A MARKETING REPORT ON

PVT LTD

2007-08
SUBMITTED BY SUBMITTED TO
GONDALIYA VIRALKUMAR D. GLS INSTITUTE OF SYBBA-A BUSINESS NO-37 ADMINISTRATION

ACKNOWLEDGEMENT

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I foreword my gratitude to respected director of GLS.I.B.A.for arranging such project work. First of all, I would like to thank to V.B.Patel, Director of our institute of Business Administration for providing me this opportunity to prepare this financial report. I also extend my thanks to my Prof.Sreeda Shah for imparting valuable guidance and co-operation during the preparation and making of this report. Last but not the least, I am thankful to Gujarat university for introducing such project activities as significant aspect of our B.B.A. programme without which we would have no practical exposure to actual business environment and the study of the financial aspect of the business.

PREFACE
Today is the age of competition, A lot of new firm entered in the market with new things. People everyday wants something new. So businessmen continuously do hard work and struggle to generate new ideas and to do something different from others.

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All this require not only theoretical knowledge but also some practical knowledge. Practice is more important for getting knowledge and experience. For getting real life experience practice, we have to do some practical work and this opportunity gets in S.Y.B.B.A by preparing a financial report. From this practical study I got a very good experience and it improves my knowledge and it provides guidelines to me to do work in actual situation. Today there is scarcity of funds, so its very important for every company to make effective utilization of the funds. In these report I analyze the financial data of Colgate-palmolive India Ltd. for this year and analyze the financial position of the company.

INDEX

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CHAP.NO. SUBJECT COMPANY PROFILE 1 2 3 4 5 6 7 8 RESULT OF OPERATION RATIO ANALYSIS ACCOUNTING POLICIES AND NOTES DIRECTORS REPORT AUDITORS REPORT COMMON SIZED STATEMENT CONCLUSION

PAGE NO. 1 8 16 61 66 75 78 85

PREFACE
Since the few years the business world has completely changed. There has been rapid development taken place in India after the past independence period. Industrialization in the country has made India one of the industrial power of the world. Revaluation in the field of commerce and business has changed many lives in India. The avenues of economic liberalization and globalization have invited certain change in business enterprises and are now able to face challenges of competition from multinationals. Practical knowledge is the essential for facing all direct circumstances. Only practical application of management tells us how we should apply doctrines in

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real life because it is over all practical information about on industry.

Reading Gives Theoretical knowledge. But Practice Gives Practical Knowledge

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ACKNOWLEGEMENT
I am very proud to be out of the training of the industrial visit organized by my institute to Parle Biscuits Pvt.Ltd. Many people have made their contribution in organizing this visit a success. I am very thankful to all of them. Firstly, I am very thankful to our director sir Shree Vadibhai Patel for helping in this visit for us. Then I express my gratitude to Prof. Swati Modi for great help in making this report. Last but not the least. I am also thankful to the attention and cooperation of the half of Parle Biscuits Pvt.Ltd. to us during our visit. I must thank them for their kind support and their attention as well as guidance. I have learnt many things about biscuit making. Finally I express my gratitude towards all the persons also directly and indirectly supported me in preparing this report. Viral Gondaliya

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BRIFE INTRODUCTION OF THE COMPANY

Name: Parle Biscuits Private Limited.

Registered Office: Parle Biscuits Pvt.Ltd. Nirlon House, 254-B. Dr. Annie Besant Road, Worli,Mumbai-400025, Maharastra, Tel- (022)4931841. Fax-(022)4933630. Working place: Lao-more Biscuits Pvt. Ltd. Plot No-1010 an 1011-AB, Phase- IV, Naroda GIDC, Ahmedabad. Regional Sales Offices: Parle Products Pvt. Ltd. Pankaj Plaza, Site No 37and 38. Plot No-15, Flat No-106/206, Locat shopping center, Kalkoyee, New Delhi 110019 Tel-(011) 6472884,

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Branch in Gujarat: Ahmedabad Nadiyad Bhavnagar Bhuj Branch in India: Gujarat Mumbai Rajasthan Bangalore Uttar Pradesh Madhya Pradesh Maharashtra Tamilnadu Andhra Pradesh Karnataka West Bengal Bihar Haryana Kolkata Company operation out of India: USA Australia Dubai Sri Lanka South Africa Canada Bangladesh Nigeria

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Kemerul

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INDUSTRY OVERVIEW
India is among the world major producer of food processing over 600 million tons of food production every year. India rank first in the world in production of cereals, liverstock population and milk. It is the second largest fruits and vegetables producer among the top five producers of rice, wheat, groundnuts, tea, coffee, tobacco, spice, suger, and oilseedsa. And yet India share in international market is a 1.5 % value addition to food by processing is more 8 % of total production. There are estimating 9000 organized units in the country more then 5000 of which are in fruit and vegetable processing segment. There are very large Indian food brands with on established global presemnce most exports is in bulk from and branding menial.
A national food processi8ng policy has been drafted for harmonization and simplification policy is expected to be implemented in 2001

