Robert K. Ruland 1305 5TH Street West Palmetto, FL 34221 Phone: (941) 729-5269 Email: rr13961b6@westpost.

net Cell: (941) 224-8289 Objective To secure a challenging position in outside sales or management in the Florida market that would allow me to better utilize my 10+ years of experience in sales, management and marketing in the wholesale distribution field. Personal Characteristics Honest, Aggressive, Responsive, Pro-active, Tenacious, Self-motivated, Self-dire cted, High-energy, Strong desire to succeed, Innovative, Accountable. Experience 2008 - October 2010 COASTAL CHEMCIAL & PAPER SUPPLY Sarasota, FL Director of Sales, Sales Training and Key Account Manager * This position's main responsibility is directed towards securing new accounts and penetrating existing accounts but introducing and demonstrating new products and procedures in business-to-business relationships. Responsibilities also inc lude existing and new sales representative training, coaching, and managing. 2006 - 2008 SARAMANA WHOLESALE DISTRIBUTION Sarasota, FL General Manager * Was responsible for the day to day running of the Company along with strategic long and short-term planning and implementation. During this time, increase sal es and gross profit by 20%, increased inventory turns significantly, installed a warehouse locator system, expanded vendor base significantly, negotiated vendor volume incentive plans, modified sales rep commission/expense structure to offe r a greater incentive to secure new business, and established a credit policy to lower days sales outstanding and potential for bad debt write -offs. Also initi ated the 212 program for customer satisfaction excellence. * Was instrumental in developing of the prospects that ultimately purchased the company from the owners who were anxious to sell. 2004 - 2006 BRUCE HARRIS & ASSOCIATES, INC (BHA) Batavia, IL Regional Manager - SE Region * This position was originated to diversify this employer's business base by dev eloping new business in the SE USA. BHA is a leader in GIS and Mapping in the Midwest and has the desire to take advantage of the rapidly growing Southern mar ket. This was designed as a temporary full-time position while my non-competitio n was in effect (1-2 years). During this time I generated over $2,000,000 in sal es. * Covered the states of Florida, Georgia, South Carolina, Alabama, Mississippi a nd Louisiana calling state and county governments. Business is conducted with pu rchasing agents, property appraisers, utility departments, and Board of County C ommissioners. * Normally the time to establish relationships in this business is 2-3 years of continuing solicitation. In the short time I had been doing this I was successf ul in establishing many relationships and sold several counties BHA services.. 1996- 2004 PENINSULAR PAPER CO. - Tampa, Orlando, Ft Myers/Naples Sales Volume in excess of $28M Senior Sales Representative (1/2001 - 11/2004) * Sell paper, chemicals, and packaging materials from a broad line of over 6600 products from over 80 manufacturers. * Increased sales in an established area by over 380%. Maintained highest gross profit % of 16 sales representatives in Tampa location. * Leader in opening and developing new accounts * Penetrated existing accounts through constantly seeking new items and selling the "market basket" concept to the purchasing decision makers. * Customer portfolio included: Pepin Distribution, Lifepath Hospice, Severn Tren t Laboratories, Lazy Days RV Center, Hillsborough County Aviation Authority, Lan

d and Sea Markets, Tampa Bayside Marina, Jesuit High School. General Sales Manager (5/1996 - 12/2000) * Increased gross profit margins by 10% * Was lead person in securing over $3,000,000 in large new account business * Coordinated sales training and in-field training for over 22 outside, commissi oned sales representatives * Established target account program, Developed professional Marketing Action Pa ckages * Elected to take a territory when one was available

Previous Wholesale Distribution (B2B) Various Sales, Marketing & Management Positions (California, Oregon, New York, N orth Carolina, Florida) General Motors Corp., AMC/JEEP Corp., Unijax, Boise Casc ade- Office Products Div., Bunzl Packaging, United Fruit * Always recognized as a top producer with an extremely high energy level and an individual with a tenacious desire to achieve results within company policies. * Ability to develop "partnership" relationships with customers, before the term became so popular. Education * BBA - Marketing, cum laude, University of Wisconsin * Graduated #2 in international class of 72 at General Motors Institute; Flint, MI - Field Sales Management Development Program (10 month, 6 days/week, 10 hour/ day program. * Courses/skills: Excel, Word, Outlook, Targeted Selection (interviewing/hiring) ; Persuasive Communications, 212 Degrees, Finance for Non-Financial Manager, PSS I, PSS II, Dale Carnegie, GO System (get organized - customer follow-up), Cruci al Conversations (conflict management).