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amybishop

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corporate consumer
Press release for Harvey Nichols exclusive bobble water bottle featured in more than 20 national and regional outlets in the United Kingdom including Guardian, Vogue, Elle, GQ and Daily Candy.

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Harvey Nichols Launches Bobble; The Stylish Water Bottle That Filters as you Drink

Harvey Nichols is excited to exclusively launch bobble water bottles in the U.K. this July. Bobbles ingenious design removes chlorine and contaminants from tap water. Bobble replicates the experience of drinking crisp, clean portable water without incurring the significant costs both environmental and monetary associated with plastic bottles.

Designed by renowned industrial designer Karim Rashid, the iconic-shaped bobble comes in six distinct colours: green, red, blue, magenta, black and yellow. As water passes over the carbon filter, the negative ions of contaminants are drawn to the carbon granules leaving the water crisper and cleaner tasting than ever.

The U.K. spends more than 1 billion every year purchasing bottled water and most plastic bottles are casually discarded, only to end up in the nations landfills. Using a single bobble filter will reduce the environmental impact on landfills by more than 300 water bottles.

Made from recycled plastic and free of BPA, Phthalates and PVC, bobble is this summers must-have reusable accessory. Bobbles low price will mitigate the cost of regular bottled water consumption, which can cost individuals hundreds of pounds annually.

Bobble has been a huge success in the U.S. since its launch in February. Now, Harvey Nichols is pleased to bring this innovative water bottle to the U.K. Bobble will be available exclusively at Harvey Nichols Foodmarkets nationwide from 23 July, priced at 9.95.

corporate consumer
Press release for Harvey Nichols exclusive Tanqueray No. Ten gin, custom designed by Jeremy Scott covered in more than 25 national and regional media outlets in the United Kingdom including Vogue and the Guardian.

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JEREMY SCOTT BRINGS HIS UNIQUE STYLE TO THE ICONIC TANQUERAY NO. TEN BOTTLE

New and exclusive to Harvey Nichols Wine Shops this June, is the limited edition TANQUERAY NO. TEN gin in a stylish new bottle designed by Jeremy Scott. Recognized for his bold designs and unbridled creativity, Scott has redressed the bottle giving it a sleek and sophisticated look that is certain to reflect the silky smooth taste of the luxurious TANQUERAY NO. TEN gin.

Scotts sleek, geometric black casing has been designed to perfectly clothe the angled design of the TANQUERAY NO. TEN bottle, reinforcing the air of sophistication that surrounds the spirit itself. However, the box opens to reveal a jazzy and extravagant print of olives and cocktail glasses, representing the glamour of the martini cocktail, but with an infusion of Scotts own signature style.

The quadruple distilling process gives it an unrivaled smoothness where the fresh fruits and botanicals make TANQUERAY NO. TEN gin the perfect spirit for your martini cocktail. Scott says, the classic exterior of my black casing echoes the stylish image of the cocktail as well as the sophisticated edge that TANQUERAY NO. TEN has as a spirit. Yet for the different shapes and bright colours on the inside of the case, I wanted to reflect the explosion of tastes that you get when you sip a good martini cocktail for the first time.

Having dressed stars such as Kylie Minogue, Beyonce, Gwen Stefani and Madonna, Scott brings an edgy twist to a classic bottle - a combination that is destined to become the collectors item of the season. The Jeremy Scott TANQUERAY NO.TEN pack will be available exclusively to Harvey Nichols Wine Shops priced at 32.50.

events
Press release pitched to news media to promote the 2010 Public Relations Student Society of Americas Outstanding Regional Conference covered by The Associated Press, MSNBC.com, USA Today, Chicago Tribune, WTHRNBC 13, Indy Star and 15 other media outlets.

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healthcare
Press release for Floyd Memorial Hospital & Health Services covered by WLKY-CBS 32, The Courier Journal and The Tribune.