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COMPANY HISTORY
A long time ago, Parles first factory set up in Mumbai in 1929 to manufacture toffees. The British ruled India a small factory was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, This company called Parle Products survived and succeeded by adhering to high quality and improvising from time to time. A decade later in 1939 Parle Products began manufacturing biscuits in addition to sweets and toffees. Having already established a reputation for quality, The Parle brand name grew in strength with this diversification Parle glucose and Parle Monaco were the first brands of biscuits to be introduced which later went on to become leading names for great taste and quality.

And now they are

No.1
in the biscuit market in the whole world.

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How Parle fought to make biscuits affordable to all.

Biscuits were very much a luxury food in India, when Parle began production in 1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands. However, during the Second World War, all domestic biscuit production was diverted to assist the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat in those days, made Parle decide to concentrate on the more popular brands, so that people could enjoy the price benefits. Thankfully today, there's no dearth of ingredients and the demand for more premium brands is on the rise. That's why; we now have a wide range of biscuits and mouthwatering confectionaries to offer.

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UTILITIES
Water:
The daily water requirement of the production department is supplied by the G.I.D.C to the industrial users.

Electricity:
The electricity is procured by Gujarat Electricity Board.

GAS:
The daily Gas requirement of the production is sufficiently provided by Gujarat GAS Ltd. They provide gas supply through well maintained pipelines.

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PARLE - PARIVAR
Just as your family has many special loved one. Parents Grand Parents Brother and Sister

Mumbai Village Parle- (PROMOTERS)

1) Shri Sharadbhai Chauhan 2) Shri Rameshbhai Chauhan 3) Shri Vijaybhai Chauhan Production Manager: Shri Dhiranbhai Thakkar Maintenance Manager: Shri Mukundbhai Goswami. DIRECTOR: 1. Shri Rajkumar Ghumanani (Deputy Director) 2. Shri Vinodbhai Ghumanani(Deputy Director) 3. Shri Manoharbhai Choithai(Deputy Director) 4. Shri Sadhubhai (Director) 5. Shri Harishbhai Chelkani (Co-Ordinator)

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GOAL & MISSION OF THE COMPANY

GOAL:
To meet needs of the poor and find ways to offer cost effective products.

MISSION:
To provide healthy and good food products to the people and even to look after the requirement of poor people.

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Product Portfolio

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For over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished, strengthened and delighted millions. Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste buds, but a source of strength for both body and mind. Tear over a packet of Parle G to experience what has nourished Generations of Indians since last sixty five years, making it truly Hindustan Ki Taakat. Various people have various reasons to consume it, some consume it for the value it offers while others consume it for sheer taste, For some it is a meal substitute for others it is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is much more than just a biscuit brand. Little wonder than why is it the Largest selling Biscuit brand in the World. Ingredients : Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours (Artificial).* (d Glucose, Levulose) Pack Sizes available: 19 G, 44 G, 44 G, 66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G, 576.5 G, 935 G (Packed), 935 G (Loose)

Biscuits by Parle

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Krackjack

Krackjack Crispy Creams New

Monaco

Kreams

Hide and Seek

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Hide & Seek Milano

Digestive Marie

Parle Marie

Milk Shakti

Nimkin

Mayfair Cookies

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Sweets by Parle

Melody

Mango bite

Kaccha Mango Bite

Popins

Kismi Toffee

Kismi gold new

Orange Candy

Xhale new

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Snacks by parle

Mast Bites

Sixer

Monaco Bites Cheeslings

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PRODUCTION CAPACITY

Parle Biscuits Pvt. Ltd. Indias highest production capacity 1,00,000 tone per annum. The companys total turn over per year is 120 corers tunes per year. Per day the company turns over 36 tune corers. The companys total turn over per month is 9.50 corer turn. Parle is a large selling Biscuits. Then companys total production per day of Biscuits 58 to 59 lake. Every day 3.5 to 4 lake packes are pre paid.

Amount per 100g Total Calorie 450cal Calories from fat 126cal Total fact 140g Saturated fat 6.4g Poly unsaturated fat 0.8g Mono unsaturated 6.8g fat Cholesterol 00. Mg Total carbohydrate 75.2g Sugars 26.0g Dietary fibre 2.4g Protein 6.5g Sodiam 270. mg Calcium 15.0mg Iron 2.0mg

Particular

%Daily Value 22.5% 21.0% 21.0% 9.0% 1.2% 10.2% 0.0% 25.1% 8.7% 6.0% 13.0% 11.% 1.3% 16.7%

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AVAILABILITY OF RAW MATERIALS

Parle Biscuits Pvt.Ltd. Production is the conversion of raw-material in to finished products and is also spoken of manufacture good. The company gets raw materials from Gujarat and any other state company is checking of the every raw materials.

