TOPIC OF REPORT

Factors behind purchasing a new mobile connection

Report submitted for the course of statistics Class: M.B.A (3.5 Reg) Semester: 1st UNIVERSITY OF SARGODHA

Session:

(2010-2014)

ACKNOWLEDGEMENT
We really thanks to my Allah Almighty, Hazrat Mohammad (P.B.U.H), Teachers, Parents and Group members we wish to express our sincere gratitude to Management Department of BUSINESS ADMINISTRATION and Mam.Iram Sana for providing us an opportunity to do our final project work of STATISTICS on the topic of FACTORS BEHIND PURCHASING A NEW MOBILE CONNECTION. We sincerely thank to our project guider Mam.Iram Sana for guidance and encouragement in carrying out this project work, rendered their help during the period of our project work. Last but not least. We wish to avail our self of this opportunity, express a sense of gratitude.
We are very thankful to Allah Almighty who has given us the abilities to do sheer hard work and enthusiasm to perform well.

Group Members:
1. 2. 3. 4. 5. 6. 7.

NASEEM SHAHZAD MUHAMMAD TAIMUR MAVAHID ABBAS HAQ NAWAZ FAISAL MUKHTAR WASEEM HASSAN ZEESHAN BASHIR 10 WASEEM AKRAM 11 ASIF JAVED 12 MUHAMMAD NADEEM ASLAM 13 KHURAM SHAHZAD

(014) (017) (020) (021) (024) (026) (035) (039) (040) (046) (047)

DATE: 19-01-2011

ABSTRACT:
From this project we analysis:

That mostly University going students purchase two or more connection as compare two the senior citizens and professionals, where as senior citizens and professionals avoid to purchase more connections and preferred a single connections which provide them superior services.

List of Tables
SR.NO

PAGE NO

3.1 Univariate Tables

3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.1.6 3.1.7 3.1.8 Frequency table of Gender. Frequency table of Age. Frequency table of Sims. Frequency table of why need two connection. Frequency table of purchasing new connection. Frequency table of people bother call rates. Frequency table of people bother services. Frequency table of people bother packages. 12 13 14 15 16 17 18
11

3.2 Bivariate Tables with crosstab

3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 Cross tabulation of Purchasing new connection * Gender. Cross tabulation of Purchasing new connection * Age. Cross tabulation of Purchasing new connection * Sims Cross tabulation of call Purchasing new connection * People bother call rate. 22 Cross tabulation of Purchasing new connection * People bother services. 24 19 20 21

LIST OF FIGURES
3.1 UNIVARIARE FIGURE
SR.NO 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.1.6 3.1.7 3.1.8 Pie Chart of Gender. Bar Chart of Age. Bar Chart of Sims. Bar Chart of why need two connection. Bar chart of purchasing new connection. Bar chart of people bothers call rates. Bar chart of people bothers services. Bar chart of people bother package. PAGE NO 11 12 13 14 15 16 17
18

3.2

BIVARIATE TABLE WITH CROSSTABE

3.2.1 3.2.2 3.2.3

3.2.4 3.2.5

Crosstab Bar chart of Purchasing new connection * Gender. Crosstab Bar chart of Purchasing new connection * Age. Crosstab Bar chart of Purchasing new connection * Sims.
Crosstabe Bar chart of call Purchasing new connection * People bother rate.

19 20 21
22

Crosstabe Bar chart of Purchasing new connection * People bother services. 24

TABLE OF CONTENTS SR.NO

ACKNOWLEDGMENT ABSRACT LIST OF TABLES LIST OF FIGURES

PAGE NO
2 3 4 5

CHAPTER 1: INTRODUCTION
1.1 1.2 1.3

OVERVIEW OF TOPIC ALL OVER THE WORLD ALL OVER PAKISTAN

8 8 9

OBJECTIVES CHAPTER 2: METHODOLOGY

2.1 2.2 2.2.1 2.2.2 DATA ANALYSIS TYPES OF STUDIES UNIVARIARE STUDY BIVARIATE STUDY 10 10 10 10

CHAPTER 3: DATA ANALYSIS AND RESULTS

3.1 3.2 3.3 UNIVARIATE ANALYSIS BIVARIATE ANALYSIS WITH CROSSTABE BIVARIATE ANALYSIS WITH CHI-SQUARE
CONCLUSION RECOMMENDATION REFERENCES

11 19 23
28 29 30

APPENDEX (A) APPENDEX (B)

