sequencing intervention activities, classification of interventions: individual (coaching, counseling, training, behavioral modeling & mentoring), group (conflict management, group facilitation, group learning, self-directed work teams, team building & virtual teams), technical (structures, technologies, positions etc) & strategic interventions (techno structural) Organizational Change: Concept, Scope, Models and Theories of Planned Change: Force Field Analysis, Systems Theory, Normative Reduction Strategy, Resistance to Change: Individual Resistance, Organizational Resistance to change, Overcoming Resistance to Change. Approaches to Managing Organizational Change: Lewins Three-Step Model, Action Research, Change Agents , external and internal change agents, Skills, Knowledge and Style of change agents, Role of change agents in Effective Change Contempory Issues: The Future & OD: The changing environment, Fundamental strengths of OD, Implications of OD for the client, ethical standards in OD, OD future, OD consultants role, issues in consultant-client relationship. Lectures 4 Course Name: Organization Development: Nature, Origin and Prospects
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*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Organization Design & Development: Concepts & applications, Dr. Bhupen
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Srivastava, Biztantra An experiential approach to Organization Development, Harvey, D.F. & Brown, D.R., 3rd edition, PH. Organizational Development: Behavioral Science Interventions, French.L.Wendell, Bell.H.Cecil, Pearson Education readings: Organization Development-Values, Process & Technology, Margulies, N. & Raia, A.P., TMH. Organizational Theory & Design, Richard L Draft, Cengage Learning, 8th Edition OD Intervention and Change Management: In search of Rhythm Devine, Aniruddh Banerjee & Rajlakshmi Saikia, The Human Factor, May-July 2006, Vol. 1, Issue 2, pp. 7-13. No quick fix in managing change, Nilesh Mitra, The Human Factor, May-July 2006, Vol.1, Issue 2, pp. 81-84.
Course Code: MBH- 422 Course Credit: 4.0 Total No. of lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives
Course Name: Employee Recruitment and Selection
To understand and explore the operational issues involved in recruitment and selection To understand the extent of innovation and contemporary concerns and challenges in recruitment and selection Contents Lectures 8
Unit I
Job Analysis: Meaning, definition & purpose. Methods of job analysis: job analysis interviews, job analysis questionnaire, task analysis inventory, position analysis questionnaire, subject expert workshops, critical incident technique, Fleiscluann job analysis survey, functional job analysis, job element method, repertory grid, critical incident technique Hiring Process: Nature of hiring: regular, temporary, full time, part time, apprentice, contractual, & outsourcing. Need analysis, cost analysis & job analysis. Internal Hiring: meaning & definition of internal recruitment. Advantages & disadvantages. Sources of internal recruitment: circulars, intranet, employee referrals. Appointment or promotion. External hiring: meaning & definition of external recruitment, sources of recruitment; their advantages & disadvantages. Job advertisement: drafting, size & contents Screening Process: Screening the candidates: Application Forms: bio-data & weighted application blanks: meaning definition, purpose- taking a behavioral approach to recruitment: spotting personality patterns, predicting the future, strategy vs technique. Assessing what is needed: targeted interviewing, focusing on behavior, assessing how person performs, successful candidates profile, challenges in the interview, studying the CV Testing & Interviewing candidate : Testing: meaning, definition, purpose, advantages & disadvantages. Ability
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tests: clerical ability tests, mechanical ability tests, mental ability test & physical ability test, personality assessment tests. Interviewing: planning the interview, interview process: getting started, examining the 5 interview areas, examining the strength & weaknesses, spotting the pattern, using the interview checklist, conclusion of selection process V Reference Checking & Appointment orders: 6 Meaning, definition & purpose. Verification of character, criminal antecedents, previous work behavior & educational qualifications. Verification of community certificates in public sector companies. Appointment orders: meaning, definition & purpose Text Books: Human Resource Management, Dessler Gary, Varkkey Biju, Pearson Prentice Hall, 2008 Staffing Organisation, Herbert G. Heneman III, Timothy A. Judge, 5th Edition, McGraw Hill International Other readings: The Open Book Management Experience: John Case. Human Resource Planning, Dipak Kumar Bhattacharyya, 2nd edition, Excel Books Employee Selection, Lilly M Berry, Thomson Publications Course Name: Compensation Management
*A minimum of one case study will be discussed per unit of the syllabi. References:
Course Code: MBH- 423 Course Credit: 4.0 Total No. of Lectures Allocated: 40 Time: 4 Lectures/ Week Aims and Objectives
The course aims to impart knowledge in the design, implementation and administration of compensation and benefits in the organisations, taking into account the legal provisions. This would enable the future HRD manager to leverage compensation in creating a high performing organization. The course would facilitate the student to become a contemporary compensation manager by gaining insights into current practices of compensation in Indian organizations Contents Lectures 8
Unit I
Introduction: Compensation meaning, objectives, nature of compensation, types of compensation, compensation responsibilities, compensation system, design issues: compensations philosophies, compensation approaches, decision about compensation, compensation: base to pay, individual vs team rewards, perception of pay fairness, compensation as a strategy for attracting & retaining employees Compensation Management: Strategic compensation planning, determining compensation, development of a base pay system: job evaluation systems, the compensation structure- wage & salary surveys, the wage curve, pay grades & rate ranges, preparing salary matrix, broad banding Variable Pay & Executive compensation: Strategic reasons for incentive plans, administering incentive plans, individual
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incentive plans-piecework, standard hour plan, bonuses, merit pay, group incentive plans-team compensation, gain sharing incentive plans, enterprise incentive plans-profit sharing plans, stock options, executive compensation: elements of executive compensation & its management, IV Employee Benefits and Allowances: Benefits: meaning, strategic perspectives on benefits-goals for benefits, benefit need analysis, funding benefits, benchmarking benefit schemes, nature & types of benefits, employee benefits programs- security benefits, retirement security benefits, health care benefits, time-off benefits Statutory provisions/legal framework: Wage legislation in India: Payment of wages act; Minimum wages act; Bonus act; Social security legislation-PF, ESI, Gratuity, Pension etc. 8
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Employee Reward: Michael Armstrong, Universities press India Limited Compensation & Reward Management, BD Singh, Excel Books Other readings: Compensation Management in a Knowledge based world, Richard I. Andreson 10th edition, Pearson Education Compensation Management, Er Soni Shyam Singh, Excel Books The Compensation handbook: a state guide to compensation strategy and design, 4th edition, Lance Berger, A., New York, McGraw Hill Course Name: Organizations. Managing People and Performance in
Course Code: MBH- 424 Course Credit: 4.0 Total No. of lectures Allocated: 40 Time: 4 lecture hours per week Aims and Objectives
To understand the meaning and importance of the terms performance management and performance evaluation. To explore different types of performance management and evaluations criteria, techniques and programmes. To understand the process of review, feedback, counselling and the skills required for it. Contents Lectures 10
Unit I
Introduction to Performance Management: Concepts and Issues, Role of Performance Management in Organisational Development; Framework for Performance Management. Appraisal System and Its ImplicationsWhat is appraised? Who appraises? Periodicity of appraisal, Purpose for which the appraisal data is used, Individual vs Team based appraisal, Current performance and potential performance management Performance Management Systems implementation: Determinants of performance, performance dimensions, approaches to measuring performance, diagnosing the causes of poor performance, differentiating task from contextual performance, choosing a performance measurement approach. Measuring results & behaviours, gathering performance information. Conducting staff appraisal: introduction, need, skill required, the role of appraises, appraisal methods, rater errors, data collection, conducting an appraisal interview, follow up & validation
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Performance management & employee development: Personal development plans, 360 degree feed back as a developmental tool, performance management & reward systems: performance linked remuneration system, performance linked career planning & promotion policy Performance Management System and HRD Systems: Role of the HRD Department How can HRD department contribute to the effectiveness of performance management system, biases of HRD department and its impact on the effectiveness of the appraisal system Performance linked Compensation Management & performance consulting: - Development, First, Second, Third generation Balanced scorecard, key components. Performance consulting: concept, the need for performance consulting, role of the performance consulting, designing & using performance relationship maps,