Basic Raw Material :

Wheat:
For proteins that will help you grow wheat

Vanaspati & Sugar:

For energy.

Salt, Vitamins and Minerals:

For development used.

Milk:
For calcium to build health bones.

Every raw materials use for Parle Biscuit Product. There is most important material making biscuits process.

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PRODUCTION PROCESS
IN DETAIL

PRODUCTION CHART
Start: Raw material Testing Mixing Moldings Baking Cooling Last -Packing Introduction:

Production is the conversion of raw material in to finished products. The plant is organized and operated primarily with object to producing goods. The company has wide range of products. There items are available in different size of packets. Basic raw-material Wheat Sugar Vanaspati ghee Milk Salt

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Manufacture process in the unit is very advanced and scientific and is fully based on the gas plant.

Process of Production:
1. Raw Material Testing:
After requires the raw material all the materials are testing in the deb.

2. Mixing:
After testing the raw material all the raw material are mixing by machine process. 3. Moulding: When the process of mixing after this product molding in the die for Parle-G

4. Baking:
When the process of molding after this biscuits own in the burner machine. The machine is 155 feet long with 6 burners.

5. Cooling:
When the process of baking is over after this biscuits provide in cooling zone this biscuits cooling in 3 min 4 sec.

6.Packing:
When the products process are finish that they were arrange the product and the all product are packing in the boxes.

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THE QUALITY CONTROL:

Parle Products has one factory at Mumbai. That manufactures biscuits and confectioneries while another factory at Bahadhirgarh in haryana manufactures biscuits. A part form this Parle has manufacturing facility at Neemrana in Rajasthan and at Banglore in Karnataka. The factories at Bahadugarh and Neemrana are the largest such manufacturing units for biscuits and 5 manufacturing units for confectioneries on contract. Manager has to keep at all production process control. All Parle Products are manufacture under the most hygienic conditions. Grate care is exercised in selection and quality control of raw materials packing materials, rigid qualities standards are ensured at every stag of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff using most modern equipment. Parle has employed a Quality

control technique named as

Acid in solvency.

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PRODUCTION CAPACITY
Parle Biscuits Pvt. Ltd. Indias highest production capacity 1,00,000 tone per annum. The companys total turnover per year is 120 crores tones per year. Per day the company turnover is 58 tones. The companys total turn over per month is 9.50 corer turn. Parle-G is a large selling Biscuits. Every day 3.5 to 4 lacs packets are being sold. Amount per 100g 450cal 126cal 140g 6.4g 0.8g 6.8g 00. Mg 75.2g 26.0g 2.4g 6.5g 270. mg 15.0mg 2.0mg %Daily Value 22.5% 21.0% 21.0% 9.0% 1.2% 10.2% 0.0% 25.1% 8.7% 6.0% 13.0% 11.% 1.3% 16.7%

Total Calorie Calories from fat Total fact Saturated fat Poly unsaturated fat Mono unsaturated fat Cholesterol Total carbohydrate Sugars Dietary fibre Protein Sodium Calcium Iron

SHIFT AND TIME

There are two shifts for 12 hours and the workers have to work during that period of shifts only. 1st SHIFT 8:00 A.M. To 8:00 P.M 2nd SHIFT 8:00 P.M To 8:00 A.M

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CHART OF PRODUCTION MANAGEMENT

Production Department Production Manager Deputy Manager Executives Supervisor Workers

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What is marketing? Introduction of marketing

Marketing is the most important function of any business. Marketing is a dynamic system and process which seeks to understand the consumers needs and wants and identify ways and means of full filling them. You already know a lot about marketing. It is all round you. You see the resold of marketing in the abundance of products in your near by shopping mall. You see marketing in the advertisement that fills your television screen, magazines and mailbox. At home, at school, where you work, where you play. You are exposed to marketing in almost every thing you do. Yet there is much more to marketing then meets the consumers casual eye. Behind it all is a massive network of people and activities competing four your attention and purchasing power

Definition of marketing
Marketing might by it self go far toward changing the entire economics tone of the existing system without any change in methods of production, distribution of population or income. Marketing involves the design of the product acceptable to the consumers and the product of their activities which facilitates the transfer of ownerships sellers and buyers. Prof.harry Hanson marketing is a societal process by which individual and groups obtains what they need and want through, creating offering and freely exchanging products and service of value with others. The aim of marketing is to make selling superfluous, to know and understand and the customer so well that the product or service fits him and sells it self. I Daly marketing should result in a customer who is ready to buy. Superior value: and price: distributes and promote them effectively, this product will sell very easily. Thus selling and marketing are only a part of a large marketing mix a set of marketing tools that work to gather to effect the market place. Some important definition of marketing is given below: Marketing is a social and managerial process by which individual and groups obtain what they need and what through creating and exchanging product and value with others. Marketing means creating and the delivering of a standard of living.

