A A PROJECT REPORT ON RETAIL

Submitted in partial fulfillment of the requirements of NIS ACADEMY for the award of the Degree of PGPBS By Ms./Mr. (ANIRUDDHSINH SOLANKI) Enrolment No.:4741000270 Under the guidance of Ms. MEENAKSHI NAIR

NIS ACADEMY 50, Sampatrao Colony, Opp. Circuit House, Alkapuri, R.C. Dutt Road, Vadodara 390007 MBA 2010 12 NIS ACADEMY 50, Sampatrao Colony, Opp. Circuit House, Alkapuri, R.C. Dutt Road, Vadodara 390007

CERTIFICATE
This is to certify that the research reported here has been carried out independently by (Aniruddhsinh Solanki) under the guidance of Ms. Meenakshi Nair as a certification of Programs in Business Skills and is her original and bonafide work.

Mr. Somesh Khandelwal (Director)

Ms. Meenakshi Nair (Research Guide)

REPORT ON RETAIL STORE

Batch code 2 (A) Name of coordinator : Meenakshi Nair Name of student Aniruddhsinh Solanki Date of submission 2012 : :

MBA

Ms.

Jan,

PREFACE
All this require not only theoretical knowledge but also some practical knowledge. Practice is more important for getting knowledge and experience. For getting real life experience practice, we have to do some practical work and these opportunities get in MBA by preparing this project report.

ACKNOWLEDGEME NT
I foreword my gratitude to respected directors of Mr. SOMESH Institute of management for arranging such project work. First of all, I would like to thank to Mrs.MEENAKSHI NAIR Trainer of our NIS Academy for providing me this opportunity to prepare this project report. Last but not the least; I am thankful to NIS ACADEMY Introducing such project activities as significant aspect of our M.B.A. & PGPBS Programmed without which have we would have no practical exposure to actual business environment and the study of the different aspect of the business.

Executive Summary
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter the industry soon. It is on the threshold of bringing the next big revolution after the IT sector. Although organized retail market is not as strong as of now, it is expected to grow manifolds by the year 2011. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade as against the current growth rate of 8.5%. A CRISIL report says that the Indian retail market is the most fragmented in the world and that only 2% of the entire retailing business is in the organized sector. This suggests that the potential for growth is immense. There are about 300 new malls, 1500 supermarkets and 325 departmental stores currently being built in the cities across India.

Vishwakarma Store is providing a healthy and qualitative food item. And Sell earth-friendly Vishwakarma cleansers; pure, natural supplements; and gentle, cruelty-free body care products. Store is medium range of retail store where consumer fined all type of convenience goods. Like tea, suger, soft drink. Flour, Sim Card with customer satisfaction. & loyalty. etc. vishwakarma store motto is pure business only

COMPANY ANALYSIS
Overview of company:Vishwakarma is retail store in retail store customer is getting an all type of convenience goods. And also children can find chocolates, biscuit, wafers, etc. in retail store provide qualitative product for customer. And also available different grocery item like pulses, salt, wheat, condiment, and walnut, cashew nut, etc.

Company History
Vishwakarma store is working since last 8 years and giving benefit to customer for purchase healthy, qualitative, and pure product. In Surat city.

Vishwakarma store is expanding his business in early 2012; in 2012 vishwakarma store sales is up to 2lacas per month. Vishwakarma store is giving a credit to his customer in one month. Now they have been more aggressive towards their business and they want to expand their business almost double the monthly sales figure in one year for which they are ready to change their operational, functional, financial plans and they are also trying to make new deals and ventures Colgate.

They are also ready to take loan or overdraft against their business assets after making proper plan and they have also decided to make budget for marketing and also hire an expert and extra staff for this purpose.

Company Ownership:
Mr. Dhirubhai is owner of Vishwakarma Kirana Store. The form of ownership is Sole Proprietorship

Products Offered:
The Vishwakarma Kirana store is Offers

grocery items, bakery items, toiletries. Thus the grocery items includes Sugar, Pulses, Spices,

Butter, Oil, Cheese, Paneer, Ketchup, Ready to cook products, Moong flour (green), Moong flour (white), Corn flour, Cream of rice/ Rava idli flour, Laddu besan, Chappati flour, Sooji fine, Rajagra flour, Singoda flour, Maida flour, Bajra flour, Wheat flour, Jowar flour, Handwa flour, Mathia flour, Dhokla flour, Kodri flour, Amchur powder, Black pepper powder, Black salt powder, Cardamom powder, Chilly crushed, Chilly powder gondal, Chilly powder kashmiri, Chilly powder reshampatti, Chilly white powder, Cinnamon powder, Cloves powder, Coriander powder, Mukhvas, Coriandercumin powder.

SERVICES

We give fast service to our customer. We provide a Free Home Delivery Service. Product replacement service. etc

We give credit service for one month.