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*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Performance Management: Its about performing, not just appraising, Chadha, Prem, McMillan. Performance Management, Herman Aguinis, Pearson Education, 2007 Other readings: Performance Management: Key Strategies and Practical Guidelines, Armstrong, Kogan Page Appraising and Developing Managerial Performance, T.V. Rao. William B. Werther and Keith Davis.
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Course Code: MBH- 521 Course Credit: 4.0 Total No. of Lectures Allocated: 40 Time: 4 Lecture hours per Week Aims and Objectives This course is aimed to familiarize the students with the latest global trends in HRM across differing countries, HR Systems & policies. Management across borders requires global managerial staffing & International decision-making. Contents Introduction: Definition, Reasons for going global, approaches, difference between domestic & international HRM, internationalisation of HRM: Socio-cultural context, organisational dynamics & IHRM: Role of culture in International HRM, organisational process in IHRM, linking HR to international strategies, challenges of IHRM Recruitment, Selection & Staffing in International Context: International managers-parent country nationals, third country nationals, host country nationals, third country nationals, advantages & disadvantages of different selection methods, different approaches to multinational staffing decisions, recruitment methods using head-hunters, cross-national advertising, e-recruitment; selection criteria & techniques, use of selection tests, interview for international selection, international staffing issues Performance Management: A conceptual background, constraints in global attainment, performance management cycle, models, performance & appraisal in IHRM appraisal of expatriate, third & host country employees, issues & challenges in international performance management, country Training & Development in International Context: Context backdrop of international training, current scenario in international training & development, training & development of international staff, types of expatriate training, HCN training, Career Development, repatriate training, developing international staff & multinational teams, knowledge transfer in multinational companies International compensation & Labor Relations: Forms of compensation & factors that influence compensation policy, key components of international compensation policy, key components of international compensation, approaches to international compensation, compensation practices across the countries, social security systems across the countries, global compensation: emerging issues Lectures 8 Course Name: Management International Human Resource
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*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: The Global Challenge-framework for international human resource management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin International Human Resource Management-Peter J Dowling, Denice E Welch, Cengage Learning Other readings: International Human Resource Management, K Aswathappa, Sadhna Das,
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McGraw Hill Companies International Human Resource Management, Tony Edwards, Chris Rees, Pearson Education International Human Resource Management- PL Rao, Excel Books Course Name: Strategic HRM
Course Code: MBH- 522 Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 Lecture hours per week Aims and Objectives
The course is designed to provide linkages of Business Strategy to HR Strategies-Policies & Systems. It is designed to equip the student with the tools & techniques essential for strategic contribution of HRM to organisational success. Familiarising the students with the latest trends in HRM that provide a strategic orientation to the function. Contents Lectures 04
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Understanding Strategic HRM: Traditional vs. strategic HR, Typology of HR activities, "best fit" approach vs. "best practice" approach, HR strategy and the role of national context, sectoral context and organizational context on HR strategy and practices, investment perspective of human resources Aligning HR systems with business strategy: Sustained competitive advantage how HR adds value to the firm HR as sacarce resource non-substitutable resource, linking HRM practices to organizational outcomes assessing and reducing costs behavioral impact of HR practices marginal utility models auditing HR practices and department, linking strategy to HRM practices corporate HR philosophy and company wide HR standards HRM leading strategy formulation, alternative HR systems universalistic contingency configurational, congruence and integrated HR systems HR Strategy in work force utilization: Efficient utilization of human resource cross training and flexible work assignment work teams non unionization, strategies for employee shortages, strategies for employee surpluses. Strategies for performance and development : Typology of performance types marginal performers under achievers stars solid citizens, managing employee ability recruitment and selection strategy typology, incentive alignment, psychological contracting Evaluating HR Function: Overview of evaluation scope strategic impact level of analysis criteria level of constituents ethical dimensions, approaches to evaluation audit approach analytical approach quantitative and qualitative measures out come and process criteria, balanced score card perspective, bench marking, accounting for HRM purpose of measuring cost and benefits of HRM approaches to HRM performances employee wastage and turn over rates cost of absenteeism measuring human resource cost HR Score card: HR as a strategic partner and measurement challenge, seven step model for implementing HR strategic role, creating an HR score card, measuring HR alignment two dimensions of alignment assessing internal and external
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alignment systems alignment map. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Charles R Greer Strategic Human Resource Management- A General Managerial Approach-Pearson Jeffrey A Mello, Strategic Human Resource Management, South western Thomson Learning Other readings: Managing Human Resources: Bohlander, Snell & Sherman. Strategic Management: Pearce II & Robinson J R. Human Resources Management-Gaining a competitive advantage, Noe, Hollenbeck, Gerhart, Wright-IRWIN 2e.
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Course Code: MBH- 523 Course Credit: 4.0 Total No. of lectures allocates: 40 Time: 4 Lecture hours per week Aims and Objectives
Course Name: Learning & Development
The course would facilitate understanding of the role, importance and place of training in organizations as well as the approach to adult learning. It would equip students with both theoretical concepts and practical techniques to manage the training and development function in an organization. The course would give an overview of identifying and analyzing training needs, planning and designing training and development programmes, delivery of training, training methods, training evaluation and contemporary training practices in Indian organizations. The course would facilitate the appreciation of various traditional and innovative media and methods for delivering training and insight into how to be an effective trainer. The course also involves an understanding of the techniques and approaches to management development. Contents Lectures 10
Unit I
Introduction to Employee Learning and Development in Organizations: Learning, the forces influencing working & learning, classification of learned capabilities, learning theories-reinforcement theory, social learning theory, goal theories, need theories, expectancy theories, adult learning theory, information processing theory; the basic principles of learning, the learning process, mental & physical processes, the learning cycle, age influences on learning, instructional emphasis for learning outcomes Training & Learning: Introduction, relationship, meaning, designing effective training, forces influencing working & learning, training practices, strategic training, training needs assessment. Transfer of learning: introduction, training design, work environment characteristics influencing transfer, organizational environments encouraging transfer, implementation of the training programme Training Methods Traditional training methods: presentation methods, hands-on methods, group building methods. Choosing training methods. E-learning & use of technology in training, technology & multimedia, computer-based training, developing effective online learning, blended learning, simulations, simulations, mobile technology & training methods, intelligent tutoring systems, distance learning, technologies for training support, learning management systems, systems for training delivery Evaluation of Training & Employee development: Reasons for evaluating training, overview of the evaluation process, outcomes used in the evaluation of training programs, determining whether outcomes are good, evaluation practices, evaluation designs, threats to validity, types of evaluation designs, considerations in choosing as evaluation designs, determining ROI, determining costs, measuring human capital & training activity. Employee Development: introduction, approaches to employee development, the development planning process, company strategies for
