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STUDENT KIT
NAME
: __________________________________
Table of Contents
OVERVIEW .............................................................................................................3 SUBJECT AIMS AND SYNOPSIS...........................................................................3 ACADEMIC CALENDAR .........................................................................................3 ASSESSMENT STRUCTURE.................................................................................4 DESCRIPTION OF ASSESSMENT COMPONENTS .............................................4 SCHEDULE FOR STUDENT SUBMISSIONS ........................................................5 MARKS ALLOCATION FOR ASSESSMENT COMPONENTS ..............................6 INDIVIDUAL REPORT 15%..................................................................................7 PBL PROBLEM 30%.............................................................................................8 SYNOPSIS OF HOW PROBLEM IS LINKED TO SUBJECT .................................8 SUMMARY/SYNOPSIS OF LECTURE RESOURCE NOTES................................8 RESOURCE REFERENCES.................................................................................12 REPORT FORMAT................................................................................................14 Appendix I - Temasek Polytechnics Policy on Plagiarism....................................15 Appendix II - Declaration on Plagiarism Form (Individual Submission).................16 16 ..................................................................................................16 .................................................................................................16 SUBJECT NAME : International Business..................................................16 SUBJECT CODE : BBS2009......................................................................16 ACADEMIC YEAR : AY 2011/2012, October Semester...............................16 By submitting this work, I am the declaring that I am the originator of this work and that all other original sources used in this has been appropriately acknowledged. I understand that plagiarism is the act of taking and using the whole or any part of another persons work and presenting it as my own without proper acknowledge. I also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism........................................16 Name of Student Matriculation No. Signature...........................16 Tutorial Class ...........................................................................................16 : 16 ___________________.........................................................................................16 Tutor.......................................................................................................................16 : 16 ___________________.........................................................................................16 Diploma..................................................................................................................16 : 16 ___________________.........................................................................................16 Date of Submission ............................................................................................16 : 16 ___________________.........................................................................................16 Appendix III - Declaration on Plagiarism Form (Group Submission).....................17 Appendix IV - Academic Calendar.........................................................................18
OVERVIEW This student kit introduces you to the subject, Managing Small and Medium Enterprises (MngSME), a diploma elective subject. We are using the Problem Based Learning (PBL) approach. You are required to produce an individual report, a group report and other assessment component deliverables that will demonstrate your understanding of the subject, learning process and problem solving skills. Besides the resource sessions (lectures) and tutorial sessions scheduled, you may also contact your tutor in person or via phone or e-mail on matters pertaining to the subject. Subject Leader, Lecturer & Tutor: Name Christopher Lim Office BS26-06-11 Contact No 6780 5914 Email address chrislim@tp.edu.sg
SUBJECT AIMS AND SYNOPSIS The subject aims to equip students with an understanding and basic skills to manage the operations and challenges of small and medium-sized enterprises. Through the understanding of issues on growth factors, market strategies, resource and operations management, it will enable students to further understand how an organisation manages the growth of business, and then ensures the organisation can sustain growth as the market and competitive environment changes. Using the Problem-Based Learning (PBL) approach on a guided basis, students will have the opportunity to work in small groups to solve a PBL problem. In doing so, they will integrate key concepts learnt and develop skills to handle issues in managing small and medium-sized enterprises. They will also develop their process, problem-solving, communication and interpersonal skills. ACADEMIC CALENDAR Refer to Appendix III for the academic calendar.
ASSESSMENT STRUCTURE Coursework - Group Report - Presentation - Mid-Semestral Test - Individual Report - Self & Peer Assessment - Class Participation Examination Total Individual Weightage Group Weightage Total 100% 30% 15% 25% 15% 5% 10% NIL 100% 70% 30% 100%
DESCRIPTION OF ASSESSMENT COMPONENTS Group Report Students will be required to work collectively as a team to develop a written report based on the given business scenario in the PBL problem. Students are given a real life scenario in the PBL problem. Students are to work in groups of 5 to 6 persons per group. Individual Report The Individual Report is a written report and is application-based relating to small and medium-sized business issues. The report will assess the depth of knowledge, application and understanding of students in the key concepts learnt in the subject. Mid-Semestral Test This is a one-hour test. The test is designed to assess students understanding and application of concepts learnt. Self & Peer Assessment This component enables students to assess themselves and their group members on criteria which include attitude, sense of responsibility, resourcefulness and understanding of the concepts learnt in the subject. Team work and positive group dynamics are essential as students are required to work in small groups throughout the semester to solve the PBL problem.
