Data Center Business Advantage

October 2010, Nairobi Kenya

Rene Bosman
Business Development Data Center & Virtualization Africa/Levant rbosman@cisco.com

Business Dynamics Driving New Opportunities

Market Pressure

Business Demands

IT Drivers

The Change Agent: Data Center

Balancing Resources and Assets Workload Consolidation

Virtualization Cloud Computing

Quality of Service Business Applications

Business Processes Network Storage Compute

Why Now?
Data Center Inflection Points
SOA & Web 2.0 Client-Server

IT with Business Innovation

Impact on Business Results

Mainframe

Business Drivers Virtualized

Centralized

Cisco Accelerating Business Innovations through IT leadership DC 3.0: Cisco VXI Cloud Solutions Establishes Systems leadership vBlocks/SMT Cisco establishes Unified Fabric Networking Leadership Unified Computing LAN and SAN Switching Virtualization Security, L4-7 Services Automation VOIP and SNA

Distributed

Cost Center Role of IT/Data Center

Strategic Asset

Evolution to Address Changing Trends

From Cisco Data Center 3.0

Networking and Storage

Computing Journey to the Cloud

Technology Trends
5

Evolution to Address Changing Trends

From Cisco Data Center 3.0 to Cisco Data Center Business Advantage

Networking and Storage

Computing Journey to the Cloud

Architectural Flexibility Systems Approach Business Transformation

Technology Trends
6

Business Trends

Ethernet Evolution: More Than Just Bandwidth

Speed
10MbE 100MbE 1GbE 10GbE 40GbE and 100GbE

Capabilities
QoS Switched Shared VLANs L3 Switching PoE Security

L4-7 Svcs

L2 Congestion Management Lossless Ethernet Multipathing FCoE ++

Standards
802.1d 802.3 802.1Q 802.1P 802.11 802.3af ANSI T11, 802.1Qaz 802.1au IEEE HSSG

1994

1999

2004

2009+

Simplify the Data Center

Wire Once and Walk Away
Management & Control

Primary Network

Unified Fabric
Secondary Network

Legacy Server = Application

Inefficient Complex High Cost Fragile

Unified Server = Resource

Efficient Simple Lower cost Agile

Virtualization: More Than Just Software

Virtualization is not new
Its just mainstream now

Changing the Data Center

Applications now move around in the network Driving different system requirements

Integral piece of IT infrastructure

18.2% of all servers shipped in 2009 were virtualized* Virtualization is a top priority for x86 servers*

* IDC Report, April 2010

Data Center Market Trends

Virtualization Client Server Minicomputer Web

Distributed Computing

Mainframe

1960

1970

1980

Second Inflection Point 1990 2000 2010

The Next Data Center Inflection Point

Unified Fabric Common Compute Architecture Mainstream Virtualization

System Evolution

=
Disk Drive Storage Array

System Evolution

=
Server Unified Computing System

A New Architectural Approach Is Needed

Tomorrows Data Center Cant Be Built On Yesterdays Technology

We are at an Inflection Point

Applications no longer tied to server hardware Management is more important than ever

The data center needs to evolve

Networking and Computing have to change Management needs to be native, not an after-thought

Cisco is leading Data Center innovation

Cisco Unified Fabrics was the first step
Cisco UCS is the next step

Cisco UCS is a clean sheet approach for next generation virtualized data centers

Unified Computing System

A single system
Compute: Network:

Industry standard x86 Control, scale, performance Wire once for SAN, NAS, iSCSI

Unified fabric

Virtualization:

Storage Access:

Embedded management
Increase Dynamic Ability

scalability without added complexity resource provisioning

to integrate with broad partner ecosystem

Highly efficient
Fewer Lower Fewer

servers, switches, adapters, cables power and cooling requirements people to deploy and manage

Presentation_ID

2008 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

15

Cisco Data Center Architecture Differentiators

BUSINESS VALUE

Unified Fabric End-to-end Nexus & MDS solution

TECHNOLOGY INNOVATION
Network Consolidation Integrated Servers

SYSTEMS EXCELLENCE

SOLUTION DIFFERENTIATION

TECHNOLOGY INNOVATIONS

e2e DC architectural strategy

Reduced Complexity

High Performance
Resiliency Scalability

Rich Network Services Support

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