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providing development, special issues in training & employee development V Contemporary issues in Learning & Development: The future of learning & development: introduction, learning for virtual work arrangements, focus in content & use of multiple delivery methods, capturing & sharing intellectual capital, increased use of true performance support, performance analysis & learning for business enhancement, use of training partnerships & outsourcing training, training & development from a change model perspective, key issues in implementing change 08
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Training for Development, Lynton, R.P. & Pareek, U., Vistaar Publications. G. Pandu naik-HRD Solutions for excellence-T&D, Text Research & Cases, Excel Books Other readings: Training for Organizational Transformation, Lynton R.P & Pareek Udai, Sage Publication. How to plan and design training programmes, Rae Leslie, Infinity Books. Training for Development-All you need to know, Sahu, R.K., Excel Books.
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Course Code: MBH- 524 Course Credit: 4.0 No of lectures: 40 Time: 4 lecture hours per week Aims and Objectives Unit I
Course Name: Managerial Effectiveness
To internalise the role of positive attitude in all spheres of human endeavour. To understand and review the process of managerial effectiveness. To understand the reality and relevance of managerial job Contents Lectures 8
Managerial Job: Definition & descriptive dimensions, methods, models & time dimensions, job behavior-effective & ineffective, managerial job behavior-functional & level differences Designing managerial job: Identifying managerial talent, selection & recruitment, management skill development, managerial motivation, pay & rewards Management criteria & managerial effectiveness: Effective management criteria: performance appraisal measures, feedback, career management, balance scorecard; Managerial effectiveness: concept & definition, the person, process & product approaches, bridging the gap Measuring Managerial effectiveness & Issues: Current practices in Industry & Government, effective manager as an optimizer. Issues in Managerial effectiveness: organizational process, climate, leadership & Group influences, job challenges, competition & managerial styles Contemporary Issues: Self development, negotiation skills, development of competitive spirit, knowledge management, fostering creativity & innovation, management of creativity & innovation
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*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Chakraborty, Managerial Effectiveness & Quality of Work life Indian Insights, 1st edition, Tata McGraw Hill, 2007 S. Naranyan Roa, Counselling & Guidance, Tata McGraw Hill, 2nd Edition, 2007 Other readings: Adwin, C.M., Park, C.L. & Spiroo, A. III (Ed.) Handbook of health psychology and aging. New York: Sinlford Press Gary Yuki, leadership in Organisation, Pearson Education, 2007 Strategic Human Resource Leader, Jaico Publishing
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Course Code: MBH- 621 Course Credit: 4.0 Total No. of Lectures Allocated: 40 Time: 4 Lecture hours per week Aims and Objectives To discuss the concept and importance of human resources planning in organisations To describe the critical linkages that exist between strategic planning and human resources planning To identify the factors that shape an organisations demand for human resources To describe the methods used to forecast the demand for human resources To explain the role of skill inventories in developing succession plans To recommend solutions to staffing shortages or surpluses To identify reasons why a computerized human resource planning system could be useful to an organisation. Contents Concept and Benefits of HR Planning: Macro level HR Planning and Labour Market Analysis, Micro level (Organisational) HR Planning, HRP components, benefits and process Job Analysis: Meaning and definition, job analysis process, techniques of Job Evaluation, Job Design and Role Analysis and Job Enlargement and Enrichment, competency based approach Workforce analysis and forecasting: Forecasting manpower needs, process, projecting future talent supply,Workload Analysis, Work force flow mapping, Models and techniques of human resource demand and supply forecasting, Wastage Analysis, scenario forecasting, regression analysis Human Resource Information System: HRIS A Framework: Concept, Management, Information, System, HRIS definitions, Nature & Scope, Characteristics, Functions, Importance & Failures, and MIS & Use of Computers. Management Process: Introduction to management, Approaches to management, Functions of the manager, HRIS: A support to the management, Management effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A tool for management process Important Concepts: Human Resource Audit, Behavioural factors in human resource planning and Skills Inventory, challenges of succession management, replacement analysis, career planning and its process, Human Resource Valuation and Accounting Text Books: Lectures 8 Course Name: HR Planning & Information Systems
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*A minimum of one case study will be discussed per unit of the syllabi. References:
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Human Resource Planning, Bramham J., Institute of Personnel Management, London Human Resource Information System: Development and Applications, Kavanagh, M. J. etc., PWS-Kent, Boston Other readings: The Manpower Planning Handbook, Bennison, M and Casson, J., McGraw Hill, London. Human Resource Valuation: A Guide to Strategies and Techniques, Belkaoui, A.R. and Belkaoui, J.M., Quorum Books, Greenwood.
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Course Code: MBH- 622 Course Credit: 4.0 Total No. of lectures allocated: 40 Time: 4 lecture hours per week Aims and Objectives
Course Name: Employment Laws
This course is designed to understand basic concept behind procedural substantive and protective legislation relating to employment laws. Contents Lectures 06
Unit I
Employment Legislations: Contract Labour (Regulation and Abolition) Act, 1970, Employment exchanges (compulsory notification of vacancies) Act 1959. Compensation Legislations: Payment of Wages Act, 1936, Minimum Wages Act, 1948, Equal Remuneration Act, 1976, Payment of Bonus Act,1965 Social security Legislations: Employees State Insurance Act, 1948, Employees Provident Fund and Miscellaneous Provisions Act, 1952, Payment of Gratuity Act, 1972, Workmens Compensation Act, 1923, Maternity Benefit Act, 1961 IR Legislations: Trade Union Act, 1926, Industrial Dispute act, 1947-Authorities Under this Act, Notice of Change, Procedures, Powers and Duties of Authorities, Strikes and Lock-Outs, Lay off and Retrenchment, Unfair labour practices and penalties Work place Legislations: Factories Act, 1948 (Safety of welfare provisions), Industrial Employment (Standing Orders) Act, 1946(Setting up of model standing orders)
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*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: State and Labour in India: AN Vaid, Asia Publishing House, Bombay Labour Relations Law in India: SL Agarwal Law and Practice Relating to Lay off. Retrenchment and Closure VP Arya, Oxford and IBH Publishing Co., Delhi Other readings: Report of National Commission on Labour: Govt. Of India The Indian Labour Year Book (Latest Issue). Ministry of Labour Govt. of India.
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Course Code: MBH- 623 Course Credit: 4.0 Total No. of Lectures allocated: 40 Time: 4 lecture hours per week Aims and Objectives
Course Name: Industrial Relations
The course is directed towards understanding of conceptual and operational aspects of issues relating to industrial relations Contents Lectures 08
Unit I
Industrial relations Introduction: Introduction, Complexity of industrial relations, conflict, industrial relations as a field of study, pluralism, Dunlops Industrial Relations System, Characteristics of the Indian IR system Industrial Relations System in India: Labor Policy: introduction, Phases of labor policy till sixth policy. Settlement of Disputes: Role of the state, the dispute settlement machinery and it instruments, legislations Collective Bargaining: Definition, Nature and Flexibility, theories, problems, objectives of bargaining, environment of collective bargaining, pre-conditions, legality, structure of bargaining, steps in negotiation process, formats of agreements and their issues and concerns, specific agreements. Grievance Handling and Labor Welfare: Grievance handling, causes of grievances, formal systems, labor welfare. Concept of labor welfare, development in labor welfare, welfare provisions, social security Workers Participation in Management: What is participation, why participation, participation in India, failure and its reasons, role of industry in workers participation
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*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Labour Problems in the Industrialization of India: Charles Harward University Press, Cambridge. Unionism in a Developing Economy: CK Jhohari, Shtirm Centre of Industrial Relations, New Delhi Other readings: Report of the National Commission on Labour India's Five-year Plans, Labour Policy Unions, Employers and Government: Van Duseen Kenned Manaktalas, Bombay
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Functional Electives (IT & Systems)