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NEWS RELEASE
1850 State Street New Albany, IN 47150 (812) 948-6728 (812) 949-5476 FAX
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For More Information: Darlene OBryan, APR, Marketing & PR Supervisor 812-949-5976, dobryan@fmhhs.com

FOR IMMEDIATE RELEASE

Floyd Memorial Becomes Official STEMI Site for Emergency Heart Attack Patients
New Albany, Ind. July 8, 2009 For heart attack patients, every second of care is critical. Floyd Memorial Hospital has partnered with local EMS crews, the STEMI network of the American Heart Association and six other area hospitals to utilize every possible minute of care for heart attack patients. Local EMS crews will use newly installed mobile LIFEPAK 12 defibrillator/monitors to diagnose STEMI heart attacks in the field. Paramedics will then wirelessly transmit the 12 Lead EKG to Floyd Memorial to be read. While the ambulance is en route to the hospital, Floyd Memorials cardiac team will be called together to prepare for the emergency treatment. Some heart attacks are sudden and intense, but most heart attacks start slowly, with mild pain or discomfort. Heart attack symptoms often include chest discomfort, upper body discomfort, shortness of breath, nausea, lightheadedness or a cold sweat. Often people wait too long before getting help. Fast action can save lives calling 911 is the fastest way to get lifesaving treatment. People shouldnt wait more than five minutes after symptoms begin to call 911. Our goal is to compress the time between the 911 call and critical intervention in the lab, Joseph Vetter, Floyd Memorial EMS coordinator said. Local EMS members were trained on how to use the new LIFEPAK 12 defibrillator on Tuesday, July 7 at the hospital. Medtronic, the company who manufactures the LIFEPAK 12 equipment, provided the training. Vetter said, This collaboration between Floyd Memorial, local EMS and the American Heart Association demonstrates our commitment to providing our community with outstanding emergency medical care.
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nonprofit
Press release pitched for the Boys & Girls Clubs of Bloomington to encourage volunteers and donors while tying a local story with a national scope.

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NEWS RELEASE
311 S. Lincoln Street P.O. Box 1716 Bloomington, IN 47401 (812) 332-5311 (812) 332-9750 FAX
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For more information: Jeff Baldwin, Executive Director (812) 332-5311 ext. 12 jbaldwin@bgcbloomington.org

FOR IMMEDIATE RELEASE January 31, 2011

Boys & Girls Club Alumni Give Back Reconnecting Through the Alumni Association
Bloomington, Ind. Bill Clinton, Brad Pitt, Bill Cosby, Alex Rodriguez, Michael Jordan, Derek Jeter, Neil Diamond, Denzel Washington, Jennifer Lopez. What do all of these people, and millions more throughout America, have in common? They are all alumni of Boys & Girls Clubs of America. While many Club alumni have achieved particular distinction in fields such as entertainment, business, politics and sports, the average alumnus is not famous. Most have achieved success by getting an education, raising a family, serving their country, pursuing a career or supporting the community. Recently Club alumni Dan Petro made a substantial donation to fund the Carlile Archive Library at the Boys & Girls Club Lincoln Street location. The Carlile Archive Library is a place in the Club not only for books and reading but for club memorabilia throughout the years. The library was named in honor of the Clubs first Executive Director, Tom Carlile, who shaped Petros life dramatically. A new Harris Interactive survey of Boys & Girls Club alumni confirmed the positive impact Boys & Girls Clubs have on kids who pass through their doors. This survey revealed that: 57 percent of Club alumni said the Club saved their life. 90 percent of Alumni graduate from high school and 28 percent of alumni report they would have dropped out of high school if not for the Club. 92 percent of Alumni say that helping others is a priority of theirs and 48 percent say they obtained this value at the Club.

For alumni, the Club is a place of invaluable and unforgettable experiences. The Boys & Girls Clubs of Bloomington Alumni Association is striving to help Club alumni reconnect with old friends and become connected to our youth. An annual membership in the Alumni Association is just $20 and includes access to the Carlile Archive Library, a bi-annual newsletter with updates on Club programs and events, a free invitation to the annual alumni event, the opportunity to reconnect with long-lost friends and discounts on tickets to Club events. Alumni can register at www.bgcbloomington.org. Alumni demonstrate the impact of the Boys & Girls Clubs every day as responsible citizens and leaders. The investments made by donors, Board members, staff and volunteers have inspired many alumni to give back to their Clubs and communities through their work and volunteer efforts. To learn more about programs and events at the Boys & Girls Clubs of Bloomington or to make a donation visit ww.bgcbloomington.org or call 812-332-5311.

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