DARRYL P. CLIFT JR. 6175 County Oak Road * Woodland Hills, CA 91367 dc1201daa@westpost.

net * 818-679-1157 QUALIFICATIONS Influenced consumers for 15 years through strategic network, cable and theatrica l marketing and branding Created and supported marketing solutions for 200+ motion pictures that grossed $2.5+ billion Built a reputation as an skillful leader, inspired marketer and driven trend spo tter in the entertainment business Respected professional with a history of building brands and promotional strateg ies to fuel profitability in film, cable and network entertainment. Proven talen t for designing and executing campaigns and on-air promotions that leverage all media platforms to capture attention with targeted demographics. A technical and Idea-driven leader with unique artistic vision and a passion for delivering tan gible, financial growth. SPECIALTIES Creative Services, On-Air Promotions, Creative & Strategic Planning, Marketing M anagement, Brand Equity & Profitability, Cross-Platform Marketing, Team Building & Leadership, Market & Trend Research, Multi-Cultural Solutions, Promotional Br anding, Budgeting & Negotiations, Management, Leadership, Theatrical Marketing, Advertising, Market Penetration, Brand Building, Cable, Local TV, Network TV, Mo tion Picture Promotions, Visual Innovation, Cross-functional Leadership Selected Promotion and Branding Experience: Universal Pictures, Warner Bros., ABC Network/ Disney, 20th Century Fox, Ayzenbe rg Group, TLC Network, PalmTree Films, Cinamour Entertainment Films, Universal S ports, Anchor Bay, WB Network, Pax TV Network, Fox Television, Fox Sports, Lifet ime Movie Network, CBS, NBC, KCAL-TV, CNN. EXPERIENCE On-Air Promotions & Creative Consultant, Los Angeles, CA (2009 to 2010) Spearhead development and execution of high-impact strategies to boost visibilit y and profitability of top entertainment brands. Identify cross-platform opportu nities that yield new revenue streams. Manage relationships with all stakeholder s and team members. Collaborate with creative and technical professionals in spa rking original ideas and leading engaging projects that seize the attention of t argeted audiences. Key projects and engagements: ** ABC Network/Disney - Partnered in developing compelling on-air promotional s pots for "Ugly Betty," "Defying Gravity" and "Private Practice." Led creative pl anning sessions to generate ideas and synergize new spots with the overall marke ting strategy of each show. ** Lifetime Television - Captured the attention of targeted audiences by produc ing and editing on-air promotions for "Army Wives," "Drop Dead Diva" and "Projec t Runway." Also crafted original promotions for Lifetime Movie Network propertie

s. ** 20th Century Fox - Provided creative vision and management in promoting Fox TV and Film brands. Designed original projects for TV and promotional properties . ** Dogma Studios - Researched and presented business-to-consumer (B2C) metrics to assist GT Channel in reaching a multi-cultural demographic. ** DIRECTV/101 NETWORK - Creatively helped launch the Emmy-Award winning series "Damages" by creating the look, feel and style of the on-air campaign. Provided creative direction for graphics and editorial to the campaign. Overseeing the o n-air launch from start to finish. SALT +LIGHT VISUAL MEDIA & DESIGN, Los Angeles, CA (2010 to Present) Creative Director Consulted with client decision makers to assess needs, present ideas and manage the conceptualization and execution of uncommon marketing initiatives that drove brand recognition and revenue. Directed all phases of project planning and impl ementation, including creative, budgeting and negotiations. Compiled research an d metrics. Supervised project-based teams and vendors. Key achievements: ** Produced stand-out, brand-strengthening marketing pieces that generated "buz z" for clients through print, Internet, TV and mobile device marketing platforms . ** Coordinated, led and motivated creative and technical teams to deliver all p rojects on budget, on-time and on-target. NBC/UNIVERSAL, Universal City, CA (2006 to 2009) Creative Marketer, Producer and Editor Demonstrated imagination, creativity and technical expertise while producing and editing memorable trailers and TV spots to market theatrical films and home ent ertainment properties. Prepared digital content for feature web sites and public ity campaigns. Key achievements: ** Executed marketing plans by producing TV spots, trailers and publicity mater ials for major motion pictures, such as "The Bourne Ultimatum," "Frost Nixon," " The Hulk," "I Now Pronounce You Chuck and Larry," "Evan Almighty," "Miami Vice" and many others. ** Established open lines of communication with the VP of Creative Advertising to propel the marketing strategy of Universal Pictures Creative Operations. WARNER BROS./IDEA PLACE, Los Angeles, CA (2000 to 2006) Head Creative Editor Earned a series of promotions and gained significant recognition for award-winni ng contributions on promotional projects for theatrical and home entertainment ( BET, Bravo, HBO, Showtime and TNT). Presented ideas and concepts to the Warner B ros. marketing team. Provided behind-the-scenes marketing support for motion pic tures. Led editors in creating gripping theatrical trailers and TV spots. Manage d, tracked and reported on projects from design/budgeting proposal through roll

out. Key achievements: ** Played integral role in marketing projects for "Batman Begins," "Syriana," " ATL," "House of Wax," "Must Love Dogs," "Cat Woman," "Any Given Sunday," "Scooby Doo," "The Perfect Storm," and "Blue Collar Comedy Tour-The Movie." ** Successfully implemented marketing strategy for "Juwanna Man," "Any Given Su nday" and "Pluto Nash" campaigns. ** Made a powerful and profitable impact after learning the business from the g round up.

Also served as Director of Marketing and Promotions and Business Manager for Ona tha Productions, a creative promotion company for the film industry. Increased r evenue by 79% in one year. AWARDS AND HONORS Hollywood Reporter Key Art Award for "Men In Black," Editor Mobius Award Best In Show for "Any Given Sunday," Producer/Editor Omni Intermedia 1st Place Award for "Any Given Sunday," Producer/Editor Aurora Award for "The Matrix," (Theme Park Australia), Editor/Producer Telly Award Best In Show for "The Matrix," (Theme Park Australia), Editor The Communicator Crystal Award for "Looney Tunes Back In Action," Editor Telly Award, 1st Place, Best In Show for "The Big Red One," Creative Director Aurora Best of Show Platinum Award for "The Big Red One," Editor/Creative Direct or Aurora Gold Award for "MPAA Downloader," Creative Director/Editor EDUCATION OREGON STATE UNIVERSITY, Corvallis, OR Bachelor of Arts, Concentration in Television / Film Marketing and Production