Course Code: MBS-421 Course Name: Computer Applications in Management Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives This course is designed to make the students of management familiar with the applications of computers in Business Management. This paper shall prepare students to learn and acquire necessary computer skills required for day to day office application. The students will also be able to learn to solve business mathematical problems with the aid of computers. Content Lectures Application of Computers 8 Working of a Computer System, Evolution of Computers, Generations of Computer Languages, Applications of Computers, Use of Computer in Marketing, Finance, HR. IT Outsourcing Advantages and Disadvantages. II Operating System Concepts 8 Introduction, Types of Operating System, Features & Functions of Operating System, Using the Windows Operating System, Basics of Word Processing, Spreadsheets, Database Management, Electronic Presentations. III Telecommunication Concepts 8 Networking Basics, Topologies, LAN, MAN, WAN, OSI Model, TCP/IP fundamentals, Internet, Intranet, Extranet and the World-Wide Web, Introduction to Wi-Fi & Mobile Communications. IV Financial Analysis using spreadsheets 8 Financial Functions-PMT(), PV(), NPV(), FV(), IRR(),RATE(), DDB(), CTERM(), SLN(), HLOOKUP(), VLOOKUP(), Data Tables V Computer Applications in Finance using spreadsheets 8 Data Analysis, Query, Charts, What-if-Analysis tools: Data Summarization and visualization using pivot tables, scenarios, goal seek *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Fundamentals of Computers, V Rajaraman, Prentice-Hall of India, 2004. Fundamentals of Information Technology, Alexis Leon, Vikas Publishing House, 2008. Other readings: Using Information Technology, Brian Williams, McGraw-Hill, 2010 Elementary Data Analysis Using Microsoft Excel, Anita M Meehan, C. Bruce Warner, McGraw-Hill, 1999. Corporate Financial Analysis with Microsoft Excel, Francis J. Clauss, McGrawHill, 2009. Computer Finance and its Applications, Wessex Institute of Technology Southampton, UK, WIT Press, 2004. I Unit
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Course Code: MBS -422 Course Name: System Analysis and Design Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives The course will enable the students to have the insight of the systems concept and the procedure & methodologies of analysis and design of the system. The course will also help them understand the systems implementation and scheduling. Content Lectures System Concept and Information System Environment: 08 Definition, Characteristics of a system, Elements of a System, Open and closed System, Formal and Informal Information System, Computer based Information System, Decision Support System, General Business knowledge and Interpersonal communicational System. II System Development Life Cycle: 08 Recognition of need, Impetus for system change, Feasibility study, analysis, design, implementation, Post implementation and maintenance. Role of System Analyst, The Analyst/User Interface. III System Planning and Initial Investigation: 08 Strategies for determining Information requirement, problem definition and project initiation, background analysis, fact analysis, review of written documents, Onsite observations, Interviews, Questionnaires, Fact analysis, Efficiency Analysis, Performance Analysis, Service Analysis IV Information Gathering: 08 Need, Information about firms, information gathering tools: Interviewing, Arranging the Interview, Guide to successful Interview, Types of interview and questionnaires, The structured and unstructured Alternatives. V Feasibility Study: 08 System Performance, Economic and Technical Feasibility, Input/ Output Forms Design, Hardware/Software selection, Documentation and its importance *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Systems Analysis and Design, Elias M.Awad, McGraw-Hill Professional Other readings: Structured System Analysis and Design, S.A Kelkar, Prentice Hall, India, 2004 3. System analysis, design, and development: concepts, principles, and practices, Charles S. Wasson, Wiley. I Unit
Course Code: MBS - 423 Course Name: IT Strategy Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives Aimed at developing and understanding the use of IT as a strategic tool for Business Management. Unit I Content Introduction: Emergence of IT as a strategic issue, Role of IT in Business Transformation, Internal & External Factors influencing the transformation, Evolution of IT from a supporting function to a business. Information System Planning: Information System Plans in Context, global perspective, Approaches in IS Lectures 08
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Planning, The IS Planning Process, Managing IT evaluation, techniques & outcomes of evaluation. The IT & Business Strategy Relationship: 08 Factors influencing the social dimensions of alignment between business and IT III objectives, the dynamics of alignment, Strategy and the Internet, Evaluating the impact of IT on organization. 08 IT Strategy & the organizational environment: IT and new organizational forms, IT and organizational decision making, IV Integrating Knowledge Management System into organizational, IT & customer Service, IT and organization Performance. 08 Strategic Planning for IT: Managing IT for competitive advantage, the strategy for applying IT, V assessment, execution, quality control, administration, strategic alignment model to align IT & business strategy, IT policies, national & global. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Galliers,R.D. Strategic Information Management and strategies in Managing Information Systems, Oxford. Other Readings: McKenny, James Waves of change: Business evolution through Information Technology. Neuman, Seev Strategic Information System: Competition through Information technologies. Boar BH, The Art of Strategic Planning for Information Technology, Wiley
Course Code: MBS - 424 Course Name: Introduction To Database Management System Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives This course has been designed to introduce the students to applications of systems designed to manage the data resources of organizations. It provides them an opportunity to study the handson implementation of a data base in corporate environment. Content File System and Databases Introduction to files and file system, Database System, Database Models, Types of Database Systems: Client Server, Object Oriented, Distributed DBMS, Advantages of DBMS. II The Relational Database Model Database Architecture: Database Abstraction, Data Independence, Integrity Rules, Relational Database, Keys: Primary Key, Foreign Key, Alternate Key, Candidate Key. III Database Design E-R Model, Designing Tables from the ER model, Normalization: 1NF, 2NF, 3NF. IV Structured Query Language Creating tables, Select Statement, Handling Null Values, ORDER BY clause, WHERE clause, GROUP BY clause, Relational Operators, Logical Operators, SQL Operators, Numeric Functions, String Functions, Date Functions, Joining Tables, Views. V Database Security and Administration Database Security, Access Control, Access Controls on Views and Integrity Constraint, The DBAs Managerial Role. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: I Unit Lectures 06
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Ramakrishna and Geherke, Database Management Systems, Tata Mc Graw Hill Pub. Co. Ltd. Ivan BayRoss, Database Technologies, Sybex Computer Books Inc. Ramez Elmasri and Shamkant B. Navathe, Fundamental Database Systems, Third Edition, Pearson Education, 2003. Other Readings: Database System Concepts, Silberschatz, Korth, Sudarshan, Tata Mc GrawHill Pub. Co. Ltd.
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Course Code: MBS -521 Course Name: IT Infrastructure Management Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives To manage the present computerized environment and to bridge the gap between the need of business process knowledge and functional computer expertise Content Lectures Infrastructure Management Overview 08 Definitions, Infrastructure management activities, Evolutions of Systems, (Mainframes-to-Midrange-to-PCs-to-Client-server computing-to-New age systems) and their management, growth of internet, current business demands and IT systems issues, complexity of today's computing environment, Total cost of complexity issues, Value of Systems management for business. II Preparing for Infrastructure Management 08 Factors to consider in designing IT organizations and IT infrastructure, Determining customer's Requirements, Identifying System Components to manage, Exist Processes, Data, applications, Tools and their integration, Patterns for IT systems management, Introduction to the design process for information systems, Models, Information Technology Infrastructure Library (ITIL). III Service Delivery Processes 08 Service-level management, financial management and costing, IT services continuity management, Capacity management, Availability management. IV Service Support Processes 08 Configuration Management, Service desk. Incident management. Problem management, Change management, Release management. V Storage and Security Management 08 Introduction Security, Identity management, Single sign-on, Access Management, Basics of network security, LDAP fundamentals, Intrusion detection, firewall, security information management Introduction to Storage, Backup & Restore, Archive & Retrieve, Space Management, SAN & NAS, Disaster Recovery, Hierarchical space management, Database & Application protection, Bare machine recovery, Data retention. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Foundations of IT Service Management: based on ITIL, by Jan Van Bon, Van Haren Publishing, 2nd edition 2005 Other Readings: High Availability: Design, Techniques, and Processe, by Floyd Piedad, Michael Hawkins, Prentice Hall, 2000 IT Organization: Building a Worldclass Infrastructure, by Harris Kem, Stuart Gaiup, Guy Nemiro, Publisher: Prentice Hall, 2000 IT Systems Management: Designing, Implementing, and Managing WorldClass Infrastructures Rich Schiesser, Prentice Hall PTR; 2001 I Course Name: Software Engineering and Project Course Code: MBS - 522 Management Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives Expose the students to systematic software development techniques such as techniques for sofware design, coding, testing, and Unit
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maintenance and project management. Content Lectures Introduction to Software Engineering Paradigms 06 Software Engineering Paradigms: Software Characteristics, Software myths, Software Applications, Software Engineering Definitions, Various Software Process Models, Process iteration, Process activities, The Rational Unified Process, Computer-aided software engineering II Software Requirements Specification 10 Software Requirements, Functional and non-functional requirements, User requirements, System requirements, Interface specification, software requirement document, Requirements Engineering Processes, Feasibility studies, Requirements elicitation and analysis, Requirements validation, Requirements management System Models, Critical Systems Specifications. III Project Management and Cost Estimation 11 Project Management, Management activities, Project planning, Project scheduling, Risk Management, Software Metrics and Measures Process Metrics, Project metrics, Software Project Planning, Empirical, Putnam, COCOMO. Project duration and staffing. Risk Identification and Projection: RMMM; PERT and CPM. IV Verification and Validation 07 Verification and validation, Verification and Validation Planning verification and validation, Verification and formal methods. Software Testing System testing, Component testing, Test case design, Test automation. V Quality Management 06 Quality Management Process and product quality, Quality planning, Quality control, Software measurement and metrics Process Improvement Process and product quality improvement, Process classification, Process measurement Process analysis and modeling, Process change, The CMMI process improvement framework. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book R.S Pressman: Software Engineering, A Practitioners Approach, McGraw Hill Ian Somerville, Software Engineering, Pearson Education Other readings: R.E Farley: Software engineering concepts, Tata McGraw Hill Pankaj Jalote, An Integrated Approach to Software Engineering, Narosa Publishing House I Unit