Why people need this service?

A number of the factors that have made us the ideal choice of our customers are: Capacity to accept mass orders Well-timed delivery Easy payment modes of Cash

INDUSTRY ANALYSIS SWOT, strengths and weaknesses are internal factors.

For example: Strength could be:

Your specialist marketing expertise. A new, innovative product or service. Location of your business.

Quality processes and procedures. Any other aspect of your business that adds value to your product or service.

A weakness could be:

Lack of marketing expertise. Undifferentiated products or services (i.e. in relation to your competitors). Location of your business. Poor quality goods or services. Damaged reputation

In SWOT, opportunities and threats are external factors.

For example:

An opportunity could be:

A developing market such as the Internet. Mergers, joint ventures or strategic alliances. Moving into new market segments that offer improved profits. A new international market. A market vacated by an ineffective competitor.

A threat could be:

A new competitor in your home market. Price wars with competitors. A competitor has a new, innovative product or service. Competitors have superior access to channels of distribution. Taxation is introduced on your product or service.

ANALYSIS OF CUSTOMER
Today the customer market position is top one. Customer is a king of the market. In past year 1950 no one care what customer? And what customer need? In past year entrepreneur are focuses only the production. But after 1950 marketing concept come and then after customer needs, wants, fashion, product design, features, and quality are important for every entrepreneur.

In general terms, a customer is a person or organization that a marketer believes will benefit from the goods and services offered by the marketers organization. As this definition suggests, a customer is not necessarily someone who is currently purchasing from the marketer. In fact, customers may fall into one of three customer groups Existing Customer Former customer Potential customer Todays customer is not only price sensitive but customer want to first need is quality, but customer earning is most important in customer purchase behavior.

ANNLYSIS OF COMPITITION
Competition is most important factor in business. Competition is not a small think in todays world. Now a days competition level is very high one competitor prove any way to that product is very

good and easy to use. by giving advertisement, offers, etc.

CHALLENGES:
Increasing competition, especially from big chains like big bazaar, V Mart, and Limited Incorporations. Small retail shop in particular area. Changing demand Changing fashions and changing behavior of demographics

MARKETING PLAN

7Ps of Vishwakarma Kirana store

(1) PRODUCT: In Vishwakarma Kirana store get a wide range of product like

Products offered by the Store:

Grocery Brooke Food Sunsilk Products Castor Oil Mustard Oil Walnut Kismis Bond Tea Tajmahal Tea Dalda Ghee Olive Oil Almond Raisin Fortune Oil Olives Betal Nut Nescafe Coffee Tata Tea MTR Products Safola Oil Jalapenos Cashew Lipton Tea

Black Raisin Roasted Pista

Supari

Walnut

Tuti Futi

Maggi

Kellongs Products Pickels

Bread

Khari

Toast

Papad

Britania Biscuits Products

Parle Biscuits Products

Haldiram Products Johnson Products Baygon

Sunfeast Products Cadbury Products Bleaching Powder

Amul Products Complan

Nestle Products All Products Out

Colin

Dabar Products

Dettol Products Harpic Room Freshner Vico Products Dove Products

Domex

Easy Bang

Off Goodknight Products Phenyl Pepsodent Products Clinic Clear & Pantene All

Hit Odonil

Lizol Colgate Products

Ipco

Sunsilk Products

Garnier Products

Head Shoulder Products

Ariel Products Rin Wheel Rock Salt

Henko

Pril

Revive

Surfexel Vim

Vanish Candles

Ujala Gas Lighter Tang

Scoth Bright Rasna Products

Gillete Products

(2) PRICE: Price is one of the most think who affect the customer purchase decision, price is only one element in 7Ps who revenue generated. In jay Vishwakarma store price is depend on company term and policy, and price is also reasonable so customer is attract to our store. The pricing strategies of jay Shakti Kirana store are MRP less prices so we can attract more customers and make more profit.

(3) PLACE: Vishwakarma store is located at Surat.

(4) PROMOTION:Vishwakarma kirana store is giving a local T.V advertisement and give promotional offers to the customers. And also seasonal Offers.

& give every year calendar to our customer and every month give news Paper Advertisement on divya Bhaskar.

SERVICED OFFERINGS:
We are providing different types of service to the customer like home delivery, parking facility, discount offers, different schemes ,e.g. buy one get one free they are also providing their number in the advertisement leaflets and stating that the customers who are loyal customer we get free home delivery services.

Market Analysis
There are two major components to your marketing strategy:

how your enterprise will address the competitive marketplace How you will implement and support your day to day operations.

In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. It is of little value to a strategy if you lack either the resources or the expertise to implement it.

Vishwakarma Kirana sales:

This graph is shows sales of jay Vishwakarma Kirana store, in 2008-2009 sales is1463058 and 2009-2010 sales is 1679430 and 2010-2011 sales assumption is 1880230.

