Executive Summary of the business plan

Introduction
Institute of Skills Development (ISD) is a computer based courses institute that offers a number of courses and services ensuring quality and standard of education. ISD is the ownership of five partners under partnership deed. 1. Aamir khan 2. Muhammad ilyas khan 3. Aftab khan 4. Sultan mian ali 5. Adnan ahmad 6. All of them have extensive knowledge and experience to run this institute and provide their services to the management as well as teachers for the institute. ISD is planned to educate the society, providing a variety of courses and services that are important and helpful in the career of any student. ISD is founded to provide quality education at a very comparative price including discounts and special offers to people belonging to different social family background, enabling them to purse a very professional career of their lives.

Products and Services

ISD offers a number of courses in different fields: Computer based softwares courses Diplomas in HR, Finance, Accounting, Banking, Marketing. Apart from that we have arrangement special classes for 8th to 12th grade students helping them learn their text books at the best by providing tuition facilities in different courses including Science and Arts subjects at very comparative reasonable prices. ISD offers a variety of services including : Internship Programs Workshops Seminars Visa Consultancy Job Agency Home Based Studies facility All such services are offered at very comparative prices, helping people to secure a professional life places either abroad or within the country boundaries.

Business Success
The planned ISD is likely to succeed because now a days all most all of Such academies are very successful having a good demand because the courses and services we offer are the need of students and general public now a days. Especially in country like Pakistan, there are much difficulties in securing a job place for oneself and even impossible, but ISD is a one step solution to all such problems by helping them find a good pay jobs for themselves with our help.

Financial Forecast Summary

To establish and operate ISD according to the income statement expense section, there is a need of approximately 1 lac rupees but we have planned to invest 2 lac rupees to avoid future uncertainities. There is a chance to generate an inflow of 6 lac depending on the size of students enrolled in different courses. The Partners will invest the capital as per the requirement of operations and will invest more if needed in future apart from our analysis.

CHAPTER # 1 Management
a. Proprietor : Experience and Academic Record i. Aamir khan- CV attached Aged 23, currently enrolled as a BBA (hons) student in IBMS AUP and assisting his family business in running an INN and Travel Agency, keep and maintaining all business records, has always had responsible positions in his career to-date. Working as part time for his fathers business as a key player for more than 10 years: where his interest developed in pursing a business. For the past 1 month Aamir has worked in ICRC as a computer operator in Economic security department and has gained much experience. BBA (hons) graduate NGO Diploma Holder Ms Office Microsoft Quick book and Peach tree Software certified English Language Conversation certified

ii. Muhammad Ilyas-CV attached Aged 23, currently enrolled as BBA (hons) student in IBMS AUP and have always a remarkable student career. He is self motivated person who wants to purse a business career to perfection. BBA (hons) graduate NGO Diploma Holder Ms Office Microsoft Quick book and Peach tree Software certified English Language Conversation certified iii. Aftab Alam- CV attached Aged 23, currently enrolled as BBA (hons) student in IBMS AUP who is helping his Father in his Garment business for past 10 years, being a responsible student and son for his family, and keenly motivated to purse a business career. iv. Sultan Mian Ali-CV attached Aged 23, currently enrolled as BBA ( hons ) student in IBMS AUP who always perform his give tasks in a very dynamic manner. He is a responsible person, and willing to purse a business, Sultan has been married for 2 years with 1 one children. v. Adnan Ahmad- Cv attached Aged 23, currently enrolled as BBA (hons) student in IBMS AUP. Adnan is the second dominant force in his family after his father as he is the only son of family. He is a very 3

talented student who has shown a good performance in his student career. He is willing to purse a business career in order to support himself n his family. All 5 Five members will be assisting with the initial setup of the business. All 5 of us will be graduating in December 2011 and will be 100% available for running this business. 2 other suitable individuals have been sounded out for management positions and are keen to be involved with this venture. Aamir, Ilyas, Aftab, Sultan and Adnan have been class fellows for 4 years, as a team and friends always have been cooperating with each other in studies and social life. We always have this plan to start our business venture after the completion of our studies. This motivation and self independence need made us start this Venture.

CHAPTER # 2 Business, Products and Services

Over view of the Business
Our Business Plan is meant to start a new Venture, which we are planning to start in 2012. An investment of 2 lacs Rupees/- will be required for the initial Setup of the business including Computer systems, Fixtures and Furniture. Our Business Plan is meant to start a Venture of Computer academy that is well equipped with computer courses and other professional academic diplomas and certification.

Business Sector
Education

Business Type
Computer Institute and Educational Complex

History
Completely new and first experience to start and run a business.

Business Structure
Our Business Plan implementation will tie us in a partnership form of business. The Management of 5 five members are the five partners to start this venture Our Business will operate locally in Peshawar University Town in the legal boundaries of Pakistan. Our Core motive for running this venture is to capture the optimum market share in this tough competition by offering quality of standard education. Our future perspective is to expand over business according to market trend changes.