Course Code: MBS -523 Course Name: e-Business Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives To provide the students with an analytical and technical framework to understand the emerging world of e-Business. To know underlying technological infrastructure. Unit I Contents Introduction to e-business models and frameworks: Digital economy, principles of e-business, e-business models. e-selling process, e-buying planning, e-procurement, convergence strategies e-business design and e-markets: Overview, steps in e-business design, reversing the value chain, knowledge building. E-market models, benefits of e-market, direct B2B markets, coalitions. Integrating supply chain management process: Lectures 08
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08
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08
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Introduction to supply chain management, theories of supply chain management, components of e-supply chain, managing relations in e-supply chain, global supply chain management. IV ERP Basics, communication and collaboration: 08 Need and Evolution of ERP Systems, ERP and Related Technologies, pros and cons, classification, market scenario, Enterprise architecture planning, VoIP, email, voice mail, web conferencing, content management system V Selling chain management process: 08 Definition, business and technology drivers, infrastructure, sales and distribution configuration. e-CRM processes and their integration, e-banking, egovernance. E-Business strategy into action, Challenges, e-Transition and Summary. e-Security *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Daniel Amor, R=The E-Business revolution: Living and Working in an interconnected world, Prentice Hall. Other readings: Laudon & Laudon, Management Information System, Pearson Education. Ravi Kalakota and Marcia Robinson : e-Business Roadmap for Success, Addison Wesley, 1999 Abhijit Chaudhury, Jean- Pierre Kuilboer, E business and E commerce, Infrastructure : Technologies Supporting the e- Business Initiative, Mc-Graw Hill.
Course Code: MBS -524 Course Name: Knowledge Management Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives Essential principles of knowledge management Impact of KM and technology on IT infrastructure Team building and goal setting Content Lectures Introduction to Knowledge Society 08 Knowledge society-from data to information to knowledge- Drivers of knowledge management-Intellectual capital-KM and learning organizations II Strategic Alignment 08 Strategic alignment creating awareness- articulation- Evaluation and Strategic alignment- Infrastructure development and deployment- Leadership, measurement and refinement- Role of CKO III Analyzing Business Environment 08 Knowledge audit and analysis, design KM team, creating KM system blue print, implementation, capture, store and sharing IV Technology Components 08 Technology components, Intranet and Groupware solutions, tools for collaborative intelligence, package choices, implementing security. V Integration with web-based systems 08 Integration with web-based and internal operational and support systems, change management, reward systems, continuous improvement-case studies *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book The Essential Guide to Knowledge management, Pearson Education Amrit Tiwana, The Knowledge Management Tool Kit, Pearson Education Other readings: Sudhir Warier, Knowledge management Davenport Thomas H, Prusak Laurence : Working knowledge : How organization I Unit
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manage what they know, Harward Business School Press Elias M. Awad Hasan M. Ghazri : Knowledge Management, Pearson Education Amrit Tiwana, The essential Guide to Knowledge Management
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Course Code: MBS -621 Course Name: IT Consulting Management Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives Appreciating the techniques for utilization of resources in effective and efficient way and Investment to make a significant difference to clients Content Lectures 08 The Business of Advice Introduction to Consulting, Components of a generic consulting project, The IT I Consulting Framework, Role of a Consultant, Developing Superior Consulting Skills. IT Consulting Environment 08 Understanding the IT Industry, Categories of Consulting Engagements, Bridging II the gap between business and technology, Project planning & implementation, Helpdesk services, Remote management Services, Major IT consulting Firms. Basics of Consulting Projects of different types 08 Network management, system assessment, project management, network III design, integration and security, application development, risk assessment, contingency planning, compliance consulting, data warehousing, and other information technology services and IT operations. IT Consulting Critical Issues 08 IV Trends in consulting, IT Staffing, outsourcing and project management, security and control, compliance, and disaster recovery planning Intellectual Property Rights 08 Introduction, Invention and Creativity, Types of property, Patents, Copyrights V and Related Rights, Trademarks. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: L Antonio Joia, IT Based Management Challenges and Solution Jaykumar, Ramkumar, Intellectual Property Rights Demystified: New India Publishing Agency, New Delhi. Other Readings: D Mohammad, IT Management in Developing Countries John Prescott Careers in Management Consulting S. Berkun, The art of project management, Orielly, 2005 Intellectual Property Today, [www.iptoday.com] Course Code: MBS -622 Course Name: Business Process Re-engineering Course Credit: 4.0 Total No of Lectures Allocated: 40 Time: 4 Lecture Hours per Week Aims and Objectives To get an exposure on the various aspects of business process reengineering To understand the steps to be followed in implementing the process reengineering in business enterprises. To make use of information technology for reengineering purpose in business enterprises. Unit I Introduction Content Lectures 08 Unit
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Changing business scenario, Definitions on business process, Definitions on business process reengineering and Comparison with other performance improvement concepts, Reasons & Benefits for Reengineering. II BPR and Change Management 08 Preparing for change, Planning for change, Designing change, Evaluating change, To or Not To Outsource. III Process Design, Analysis And Mapping 08 Functional areas in business enterprises, Process performance metrics, Mapping the process flow. Transforming The New Process: Behavioral reengineering, Implementing the new process, Process Management. IV Relevance of IT enablers in BPR: Significance of BPR in implementation of 08 software products. Integration of BPR With Emerging Concepts: Electronic commerce, Supply chain management. V Reengineering Scenario: 08 BPR in India- The State of the art, BPR in USA, BPR in Japan, Analysis, Imperatives. Issues Related To Human Factor In Business Enterprises: Change in attitude, Training, Leadership. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Michael Hammer & James Champy Reengineering the Corporation A manifesto for Business Revolution Nicholas Brealey UK 2001. Michael Hammer Beyond Reengineering Harper Collins Publishers INC New York. Other readings: Gerard Burke & Joe Peppard (edited) Examining business process reengineering Kogan Page Ltd. London. Lon Roberts Process Reengineering the - Key to Achieving Break Through Success Tata McGraw Hill Publishing Company Ltd. New Delhi. Warren Winslow Strategic business transformation The McGraw hill Companies England Dr. Johnson A Edosomwan Organizational Transformation and Process Reengineering Kogan Page Lted. London Cheryl Currid & Company The Reengineering Tool Kit Synergy Books International Malaysia Course Code: MBS - 623 Course Name: Enterprise Resource Planning Course Credit: 5.0 Total No of Lectures Allocated: 50 Time: 5 Lecture Hours per Week Aims and Objectives To get an exposure on the various aspects of business process reengineering To understand the steps to be followed in implementing the process reengineering in business enterprises. To make use of information technology for reengineering purpose in business enterprises. Unit I Content Introduction to ERP: Enterprise wide information system, Custom built and packaged approaches, Needs and Evolution of ERP Systems, Common myths and evolving realities, ERP and Related Technologies, Business Process Reengineering and Information Technology, Supply Chain Management, Relevance to Data Warehousing, Data Mining and OLAP, ERP Drivers, Decision support system. Lectures 08
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II
Market & Life Cycle: 08 ERP Domain, ERP Benefits classification, Present global and Indian market scenario, milestones and pitfalls, Forecast, Market players and profiles, Evaluation criterion for ERP product, ERP Life Cycle: Adoption decision, Acquisition, Implementation, Use & Maintenance, Evolution and Retirement phases, ERP Modules. III Evaluation: 08 Framework for evaluating ERP acquisition, Analytical Hierarchy Processes (AHP), Applications of AHP in evaluating ERP, Selection of Weights, Role of consultants, vendors and users in ERP implementation; Implementation vendors evaluation criterion, ERP Implementation approaches and methodology, ERP implementation strategies, ERP Customization, ERP-A manufacturing Perspective. IV Critical success and failure factors for implementation: 08 Model for improving ERP effectiveness, ROI of ERP implementation, Hidden costs, ERP success inhibitors and accelerators, Management concern for ERP success, Strategic Grid: Useful guidelines for ERP Implementations. V Technologies in ERP Systems and Extended ERP: 08 Case Studies Development and Analysis of ERP Implementations in focusing the various issues discussed in above units through Soft System approaches or qualitative Analysis tools, Learning and Emerging Issues, ERP and ECommerce. Concept of E-Governance: Concept, E-Governance frame work, area of application like public sector, service industry. *A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Textbook of Enterprise Resource Planning, Mahadeo Jaiswal, Ganesh Vanapalli, Macmillan Publishers India, 2005. ERP: A Managerial Perspective Book Description, Sadagopan S, Tata McGraw Hill, Other readings: ERP tools techniques and applications for integrating the supply chain by Carol A. Ptak, Eli Schragenheim. ERP A-Z Implementer's Guide for success by Travis Anderegg, Resource Publishing, 2000. Enterprise Resource Planning Systems System, Lifecycle, Electronic Commerce and Risk by Daniel E.O. Leary. Enterprise Resource Planning (ERP): The Dynamics of Operations Management by Avraham Shtub.
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Functional Electives (International Business)