31

32

OBJECTIVES
There are following objectives of this project is:

To find that why people purchase two or ore connections

Why people need two connection either For fun For services For call rates

What are the factors behind purchasing more connections

What they think while purchasing new connections:

How many people bother Call Rates Services and Packages

Chapter 1 INTRODUCTION

1.1 Overview of topic

"Factor behind purchasing a new connection" Telecommunication is a very important tool for making life so easy and beautiful. In last few year mobile connection have very impotence in over life now it's like a felt deprivation for us. The history of mobile Sims is not so old. SIM mean A Subscriber Identity Module or subscriber identification module (SIM. The SIM card allows users to change phones by simply removing the SIM card from one mobile phone and inserting it into another mobile phone or broadband telephony device.A SIM card contains its unique serial number, internationally unique number of the mobile user (IMSI), security authentication and ciphering information, temporary information related to the local network, a list of the services the user has access to and two passwords (PIN for usual use and PUK for unlocking) (1)

1.2 All over the world

Telecommunication is the transmission of information, over significant distances, for the purpose of communication. In earlier times, telecommunications involved the use of visual signals In the modern age of electricity and electronics, telecommunications now also includes the use of electrical devices such as telegraphs, telephones, and teletypes, the use of radio and microwave communications, as well as fiber optics and their associated electronics, plus the use of the orbiting satellites and the Internet
8

The first breakthrough into modern electrical telecommunications came with the push to fully develop the telegraph starting in the 1830s Telecommunications play an important role in the world economy and the worldwide telecommunication industry's revenue was estimated to be $3.85 trillion in 2008. The service revenue of the global telecommunications industry was estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion by 2013 (2)

1.3 All over the Pakistan

Telecom sector is seeing exorbitant growth in Pakistan. The sector is said to be growing at a fast pace yearly. Mobile subscribers are more than 100 million as of Oct 2010. In fact Pakistan has the highest mobile penetration rate in the South Asian region. According to the PTA, Mobilink continues to lead the market with 31.4 million subscribers, followed by Telenor (24.01 million), Ufone (20.18 million), Warid Telecom (17.16 million) and Zong (7.78 million). All Telecom companies are now working to broaden their network in Pakistan Azad(free) Jamu and Kashmir and Northern Areas, which were normally ignored till now. Till now 5 agencies of tribal areas are covered for mobile service.(3)

Chapter 2
METHODOLOGY

2.1 Data analysis

2.1.1 2.1.2 2.1.3 SPSS 12 Micro soft word Micro soft excel

2.2 Types of studies 2.2.1 univariate study

In Univariate study we analyse only one variable.

2.2.2 Bivariate study

In Bivariate study we analyse two variables with each other.

10

Chapter 3 Data Analysis and Results 3.1 Univariate Analysis for why people purchase two connections
Gender Table 3.1.1: Frequency table of Gender Frequency 24 20 44 Percent 54.5 45.5 100.0

Male Female Total

Gender

male female

45.45 54.55

Figure 3.1.1: Pie chart of Gender

This table and daigram show that there are two variable(male, female) from which we have filled our questioner,There are 24 male and 20 are female in this frequency Percentage of male and female is 54.5% and 45.5% respectively
11

AGE Table 3.1.2 Frequency table of Age Frequency University going Senior citizen Professionals Total
Ae g

14 16 14 44

Percent 31.8 36.4 31.8 100.0

4 0

30

t n c r e P

20
3 .3 6 6 3 .8 1 2 3 2 1.8

10

0 university going senio citizen r professionals

Ae g

Figure 3.1.2 Bar chart of Age

This table and diagram show three variables (university going, senior citizens and professionals)It show that senior citizens have more need to mobile connection then other two variables

12

Sims Table 3.1.3 Frequency table of Sims Frequency 25 12 7 44 Percent 56.8 27.3 15.9 100.0

Valid

One Two more than two Total

Sims

60

50

40

30

t n c r e P

56.8

20
27.3

10
15.9

0 one two more than two

Sims

Figure3.1.3 Bar chart of Sims

This table and diagram show three variables (one, two more then two Sims)
It shows that more peoples have just one mobile Sims.

13

Why need two connection Table 3.1.4: Frequency table of why need two connection Freque ncy for fun for services for call rates Total 6 11 27 44 Percent 13.6 25.0 61.4 100.0

Why_need_two_connection

70

60

50

40

t n c r e P

30

61.4

20
25

10
13.6

0 for fun for services for call rates

Why_need_two_connection

Figure 3.1.4: Bar chart of why need two connection

14

This table and diagram show three variables (for fun, for services, for call rates).This
table and diagram represent that more of the people use two connections for using different call rates.