Products
(Available Courses) Computer Softwares Ms-office Microsoft Web designing Softwares HTML PHP Java script Graphic Designing Soft wares Adobe Flash Adobe Photo Shop Corel Draw Auto cad Accounting Softwares Peach Tree Quick Book Tally Computer Hard Courses Computer Practical work Windows installation system ( XP, Vista, Win 7 ) Language Course English Language written English Language conversation English Language Grammar ILETS Toefl NTS GAT General Diplomas Human Resource Accounting Finance Marketing NGO Management Conventional Banking Islamic Banking Special Tuition Classes 8th Grade to 12th grade Mathematics 8th Grade to 12th grade English 8th Grade to 12th grade Biology 8th Grade to 12th grade Physics 8th Grade to 12th grade Chemistry

 10th Grade to 12th grade Statistics

Services
Internship Programs Workshops Seminars Visa Consultancy Job Agency Home Based Studies facility

Our Diplomas, English and Computer Courses under the certification of Skills Development Authority council Lahore. The Products and especially the services we are offering have competitive Edge over the other Such institutes because with such define product line we are offering services that no other institute have them in combine shape, that will hopefully attract many applicants which will lead our venture to perfection in success.

CHAPTER # 3 Market and Competitors

The Market Size
Currently, there is a big demand for the products and services we will be offering, as due to rapid rise in population size and needs. There are many such institutes are operating but each of them lack quality and losing clients in a frequent ratio as customers are more aware than before. Our business plan implementation in true sense will attract all applicants from schools, colleges and universities and even government and private employees thus will result into a large market share.

Future Growth
Our business will grow with the passage of time if the intended business plan implemented in true sense. The growth of this venture will be possible only if we successfully bring and include more and more new courses in our products and services content according to the modern trend of education standard. There is a very promising growth for such business because Education is a need to satisfy in an efficient and effective manner.

Market Sector
Based in Peshawar city the need for advance and standard and quality education is at its peek. The growth rate of such businesses is increasing at a rapid rate in our economy thus showing a greater opportunity for launching such a venture.

Key Market Issues

Our countrys political and economical situations are not as healthier as others. Peace, prosperity and stability are the voice of every nation. Currently the problems that can disturb any running business are Electricity short fall, but in order to over this problem, we have arranged Electrical Generator.

Target Customers
Our business will target: School Students College Students University Students Government employees Private employees General Public

Competitors
There are a number of competitors in the market in which our business will operate, but the competitive Edge we have are our identified vast product content and services. The products and services offered by other institutes differ in a way that we are offering all such products and services in a combination of package whereas in market, isolate different number institute operates to offer such products and services isolately not in combined form. All Computer Academies, Visas and Job consultancy firms can be a treat for our business but the strategy we have designed for our venture i.e. All in one strategy will try to avoid this treat. Services Complaint are common with all competitors. But our first focus to provide Quality of services to keep our customers motivated and delighted to retain them. In Future, our business will strive to incorporate dynamic changes according to the trend of market in order to reach and maintain a perfect position in that market by focusing on the quality of products and services. In future, we are meant to introduce varied products and services. This will of course take time but we will try at each level to keep our courses content up to date. At present demand exceed resources. No competition is challenging those institutes that are offering a wide range of products and services because in the market in which our business will operate, there exists academies that offer only limited products and services.

We have devoted our souls, passions and the valuable time to get to our target goals and objectives in time. Our future based demand changes will try to minimize any existing competition treat.

Marketing and Sales

Advertising This is an essential part of any business plan. We have provided all necessary information about our products and services. Now to decide about our advertising and promotion campaign to covey the true image our business products and services in the target market to the target customer, we have chosen Newspaper as a major source of our advertisement. Promotion Printing vouchers and giving them away to Schools, Colleges, and Universities Students and in general public. Email promotion by Telecom companies which is a very cheap and fast source of promotion now a days that normally costs 2000 to 3000 Rupees. We have discussed in detail about our target customers in previous sections. All Students whether schools, colleges or universities or even general public who are willing to purse a successful career in future can join our institute. As our Business plan is the foundation of a Computer based institute, it doesnt require that much of expensive media advertisement. The only thing that matters is our location for the business point. In future we will take help from other mediums of advertisement and promotion to help our business grow and expand but at present, we will use only Newspaper as source of our advertising to attract general public audience. Pricing Strategy (Setting the Price) Deciding a price strategy plays a very vital role in any business. Price list of different products and services in detail given below: Normal Courses Fee structure: Courses Computer Softwares Ms-office Microsoft Web designing Softwares Fee structure (Rs) Duration
1000 3 weeks