Course Code: MBI- 421 Course Credit: 4.0 Total No. of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives Paper has been designed such that it acquaints the students with the recent trends in Indias foreign trade and policy related issues in foreign trade in the global context. Contents Introduction to India's Foreign Trade Trends and developments; Commodity composition and direction, India's foreign trade in global context. Foreign Trade Policy and Control in India Policy making body and institutions; Exchange control in Institutions; Exchange control in India-objectives and definition. Key features of latest Foreign Trade Policy. Import Substitution and Export Promotion Policies Export Incentives-duty exemption schemes, EPCG, duty draw backs; Role of commercial banks in foreign trade; Deferred payment system; EXIM Bank; Export credit insurance and ECGC. Infrastructure Support for Export Promotion Export promotion councils, Commodity board/Products export development authorities; Specific service institutions; State trading organizations Export and Trading Houses; Export Processing Zones/Special Economic Zone (EPZ/SEZ); Export Oriented units (EOUs). Foreign Investment Policy Indian Joint ventures abroad Multilateralism and Bilateralism in India's foreign trade. Lectures 07 Course Name: Foreign Trade Policy of India
Unit I
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05
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Book: Verma M.L. Foreign Trade Management in India. Vikas Publishing House, New Delhi. Other readings Bhashyam S:Export Promotion in Indian-The Institutional Infrasturcture, Commonwealth Pub. New Delhi. Chaudhuri B.K. Finance of Foreign Trade and Foreign Exchange; Himalaya Publication, New Delhi. Mahajan V.S. : India's foreign Trade and Balance of Payments; Deep & Deeop Publications, New Delhi. Vershney R.L.: India's Foreign Trade; Mahal, Allahabad. Export-Import Policy, 1997-2003; Ministry of Commerce, Government of India, New Delhi.
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Course Code: MBI- 422 Course Credit: 4.0 Total No. of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives
Course Name: International Marketing Management
To understand the range of strategic options open to companies competing internationally To enhance the students understanding of International Marketing Environment To make Strategic and Operational Marketing decisions in the context of different, complex International marketing environments Contents Lectures 07
Unit I
International Marketing: An Introduction Concept of International Marketing, International Marketing vs. Domestic Marketing, International Marketing Environment, International Marketing Strategies, GLOCAL Marketing Market Entry Strategies International Marketing Research and Opportunity Analysis, Market Selection Process, Market Entry Modes, Framework, Structure and Strategies International Marketing Mix Decisions-I International Product Management, Product Policy, Product Life Cycle, New Product Development, International Pricing objectives, methods and strategies International Marketing Mix Decisions-II Management of International Distribution and Logistics, International Marketing Communications Strategy International Marketing Planning and Documentation International Marketing Risks, International marketing Planning and control, Future of International Marketing.
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06
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata McGraw Hill, 2008. Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis, Development and Implementation, Thomson Business Press, India edition, 1999. Other readings: Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education. Cateora R Philip & Graham L John: International Marketing, McGraw Hill. Subhas C. Jain: International Marketing, South Western. Jean-Pierre: Global Marketing Strategies, biztantra. Rakesh Mohan Joshi: International Marketing, Oxford University Press. Warren J. Keegan: Global Marketing Management, Pearson Education. Francis Cherunilam, International Marketing, Himalaya Publishing House, 2004. R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi, 2008.
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Course Code: MBI- 423 Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives
Course Name: Global Financial Markets and Instruments
The objective of this course is to acquaint the students with the salient features of global currency markets and financial system Contents Lectures 07
Unit I
Introduction to International Financial System Brettonwood conference and afterwards; European monetary system. Fixed vs Floating Exchange Rate regimes. Creation of Euro Currency Markets Creation of Euro Dollar, Emergence of Global Currency Markets, Size and Structure of Europe and Asian Markets, Transaction, Regulatory systems, Major instruments. International Financial Markets and Instruments International capital and money market instruments and their salient features; Integration of financial markets and approach; Arbitrage opportunities; Role of financial intermediaries. International Money Market Instruments and Institutions GDRs, ADRs, IDRs, Euro Bonds, Euro Loans, Repos, CPs, derivatives, floating rate instruments, loan syndication and Euro deposits; IMF, IBRD, Development Banks. Global Shopping for funds and Investments Comparison of Domestic, Foreign and Euro Currency Markets for Lending and Investment, Forex Risk, Interest Rate Parity, Cover deals; Using global markets for Hedging, Arbitrage, speculation, Cost comparisons.
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08
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07
IV
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09
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Book Buckley, Adrian: Multinational Finance, Prentice Hall of India, New Delhi Other readings Henning, C.N., Piggot, W. and Scott, W.H: International Financial Management, Mc Graw Hill, Int. Ed., New York. Maurice, Levi: International Finance, McGraw Hill, Int. Ed., New York. Rodriqufe, R.M and E.E Carter: International Financial Management, Prentice Hall of India, Delhi. Shaprio, A.C: Multinational Financial Management, Prentice Hall of India, New Delhi. Course Name: Foreign Language For Business-I (German)
The objective of this subject is to acquaint the students with the working knowledge of the language to make use in international business.
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Unit I II
Content The Article Definite & Indefinite, TheVerb - Present Tense (fragen antworten sein), Personal pronoun: er es sie, Verb + Accusativ Case The Noun: Singular and Plural Accusatie Case The Verb: haben heissen - schlieben Imperative Interrogative Pronouns The Construction of Sentence (The Position of Words) The Demonstrativpronoun - das The Time (How to ask and talk about time) TheVerb (Strong Verbs): Present ( fahren lessen nehmen) Prefixes and Verb (Separable Verbs) (The Position of Words) Prepositions Day Month Year The Noun: Dative Case Dative and Accusative Case - Verbs With Indirect and Direct Object The Interrogativepronoun wem ? Possessive Pronoun Prepositions : With Dative and Accusative Case Positioin of Words with Conjunctions aber, denn, und, oder, sondern The Adverb of Time Model verbs Position of words Personalpronoun Position of Words The Watch Timing Demonstrative pronoun dies Usage of Woher Wo Wohin Prepositions with Dative and Accusative Case
Lectures 09 09
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IV
08
07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Dectche Sprach for Auslander Von Schulz and Griesback Lesson upto 15 only) Pons Starting German / Anfaenger Deutsch Cassels Language Guides : German A Handbook of Grammar, Current usage and word power Other readings: Teste dein Deutsch Stufe I & II Langenscheidt s or Collin s German English / English German Dictionary Deutsch als fremdsprache-I A Deutsch als fremdsprache-I B Wir lesen Dartsch-I Wir lesen Dartsch-II
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Course Name: Foreign Language For Business-I (French)
The objective of this subject is to acquaint the students with the working knowledge of the foreign language to utilize in international business. Contents Lectures 08
Unit I
Grammar: greetings; indefinite articles; definite articles; the partitive article; two forms of the contracted article (a & de forms) Comprehension and paragraph writing: reading of the stories in chapter 1 of the book Listening and Speaking Skills: activities: making acquaintances Grammar: introduction to French verb system (present conjugations of the regular1st. group verbs and of the irregular be, have & go verbs Comprehension and paragraph writing reading of the stories in chapter 1 and 2of the book Listening and Speaking Skills inviting and replying to an invitation Grammar:verb system ( some major verbs of the regular 2nd group & the irregular 3rd group); demonstrative, qualifying& possessive adjectives; interrogation; negation; Comprehension and paragraph writing reading of the stories in chapter 1 and 2 of the book Listening and Speaking Skills activities : describing people; requesting & giving orders Grammar contracted articles (a & de forms), prepositions & adverbs of space and quantity; gender & number of nouns and adjectives; position of adjectives Comprehension and paragraph writing reading of the stories in chapter2 and 3of the book Listening and Speaking Skills: evaluating & appreciating; thanking & congratulating Grammar: imperative mood; emphatic pronouns; pronominal verbs; Comprehension and paragraph writing reading of the stories in chapter 2 of the book Listening and Speaking Skills activities: explaining; justifying; complaining;
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References:
Text Books: Le nouveau sans frontieres level- l (methode de francais published by CLE international Paris, 1998, Indian edition. Le nouveau sans frontiers workbook vol-1 Four audiocassettes accompanying the written material Other readings Larousse compact dictionary : Fre->Eng./Eng.->Fre
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Conjugaison Le Robert & Nathan Larousse grammaire francaise Grammaire collection Le Nouvel Entrainez-Vous, level debutant.
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Course Code: MBI- 521 Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives Paper has been designed such that it acquaints the students with the basic understanding of procedures and documentation of export-import business and Exim policy of India. Contents Introduction Role of Exports and Imports in Indian Economy, Export-Import Policy of India, Foreign Exchange Regulations, ISO 9000 Service and other internationally accepted quality certificates, Quality control and reshipment inspection, Marine Insurance. Export Procedure Export Documentation, General Excise clearance, Custom clearance, Role of clearing and forwarding agents, Shipment of export cargo, Export credit, Export credit guarantee and policies, forward exchange cover, finance for exports on deferred payment terms, Duty drawbacks, Logistics for exports and imports. Export credit Export credit guarantee and policies, forward exchange cover, finance for exports on deferred payment terms, Duty drawbacks, Logistics for exports and imports. Imports Procedure Import Licensing Policy, Actual User Licensing, Replenishment Licensing, Import-Export pass book Capital goods licensing, Exports houses. Import Management in a Developing Economy Foreign exchange budgeting, Import procurement methods, Imports financing, Purchase contract, Import under counter trade, Monitoring and follow-up of Import contracts. Lectures 08 Course Name: Documentation Export-Import Procedures and
Unit I
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09
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08
IV
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08
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Mahajan, M.I.: A Guide on Export Policy Procedure and Documentation. Balgoplal, T.A.S.: Export Management. Jitendra, M.D.: Export Procedure and Documentation. Other reference: Cherian and Parab: Export Marketing, Himalaya Publishing House Delhi. Govt. of India : Handbook of procedures , Import and Export Promotion, New Delhi. Rathor, Rathore and Jain: International Marketing, Himalaya Publishing House, New Delhi. Export-Import, Nabhi Publications, New Delhi. Course Name: International Financial Management
Course Code: MBI- 522 Course Credit: 4.0
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Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives The objective of this subject is to acquaint the students with the basic knowledge of International business and nature and scope of International Financial Management Contents International Financial Management An overview, Importance, nature and scope, Theories of International business, International Business Methods, Recent changes and challenges in IFM. International Flow of Funds: Financial Instruments, Factors affecting International Trade flows, Financial Market, Convertibility in rate. International Monetary System Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange rate arrangements, the Economic and Monetary Union (EMU), Balance of Payments, Corporate Governance around the world. Foreign Exchange Market, Exchange Rate Determination, and Currency Derivatives Markets for Foreign Exchange, International Parity relationships and forecasting foreign exchange rate, Futures and options in Foreign Exchange, Markets; Overview of the other markets; Euro currency market, Euro credit market, Euro bond market, International Stock market. Foreign Exchange Exposure and Management Management of Transaction Exposure, Economics exposure and Translation Exposure. Long term & Short-term Asset -liability Management Foreign Direct Investment, International Capital Budgeting, International Capital structure and cost of capital. International Financing Equity, Bond financing, parallel loans. Short-term Asset-Liability Management: International Cash management, accounts receivable management, inventory management. Payment methods of international trade, trade finance methods, Export - Import bank of India, recent amendments in EXIM policy, regulations and guidelines. Lectures 08
