Professional Documents
Culture Documents
Radio Delivers
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105
105
54,030
69,000
50.4
1.11%
105
94%
6.1
69,000
105
1.11%
6.60%
6.1
6.1
69,000
188,000
54,030
94% 60.1
105
105
94%
69,000
54,030
105
1.11%
6.1
94%
6.1
69,000
188,000
6.60%
105 6.1
6.1
105
54,030
94%
188,000
1.11%
105
94%
10
96
%
95%
688%
96
1.60%
96
1.60%
9644.1
52,301
89,400
52,301
32,300
44.1
44%
44.1
96
89,400
8.8
52,300
1.60%
96
95%
1.60%
88%
52,301
96 44.1
9652,301
42.1
89,400
32,300
95%
44.196
44%
96
89,400
52,301
1.60%
8.8 95%
96
44.114.50%
52,301
1.60%
96 44.1
42.1
52,301
32,300
89,400
95% 44.1
96
95%
9652,301
89,400
1.60%
96 44.1
44.114.50%
95%
52,301
32,300
96 42.1
44.1
96
89,400
95%
32,300
1.60%
96
95%
95
9
%
90%
794%
107
1.70%
107
107
1.70%
4.2
91,203
61,400
91,203
91,300
4.2
43%
107
4.2
15.0
1,850
91,300
1.70%
107
90%1.70%
94%
91,203
107107
4.2
91,203
4.2
61,400
91,300
90%4.2
107
43%
1071,850
91,203
15.0
1.70%
90%
1074.2
91,203
107
1.70%
6.40%
4.2
4.2
91,203
91,300
90%
1,850
107
4.2
107
90%
91,203
107
1,850
1.70%
4.2
90%
4.2
91,203
91,300
6.40%
107 4.2
4.2
10790%
1,850
91,300
1.70%
107
90%
10
99
%
88%
079%
120
10.30%
120
10.30%
120 114,900
7.7
84,500
184,500
84,500
7.7
78%
120
7.7
116,900
5.1
198,000
10.30%
120
88%
10.30%
79%
84,500
120120
7.7
84,500
7.7
114,900
184,500
88%7.7
120
78%
120
116,900
84,500
10.30%
5.1 88%
1207.7
84,500
10.30%
120
6.60%
7.77.7
84,500
184,500
116,900
88% 120
7.7
120
88%
84,500
116,900
10.30%
120 7.7
88%
7.7
84,500
184,500
6.60%
120 7.7
7.7
120
116,900
88%
184,500
10.30%
120
88%
12
88
10
%
93%
93%
110
12.90%
110
12.90%
11012.3
35,100
49,200
35,100
85,100
12.3
124%
12.3
110
49,200
6.2
12.90%
61,802
110
93%
12.90%
93%
35,100
110110
12.3
12.3
35,100
49,200
85,100
93%
12.3
124%
110
110
49,200
35,100
12.90%
6.2 93%
110
12.3
35,100
12.90%
110
1.20%
12.3
12.3
35,100
49,200
85,100
93% 12.3
110
93%
11035,100
49,200
12.90%
110 12.3
12.3
93%
35,100
85,100
1.20%
110 12.3
12.3
110
49,200
93%
85,100
12.90%
110
93%
11
93
%
97%
288%
102
5.20%
102
102
5.20%
5.1
60,500
17,500
60,500
60,000
5.1
52%
102
5.1
17,500
7.05.20%
3,800
102
97%
5.20%
88%
60,500
102102
5.1
60,500
8.1
17,500
60,000
97%5.1
102
52%
102
17,500
60,500
5.20%
7.0 97%
1025.1
60,500
102
5.20%
0.30%
5.1
8.1
60,500
60,000
17,500
97% 102
5.1
102
97%
60,500
17,500
102
5.20%
5.1
97%
5.1
60,500
60,000
0.30%
102 8.1
5.1
102
17,500
97%
60,000
5.20%
102
97%
10
96
%
99%
597%
105
14.50%
105
14.50%
10515.4
188,000
110,100
110,100
150,300
5.4
55%
105
5.4
188,000
44.1
14.50%
74,930
105
99%
14.50%
110,100
97%
105105
15.4
110,100
5.4
188,000
150,300
99%5.4
105
55%
105
188,000
110,100
14.50%