Purchasing new connection Table 3.1.5: Frequency table of purchasing new connection Frequency 12 19 13 44 Percent 27.3 43.2 29.5 100.0

call rates Package s services Total

Purchasing_new_connection

Figure 3.1.5: Bar chart of purchasing new connection

50

40

30

20

43.18

This table and diagram show three variables (call rates, packages, and services). This Table& graph shows that why people purchase new connection due to packages.
29.55

t n c r e P

27.27

10

0 call rates packages services

Purchasing_new_connection

15

People bother call rates Table 3.1.6 Frequency table of people bother call rates Frequency 1 13 14 16 44 Percent 2.3 29.5 31.8 36.4 100.0

10% 25% 50% 75% Total

Figure 3.1.6: Bar chart of people bother call rates

P o le b th r_ a ra e p _ o e c ll_ te
40

3 0

t n c r e P

2 0

This table and diagram show four variables(10%,25%,50%,75%) This table and graph show that 75% people bother call rates than others.

1 0

0 1 0% 2% 5 5% 0 7 5%

P o le b th r_ a ra e p _ o e c ll_ te

16

People bother services Table 3.1.7: Frequency table of people bother services Frequency 4 8 19 13 44 Percent 9.1 18.2 43.2 29.5 100.0

10% 25% 50% 75% Total

People_bother_services

Figure 3.1.7: Bar chart of people bother services

50

This table and diagram show four variables (10%, 25%, 50%, and 75%).
This table and diagram show that 75% people bothers services than others.

40

30

t n c r e P

20

43.2

29.5

10
9.1

18.2

0 10% 25% 50% 75%

People_bother_services

People bother packages Table 3.1.8: Frequency table of people bother packages Frequency 10% 25% 50% 75% 3 7 14 20 Percent 6.8 15.9 31.8 45.5

17

Total

44

100.0

People_bother_packages

50

Figure 3.1.8: Bar chart of people bother package

40

This table and diagram show four variables (10%, 25%, 50%, and 75%).
45.5

30

This table and graph shows that 75% people bother packages than others.

t n c r e P
20
31.8

10
15.9 6.8

0 10% 25% 50% 75%

People_bother_packages

3.2 BIVARIATE STUDY Gender

3.2.1: Crosstab of purchase new connection * Gender

Gender male Purchasing new connection call rates Packages Services Total 7 10 7 24 female 5 9 6 20

Total 12 19 13 44

B Cr a ht r a
G dr ee n m a l e fm ea l e

1 0

Figure 3.2.1: Bar chart of purchase new connection * Gender

t n u o C

2. 3 2 % 7 2. 5 0 % 4

4
1. 1 5 % 9 1. 6 1 % 3 1. 1 5 % 9 1. 4 3 % 6

Above Table and Diagram shows that

0 cl r t s aa l e pcae a gs k sr i e e cs v

P cai gn _onco u h n_e cnet n r s w i

18

total 19 in which there are 22.3% male and 20.45% female purchased new connection due to packages.

Age 3.2.2: Crosstab of Purchasing new connection * Age Age university going Purchasing new connection Total Figure 3.2.2: Bar chart of
1 0

call rates Packages Services

4 5 5 14

senior citizen 4 10 2 16

professionals 4 4 6 14

Total 12 19 13 44

BrC at a hr
Ae g u iv r it g in n es y o g s n rc iz n e io it e po s io a r fe s n ls 8

t n u o C

2. 3 27 %

4
1. 4 36 % 1. 6 13 % 1 .3 % 1 6 90 % .9 45 % .5

90 % .9

9 9 .0 %

90 % .9

0 c ll r t s a ae pcae ak g s s r ic s ev e

P r h sn _ e _ o n ci n uc a i g n wc n e to

Purchasing new connection * Age

Above table and diagram shows that 19 respondents in which 22.73%Senior citizens, 11.36% university going and 9.09% professionals purchase new connection due to packages 19

Sims
3.2.3: Cross tabulation of Purchasing new connection * Sims t Sims one Purchasing new connection Total call rates Packages Services 6 11 8 25 two 4 5 3 12 more than two 2 3 2 7 Total 12 19 13 44