Unit I
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08
III
10
IV
07
07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi, 2004. Alan C.Shapiro, Multinational Financial Management, 4/e, Prentice Hall India Private Ltd, 2004 Jeff Madura, International Financial Management, 6th edition, Thomson Publications. Other readings: Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New Delhi, 2003. S.Eun Choel and Risnick Bruce, International Financial Management, Tata Mc Graw Hill, 2001. David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business Finance, 10th edition, Pearson Education 2004. P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial
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Course Code: MBI- 523 Course Credit: 4.0
Management, Macmillan Publishers, 2001. Prakash G. Apte, International Finance A Business Perspective, Tata McGraw-Hill Publishing Co. Ltd., 2003. Adrian Buckley, Multinational finance, Third Edition, Prentice-Hall of India Pvt. Ltd., 2001. Melvin: International Money and Finance 7/e Pearson Education. Course Name: International Supply Chain Management and Logistics
Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives Paper has been designed such that it acquaints the students with the key features of International Logistics and Supply Chain Management and familiarizes the students with the components of logistics management. Contents Introduction International Logistics and Supply chain management: meaning and objectives, importance in global economy, Supply chain relationship to business performance, Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain. Supply Chain Strategy Global Supply chain strategy, Structuring supply chain capabilities, Planning Global Supply Chain: Planning the global supply chain, Network design for global supply chain management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains. Coordination in Supply Chain Importance of Coordination in Supply Chain, Bullwhip Effect, Obstacles to Coordination, Strategies to achieve coordination, Role and Importance of IT in Supply Chain Management Transportation, Warehousing and Inventory Control Strategic importance of transport in global logistics, types, characteristics and salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision, warehousing, Inventory Flow and Modeling; Approaches to Inventory Management in Global Supply Chain Management, inventory models, safety stock determination for service level, and lead time Outsourcing And Logistics Service Providers Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain management Lectures 08
Unit I
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IV
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07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Douglas Long International Logistics: Global Supply Chain Management Springer- Verlag New York, LLC;2004
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Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations and Other readings: Logistics: Text and Cases Wiley, John & Sons, Incorporated 1998 Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006 Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers1998 Course Code: MBI- 524 Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives The objective of this subject is to acquaint the students with the working knowledge of foreign language to make use in international business Contents Genitive Case Past Tense & perfect Tense weak and strong Verbs Reflexive pronoun Complementing declinations Imperative Mood Personal pronouns Prepositions with Genitive Case Past and Perfect of legen / liegen, stellen / stehen, haengen, stecken Verbs with Prepositions Prepositions with Interrogative Words and Pronouns Pronoun for Noun with indefinite Article( in different cases) The Adjective declination Interrogative pronoun for Adjectives welcher and was fuer ein Usage of Ja, Nein, Doch The Past Perfect Usage of Past Perfect The Subordinate Clause : weil, da Adjective Declination without Artikel Subordinate Clause : wenn und wie Revision Lectures 08 Course Name: Foreign Language For Business-II (German)
Unit I
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07
III
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IV
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07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach Pons Starting German / Anfaenger Deutsch Other readings Cassels Language Guides : German A Handbook of Grammar, Current usage
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and word power Teste dein Deutsch Stufe I & II Langenscheidt s or Collin s German English / English German Dictionary
Course Name: Foreign Language For Business-II (French)
The objective of this subject is to acquaint the students with the working knowledge of the foreign language to make use in international business. Contents Lectures 08
Unit I
Grammar personal pronouns (indirect, direct, adverbial) : choice, order & place in the sentence; indefinite adjectives & pronouns) Comprehension and paragraph writing reading of the stories in chapters 3+4 of the book Listening and Speaking Skills activities: reprimanding; giving opinion Grammar: near future; past perfect and imperfect tenses Comprehension and paragraph writing reading of the stories in chapters 3+4 of the book Listening and Speaking Skills relating events using the past tenses Grammar: formation and usages; simple relative pronouns Comprehension and paragraph writing reading of the stories in chapter 4 of the book Listening and Speaking Skills activities : relating events using the past tenses Grammar reported speech; possessive pronouns Comprehension and paragraph writing reading of the stories in chapter 4 of the book Listening and Speaking Skills: reporting conversation using reported speech; allowing and prohibiting; Grammar comparatives and superlatives; simple future; recent past; present continuous Comprehension and paragraph writing reading of the stories in chapter 4 of the book Listening and Speaking Skills making plans; discussing & debating an issue
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08
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References:
Text Books: Le nouveau sans frontieres level- l (methode de francais published by CLE international Paris, 1998, Indian edition. Le nouveau sans frontiers workbook vol-1 Other readings: Four audiocassettes accompanying the written material Larousse compact dictionary : Fre->Eng./Eng.->Fre Conjugaison Le Robert & Nathan
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Larousse grammaire francaise Grammaire collection Le Nouvel Entrainez-Vous, level debutant.
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Course Code: MBI- 621 Course Credit: 4.0 Total Number of Lectures Allocated: 40 Time: 4 Lecture Hours/Week Aims and Objectives Paper has been designed such that it acquaints the students with the HRM practices in different countries of the world Contents Introduction to IHRM Definition, Difference between IHRM and Domestic HRM, Models of IHRMMatching model, Models of SHRM in Multinational Companies, Internationalization of HRM; Socio-cultural context, Organizational dynamics, Role of culture in International HRM, Culture and employee management issues, Organizational Processes in IHRM, Linking HR to International expansion strategies, The Challenges of International Human Resource Management. Recruitment, Selection and staffing in International context International Managers, parent country nationals, third country nationals, host country nationals, selection Criteria and Techniques, use of selection tests, interviews for international selection, different approaches to multinational staffing decisions, recruitment methods using head-hunters, cross-national advertising, e-recruitment; international staffing issues. Training and development in international context Context Backdrop of international training, Current scenario in international training and development, role of expatriate training, HCN training, Career Development, repatriate training, components of effective pre-departure training programmes, developing international staff and multinational teams, knowledge transfer in multinational companies. Performance Management A conceptual background, Constraints in goal attainment, performance management cycle, models, performance and appraisal in IHRM appraisal of expatriate, third and host country employees, issues and challenges in international performance management, country specific performance management practices. International Labour Relations Key issues of International Labour relations, response of labour unions to MNCs, HRM practices in different countries- Japan, USA, UK, Turkey, Middle East, India and China. Lectures 10 Course Name: Management International Human Resource
Unit I
II
09
III
07
IV
07
07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: The Global Challenge- framework for international human resource management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin. International Human Resource Management-Peter J Dowling, Denice E Welch, Cengage Learning International Human Resorce Management, K Aswathappa, Sadhna Das, Mc Graw Hill Companies Other readings
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International Human Resource Management, Tony Edwards, Chris Rees, Person Education International Human Resource Management - Monir H Tayeb Oxford University Press - 2005. International Human resource Management PL Rao, Excel Books
Course Name: FOREX Management and Currency Derivatives
The objective of this subject is to acquaint the students with the basic knowledge of Foreign Exchange Market Contents Lectures 09
Unit I
Foreign Exchange Market Organization Spot Vs Forward Markets, Bid and Ask rates, Interbank Quotations, International Market Quotations, Cross Rates, Merchant Rates, FEDAI Regulations, Role of RBI Exchange Rates Exchange rate systems, Gold Standard, Bretton Woods, Fixed Vs Floating Exchange Rate systems, Determinants of Exchange Rates, Exchange Controls. Foreign Exchange Transactions Purchase and Sale transactions, Spot Vs Forward transactions, Forward Margins, Interbank Deals, Cover deals, Trading, Swap deals, Arbitrage Operations, Factors determining Forward margins for international selection, international staffing issues. Ready and Forward Exchange Rates Principle types of Ready Merchant rates, Ready rates based on cross rates, Forward exchange contracts, Execution of Forward contracts, cancellation and Extensions, Dealing position, Exchange position, Cash position. Currency Derivatives Currency Forwards, Currency Futures, Currency Options, Exchange traded transactions, Financial Swaps, Forward Rate agreements, Interest Rate Options, Development of currency derivatives in India, Hedging strategies using currency futures and swaps.
II
08
III
08
IV
08
07
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Alan C Shapiro : Multinational Financial Management, Prentice Hall, New Delhi Francis Cherunilam : International Economics, Tata Mc Graw Hill Pub Ltd, New Delhi Other readings: Ian H Giddy: Global Financial Markets, AITBS Publishers and Distributors, New Delhi C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand & Sons, New Delhi Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Respose Books,
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Sage Publications, New Delhi
Course Name: International Marketing Research
Paper has been designed such that it acquaints the students with the basic understanding of International research methodology for the purpose of managerial decision making. Contents Lectures 09
Unit I
Introduction to International Marketing Research The Nature and Scope of International Marketing Research, Culture Classification Model, Ethics in Research, Marketing Research in the International Environment, Complexity of International Marketing Research. International Marketing Research Process Introduction, Research Objectives, Preliminary Stages of the Research Process, Information Requirements for International Marketing Decisions, Market orientation, Strategic orientation, Secondary Data Research, Marketing research on the Internet, Primary Data Research, Types of Primary Research, Issues in Primary data Collection, Qualitative and Observational Research. Planning and Conducting Market Survey Survey Research, Problems Specific to developing Countries, New Approaches to Survey Research, Scale Development, Measurement and Scaling , types of Scales, Scales in Cross- National Research, Questionnaire design, Sampling. Analysis of International Marketing Research Data Preparation, Data Analysis, Statistical Techniques, analysis of Variance, Correlation Analysis, Regression Analysis, Multivariate Data Analysis. Report Writing Written Report, Oral Presentation, Validity and Reliability in Presentations.
II
09
III
09
IV
07
06
*A minimum of one case study will be discussed per unit of the syllabi. References: Text Books: Marketing Research: Beri Tata Mc Graw Hill Publication., New Delhi. Research Methodology: R. Panneerselvam., Prentice Hall of India, New Delhi. Other readings: Research Methodology: C.R Kothari. Marketing Research: S shajahan., Mc Millan India Ltd., New Delhi. Marketing Research: Naresh K Malhotra Prentice Hall of India Pvt. Ltd., New Delhi.
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The IIS University