Market Growth:Vishwakarma store last 5th year market growth is:

Companys Desired Image:

The owner of Vishwakarma Store is wants to become the king of retail business for grocery and general products.

Market Trend:Today the market trend is very different. Customer demand is change customer demand is high qualitative grocery product and also demands some high brand grocery like Dawat Rice, India Get Rice, etc.

Targeted Audience:Since our business is Grocery store, so our target audience is all type of customer like who will purchase some branded grocery product or some customer who purchase non branded product.

OPERATIONS/DESIGN AND DEVELOPMENT PLAN:-

Business Execution Model:Vishwakarma store is retail store. Vishwakarma Kirana store is tried to open 2nd shop in Olpad. Vishwakarma Kirana store Particular Select Location Develop store Basic product Customizati on Start planning for new location > New location near Bus stand 200 6 200 7 200 8 200 9 201 0 201 1

QUALITY CONTROL
Quality control is most important concept of the store. It measures the future business image and

customer loyalty. Summit grocery store maintains quality through FMFO, FIFO method. By using this method we can maintain our best quality. In Vishwakarma Kirana store Quality Can Control by owner of the store

Personal
Management and Organization:In Vishwakarma Kirana store there is 5th employee it helps them controlling budget and decreasing Overhead expenses as well.

STAFFING PLAN
A staffing plan is a key planning document for determining how a business will be staffed. It should be a "roadmap of how your business gets from the real situation to the ideal" ("Staffing Plan"). Essentially, the staffing plan maps out how many people need to be hired, what their skill levels must be, and how the finding and hiring of staff will be accomplished. "Ideally, you should plan your staffing around your business, not your business around your staff" ("Staffing Plan"). For a business to run smoothly the right staff must be in place to carry out its daily operations, so finding

and acquiring that staff is a critical function in a business startup. In Vishwakarma Kirana store there are 5th is new Employee. Vishwakarma Kirana Store time is 7:00 am to 11:00 pm

Management Strength (1) Mr. dhirubhai Graduate from Gujarat University (owner) (2) Mr.ramjibhai Patel he has 2 years experience retail business. (3) Mr.Mukundbhai Shah (Accountant) (4) Three sales Person (Qualification HSC Pass.

Legal Advisor
Mr.Gunjanbhai Prajapati (Accountant & Tax consultant)

FINANCIAL PLAN
FINANCE:-

Finance is the science of funds management.[1] The general areas of finance are business finance, personal finance, and public finance.[2] Finance includes saving money and often includes lending money. The field of finance deals with the concepts of time, money, risk and how they are interrelated. It also deals with how money is spent and budgeted.

Overheads Expenses:
Vishwakarma expenses below Kirana Store has of financial monthly

approximate

estimation

expenses as per the new financial plan, which is as

Salary
Accountant Employees Rs. 6000 Rs. 4500

Expenses
Light Bill Telephone Bill Maintenance Transportation Rs. 2000 Rs. 500 Rs.700 Rs. 3500

Stationery Miscellaneous

Rs. 400 Rs. 1500

Marketing Exp.
News paper advertisement Local TV Advertisement Free samples 9000 Free gift & Vouchers Rs. 10000 Rs.15000 Rs.18000 Rs.

Capital Investment:
The Basic Capital investment of Vishwakarma Kirana store was Rs 10.00.000. After the expansion of the store the new capital will be raised through the bank loan of State bank of India Rs.10, 00,000 at the interest rate of 7.00 %.

Trading Account (vishwakarma Kirana Store)

Credit Income Sales Account Closing Stock 2010 143058.0 0 471100.0 0 2011 Debit 2010 2011 471100.0 0 1525569. 00 Expanses 1679430.0 Opening Stock 175240.0 0 580700.00 Purchase Account 0 1534925

Transportation 4550 Gross Profit 19341588 .00 2260130.0 0 219443.0 0 19341588 .00

8550 254911.0 0 2260130. 00

Profit & Loss account (vishwakarma Kirana Store) Credit Income Gross Profit Commissio n Income(M. R.C Salary exp. Bonus exp. Municipali ty Tax. Petrol 4850.00 8720 5010 8720.00 18000.0 0 2000.00 3550.00 18000 2000 1970 2010 219443.0 0 2011 254911.0 0 20250.00 Debit 2010 2011 11520.00 4860.00

Expanses Light Bill 10520.0 Exp 0 Telephone 5650.00 Bill Exp,

Exp. Depreciati 4537.00 on Vat Tax. Net Profit 219443.0 0 7490.00 160796. 00 214394. 00

275161.0 0

ANNEXURE Retail Book Shop data

BIBLIOGRAPHY

Internet Friends Old Information Retail Book