B rC a a h rt
S s im oe n tw o m reth ntw o a o 1 0

1 2

t n u o C

6
2 .0 5 %

4
1 .6 % 3 4 1 .3 % 1 6

1 .1 % 8 8

9 9 .0 % 6 2 .8 % 4 5 .5 % 6 2 .8 % 4 5 .5 %

0 c ll ra s a te pcae ak g s s rv e e ic s

P rc a in _ e _ o n c n u h s g n w c n e tio

Figure 3.2.3: Bar chart of Purchasing new connection * Sims

20

Above table and diagram shows that 19 respondents in which 25% have one Sims, 11.36% have two Sims and 6.82% have more than two Sims due to packages

Why need two connections

3.2.4: Cross tabulation of Purchasing new connection * Why need two connection. Why_need_two_connection for fun Purchasing new connection Total Chi-Square Tests call rates packages services 2 4 0 6 for services 1 2 8 11 for call rates 9 13 5 27 Total 12 19 13 44

Value Pearson Chi-Square 14.117

Asymp. Sig. (2-sided) .007

B C ar hart
W hy_need_tw o_co nnection for fun 12 for services for call rates

14

10

t n u o C

29.55%

6
20.45%

18.18%

11.36%

2
4.55% 2.27%

9.09% 4.55%

0 call rates packages services

Purchasing_new _connection

Figure 3.2.4: Bar chart of Purchasing new connection * Sims

21

Above table and diagram shows that 19 respondents in which 29.55% use new connection for call rates, 4.55%for services and 9.09 for fun.

1. CHI-SQUARE TEST 1.Hypothesis:

H0: There is no association between both Purchase new connection and why need two connections. H1:.There is association between both Purchase new connections and why need two connections.

2. Level of significance:
=0.05

3. Test statistics: (using formula)

x2 = (oij-eij)/eij
=14.117

4. Calculation:
Chi-Square Tests Asymp. Sig. (2sided) .007

Pearson Chi-Square

Value 14.117

5. Critical region:
If p-value< reject H0,
P=.007 =0.05

p-value > accept H0

As p-value <

So we reject H0

6. Conclusion:
There is association between both Purchasing new connection and why need two connection

22

People bother call rate

3.2.5: Cross tabulation of Purchasing new connection * People bother call rate People_bother_call_rate 10% Purchasing new connection Total call rates Packages Services 0 0 1 1 25% 5 7 1 13 50% 4 5 5 14 75% 3 7 6 16 Total 12 19 13 44

B rC a a h rt
P o le b th r_ a e p _ o e c ll _ te ra 1% 0 6 2% 5 5% 0 7% 5 5

t n u o C

1 .9 % 5 1

1 .9 % 5 1 1 .6 % 3 4

3
1 .3 % 1 6 1 .3 % 1 6 9 9 .0 % 6 2 .8 % 1 .3 % 1 6

1
2 7 .2 %

0 c ll ra s a te pcae akgs s rv e e ic s

P rc a in _ e _ o n c n u h s g n w c n e tio

Figure.3.2.5: Bar chart of Purchasing new connection * People bother call rate

Above table and diagram shows that 16 respondents say 75% bother call rates

23

People bother services

3.2.6: Cross tabulation of Purchasing new connection * People bother services People_bother_services 10% Purchasing new connection Total call rates Packages Services 2 1 1 4 25% 2 1 5 8 50% 6 9 4 19 75% 2 8 3 13 Total 12 19 13 44

B rC at a hr
P o le b th r_ e i e p _ o e s rv cs e 1% 0 2% 5 8 5% 0 7% 5

1 0

t n u o C

2 .4 % 0 5

4
1 .6 % 3 4

1 .1 % 8 8

1 .3 % 1 6

2
4 5 .5 % 4 5 .5 % 2 7 .2 % 2 7 .2 %

9 9 .0 % 6 2 .8 %

0 c ll ra s a te pcae ak gs s rv e e ic s

P r h s g n w c n e tio u c a in _ e _ o n c n

Figure 3.2.6: Bar chart of Purchasing new connection * People bother services Above table and diagram shows that 19 respondents say 50% bother services.

