ROLAND D. PETERSON 612.590.7568 (cell) 150 Holly Lane N. Plymouth, MN 55447 rp1e4a7a6@westpost.

net PROFILE SUMMARY Versatile Sales & Marketing Management professional with 20+ years of progressiv e accomplishment, including specialized knowledge of the Consumer Products indus try; proven leader who quickly becomes an asset to any organization. Effective communication ability and noteworthy analytical skills; consistently meets deadlines with superior results. Regularly attends seminars and industry events to increase knowledge; seasoned training & development specialist. Key contributor in winning 2005 Popular Mechanics Editors Choice Award (Best Ne w Product Design & Innovation). Versed in MS Office, Adobe products, multiple proprietary Data Management Syste ms, and web-based programs. List of clients secured includes Big Box: Home Depot, Lowes, Wal-Mart, Target; Hardware: Ace, Tru-Value, Do-It Best; Automotive: Auto Zone, Advance Auto, OReil ly; Tile & Stone: Dal-Tile, MSI, Floor N Decor. ADDITIONAL STRENGTHS Product / Brand Management Business Development & Relations Team Building & Independent Sales Representative Management Packaging Design / Chemical Formulation/ Sourcing PROFESSIONAL EXPERIENCE STONE CARE INTERNATIONAL A HOMAX COMPANY 2010 2011 National Sales Manager Retained to turn around entire companys tile, flooring, stone fabricator, and k itchen & bath markets; sales had been dropping at a rate of 25% per year since 2 007 due to the downturn in the housing and remodeling industries. Stabilized sales and achieved 13% growth in first year by re-aligning entire sa les and marketing approach. Replaced non productive reps and hired new ones to fill open territories; atten ded all industry trade shows. Venture capital group that owns Homax restructured its entire top director staf f in 2010, and the new director of sales has elected to bring in his own staff ( replacing all of the current sales executives). HOMAX PRODUCTS, INC. 1998 2010 National Sales Manager, Automotive (2004 2011) Created and optimized new automotive sales division by compiling best products from Homax brands. Gained multiple product placements at all the national auto retailers (includin g Auto Zone, Advance Auto, OReillys, Pep Boys & CSK) generating year-after-year of double digit sales growth to $1 million per year. Recruited and coached an independent sales force for this industry; created all sales materials and presentations. Product Manager (2006 2010) Oversaw 116 SKUs in nine categories that generated over $23 million / year in s ales. Worked with ad agencies and a direct report graphic artist to reposition produc ts to be better communicate the brand and product hierarchy.

Developed marketing strategy to combine Goo Gone & OOPS! brands into a cohesive marketing strategy easily grasped by customers and buyers; won $4 million / yea r program at Wal-Mart and a $.5 million / year program at Sherwin Williams. Key contributor in earning Vendor of the Year awards with Lowes, Ace, and Sherw in Williams. Re-designed brand message and packaging of a gate assembly kit that resulted in double-digit sales increases. Re-designed brand packaging of Steel Wool product for an up-to-date look; restr uctured product assortment to allow consolidation from over 100 SKUs to 39 (resu lting in inventory and overhead cost reductions). Re-branded declining wood preservative products to the Black Flag Brand, result ing in successful placements at Home Depot, Lowes, Sherwin Williams, Ace, and ot hers. Developed 20 SKU line of tarping accessories through new product development an d licensing that generated $1.6 million / year in sales. ROLAND D. PETERSON Page Two PROFESSIONAL EXPERIENCE (continued) New Product Development Manager (1998 2006) Developed over 20 line extension products to create a complete line of contract or & DIY tile, stone and flooring care products for the Tile Guard brand to allo w for complete program selling at the big box stores (growing sales to $9.6 mill ion / year). Trained nationwide Lowes tile installers and sales staff nationwide on tile and stone care in support of Homax program. Developed Tile Guard One Step Aerosol Sealer, which grew to be the #1 selling p roduct for Homax generating sales of $3 million / year. Developed a competitive line of successful wood stain repair pens that generate d $1 million / year. Developed fluoropolymer sealers to replace old silicone technology, becoming in novative market leader. Developed and sourced a line of laminate flooring tools, installation chemicals , and cleaners for Lowes (generating $2.7 million / year in sales). Spearheaded efforts to improve numerous products in ways that significantly red uced quality issues. Winner of the Popular Mechanics Editors Choice Award for Best New Product desig n & Innovation of 2005. Updated label art and sales aids to better communicate brands value; kept in li ne with industry design trends. TILE CARE PRODUCTS 1987 1998 President / Owner Oversaw startup & business leadership of new company; developed exciting new pr oduct for restoring grout. Created Tile Guard brand and unique DIY packaging; developed water-based silico ne grout sealers and was first to bring this to the DIY market; started selling to local hardware and paint stores. Eventually gained placement in most of the Minneapolis / St. Paul area hardware stores; also secured deals with warehouses of national hardware chains. Developed a compliment of care products around core products, creating an assor tment of products for DIY tile care. Managed independent rep force with complete US coverage and Import reps with sa les in Canada, Mexico, Europe, Sweden, Japan; led 16 direct reports including sa les, accounting, marketing, and manufacturing. Moved manufacturing from contract packager to in-house production, increasing g

ross margins 65-70% and net profits by $750,000. Won Retailers Choice Award in 1988 and 1991. Grew sales to 3.5 million / year with placement at all hardware coop (Ace, True Value, DIB, Etc), Big Box Retailers (Home Depot, Lowes, Wal-Mart, Menards, Targ et, BBB). Successfully sold company to venture capital group to take this small product l ine to the next level. EDUCATION & TRAINING UNIVERSITY OF MINNESOTA & NORMANDALE COLLEGE Business Coursework MINNEAPOLIS DRAFTING SCHOOL Coursework Dale Carnegie Training ? Numerous Seminars & Lectures AFFILIATIONS American Hardware Manufacturers Association ? National Kitchen & Bath ? Cera mic Tile Distributors Association ? Tile Council of North America ? National Tile Contractors Association ? Stone Fabricators Alliance ? National Floor Coverings ? Marble Institute of America ? Automotive Afterma rket Industry Association ? Specialty Equipment Manufacturers Association References Available Upon Request