Class Participation Students will be assessed on their level of participation in class. This will provide students with the motivation to be adequately prepared for class, to contribute to class discussions and to learn during tutorial. Presentation The presentation will assess students on their communication and presentation of the contents of the Group Report and knowledge of the subject. All students within the group will have to be prepared for the Presentation. SCHEDULE FOR STUDENT SUBMISSIONS IMPORTANT DATES 1
COMPONENT Individual Report (3 to 5 pages) (Refer to Pg 13 Report Format) Mid-Semestral Test Absence Due to Illness (MCs) You must submit the MC within 48 hours of the last day of the medical leave, or of the last day of the test period, whichever is earlier. Note: It is your responsibility to keep your tutor informed if you are on medical leave. Group Report Report should consist a minimum of 10 pages to a maximum of 14 pages excluding content page and appendices (Refer to Pg 13 Report Format). Presentation Time allowed: maximum 20 minutes, use PowerPoint on your laptops. Dress code is Business attire with neck tie and all students must present. Self & Peer Assessment DATE % Week 5 beginning 21 15% Nov 2011 To submit by MON. 21 NOV 2011, 5pm. Week 8 (12 to 16 Dec 25% 2011) Final Date, Time and Venue to be advised by lecturer and tutor.
Week 15 beginning 13 Feb 2012 To submit by WED. 01 FEB 2012, 5 pm. Week 17 beginning 13 Feb 2012 Will be conducted during tutorial Week 17 beginning 13 Feb 2012. Will be conducted during tutorial Ongoing throughout the semester by Tutor
30%
15%
5%
6 7
10% 100%
MARKS ALLOCATION FOR ASSESSMENT COMPONENTS Individual Report (15%) INDIVIDUAL REPORT Entrepreneurial Initiatives (Identification of SME, description of industry, source of references etc) Marks 3 core business and 5 7 15
Analytical and Evaluation Abilities (Analysis and evaluation of the business and industry chosen) Reflection (Quality and depth of the identified key resources) TOTAL FOR INDIVIDUAL REPORT Group Report (30%)
GROUP REPORT Content (quality, relevant and useful information, layout, flow of report ) Analytical Ability (choice of the business option, analysis of the industry trends, growth factors, business environment, strengths, weaknesses, opportunities, threats, market size, market segments, sources of finance, resource development system, operations system, assessment of risk management, understanding of relevant government regulations, recommendations, problem solving skills etc.) Entrepreneurial Initiatives and Creative Thinking (novel ways in expanding the business, overcoming barriers and difficulties in the identified business option, obtaining relevant information about industry, suppliers and customers, creative ways to counter direct and indirect competitors, interview with market leaders, novel ideas etc.) Convincing Power and Persuasiveness of the Group Report (Highlighting the growth opportunities of the identified business option, evaluation of business option, marketing plan, funding plan and source of finance, operational plan, management plan etc.) TOTAL FOR GROUP REPORT
Marks 20 30
20
30
100
Presentation (15%) PRESENTATION Content (Highlights of main points, knowledge of the business and industry) Use of Visual Aids (relevance, quality of visuals) Impact of Presentation (Is listener sold on the proposed business option? Viability of business option? Realistic proposal? Evidences of fieldwork and research on the business etc.) Sub-Total Group Marks Individual Performance (Knowledge of the proposed business option and industry, fluency, ability to answer questions, convincing power, ability to think on feet etc, evidences of individual fieldwork and research on the business and industry etc.) Delivery & Appearance (mode of dressing, facial expressions, confidence, fluency, poise, language) TOTAL FOR PRESENTATION Marks 3
6 6
15
INDIVIDUAL REPORT 15% Identify a small and medium enterprise (SME) in Singapore and give a brief description about its core business and the type of industry it is in. Conduct an analysis on the selected SME and prepare a report on the key resources that led to the success of its business. Students from the same tutorial group are NOT allowed to write on a same company. You are to submit the report by MONDAY, 21 Nov 2011, 5pm.