24

People bother packages

3.2.7:Cross tabulation of Purchasing new connection * People bother packages

People bother packages 10% Purchasing_new_c onnection Total Chi-Square Tests Asymp. Sig. (2sided) .031 call rates packages services 2 0 1 3 25% 4 0 3 7 50% 2 10 2 14 75% 4 9 7 20 Total 12 19 13 44

Pearson Chi-Square

Value 13.910

BrCat a hr
Po le b t e_ a e p _ o r pc h k gs ae 1% 0 2% 5 8 5% 0 7% 5

1 0

t n u o C

2. 3 2 % 7 2. 5 0 % 4

4
1. 1 5 % 9

2
45 . % 5

99 . % 0 45 . % 5

99 . % 0 62 . % 8 45 . % 5 27 . % 2

0 cl r t s a a l e pca e ak g s s r ic s ev e

Pr hs gnwc n e to uc ai _ e _ onci n n

Figure 3.2.7: Bar chart of Purchasing new connection * People bother packages Above table and diagram shows that 20 respondents say 75% bother packages

25

1. CHI-SQUARE TEST 1. Hypothesis:

H0: There is no association between both Purchasing new connection and people bother packages H1: There is association between both Purchasing new connection and people bother packages

2. Level of significance:
=0.05

3. Test statistics: (using formula)

x2 = (oij-eij)/eij
=13.910

4. Calculation:
Chi-Square Tests Asymp. Sig. (2sided) .031

Pearson Chi-Square

Value 13.910

5. Critical region:
If p-value< reject H0,
P=.031 =0.05

p-value > accept H0

As p-value <

So we reject H0

6. Conclusion:
There is association between both Purchasing new connection and people bother packages
26

CONCLUSION:
In our survey regarding "Factor behind purchases new connection " we come to know that mobile Sims is a necessity for life because we find that every person in our survey have mobile Sims But mostly male respondent have Sims and about the number of Sims mostly female have just one Sims as compare to male. Respondents were conscious about call rates because more people say that 75% people purchase new connection due to attractive packages. The person who prefer services have low frequency. An other thing come to known by us that girls purchase new connection for just fun and senior citizen have mobile Sims as compare to university going and professionals This conclusion base upon over survey and our respondent answers.

27

RECOMMENDATIONS:

These recommendations base upon our survey and analysis which we draw by the data colleted by our respondents.
1 2

These are some recommendations Mobile Sims must be cheap

3 Procedure of purchasing must be simple 4 There must be right use of mobile connections 5 These should be secured 6 Should be access able to every one

28

REFERENCES:

(1)(www.wikipedia.org/wiki/sim_of_tele... (2) www.wikipedia.org/wiki/Telecommunicati... (3)www.worldcall.com

29

APPENDEX (A)
FACTORS BEHIND PURCHASING A NEW MOBILE CONNECTOIN
1) NAME (Optional)..
2) GENDER Male Female 3) AGE University going Senior Citizen Professionals 4) How many mobile sim you have? One Two More than two 5) Why do people need two connection For fun For Services For Call rates 6) While purchasing new connection you think? Call rates
30

 Services Packages 7) How many people bother call rates 10% 25% 50% 75% 8) How many people bother services 10% 25% 50%

APPENDEX (B)
1 0 0 1 0 1 1 1 1 1 1 1 1 1 0 1 1 0 0 0 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 2 2 2 2 2 2 2 1 2 2 1 2 1 1 1 2 1 1 1 1 3 1 3 2 1 1 1 3 3 3 2 2 3 3 3 3 3 3 1 3 2 3 1 1 2 3 2 3 2 1 1 3 3 2 3 2 1 1 1 2 3 3 2 2 1 1 2 2 2 3 4 2 3 2 2 3 3 3 3 3 4 1 4 3 2 2 2 4 2 4 4 3 3 4 2 4 4 3 2 4 2 4 3 2 4 3 4 1 3 3 3 4 1 1 3 4 3 4 3 4 2 4 3 4 4 3 4 3 2 3 4 4

31

1 0 0 0 0 0 1 0 1 0 0 1 0 0 0 0 0 0 0 0 1 1 0

2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2

1 1 1 3 3 1 1 3 1 1 2 3 2 1 1 2 2 3 2 2 1 1 1

3 3 3 3 3 3 3 3 1 2 2 2 3 2 3 2 2 3 3 3 1 1 3

2 2 2 2 2 1 3 1 1 3 3 3 2 3 1 2 3 3 1 2 2 2 3

2 4 3 2 4 4 4 4 3 3 4 4 4 4 2 2 3 4 2 4 2 3 3

4 4 4 4 3 3 3 3 1 3 2 3 3 4 3 3 1 2 3 1 2 3 2

3 4 3 4 4 2 4 3 4 2 4 4 3 3 4 4 2 1 2 3 4 3 2

32