BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes

06
1

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: Niall Hargrave

Blog Address: n-hargrave0912fmp.blogspot.com

Rationale

A typographic investigation of layout, within the cultural sector, across a range of media
I want to explore editorial design, focussing on contemporary design, with the basis solely on typography. Focussing on both, type as letterform and type as text. Research, and what I look at will inform the work I produce. Design will be mainly focussed on print, but I want to explore and understand web design. Work produced will be considered for the right outcome based on what the brief is asking, especially given the technology in our current climate. With an interest in the culture sector, I will produce a range of designs that draw influence and content to inform my work. This might include areas such as arts and culture and photography. I want to explore high-end print productions and processes this module, in order to help my professionalism within the industry. This will also help with my understanding and knowledge of print costs and budgets. This should become a part of my practice. Work with other creatives and collaborate with curating and creating exhibitions and events. This could include anything from concept to production, branding, promotional material, supporting publications, wayfinding and signage. Designing my own identity, to have presence within the design community. This will include business cards, stationery, and web presence. This should be something that is on going and I can always develop. I will make contact with various designers and design studio and try to get my work out there.

Subjects / Themes
Editorial within: Arts and Culture Photography Subculture Fashion Music UK Garage / Post-rock Commercial editorial and branding effectively to be commercial, make money. Production print processes and outcomes Userbility ease and navigation of user focussed design. Contemporary Culture arts and literature, entertainment, music, film. Swiss International Style fundamental rules and guidelines of typography and layout Deconstructivist design break down of structure. Looking at post-structuralism & postmodernism

Design Disciplines / Creative Development PRIMARY Typography

- Type development and design. As exploration. - Type within layout and body copy for publications. Hard-nosed type.

Branding
- Within editorial. Art direction. - Clients within the arts and design culture.

Editorial
- Main focus point and interest within the layout and typography. - Concept through to deliverables within editorial publications.

SECONDARY Promotion
- Promotional material, linked intrinsically with many briefs. - For exhibitions/ events. - Suited for more individual purposes, when working with a client.

Colour
- Explore and be more creative with colour for an appropriate resolution.

Practical Skills / Workshops what, why and when? Photography (on going)
- As research. In order to gain primary sources of information when gathering material. - Content driven, with a focus on editorial, photography is a key element I would like to include within my work. - Documentation and Presentation of my own work, in order to show my work in the best light, either for presentation boards or for my portfolio.

Print
- Digital print, working effectively and appropriately when working to print digitally. - Commercial printing, within this module gain experience of communicating with a professional printer. Yearbook and other briefs, which may include this.

Laser Cutting
- Workshop in order to laser cut if and when needed.

Software (on going)

- Constantly improve effectiveness within InDesign for professional printing. - Web Design. Learn and effectively use basic skills in Dreamweaver. Html and Css.

Time Management
- Time management is something that will continuously have to be at the forefront of any decision making. Due to the last module, it is important as it will help me to clarify where I am with my work and what needs doing to finish my briefs in a given time and to the standard I am happy with.

Identity Design
- For my own practice as well as others. Focussing on typography in order to resolve the brief to communicate someone and their practice.

Brief 1: 16HT Book Fair

Deadline

Rationale: Collaboration with Ben Mckean, Pawel Adamek, Sam Wallbank and Will Duffy. As a collective, create theme for stall to sell various items, posters, booklets etc. Branding and working together to create overall theme. Brief 2: Showcase of Typographic Mistakes Deadline

Rationale: A collection of mistakes made within typography, such as widows, orphans, bad kerning, bad leading etc. Research driven to postmodernism, post-structuralism as a break down in communication. Look at Cranbrook Academy Brief 3: Collaboration with Ben Mckean Deadline

Rationale: Collaboration, with main focus points on typography, editorial. Brief to be decided upon.

Brief 4: Book/ Magazine Relationship

Deadline

Rationale: Brief to investigate the relationship between the book and magazine. Focus on format which is to be played with, the magazine is disposable where as the book is seen as more of an object to keep.

Brief 5: Additionals

Deadline

Yearbook 2012 Design Context Publication

Contextual references / Designers / Studios / Companies (specific) STUDIOS DESIGNERS

heydays.no workingformat.com wearebuild.com helmo.fr bandwstudio.co.uk robinuleman.nl niessendevries.nl projectprojects.com the-international-office.com

RESEARCH ACTIVITY: Details

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RESEARCH ACTIVITY: Details

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RESEARCH ACTIVITY Details

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RESEARCH ACTIVITY Details

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RESEARCH ACTIVITY Details

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BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Refernced)
Turning Pages. Editorial Design for Print Media, Robert Klanten, Sven Ehmann TypoMag, Laura Meseguer How to be a graphic designer without losing your soul, Adrian Shaughnessy Design Writing Research, Ellen Lupton, Abbot MIller

Basic Designs 07: Grids, Gavin Ambrose, Paul Harris

MAGAZINES / JOURNALS / ARTICLES (include publication date and details)

Codex, The journal of Typography

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

ACTION PLAN use this section to identify specific tasks that you need to complete
in order to resolve the brief. Brief What do you need to do? 1 Deadline

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