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Marketing philosophies
We describe marketing management as carrying out tasks to achieve desire exchanges with target market. What philosophies should guide these marketing efforts? What weight should be given to the interests of the organization, conflict? Their five alternative concepts under which organization conduct there marketing activities they are as under:

The production concept

The product concept holds that consumer will favor products that are available and highly affordable, there for management should focus on improving production and distribution efficiency. This concept is one of the oldest philosophies that guide sales. The product concept is still a useful philosophy in two types of situation. When demand for a product exceeds the supply, management should look for ways to increase to production. When the product cost is too high, improved productivity is needed to bring it down.

The product concept

Another major concept guiding sellers, the product concept, hold that consumers will favor the product that offers the most quality, performance and innovation factures. Thus, an organization should devote energy to making continues produce improvement. Some manufacture believes that if they can build a better mouse trap the world will beat a path their door. But they are often rudely shocked buyers may well be looking for a better situation to a mouse problem, but not necessarily for a better mousetrap will not sell unless the Manufacture designs, packages and price it attractively. Places it convention distribution of people who needs it and convince buyers that it is a better product. The product concept also can lead to marketing myopia. For instance reread management once through that users wanted training rather than transportation and overlooked the growing channel soft the airlines buses, tocks and automobile.

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The selling concepts

Many organizations follows the selling concepts, which hold that customers will not buy enough of the organization product unit it under takes a large selling and promotion efforts. the concepts are typically practiced with unsought goods those that the buyers do not normally think of buying such as encyclopedias organization insurance. These industries must excel at tracing down prospects and selling them on product benefits. Most firm practices the selling concepts when they have over capacity. Their aim is to sell what they make rather than make what the market wants such markets carriers high risks. It focuses on creating sales transaction rather that on building long term, profitable relationship who are coaxed into buying the product will like it organization if they dont like it they will forget their disappointment and buy it again lattes. These are usually poor assumption to make about buyers most studies show that desalts customers do not buy again. Worse yet while the average satisfied s tells three other about good experiences, the average dissatisfied customer tells ten other about his organization bad experiences.

The marketing concepts

The marketing concepts holds that achieving organization goals depends on determining the needs and wants of target markets and delivering the desire satisfaction more effectively and efficient than do competition. The selling concepts and the marketing concept are some times confused. The selling concepts take an inside out perspective. It starts with factory, focuses on companys existing product and cells for heavy selling and promotion to obtain profitable sale. It focuses heavily on customer conquest getting short term sales with little concern about who buys and why. In contrast marketing concept takes an out side in perspective. It start with a well defined market, focuses on the customer needs, co-ordinates all the Marketing activities affecting customers, and makes profit by creating long term customer relationship based on customer value and satisfaction. Under the marketing concepts, a company produces what consumer want, there by satisfying consumer and making profits.

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The social marketing concepts

The social marketing concept holds that the organization should determine the needs, wants and interest of the target market. It should than deliver superior value to customer in a way that maintain or improve the customers and the societys well being. The societal marketing concept is the newest to the five marketing management philosophies. The social marketing concept questions whether the pare marketing concepts is adequate in an age of environmental problems, resource shortages rapid population growth, world wide economic problems and neglected social service. It asked the firm that senses, serves and satisfied individual wants is always doing whats best for the consumers and the society in the long run. According to marketing concepts, the pure marketing concepts overlooks possible conflict between consumer short run wants and consumer long run welfare.

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Market Segmentation
Markets are not homogeneous. A company cannot connect with all customers in large, broad, or diverse markets. Consumers vary on many dimensions and often can be grouped according to one or more characteristics. A company needs to identify which market segments it can serve effectively. Such decisions require a keen understanding of consumer behavior and careful strategic thinking. Marketers sometimes mistakenly pursue the same market segments as many other firms and overlook some potentially more lucrative segments. The starting point for discussing segmentations is mass marketing. In mass marketing the seller engages in the mass promotion of one product for all buyers. Most companies are turning to micromarketing at one of four levels: segments, niches, local areas, and individuals. Market segments can be defined in many different ways. One way to carve up a Market is to identify preference segments. Here biscuits buyers are asked how much they value Sweet biscuits and salty biscuits as two product attributes. Three different patterns can emerge.
1. Homogeneous Preferences:

In below figure, shows a markets where all the consumers have roughly the same preferences. The market shows no natural segments. We would predict that existing brands would be similar and cluster around the middle of the scale in both sweetness and saltiness.
2. Diffused preference:

At the other extreme, consumer preferences may be scattered throughout the space, indicating that consumers vary greatly in their preferences. The first brand to enter the market is likely to position itself to appeal to the most people. A second competitor could locate next to the first brand and fight for market share, or it could locate in a corner to attract a customer group that was not satisfied with the center brand. If several brands are in the market, they are likely to position themselves throughout the space and show real difference to match differences in consumer preferences.
3. Clustered preferences:

The market might reveal distinct preferences clusters, called natural market segments. The first firm in this market has three options. It might position in the center, hoping to appeal to all groups. It might position in the largest market

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segment. It might develop several brands, each positioned in a different segment. If the first firm developed only one brand, competitors would enter and introduce brands in the other segments. Biscuit industry is the largest segment of the grain milling industry and constitutes about 55-60% of the entire bakery range. In the past several years MNCs like Cadbury, Brooke Bond and Nestle tried to enter into the biscuit segment but were not successful. These players found it difficult to compete with the unorganized sector players in the lower / popular segment of the market in view of intense price competition. In the upper end of the market, the market size was small. With the decontrol, several global players have entered the market and more players are expected to setup shop in the country. Info quest India's report on the biscuit market in India gives the salient features of the industry in a clear and concise format.

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Organization of marketing department

Director

Marketing manager

Office manager

Sales manager

Product manager

Consumer relation manager

Physical distribution manager

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-:PRICING DECISIONS:Parle Biscuits captured not only nation but international market of starch. It has a large field of market. One of the most important and critical areas in marketing management is the pricing of products decisions as pricing have considerable effect in marketing. A wrong pricing can nullify the effect of all right decisions relating to products physical distribution and promotion. Decisions relating to price reflect many things. How consumers perceive the product. Parle Biscuits Pvt.Ltd. manufacture of Biscuits product decides their price of different Biscuits on the basis of certain things such as how many buyers are there? What is the demand of their product in the market competitors price, cost of materials? Product Parle-G Parle Magix Monaco Krack-Jack Fun-Center No of Pkts 1 1 1 1 1 Weight 100g 75g 75g 50g 50g Rs. 4.00 5.00 7.00 7.00 10.00

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Promotion mix
In a promotion mix, three parts involved:

Advertisement Sales promotion Public relation

Advertisement
Advertising means any paid form of none personal presentation and
Any paid form of non personnel presentation and promotion of ideas, goods or services by an identified sponsor. Advertising can be defined as mass paid communication of goods, services or ideas by an identified sponsor. It is paid communication because the advertiser has to pay for the space or time media, such as newspapers, magazines, radio and television, cinema film, outdoor hoardings and poster, direct mail and transit (at card). STRENGTHS OF ADVERTISING AS A PROMOTION TOOLS: Advertising is a major problem tool. It has the following basic plus points or strengths as a promotion tool. 1. It offers planned and controlled message. 2. It can contact and influence numerous people simultaneously, quickly and of a low cost per prospect. Hence it is called mass means of communication. 3. It can deliver the same message consistency in a variety of context. 4. It can deliver the prospects that cannot be approached by salesman. 5. It helps to parcel goods and pull the buyer to retail. Advertising gives the adjustment of satisfies to give and improved result. It also stimulates the safe consumers thinking about the products continuously. There

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are seven elements that must be considered in developing a successful advertising campaign. Appraisal of products Analysis of market Products prospect tie in Copy approach Design and layout Medical appraisal Timing

Advertising strategy:Advertising strategy consists of two major elements, (1) (2) creating Advertising Selecting advertising media

Creating advertising messages A large advertising budget does not guarantee a successfully advertising complains. Two advertisers can spend the same amount. On advertising yet have very different results. No, matter how big the if commercial gain attention and communication well.

Advertising Media Specific media within each general type, media type such as specific magazines, TV shows, and radio programs. The main advertising media adopted by all companies work written medias like magazines, newspapers etc or through television through distribution.

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Major Media used in Parle Products Pvt. Ltd. Generally Parle does not use any media for advertisement because its products are demanded to such an extent that it does not require advertising its products. But sometime it gives advertisement in TV Channels like POGO, Doordarshan, Cartoon network etc.