PBL PROBLEM 30% Your company has decided to grow the companys business operations locally. You and your team have been tasked by the companys management team to do a detailed analysis (excluding detailed financial projection) of the business environment and to access the feasibility of expanding the business. Your team is also required to provide recommendations on the market expansion plan. Finally, you and your team are required to submit a report by WEDNESDAY, 1 FEB. 2012, 5pm. Your group would also need to give a presentation on the week 17 beginning 13 FEB. 2012, during tutorial. SYNOPSIS OF HOW PROBLEM IS LINKED TO SUBJECT The PBL problem requires you to understand the needs and the types of resources required for small and medium-sized companies when considering growing their businesses. Extensive research and a detailed analysis on the business and the relevant industry will lead you to propose a feasible and realistic business option to grow the business successfully. SUMMARY/SYNOPSIS OF LECTURE RESOURCE NOTES The following table shows you what to expect in the resource sessions and how subject content is addressed in this subject. These sessions are scheduled in a progressive manner to guide you in solving your problem. The resource notes are organised in such a way as to take you through an overview of small & medium-sized business, fundamental concepts and subject knowledge on small and medium-sized business that will serve as a starting point for problem solving.
SUBJECT CONTENT AND GENERAL LEARNING OUTCOMES General Learning Outcome 1. Understand the development of small and medium-sized enterprises in Singapore. 2 Evaluate the entrepreneurial growth factors for small and medium-sized enterprises. Specific Learning Outcome
1.1 Define small and medium-sized enterprises. 1.2 Describe different forms of ownership of a business. 1.3 Explain the roles of small and medium-sized enterprises to Singapores growth. 1.4 Explain the roles of government in promoting small and medium-sized enterprises in Singapore. 2.1 2.2 2.3 Explain the threats and challenges facing the small and medium-sized enterprises. Identify factors affecting future trends of an industry and a business. Assess distinctive growth competencies for a business.
3.1
3.2 3.3 3.4 3.5 3.6
3.7
3.8 3.9
Interpret environment scanning at country and industry level. Describe a suitable marketing approach for small and medium-sized enterprises. Identify market segments. Analyse major competitors in the similar industry to obtain the edge. Perform market research to get timely information. Create successful company image and branding to enhance business success. Describe the optimum marketing mix strategy (4Ps Product, Promotion, Price & Place) for a business. Devise a promotional mix plan that achieves maximum results. Identify information technology to leverage the growth of business. Describe the role of financial planning. Interpret projected revenues and profits. Interpret key financial ratios (return on equity, debt-equity ratio, turnover ratio, net present value) and its implications. Describe good cash management practice. Explain the impact of foreign exchange for a business. Describe the various sources and types of financing available. Identify the most appropriate financing for a business.
4.1 4.2
Resource Management
Operations Management
7.1 Interpret government regulations and guidelines in operating a business. 7.2 Explain the benefits of free trade agreements among countries. 7.3 Explain the benefits of registering intellectual property rights for a business. 7.4 Define business ethics. 7.5 Describe the challenges and social responsibility of business ethics on a business. 7.6 Describe ethical leadership management for a business.
8.1
8.2
8.3
8.4
Distinguish between pure risk and speculative risk. Describe ways to cope with risk for a business. Describe different types of insurance available for a business. Identify the appropriate types of insurance for a business.
