Roberto R. Cruz 125 Court Street - 5T South Brooklyn, NY 11201 Phone: (646) 477-1167 Email: rc1dc815c@westpost.

net PROFILE 10+ years of business experience and achievement: Luxury retail, global brand ma nagement, new product development, multicultural marketing expertise and an inte rnational assignment at A-list companies including COLGATE PALMOLIVE, NEIMAN MAR CUS, and DIAGEO. A passionate and strategic marketer with a track record of suc cess in increasing share and profit, understanding and driving consumer insight, and building effective promotion/media plans - both traditional and in the soci al/digital space. Launched several successful new products from the ideation an d concept stages through to launch and global rollout. Seeking to join a dynamic organization leveraging my depth of experience toward immediate contribution. EXPERIENCE REMY-COINTREAU USA New York, NY January 2006 through March 2011 Group Director - Remy Martin Cognac Portfolio - promoted from Sr. Manager, April 2008 Managed and led a team of five individuals to build brand health and financial s trength through a strategic marketing approach focused on consumer insight, inno vation, and strong traditional and social media. Launched a revolutionary new sub brand, REMY V - the first clear product in the category. Developed a digital acquisition and content strategy to 200k+ Facebook fans. Achieved billions of media impressions utilizing print, creative outdoor and pr int. Rebuilt the VSOP brand via a $3M media, PR, POS, and limited edition bottle bui lding consumer relevance by utilizing celebrity endorsers TI and Usher. Commissioned a Nielsen analysis to determine price elasticity and implemented n ew everyday and promotional price targets vis- -vis key competitors. Repositioned the 1738 ACCORD ROYAL brand plan, selecting a 35-45 year old, soph isticated male scotch drinker as target. Plan included distribution drives, sam pling, PR and Gentleman(tm)s Time sampling a concept inspired by the TV show Mad men. Launched a creative Cognac sampling program that recreates the Remy cellar expe rience in France, designed to sample thousands of consumers on the portfolio of products. Created several luxury LOUIS XIII High Net Worth Consumer and PR programs in ad dition to the launch of a trade program that incentivized sales through premiums and events. KEY RESULTS: The flagship VSOP brand volume rebounded from a -24% sales trend in 2008 to +1% in 2011, generating a swing of plus $5M in yearly gross margin improvement. REMY V achieved Year 1 volume targets in test markets and will rollout national ly in 2011. Brand relevance has improved dramatically through Facebook and Celebrity market ing. Louis XIII volume grew 20+% versus prior year generating $1M increase in toplin

e sales. Senior Brand Manager - Cointreau Liqueur January 2006 to January 2008 Extended the success of this profitable brand by leveraging innovation, a celebr ity endorser and other creative programs targeting a fashionable, social female target and influential mixologists. Teamed with Global Division and Y&R to simplify strategy, brand design and key visuals. Teamed with Global Division to launch Cointreau Noir, a new cognac + liqueur pr oduct offering designed to broaden the brand appeal at a $60 price point. Executed a $3M, 360-degree media and PR effort utilizing creative print, outdoo r, and online. Leveraged a celebrity spokesperson, Dita Von Teese, to drive sig nificant PR. Created innovative mixology programs to influential bartenders, leveraging know n barmen like Dale Degroff to educate/promote brand usage in the margarita and s idecar cocktails. KEY RESULTS: Efforts drove a 4% increase in volume, 12% increase in price per case, and 9% i ncrease in profit over the (tm)06-(tm)07 time period. Cointreau Noir achieved $2MM+ of Year 1 profit. DIAGEO, INC. New York, NY - 2003 to 2005 Senior Brand Manager - Tanqueray Gin Led key strategic and tactical projects that drove growth of retail sales (IRI: Dollar sales + 5.9% vs. prior year) and profit +20% - following a long period o f decline. Developed 2006 strategy, with sharp focus on developing creative advertising an d POS merchandising, leading to regained traction with the sales force and distr ibutor networks. Created a World(tm)s Best Gin product positioning for BTL efforts - a product s uperiority claim that was chosen by Global as worldwide unique selling propositi on. Led planning and production of a Tanqueray is back road tour to major distribut ors. Managed $9M Media Plan development; featuring Tony Sinclair on Cable TV. GOYA FOODS, INC. Secaucus, NJ - 2001 to 2003

Marketing Manager - Bean, Rice, Beverage, and Condiments Promoted to Senior Manager of Bean, Rice, Beverage, and Condiment categories (2 002 Net Sales of $213M) after successful year as manager of Rice and Bean cat egories. Responsibilities included development of marketing plan, consumer promotions, a nd creative/ media development of $5M general market and Hispanic ad campaign. COLGATE-PALMOLIVE, INC. - 1995 to 2001 Gained indispensable marketing and financial tools in a classic CPG environment . Established a track record of brand building and innovation stateside, as a gl obal manager, and abroad as an expatriate. International Assignment - Montevideo, Uruguay, South America 2 year assignment in Americas with responsibility of entire Colgate portfolio. Reorganized and trained 9 member marketing team to significantly improve busine ss skill.

Achieved the subsidiary record for yearly toothpaste shipments via new product introduction, and aggressive media and promotions to thwart competitive entry an d maintain 80% share. Marketing Manager Global Business Development - New York, NY Managed agencies to build a high-tech pipeline of new products to last 10+ year s. Led the global rollout of the Navigator toothbrush to 50+ countries. Traveled to Americas to give subsidiaries business-building recommendations. Product Manager New Toothbrush Products - New York, NY Led development and US launch of new Navigator toothbrush, still on market toda y. Awarded US patent for design of a new sensitive toothbrush bristle pattern. NEIMAN-MARCUS - Dallas, Texas - 1988 to 1992 Retail Executive Development Program Held various sales, buying, and sales support roles at this luxury retail chain . EDUCATION UNIVERSITY OF NORTH CAROLINA - Chapel Hill, NC - MBA / Marketing 94 INDIANA UNIVERSITY - Bloomington, IN - BS/Business Administration 1988 1992 to 19 1983 to