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Sales Promotion
Advertising is backed by two other mass promotion tools i.e. sales promotion and public relations. SALES PROMOTION: Sale promotion means short terms incentives to encourage purchase or sales of product or services Sales promotion consists of short-term incentives to encourage purchase or sales of a product service. Whereas advertising offers reasons to buy a product or services, sales promotion offers reason to buy now; they are used to convert desire into wants. Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or strong market response. It includes consumer promotions such as samples, coupons, rebates, price offs, premiums etc. the sales promotion of a product of the company may require many steps such as: Setting sales promotion objectives. Selecting sales promotion tools. SALES PROMOTION TOOLS:
1. Consumer promotion tool includes samples, cash refund (rebate) price on

packing, premiums, advertising, specialties, patronage rewards, point of purchase, contests, games etc. 2. Trade promotion tool includes contests, premiums, displays, discounts, free goods, etc. to retailers and whole sellers. 3. Business promotion tool includes organizing conventions, trade show etc. The following are the steps for developing the sales promotion programs: 1. 2. 3. 4. Size of incentive Conditions for participation How to promote and distribute the promotion program Length of promotion program

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Thus in general sense promotion should be consumer friendly and should create a long-term image on consumer rather than creating only short-term sales volume or temporary brand switching. They should help to reinforce the products position by building long-term relationship with consumers. If properly designed, every sales promotion tool has the potential to build consumer relationship. Parle Company runs discount scheme, Birthday of , Special Scheme is run each year. Also the company runs anniversary scheme for stipulated time period. Sales Promotion:Consumer Promotion Low Price Value addition Dhanteras scheme Monthly basis April fool, New year, Valentine day.

Chart showing sales Promotion of Parle

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Public Relation
Public relation means building good relations with the companys various publics by obtaining favorable, publicity, building up a good corporate image and handling off unfavorable, stories, and events. Public relations and another mass promotion tool, which undertakes building good relations with the companys various public by obtaining favorable publicity, building up a good corporate image, and handing or handling off unfavorable rumors, stories and events. Public relationship department may perform any or all of the following functions: 1. Press relations and press agency creating and placing news worth information in the news media to attract attention a person, product or service. 2. Product publicity-publicizing specific products. 3. Public affairs-building and maintaining national or local community relations. 4. Lobbying building and maintaining relations with legislators and government officials to influence legislations and regulations. 5. Investor relations maintaining relationships with shareholders and others in the financial community. 6. Development public relations with donor or members of non-profit organizations to gain financial or voluntary support. The public relations department may take into consideration the following public relation decisions: 1. 2. 3. 4. Setting public relations objectives. Choosing public relations message and vehicle. Implementing the public relations plan. Evaluating public relations results.

Personal selling: Personal selling is the interpersonal arm of the production mix. Advertising consists of one way, non-personal communication with target consumer groups.

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In contrast personal selling involves two ways, persona; communication between salespeople and individual customer- whether face-to-face, by telephone, through videoconferences or by other name. Personal selling can be more effective then advertising in more complex selling situations. Sales people can probe customers to learn more about their problems; they can adjust the marketing offers to fit the special needs of each customer and can negotiate terms of sales. They can build long-term personal relationships with key decision makers. Public relation tools: Public relations professionals use several tools and one of the major tools is news. They find or create favorable news about the companys audits, products or peoples. Sometimes news stories occur naturally and sometimes the public relations persons can suggest events or activities that would create news. SPEECHES can also create and greatly increase product and company publicity. Company executives must answer questions form the media or give talks at trade associations or sales meeting and these events can either build or hurt the companys image. Another common public relations tools is SPECIAL EVENTS, ranging from news, conference, press tours, grand openings and fireworks displays to laser show, hot air balloon releases, multimedia presentations and star-studded spectacular shows, or educational programs designed to reach and interest the target public. Board of Director

Finance

Marketing

Personnel

Production

Publicity

Sales Promotion

Transportation

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Competitors
There are also some competitors of each and every company who trick to overtake the company. As Parle is good company. There are also competitors of them in this way, a here are some competitors of company like

BRITANIA BISCUITS PRIYA BISCUITS SUN FEAST BISCUITS

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BRANDING
. Branding helps buyer in many ways. Brand name attracts new consumer and increase shoppers efficiency. Brand name makes easy to sellers to order and reduce problems. The brand name and trademark provides legal protection for unique products brand name should be easy to remember and related to product. Branding is endowing products and services with the power of the brand. Branding is all about creating differences. To brand a product, it is necessary to teach who the products is by giving it a name and using brand elements to help identify it as well as what the product does and why consumer should care.

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PACKING
Packing is brand activity that requires careful consideration by the management. A good package is the representation of the autistic combination of the designers creative skills and sales knowledge of the manufactures management team. The potentialities of packaging especially the field of demand especially the field of demand creation have been accepted now. Parle has a good packaging system. They sale their products in such a package so that either in the course of attraction, transportation from one place to another or during the time when goods are lying in the warehouses. PRICE OF PRODUCT The price of the product of the Parle all the product is consumed by the poorest of the poor and richest of the rich.

