ARMANDO A. ECHEVERRY (718) 309-3446 * ae15a973c@westpost.

net * 73-39 Utopia Pkwy - Fresh Meadows, NY 11366 Training and development professional with proven ability to transfer my extensi ve product development, marketing and entrepreneurial mentality to engage employ ees in a broader awareness resulting in more effective decision-making and incre ased sales and service Professional Experience Account Manager Coca Cola (2010 to 2011) * Visit and execute sales calls on 33 supermarket accounts * Have increased penetration by 45% of highly profitable products and increasing year to date sales by 32% * Work with store managers on maintaining appropriate inventory levels in order to maintain quick turn over on all product * Increased penetration by working with store managers to create product visibil ity through the usage of fixtures, POS and analyzing area demographics President and Owner, QSCV (2008 to 2010) * Owned and operated a successful Italian trattoria and neighborhood Cafe in Ne w York * Increased client base and total sales by 47% in first four months of ownership * Designed and implemented training and team building to provide highest level o f customer service * Conducted market segment research and developed effective marketing strategy a nd targeted products * Responsible for budgeting, cash flow, inventory control and weekly payroll Sales Manager, Avon (2002-2008) * Through effective training and coaching led four regional districts to increas ed sales by $1.6 million over a one-year period with combined overall annual sal es of $7.2 million. * Ability to instill in others a sense of ownership and engagement which resulte d in exceeding district sales goals by 5% and demonstrated by my election to Avo n "Circle of Excellence" twice. * Designed the "90 day plan for Success" and the "Excel to Success" corporate wi de training program to support the rollout to 1500 Sales Representatives and Dis trict Managers * Designed and directed the 'Avon Day of Beauty" for domestic violence victims * Continually exceeded annual goals while maintaining high morale and adhering t o strict corporate budget guidelines * Assisted in the restructure of territories and developed merchandising plan o gram for product visibility. * Marketing Representative, HIP of New York (1999-2001) * Worked with community based organizations and businesses to network and inform senior citizens on the advantages of our health plan * Consistently worked with physicians to provide better service to our clients * Exceeded weekly goals of 4 enrollments by 75% * Conducted informational seminars for prospective clients Partner, A&L Designs (1995-1999) * Owned and operated a successful office furniture manufacturing company special izing in high-end, customized pieces * Achieved net annual sales of $2.5 million through supporting client base of F ortune 500 Companies * Significantly reduced operating expenses by outsourcing selected functions whi le maintaining high-quality

* Delivered a strong and unique product and built a strong referral base Training Specialist, Aronia Berry Inc. (1994-1995) * Negotiated contracts and product placement at Costco Wholesale stores througho ut the Northeast * Developed and implemented marketing strategy dedicated to reaching the Hispani c market in the Northeast * Trained consultant staff on Product presentation skills, which generated net a nnual sales of $2 million EDUCATION NEW YORK UNIVERSITY (1981 - 1983) Selected coursework: Marketing, Sales and Finance Life & Health Affiliations Hispanic Chamber of Commerce, Hispanic Counseling Center and PTA President at Ci ty Polytechnic School of Engineering and Architecture