QUESTIONNAIRE

Hi! I am a MBA student representing PANIMALAR ENGINEERING COLLEGE. I am doing a research to assess a study on MARKETING STRATEGIES OF VODAFONE. I will be obliged if you spare few minutes from your time to fill up this questionnaire. I assure you that the information imparted by you will be kept confidential.

NAME: GENDER: AGE : 18-24 25-34 35-44 45 and Above MALE / FEMALE

Q1) Do you have a mobile phone? o Yes o No Q2) Are you aware about telecommunications service? o Yes o No If yes, then which operators Service do you use? o Vodafone 1 (Multi-choice)

o Airtel o Idea o Reliance o BSNL o Aircel o TATA Docomo o Other Other(Please Specify): Q3) Are you aware about Vodafone? o Yes o No Q4) While purchasing a connection do advertising plays any role? o o o o To full extent To some extent Not at all No opinion

Q5) From where did you watch the advertisement most? o o o o Television Radio Newspaper Magazines

Q6) Which telecommunication have good advertising? o Air Tel 2

o o o o o o

Vodafone Idea Reliance Aircel TATA Docomo Others

Other(Please Specify):

Q7) How well did the advertisement of the Vodafone catch your attention? o o o o Very well somewhat well Undecided Not at all

Q8) From which source you came to know about Vodafone? o Advertisement o Hoardings o Newspapers o Word of Mouth Other(Please Specify): Q9) Do you collect any information search before making a purchase? o Yes o No (Multi-choice)

Q10) What are the Important features you look in for a product before making purchase decision? (Rate items with 5 stars for the highest) o o o o o Brand Credibility Price and Discount After sales service and parts, network value for money add-on features or ergonomic designs

Q11) Are you a Vodafone customer? o o Yes No

If No, Why you are not using Vodafone services? After answering (Go to Q21) o o o o Other(Please Specify): Lack of awareness(Multi-choice) High Prices Poor Services Poor network

Q12) How long you are using Vodafone services?

o Less than 1 month o 2-6 months o 6-12 months o More than 1 year

Q13) Which of the following services do you use of Vodafone? o Pre-paid o Post-paid 4

Q14) Which services are more helpful to you while using Vodafone services?

o Call rates o SMS service o Network o Value Added Services Other(Please Specify):

(Multi-choice)

Q15) Dou you call at customer care? o Yes o No

If yes, how often you call at customer care? o Daily o Once a week o Once a month o Occasionally

Q16) What reason you call at customer care?

o Value added services o Information regarding new schemes o Other queries o Complaining 5

Other(Please Specify): Q17) Tick the following services on the basis of your satisfaction.

Services Network SMS rates New schemes and offers Customer Care Recharge outlets Call Rates Value Added Services

Excellent

Very Good

Fairly good

Average

Poor

Q18) Would you like to recommend Vodafone to others? o Yes o No o Cant say Q19) Based on advertisements made by company, would you like to go for more connection for you or your family in future? o o Yes. No. 6

Not decided.

Q21) Please Suggest US in any-means to serve you better _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ ___

THANK YOU FOR SPENDING YOUR VALUABLE TIME AND ENERGY