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HTML Java script PHP Graphic Designing Soft wares Adobe Flash Adobe Photo Shop Corel Draw Accounting Softwares Peach Tree Quick Book Tally Computer Hardware Courses Computer Practical work Win installation system ( XP,Vista, Win 7 ) Language Course English Language written English Language conversation English Language Grammar ILETS Toefl NTS GAT General Diplomas Human Resource Accounting Finance Marketing NGO Management Conventional Banking Islamic Banking Special Tuition Classes 8th Grade to 12th grade Mathematics 8th Grade to 12th grade English 8th Grade to 12th grade Biology 8th Grade to 12th grade Physics 8th Grade to 12th grade Chemistry 10th Grade to 12th grade Statistics

2000 3000 5000 2500 2500 2500 2500 2500 3000 1500 1500 3000 3000 3000 2500 3000 1500 3500 3500 3500 3500 3500 3000 3000

1 month 1 month 2 month 1 month 1 month 1 month 1 month 1 month 1.5 month 1 month 1 month 2 month 2 month 2 month 1 month 1 month 3 week 2 month 2 month 2 month 2 month 2 month 2 month 2 month course completion same same same same same

4000 max same same same same same

If any applicant wants to do any of the above mentioned courses in package they will get a discount of 20% on each course.

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We have special discounts for different applicants. For this purpose we have decided to categorize the market into different segments and place different customers under different pricing categorizes. Special Concessions for Students of same schools/colleges/universities if join in a group i.e. 20% Special Offers in summer courses 20% Special Discounts for Siblings 20% Discounts for students belonging to a poor family background 30% Different Prices if students want to take regular classes in institute or home based distant studies 30% Our Strategies will vary accordingly depending on the size of customers and their demands.

CHAPTER # 4 Operational
Location
23, Arbab Colony, Arbab Road Bus Stop, University Road Peshawar. We have chosen a building in that area which is well furnished with 10 to 15 rooms with available classes furniture, with no advance payment with a rent of 15000 rupees a month. This is a very suitable selection for running this institute as it is among other institutes education point, Where there is an ease of access to the students and general public because it is close to the transport facilities and residential area. Equipments and Cost T0-date Office 5 Chairs 3000 3 Tables 3000 5 Computers 30000 2 Printers 3000 2 Phone Set 2000 Stationary & Printing 2000 Staff 2 employees will be required for reception management. 2 additional teachers will be required for the services. Management employees salary ranging from 5 to 7 thousand. Teachers salary ranging from 8 to 10 thousand. Other Staff 1 cleaner 4 thousand 1 cook 4 thousand 1 guard 5 thousand

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Five key partners will run the organization together by performing varied dynamic activities including managerial work and also performing their duties as to teach their subjects of interest. All operations will be scheduled accordingly. According to need and demand their will be addition and reduction in managerial and working staff. More teachers will be employed if the current staff didnt meet the demand.

Management information system Our business will satisfy the need and demand of current trend of market. Our managerial staff will keep us up to date regarding changes in market in order to fill the deficiencies if present in the current system. We will use computerized Database for the control of all activities such as business accounts and its transaction with customers and so others. For this purpose we have installed different softwares in our systems to keep track of such activities. Our system will keep track of students related activities, employees related transactions and their assigned activities. Such an automated system will ensure accuracy and reliability while improving overall business performance.

Contingency plans
We will make backup plans that will help our business in future to avoid any uncertain circumstances. To make our business plan flexible to adjust it in this dynamic environment we do have designed emergency plans to over the ups and downs in operational activities. If any of staff member wants to leave our institute it should not disturb the normal working operation of the business. For this we do have other contacts to provide us services on one call. Plannings regarding different purchases and course expansion will vary according to the need and demand. If the current decisions are not meeting the required target they will be varied accordingly in an efficient and effective manner.

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CHAPTER # 5 Financial Forecasts

This section of Business plan will conclude the Balance sheet items, Income statement and cash flow statement which are an important part of our business plan.

Projected Balance Sheet items at times of initial Setup 4 the 1st month
5 Chairs 3 Tables 5 Computers 2 Printers 2 Phone Set Stationary & Printing Total Assets 3000 3000 30000 3000 2000 2000 Rs: 43000/-

Projected Income Statement

Expenses 1 cleaner 4 thousand 1 cook 4 thousand 1 guard 5 thousand 2 admins 7 thousand 2 teachers 10 thousand 5 Chairs 3000 3 Tables 3000 5 Computers 30000 2 Printers 3000 2 Phone Set 2000 Stationary & Printing 2000 Utility bills 50000 14

Total Expenses

93000 approx

Revenue On approx of 30 above offered courses if we get even 10 applicants for each course i.e. 300 students multiplying each by approx of 2000 rupees will generate 600000 rupees. Its an approximate figure based on projected statements.

Cash flow statement

Cash inflow 600000 approx Cash outflow 93000 approx The analysis of these projected statements has concluded a very feasible opportunity to start this business. As a matter of facts projections are future based there are chances of fluctuations but in all cases we will try to fall close to actual target figure.

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