Marks 100 100 100 100 100 100 600

Total Trimester II - The IIS University Course

Marks 100 100 100 100 100 100 600

Total Trimester III - The IIS University Course

Business Laws Functional Electives (4) Total

100 400 600

Functional Electives (Marketing)

Functional Electives (Finance)

Functional Electives (HR)

Trimester VI- The IIS University

S. No. MBH-621 MBH-622 MBH-623

Title HR Planning & Information System Employment Laws Industrial Relations

Marks 100 100 100

Functional Electives (IT & Systems)

Functional Electives (International Business)

Foreign Language For Business-II (German / French)

Trimester - IV - The IIS University

Course Name: Business laws

The Companies Act, 1956 Formation of Company

The Companies Act, 1956 Functioning of Company

P. Kasliwal, Intellectual Property Rights,CBC, First Edition, 2009.

Trimester - V - The IIS University

Trimester - VI The IIS University

Delhi, 8th Ed. 2000.

Course Name: Corporate Governance and Business Ethics

Functional Electives (Marketing)

(First Edition); Pearson Education (Singapore) Pte. Ltd., Indian Print.

Dogra, Rural Marketing, Tata McGrawhill.

Trimester V The IIS University

R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi.

Trimester VI The IIS University

Functional Electives (Finance)

FORTE Insurance Journal www.Insuranceinstituteofindia.com

Trimester V The IIS University

Course Code: MBF-523 Course Credit: 4.0

Course Name: Financial Services & Products

Trimester VI The IIS University

Functional Electives (HR)

Course Name: Employee Recruitment and Selection

Trimester V The IIS University

Course Name: Learning & Development

Course Name: Managerial Effectiveness

Trimester VI The IIS University

Course Name: Employment Laws

Course Name: Industrial Relations

Functional Electives (IT & Systems)

Trimester V The IIS University

Trimester VI The IIS University

Functional Electives (International Business)

Course Name: International Marketing Management

Course Name: Global Financial Markets and Instruments

Course Name: Foreign Language For Business-I (French)

Trimester V The IIS University

Course Code: MBI- 522 Course Credit: 4.0

Course Code: MBI- 523 Course Credit: 4.0

Course Name: Foreign Language For Business-II (French)

Larousse grammaire francaise Grammaire collection Le Nouvel Entrainez-Vous, level debutant.

Trimester VI The IIS University

Course Name: FOREX Management and Currency Derivatives

Sage Publications, New Delhi

Course Name: International Marketing Research

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