Risk Management
10
11
RESOURCE REFERENCES 1. *Megginson, Leon & Byrd, Mary Jane & Megginson, William L. (2009). Small Business Management: An Entrepreneurs Guidebook. (6th ed.). New York: McGraw Hill. *(MAIN REFERENCE) 2. Schaper, Volery, Weber, Lewis (2011). Entrepreneurship and Small Business. (3rd Asia-Pacific ed). Australia : Wiley. 3. Zimmerer, Thomas W & Scarborough, Norman M. (2009). Effective Small Business Management: An Entrepreneurial Approach. (9th ed.). New Jersey: Prentice Hall. 4. Jerome A. Katz & Richard P. Green. (2009) Entrepreneurial Small Business. (2nd ed.) New York : McGraw Hill. 5. Adelman, Philip J & Marks, Alan M. (2004). Entrepreneurial Finance Finance for Small Business. (3rd ed.). New Jersey: Prentice Hall. 6. Hisrich, Robert D. & Peters, Michael. P. (2005). Entrepreneurship. (6th ed.). New York: McGraw Hill. 7. Kirby, David A. (2005). Entrepreneurship. (2nd ed.). Berkshire: McGraw Hill. 8. Kuratko, Donald F & Welsch, Harold P. (2004). Strategic Entrepreneurial Growth (2nd ed.). Ohio: Thomson South-Western. 9. Lambing, Peggy A. & Kuehl, Charles R. (2003). Entrepreneurship. (3rd ed.). New Jersey: Prentice Hall. 10. Sim, H C M. (2009). Entrepreneurship Success and Strategy. Singapore: Prentice Hall. 11. Zimmerer, Thomas W & Scarborough, Norman M. (2005). Essentials of Entrepreneurship and Small Business Management. (4th ed.). New Jersey: Prentice Hall. 12. Moore, Petty, Palich & Longenecker. Managing (2010) Managing Small Busines: An Entrepreneurial Emphasis. (15th ed.). South-Western: Cengage Learning.
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On-Line Resources: Ministry of Trade and Industry o http://www.mti.gov.sg Action Community for Entrepreneurship o http://www.ace.org.sg Accounting and Corporate Regulatory Authority o http://www.acra.gov.sg The Association of Small & Medium Enterprises o http://www.asme.org.sg EnterpriseOne o http://www.business.gov.sg/ Entrepreneur.com o http://www.entrepreneur.com International Enterprise (IE) Singapore o http://www.iesingapore.com Singapore Business Federation o http://www.sbf.org.sg/ SPRING Singapore o http://www.spring.gov.sg About.com: Small Business: Canada o http://sbinfocanada.about.com/od/startup/a/bizopp2005.htm
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REPORT FORMAT Double-spaced, font size 12, font type Arial Part 1: Individual report (minimum of 3 pages and a maximum of 5 pages) Part 2: Group Report (minimum 10 pages to maximum 14 pages excluding cover page, contents page, reference list and *appendices) All students are to read Temasek Polytechnics Policy on Plagiarism (Appendix I). Students are to sign and include Declaration on Plagiarism Form (Appendix II) in the submission of the ALL reports. *Include only relevant and appropriate appendices. *Reference list (including electronic source of information) need to be quoted. All listed references must be cross-referenced in your report.
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15
By submitting this work, I am the declaring that I am the originator of this work and that all other original sources used in this has been appropriately acknowledged. I understand that plagiarism is the act of taking and using the whole or any part of another persons work and presenting it as my own without proper acknowledge. I also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism. Name of Student ___________________ Tutorial Class Tutor Diploma Date of Submission : : : : Matriculation No. _________________ Signature ________________
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By submitting this work, we are the declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another persons work and presenting it as our own without proper acknowledgement. We also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism. Name of Student Matriculation No. Signature
: : : :
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Appendix IV - Academic Calendar TEMASEK BUSINESS SCHOOL BBS2009 MANAGING SMALL & MEDIUM ENTERPRISES (MngSME) ACADEMIC CALENDAR AY 2010/2011 October Semester WEEK Week 1 24 Oct 11 RESOURCE SESSION / FIELDWORK RESOURCE SESSION 1 Outline of the subject syllabus and the assessment requirements Overview of the Development of Small & Medium Enterprises in Singapore Week 2 31 Oct 11 RESOURCE SESSION 2 Growth factors analysis Marketing strategies for growing business Stage 1 Group Setting Students will be organised into Problem Based Learning (PBL) Groups for independent learning and for problem solving. Stage 2 Problem Identification i) Students are to undertake independent learning on topics highlighted in lectures and group discussions in tutorials. Students will teach one another and apply learning to their group
Property of TP, Copyright
PBL Facilitation Session (Big Group Tutorial) i) Tutor will brief students on the PBL problem. ii) Individual student will list down their personal choice of business ideas (Preparation of Individual Report).
18
WEEK
TUTORIAL SESSION discussion. ii) Students will discuss on the PBL problem and decide on the choice of business for the group report. iii) Students will start conceptualising and developing the group report. a) Screening personal business ideas. b) Screening of group business ideas.