WEIGHT Parle-G Parle-G Parle-G Parle-G Parle-G 1000gms 500 gms 100 gms 50 gms 20 gms

PRICE 35 Rs. 20 Rs. 4 Rs. 2 Rs. 1 Rs.

A report on Parle-G

PUBLIC RELATION
The Parle name conjures up fond memories across the length and breath of the country. Public relation usually comes under the heading publicity which is concerned with the natural understanding between an organization and its public. The consumer is the focus of all activities at Parle , Maximizing value to consumers and forging enduring customer relationships are the core endeavors at Parle . Our efforts are driven towards maximizing customers satisfaction and this is in synergy with our quality pledge. Parle products limited will strive to provide consistently nutritions and quality food products to meet consumers Satisfaction by using quality. It is given as per the order placed ant the technical expertise been required for production and lastly the rate promotion since they think is in well established brand in the industry so good public relationship is establishing in company.

A report on Parle-G

MARKET RESEARCH PROCESS

Defining the Problems and Research object Developing the research Plan Collecting the information Analyzing the information Presenting the research plan Implementing the research plan Inter Prettying and Reporting the Findings.

A report on Parle-G

DISTRIBUTION STRATEGY
The Parle Biscuits is world number on selling. This Biscuits is sweet and healthy. The company appointed so many distributors in foreign countries like USA, Srilanka, Dubai, South Africa, and Australia etc. Most the companys products are exported to foreign buyers either directly in case of big orders of through distributors. Distribution channels are in company to retailers. Company to distributors, distributor to agency provide agency to shopkeeper and also provide shopkeeper to customers. The stockiest will be provided to retailer.

A report on Parle-G

PERSONAL SELLLING
However vivid the message put over by advertising there is no substituted for the final face-to-face meeting between the buyers and the seller or his representative advertising creates the interest and there desire but personal selling clinches the deal. There desire industrial markets personal selling plays an even more, extensive role, for the moment let us consider the basic sale process. 1) Establishment of customer contact 2) 3) 4) Making proposal for sale Retaining the business Creating a preference for product

A report on Parle-G

IMPORT-EXPORT MARKET
Parle is not only nation market but international market of starch. It has a large field of marketing the international business also improves the financial conditions of the country. The Parle products is not only sold in India but also in other countries USA, Australia, Dubai, Srilanka, Even the more sophisticated markets like USA And Australia, now relish Parle Products. Parle Biscuits and confectionaries are fast gaining acceptance in international market. Many Parle products have also won gold, silver and bronze medals at the monde selection Parle has initiated the process of getting ISO 9000 certification Now using more modern technique for capacity expansion. We have begun spreading our wings and are going global.

A report on Parle-G

PRODUCT DEMAND
ParleG has been a strong house hold name a cross. India the great taste high nutrition and the international quality makes ParleG a winner. No wonder its the India putted leader in the Biscuits category for decides. ParleG is consumed by people of all ages from the rich to the poor living I cities and in villages while some have it for break fast for others it is a complete whole some meat for some its the best accompany for chill while for some. Its a way of gating charged whenever they are law on energy. Its also often highly recommend by dieticians and medical practitioners. It is widely a likely and eaten across India be any city village town etc.

A report on Parle-G

Channels of distribution
Successful value creation needs successful value delivery. Holistic Marketers are increasingly taking a value network view of their businesses. Instead of limiting their focus to their immediately suppliers, distributors, and customers, they are examining the whole supply chain that links raw materials, components, and manufactured goods and shows how they move towards the final consumers. Companies are looking at their suppliers supplier upstream and at their distributors customers downstream. They are looking at customers segments and how company resources can best be organizes to meet needs. Manufacturer Whole sellers Jobber Retailer Consumer Most producers do not sell their goods directing to the final users; between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a Marketing channel. Formally, Marketing channels are sets of interdependent organizations involved in the process of making Products or service available for use or consumption. They are the set of pathways a Products or service follows after production, culminating in purchase and use by the final and user.

A report on Parle-G

Decision about Channels

A Marketing channel system is the particular set of marketing channels employed by firm. Decisions about the marketing channels system are among the most critical facing management. Marketing channels also represent a substantial opportunity cost. One of the chief roles of marketing channels is to convert potential buyers into profitable orders. Marketing channels must not just serve Market, they must also make Markets. Parle-g , one of the most popular biscuit making company, main unit of this company is in the Mumbai. Here, we visit the unit of parle is Lao more unit in Ahmedabad. swad Bhare shakti bhare parle-g designed through popular brands like Britannia, Sanfeast, etc. Parle-g has sale their products to the wholesalers at first. And then these wholesalers sale to the retailers at different cities. Then, come to the customers. Thus, These whole chain is recognized channels, through them all products can be received customers.