44.1 99%
105
15.4
110,100
14.50%
105
3.70%
15.4
5.4
110,100
150,300
188,000
99% 105
5.4
105
99%
110,100
188,000
14.50%
105 15.4
15.4
99%
110,100
150,300
105
3.70%
15.4
5.4
105
188,000
99%
150,300
14.50%
105
99%
10
11
9
12
%
89%
97%
106
3.70%
106
105
3.70%
18.8
476,300
54,030
154,000
54,030
8.8
89%
88.8
106
476,300
11.1
54,000
3.70%
112
89%
3.70%
97%
54,030
106105
18.8
54,030
8.8
476,300
154,000
89%8.8
106
89%
106
476,300
54,030
11.1
3.70%
89%
112
18.8
54,030
106
3.70%
0.90%
18.8
8.8
54,030
154,000
476,300
89% 106
8.8
106
89%
476,300
54,030
106
3.70%
18.8
18.8
89%
54,030
154,000
106
0.90%
18.8
8.8
106
476,300
89%
154,000
3.70%
106
89%
10
85
%
95%
599%
15.20%
80 15.20%
80
91 198,000
5.0
219,300
198,010
98,000
5.5
91%
5.4
219,300
806.9
25.20%
98,000
105
95%
15.20%
198,000
99%
80 91
198,000
5.0
15.0
219,300
98,000
95%5.580
91%
219,300
80
198,000
25.20%
6.9 105
95%
198,000
5.0
15.20%
80
1.60%
5.0
15.0
198,000
219,300
98,000
95% 5.5
80
95%
80
198,000
219,300
25.20%
80 5.0
95%
198,000
5.098,000
1.60%
80 15.0
5.0
219,300
8095%
98,000
25.20%
80
95%
19
98
Winter 2012
93
93%
93%
93%
93%
March 2011
June 2011
September 2011
December 2011
Source: RADAR, March, June, September and December 2011, Mon-Sun 6AM-Mid, Persons 12+, Weekly Cume
Winter 2012 2012 Arbitron Inc. www.arbitron.com/radiotoday
94%
adults 18-34
95%
adults 25-54
95%
adults 35-64
Source: RADAR, December 2011, Mon-Sun Mid-Mid, Weekly Cume
Winter 2012 2012 Arbitron Inc. www.arbitron.com/radiotoday
95%
adults 18-49
95
93
of all Hispanics
Source: RADAR, December 2011, Persons 12+, Mon-Sun Mid-Mid, Weekly Cume
Winter 2012 2012 Arbitron Inc. www.arbitron.com/radiotoday
billion hours
each month
14.6
Americans listen to radio
for more than
billion hours
each month
With an ever-growing number
of media choices, Americans
preference for and reliance
on radio has endured
year after year.
Source: RADAR, December 2011, Persons 12+, Mon-Sun 6AM-Mid, Weekly Cume
Winter 2012 2012 Arbitron Inc. www.arbitron.com/radiotoday
90
You can reach
of Americans
Source: RADAR, December 2011, Persons 12+, Mon-Fri 6AM-7PM, Weekly Cume
Winter 2012 2012 Arbitron Inc. www.arbitron.com/radiotoday
70
of Americans tune in
to radio each day
for nearly
2 hours and
45 minutes
Source: RADAR, December 2011, Persons 12+, Mon-Sun 6AM-Mid, Average Daily Cume and Average Daily TSL
Winter 2012 2012 Arbitron Inc. www.arbitron.com/radiotoday
91
Every week radio reaches
Source: Scarborough USA+, Feb 10-Mar 11 Adults 18+ who listened to at least 1 quarter-hour of radio in the past 5 days
Winter 2012 2012 Arbitron Inc. www.arbitron.com/radiotoday
93
Radio delivers more than