CREATIVITY

Definition : Creativity
'Creativity' is the generation of new ideas either new ways of looking at existing problems, or of seeing new opportunities, perhaps by exploiting emerging technologies or changes in markets. The ability to produce work that is both novel (i.e., original, unexpected) and appropriate (i.e., useful, adaptive concerning task constrains).

The state or quality of being creative. The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination

The process by which one utilizes creative ability:

Production of a creative work (for example, a new work of art or a scientific hypothesis) that is both novel and useful.

Original? Meaningful? Need to evaluate the end outcome? Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. Unlike many

phenomena in psychology, there is no standardized measurement technique.

Definition : Innovation
'Innovation' is the successful exploitation of new ideas. It is the process that carries them through to new products, new services, new ways of running the business or even new ways of doing business.

Innovation and Creativity :

Amabile et al. (1996) defined innovation and its relation to creativity: "All innovation begins with creative ideas creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second".

Definition : Design
'Design' is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.

Pragmatic Approach:

Confluence Approach :
Many recent works on creativity hypothesise that multiple components must converge for creativity to occur. - Handbook of creativity, p.10 The major variables affecting creativity

Creativity in Art & literature :

Originality Psychological creativity vs. historical creativity (P-creativity) vs. (H-creativity)

What we want to achieve today:

An exploration of definitions, language, and associated terms.

Then, how do we do it?

By developing a creative treethrough the Pyramids (or snowball) play

How to draw a creative tree

1. Develop a list of related (affecting) elements to the concept of creativity (e.g. innovation, ideas, design, etc) 2. Identify relation (e.g. part of, produces, influences, effects, etc)

Rule :
You must agree as a group.

Food for thought :

Programme :
Developing a creative tree working individually in pairs/ in fours/ in eights/ as a whole.