Week 3 07 Nov 11
PBL Facilitation Session (Big Group Tutorial) Stage 3 Idea Generation i) Students are to undertake independent learning on topics highlighted in lectures and group discussions in tutorials. Students will teach one another and apply learning to their project ii) Students will continue on conceptualising and developing the group report. a) Screening group business ideas.
Week 4
14 Nov 11
PBL Facilitation Session (Small Group Tutorial) Stage 4 Learning Issues Students continue to work on idea generation and learning issues Students to screen group business proposal and finalise the choice of business idea for the Group Report. Improvement and Finalisation of Individual Reports. Submission due on MONDAY, 21 NOV 2012, 5pm.
Property of TP, Copyright
19
WEEK Week 5
21 Nov 11
RESOURCE SESSION / FIELDWORK RESOURCE SESSION 5 Operations Management Effective Operations Management System
TUTORIAL SESSION PBL Facilitation Session (Big Group Tutorial): Stage 5 Self-Directed Learning (Research, Discovery & Analysis) Students start doing detailed research work, revisit learning issues and do analysis on the chosen business.
Week 6
28 Nov 11
PBL Facilitation Session (Small Group Tutorial): The groups will discuss the proposed group business concept writeup ( to 1 page) with tutor.
Week 7
05 Dec 11
PBL Facilitation Session (Big Group Tutorial): Stage 6 Synthesis and Application Synthesis and Application into the group report of the group PBL problem. Final Test Revision for topics from week 1 to week 6. To remind students on test date, time and venue.
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WEEK Week 8
TUTORIAL SESSION
12 Dec 11
Week 9
19 Dec 11
BREAK
Week 10
26 Dec 11
BREAK
Week 11
02 Jan 12
RESOURCE SESSION 8 FIELDWORK Students will conduct fieldwork for the PBL problem.
Tutorial Fieldwork (NO TUTORIAL): Student will conduct fieldwork and research for the group report. Stage 6 Synthesis and Application Synthesis and Application into the group report of the group PBL problem.
Week 12
09 Jan 12
PBL Facilitation Session (Big Group Tutorial): Stage 6 Synthesis and Application Synthesis and Application into the group Report of the group PBL problem. Mid-Semestral Test Review
Property of TP, Copyright
21
WEEK Week 13
16 Jan 12
TUTORIAL SESSION PBL Facilitation Session (Small Group Tutorial): Stage 6 Synthesis and Application Synthesis and Application into the group report of the group PBL problem. Each PBL group will continue to prepare and refine its Group Report. PBL Facilitation Session (Small Group Tutorial) Stage 6 Synthesis and Application Synthesis and Application into the group report of the group PBL problem. Each PBL group to continue to prepare and refine its Group Report. Finalise Group Report (group-by-group)
Week 14
23 Jan 12
Week 15
30 Jan 12
Group Report Improvement and Finalisation of Group Reports. Submission due on WEDNESDAY, 1 FEBRURARY 2012, 5pm. Presentation Each group will be given 20 minutes to present their Group Report. Tutor will question individual student to ascertain their Property of TP, Copyright 22
WEEK
TUTORIAL SESSION understanding of their specific group reports. Presentation For approved MC cases Students with approved MC will be present their individual part.
Week 16
06 Feb 12
RESOURCE SESSION 13 Making Use of Information Technology & the Internet by Small Businesses
Week 17
13 Feb 12
All students are to be present for this final important tutorial. Stage 7 Reflection and Feedback Self & Peer Assessment Form Students are to complete the Self & Peer Assessment and submit to tutor Subject Review & Debrief: i) Students Subject Evaluation and other Surveys. ii) Review and Feedback of general performance.
Week 18
20 Feb 12
STUDY WEEK
23
WEEK Week 19
27 Feb 12
RESOURCE SESSION / FIELDWORK MAIN EXAM No Examination for MngSME subject Exam for other subjects (24 Feb 9 Mar 2012 tentative dates) Exam Processing
TUTORIAL SESSION
Week 20
05 Mar 12
Week 21
12 Mar 12
Exam Marking
Week 22
19 Mar 12
Supp Revision (19 to 23 Mar 2012 tentative dates) (Date for MngSME to be confirmed) Supp Exam (16 Mar 30 Mar 2012 tentative dates) Supp Exam (16 Mar 30 Mar 2012 tentative dates) (Date for MngSME to be confirmed)
Week 23
26 Mar 11
24