A report on Parle-G

International Market
Imported packaged biscuits, mostly from Iran, Pakistan and India, are found in every corner shop, grocery stores, vendors with carts and supermarkets. Bakery owners indicated that biscuits were a rapidly growing market and biscuit consumption was increasing rapidly(Quentin Johnson 2003.) School aid programs now use biscuits imported from India. An automatic biscuit factory located in Kabul, to produce wrapped soft or hard biscuit, would be a First to Market. Baked goods remained the largest sector, in both volume and value terms. Despite typically low profit margins, baked goods saw burgeoning value growth in 2000, with sales driven by busier lifestyles, especially among urban consumers throughout the region. The consistent popularity of artisanal products across national markets. Entrepreneur who want the Information on Production, Manufacturing process, factories, Importers and Exporters, Current trends, Funding agency, Equipments and suppliers, Market Can. Yet, marketing research is not limited to large companies with big budgets and marketing research departments. At much smaller companies, marketing research is often carried out by everyone in the company- and by customers, too. Companies normally budget marketing research at 1 to 2 percent of company sales. A large percentage of that is spent on the services of outside firms. Marketing research firms fall into three categories.

A report on Parle-G

A report on Parle-G

PERSONNEL & TRAINING MANEGEMENT

The over all responsibility of manufacturing are interested to vice president who is supported by different functional health leaking after oral solids, quality control production planning and control and utilities. Personal department is the main part of the each and every company without the person company can do nothing and can not earn profit. 1) NUMBER OF EMPLOYEES:As the company employees are the main part of the company of how many number of they are in the factory is very important Parles total employees are 120 which permanents. The company provides them good atmosphere and salary. The company has good relationship with his employees. It provides them insurance also company tries to give them basic facility. Every employee gets uniform from the company. Aim to increase employees salary. 120 people working in that department most of them are classifies in three different groups, supervisors, engineers, workers.

A report on Parle-G

SOURCES OF RECRUITMENT
Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is located in Naroda G.I.D.C. is a industrial area and near the Ahmedabad city. So the employees or engineers needed are easily available. To recruit new employees they give advertisement in Parle related newspapers and finally they get best employees to work every member of employees comes to the Ahmedabad city area. Parle staff members and workers are provide clean aprons caps, uniforms and foot wears. The company gives good salary to their employees and maintain good relation with them, separate growing rooms are providing before entry in to the plant.

A report on Parle-G

TRAINING OF NEW WORKERS

For the purpose of basic training. The bulk desperation is given before the assignment of the job. The key personnel are sponsored for training schedule by out side institution. Agencies for the purpose of training necessary follow up are taken form. The training so as given the benefits tot other effective working in the same factory When there is new employees come to the company. So employees provide three days compulsory training. Then personal concerned are kept under the constant supervision and guidance subject to examination from time. They have full facility training room at Naroda and they give class room training and also practical training to them.

A report on Parle-G

EMPLOYEES BENEFITS & SERVICES

A qualified person is appointed to visit the factory daily. Every different and indirect employee is subjected to techniques. The medical report shall cover various aspects viz, eye sight, blood pressure, physical fitness etc. The personnel is where respect the medical exemption reports not found satisfactory i.e The physical fitness of the personnel is not as per the required standard are to be duet with by affecting necessary trades or other wise as deemed fit in to the context at the circumstances. The company provides them good atmosphere and salary. Every employees get uniform form the company. Aim to A increase employees salary.

A report on Parle-G

AWARDS TO THE PARLE BISCUITS Parle-G has been awarded at the monde selection international institute for quality selection 2003.
1) SMOOTHIES: Grand Gold Medal 2) MONACO (BISCUITS): Grand Gold Medal 3) MARIE-CHOICE (BISCUITS): Gold Medal

4) PARLE-G MAGIX (BISCUITS): Gold Medal 5) FHN-CENTER (BISCUITS): Gold Medal

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CONCLUSION
Finally I considered that this practical at Parle Biscuits Pvt.Ltd was a great experience. It was very wonderful experiences for me form this project. I learned about the particular aspects of the private sector. Parle Biscuits Pvt.Ltd. is one of the leading Biscuits of the world by careful analysis at this report it is found that Parle is developing at very fast rate and that days are not far when Parle will become the leading Parle Biscuits in the world.

A report on Parle-G

BIBILIOGRAPHY

Web Site: www.parleprodcts.com Book: Principal of Management L.M.Prasad. Annual Report: Report of Arbee.