MARK W. RILEY 514 W. Daisy Bates, Little Rock, AR 72202 501-372-6514 mr15cd664@westpost.

net SUMMARY OF QUALIFICATIONS Catalyst for institutional growth and improvement - identifying and translating client needs into communications and marketing strategies that drive enrollment, brand awareness, and internal efficiencies. Accomplished Marketing Professional with more than 20 years of experience shapin g corporate and marketing communications strategies to facilitate institutional growth, project management, public relations, and analytics. Expertise in concep tualizing innovative ideas, and delivering products and services to help clients increase enrollment. Designed and executed innovative PR and marketing campaigns for a regional organ ization, maintaining strong vision for campaigns that raised public awareness an d enhanced growth. Recognized for ability to establish a common understanding of the environment in which a project or solution must be defined, designed, deplo yed and supported. CORE COMPETENCIES * Effective Communications * Database Management & Analysis * Forecasting * Project Management * Budget Management * Events Management * Strategic planning * New product rollouts * Photography/Videography * Print & Broadcast Production * Outdoor & Transit Production * Graphic Design MARKETING EXPERIENCE COSSATOT COMMUNITY COLLEGE OF THE UNIVERSITY OF ARKANSAS, De Queen, AR 1999-Pres ent Director of Marketing & Public Relations (1999-2010) Recruited to regularize the College's marketing and public relations efforts, st rengthen institutional image, institute branding following name change, and cont inue upward enrollment trend. Executed Marketing/PR campaigns, events, copywriti ng collateral, and print, broadcast and outdoor advertising. Managed $120,000 an nual budget. Key Contributions: * Drove campaign media (strategy, copywriting, layout) to win three county-wide -cent sales tax elections: Sevier County 2001 (58% For), Howard County 2002 (63 % For), and Little River County 2007 (59% For). * Spearheaded branding and repositioning initiative following 2001 affiliation w ith U of A System. This effort included all area media, fleet marking and exhibi ts at local gatherings. * Conducted B2B marketing surveys and promotions with Continuing Education/Workp lace Training office. * Guided committee efforts on institution's website redesign and re-launch. * Produced PowerPoints securing $887 K funding for Amphitheater and $247K for Co ncessions building at De Queen. * Developed and Produced:

* Coordinated semester enrollment campaigns (direct mail, radio, television, new spaper) * Annual Catalog and Student Handbook, Bi-annual Reports, Schedules and Point-of -Sale pieces * Campaigns for new technical programs, including Registered Nursing, Cosmetolog y and Culinary Arts. * Print/broadcast/outdoor campaign for students in non-traditional jobs (male nu rse, female welder). * Served as the "voice" of the College in interviews on area radio stations and broadcast spots. * Teaching Experience: In-class: Intro to Advertising, Copy Editing; Online: I ntro to Marketing, Technical Writing. Director of Grants (2010-Present) Lateral move occasioned by track record, writing and research skills. Research, write and submit grant applications for the College and consortia of which it is a member. Consult faculty & staff on developing grants to meet needs. Key Contributions: * Principal grants written: $325,000 to re-establish CAMP (College Assistance Mi grant Program) to recruit Hispanics; $100,000 for portable welding simulator; $8 0,000 to Public Telecommunications Facilities Program for radio transmitter equi pment; $75,000 to establish Community Center at Dierks, Arkansas. * Worked with area employers, Arkansas Highway Department and Federal Transit Ad ministration's Community Transit Association to design a transit system for disp laced workers following two plant closings. * Obtained donation of commercial-grade Amana microwave ovens for Culinary Arts program. PHILANDER SMITH COLLEGE, Little Rock, AR 1989-1999 Director of Strategic Marketing Recruited to serve as the in-house marketing and public relations office, build enrollment, and strengthen alumni relations and institutional image. Executed Ma rketing/PR campaigns, events, copywriting collateral, and print, broadcast, outd oor and transit advertising. Managed $50,000 annual budget. Key Contributions: * In first two weeks on job, wrote, designed, produced and mailed 2000-copy run of 8-page alumni newsletter. * Developed and implemented on- and off-campus surveys of institution's image an d dropout/stopout students. * Wrote Marketing Plan to complement 8-year Strategic Plan. * Produced broadcast, print, outdoor and transit materials for Collegiate Choir Centennial and "Parade of Stars". * Rebuilt 2,000-record alumni database. * Teaching Experience: In-Class: Intro to Marketing (adjunct faculty for Philan der Smith Mgmt. Institute and UALR). EARLY CAREER EXPERIENCE Creative Director, Affiliated Food Stores (1985-1986). Wrote scripts for multime dia and produced annual report. Telemarketer, Falcon Video, (1982-1985). Increased "Take One" newspaper circulat ion from 50,000 to 500,000 per month. General Manager, Apollo III Productions (1981-1989). Operated a part-time mobile disc jockey service with two partners. EDUCATION Bachelor of Arts in 20th Century American History (1980) RHODES COLLEGE, MEMPHIS , TN Master of Arts in Marketing (1989) (Summa Cum Laude) WEBSTER UNIVERSITY, LITTLE

ROCK, AR OTHER COMPETENCIES Software PC: MS Office 2007 (Word, Excel, PowerPoint, Visio), Adobe InDesign CS3, Illustr ator 9.0, Photoshop 6.0. Macintosh: MS Office-Mac, PageMaker, Photoshop, Illustrator, FileMaker Pro, iMov ie, HP ImageZone Web-based: Blackboard, Survey Monkey, iStock Photo, Alta Vista BabelFish Transla tion Foreign Languages Three years French, Two years Spanish, One year Latin, Beginning ASL ACHIEVEMENTS * Rehabilitated derelict 1910 Colonial Revival home in Little Rock Governor's Ma nsion District. Award of Merit for Historic Preservation from Quapaw Quarter Ass ociation. Work featured in CDBG 20th Anniversary Booklet. * Chaired Construction Committee and designed new $250,000 Brady Masonic Lodge o n Hinson Road in Little Rock. * Handled media/PR for successful candidatures of Scott Sullivan (2002) and Stev e Cole (2008) to Ark. House Dist. 21. * Produced weekly radio program, "Ten Minutes for Masonry", Jan. 2005-Dec. 2007. INTERNATIONAL TRAVEL AND EXPLORATION Toured Paris and central France as part of Art and Architecture course. Toured S E England as part of "London and The Theater" course. Did genealogical research in Northern Ireland, New England, southern Canada and Barbados. Vacationed in Pu erta Vallarta, Mexico; Dublin, Ireland; London, England; and Aberfeldy, Scotland . COMMUNITY ACTIVITIES * Arkansas Ad Fed Board Member * Christ Epis. Church Vestryman * Ark. Mensa Newsletter Editor * Master, Brady & Sweet Home Lodges * Grand Lodge Officer (DDGM) * Order of DeMolay Advisor