Connie Crowley cc1ae3b30@westpost.

net 562 761-6286

Crowley Communications, Cypress CA 2010-Present Media/Marketing Consultant Marketing Media Consultant for advertising agency Premier Media specializing in media buying and promotional sponsorships Consult with South Coast Media on new product launches and media placement Consult with local restaurant on new media, public relations, marketing and ev ents Member of OC Ad Federation JCR Advertising, Foothill Ranch, CA 2009-2010 Director of Marketing and Media Responsible for Media and Analytics Departments in General Market and Direct Re sponse Monitored and managed media budgets of over 8 million dollars and ROI(tm)s Implemented media strategies, new policies and procedures reducing costs and in creasing productivity Negotiated National cable buys for clients Worked with clients and agency principals reviewing media plans and POV(tm)s Hired and trained new employees Doner Advertising, Newport Beach, CA 2004-2009 Senior Media Buyer Negotiated, purchased and stewarded TV, Radio and Cable schedules for general m arket and Hispanic clients Negotiated sports packages, merchandising, remotes, grand openings and promotio ns Provided Post Buy Analysis, and weekly posts for all clients Clients include Mazda, Arby(tm)s, UPS Stores, Lazy Boy, Expedia, Macy(tm)s, Six Flags, Outback Steakhouse and Carrabba(tm)s Media Partners Worldwide, Long Beach, CA 2002-2004 Media Director Managed Media and Traffic Departments Developed new business strategies, managed client presentations Develop new media strategies, analyzed weekly reports on ROI and direct respons e results. Created promotions, wrote copy Negotiated broadcast and print media and outdoor Astor Broadcast Group-Anaheim, CA 2000-2002 National Sales Manager Sold 5 radio stations in Orange County, Ontario and San Diego Launched format changes from Country to Adult Contemporary KMXN FM Orange Count y and Classical to Alternative KFSD FM San Diego Developed new business, created marketing strategies and promotions Wrote creative copy KDOC TV, Irvine, CA 1999-2000 Account Executive Sold advertising time to local and national advertising agencies Consulted with clients to maintain and develop media schedules. Developed new business clients Home Shopping Network Direct International, Tampa, FL Media Director 1997-1998

Managed internal media and outside agencies, responsible for placement of direc t response programs long form and short form. TV, radio and cable Reviewed and analyzed all media Projected budgets, wrote telemarketing scripts, Oversaw traffic and telemarketing of all programs. Involved in creation of upsell products. Foote Cone & Belding - Santa Ana, CA 1991-1996 Associate Broadcast Director Managed budgets, performed staffing and annual reviews of 20 staff members Involved new business pitches, client meetings, staff training and liaison Liaison with accounting department. Proficient in MS Word, Excel, Core, IOS, Donovan, Core, Mediaplex, Arbitron and Nielsen Education San Diego State University BA Journalism minor in Telecommunications and Film