William L Bast 1 Persimmon Lane * South Elgin (Chicago), IL 60177 * Home: 847-622-0624 * Cell: 224-805-0491 * wb130991e@westpost.

net SENIOR SALES AND MANAGEMENT EXECUTIVE North America * International Value Offered Over 25 years with P&L responsibility, and heading up sales, produ ct development, and marketing areas. Proven track record of driving double-digit sales and profit increases through m ajor US retailers, and expanding business internationally. Technical background with an innate talent for driving product development. Excellent at developing sales staffs - either through direct employees or indepe ndent representatives. Expert relationship builder, channel developer, negotiator and sales strategist. Key Skills Systems Development Business & Channel Development Sales Team Training & Management Complex Negotiations & Sales Cycles Territory Startup & Turnaround Strategic Partnership Building Key Account Management Forecasting & Market Analytics Representative Clients Fortune 500 Retailers: Amazon Best Buy Brightpoint Distributing CVS Kroger Target Toys R Us Walgreens Walmart Career Progression MOBI TECHNOLOGIES, INC. - Culver City, CA Executive Vice President / General Manager, 2007 to 2010 Hired to increase sales and profits by opening major US retailers, and to give the company direction in product. We put in place a professional independent re p. force, and I personally called on all major retailers. Streamlined the staff with an attention to expenses being in line with business, and worked directly with our Chinese factories to develop unique product focusing on the current buz z in the industry - such as Internet connectivity. Achievement Highlights MOBI Turned the company from dramatic monthly losses to profitability in six mon ths, and opened Walmart, Best Buy, Walgreens, Toys R Us, and other major account s within two years: Increased sales by 80% in 3 years - taking the company to double digit millions . Worked with our factories and software developers to be able to offer one of the industry's first audio video monitoring systems capable of being viewed over th e Internet. Expanded our product offering to include cell phone and MP3 accessories. Built an A-caliber team of international distributors to cover Europe, Mexico, a nd South America. International sales grew from 0 to approximately 20% in 2010.

Career Progression Continued: Achievement Highlights ED Digital Established distribution with several major, CEDIA, and regional reta ilers in North America including Walmart Canada, Shop NBC, and Meijer - along wi th several Nationwide Group members specializing in custom installations: Increased sales from $0 to over $30 Million in 2 years. Successfully developed a multi-layered product line with products isolated to th e custom installation market, and products targeted for mass distribution. Established through outsourcing logistics and credit and collection operations. Built a top notch team of independent sales representatives to aid in developing distribution. Career Progression Continued: Achievement Highlights NYKO Established a product development philosophy of "Innovation First" - focusi ng on products that were unique to the industry - in many cases patented, and na rrowed the line from 72 SKU's to 20 in order to keep tighter control of inventor y: Increased sales 37% from 2001 to 2005 through additional SKU placements at curr ent retailers, plus adding Walmart and several other major accounts. Developed a sales forecasting system using Microsoft Access, and a purchasing sy stem that yielded inventory turns of over 8 with less than 12% of inventory clas sified as slow moving. Company turned profitable again in 2002. Career Progression Continued: Achievement Highlights CYBIKO Established retail distribution through extensive travel and customer vis its - ultimately gaining representation in basically all major US retailers incl uding Best Buy, Target, Toys R Us, Staples, Office Depot, Walmart, and others. Total store front representation resulted in over 9,300 in the fall of 2000. Ultimate sell through to consumers in 2000 was over 120,000 units. Career Progression Continued: Achievement Highlights CYBIKO Established retail distribution through extensive travel and customer vis its - ultimately gaining representation in basically all major US retailers incl uding Best Buy, Target, Toys R Us, Staples, Office Depot, Walmart, and others. Total store front representation resulted in over 9,300 in the fall of 2000. Ultimate sell through to consumers in 2000 was over 120,000 units. Career Progression Continued:

Achievement Highlights SANYO FISHER Education University of Missouri, Rolla, MO BS, Major in Mechanical Engineering

Technology MS Office (Word/Excel/PowerPoint/Access/Project), Streaming Media, Wi ndows (all)