CEFERINO G. GONZALEZ, MBA 5816 Raddington Street * Raleigh, NC 27613 * 919-414-0089 * cg12ce418@westpost.n et http://www.linkedin.com/in/ceferinoggonzalez * http://vizibility.

com/CeferinoGon zalez GLOBAL BUSINESS, MARKETING, & SALES LEADER STRATEGIC THINKING * BUSINESS DEVELOPMENT * CRM * SUSTAINABLE INNOVATIVE SOLUTI ONS Driven and visionary B2B and B2C Leader with worldwide successes planning and ex ecuting strategies that position, market, and sell $500+ MM (million) specialty chemicals, advance materials, capital equipment, technology, and services (colle ctively called offerings) that enable manufacture &/or assembly of medical devi ce, filtration media, composite, semiconductor packaging, semiconductor / consum er / wireless components, fiber optic cables, printed circuit boards, multichip modules, flex circuits, connectors, display touch screens, OLED display, solar, body armor, airplane body, etc. Global expertise building brands, innovating, cr eating demand, and selling offerings while driving revenues and earnings and man aging channels / distributors. Cross-functional team player skilled at dealing w ith operators to C-level executives internally and externally. Solves problems w ith consultative or total solutions style and calling on customer's customers us ing listening, technical, business, influencing, and interpersonal skills to sim plify complex issues and collaborate across levels, disciplines, and cultures. Strategic Marketing * Creative Thinking * Negotiation, Influence, & Persuasion * Competitive Intelligence Business, Market, Product, & Sales Development * Segmentation, Branding, Pricing , & Positioning Consultative / Solution Selling * Six Sigma Certifications * BS ChE and MBA Mark eting & Finance PROFESSIONAL EXPERIENCE (ABBREVIATED TO 1990) DUPONT CO. - NJ, DE, MA, NC, VA+NC, AND NC 1980 to 2010 Global Marketing, Product, & International Sales Manager - Electronic Polymers ( NC, 2008 to 2010) Developed and executed corporate and strategic business unit (SBU) - drove marke ting & sales effectiveness (MSE) strategies & tools, LEAN Marketing, new busines s development, outbound marketing and sales, forecasting, product strategy devel opment, and product stewardship for a $100+ MM business. Responsible for key cus tomer relations, profit and loss, outbound marketing, demand planning, and B2B s ales of specialty chemicals and engineered polymers for semiconductor fabricatio n and transportation markets. Grew and managed accounts with multiple programs a nd sites. * Directed stage-gate product development using Design for Six Sigma (VOC, QFD, CTQ), leading to commercialization of three products in a challenged economy and captured value through price premium with projected sales of $3+ MM over 2 year s - effectively analyzed and developed product portfolio and roadmaps with cross -functional teams. Fostered entrepreneurial spirit and sense of urgency in a geo graphically spread, multicultural team. * Achieved additional 10% revenue, 5% PTOI (Pre-Tax Operating Income), and $500 M Cash (all above budget) by value-pricing without losing market share in an ind ustry conditioned to annual price reduction and reduced working capital $1MM+ by effective business, sales, and portfolio management. * Led 5% share gain and improved customer satisfaction 30% with superbly balance d customer service and voice-of-the-customer (VOC) using CRM, on-time delivery, and adroit influencing / cultivating / mentoring skills. Optoelectronics & Industrial Sales Segment Manager - AFS & Electronics (VA & NC,

2004 to 2008) Directed North American $250+ MM fiber optic cable, electrical, solar, and indus trial filtration markets using KEVLAR(R) and NOMEX(R) engineered fibers and TEDL AR(R). Charged with hands-on and sales leadership, LEAN Marketing, outbound mark eting, MSE programs, new business development, Salesforce.com CRM implementation , customer service, technical service, competitive intelligence, trade shows, an d standards committees. Industrial markets included medical device, filtration, transportation, and aerospace. Also served military (body armor, MRAP armored ve hicle). * Using Design for Six Sigma devised and executed VOCs that formed CTQ's for new product development activities, resulting in four new products. Organically inc reased electrical and industrial markets revenues 2x and market share from 32% t o 50% while increasing PTOI under short supply. Increased pricing through valueselling / pricing and understanding laser-precise market and target segmentation / differentiation driven by VOCs, improved key customer relationships, and driv ing executable segment, sales, and account management plans with very high marke t-back and competitive inputs. * Negotiated and secured $ 200 + MM contracts at premium pricing and longer lead times (at a time of supply shortage) using target segmentation and value pricin g vs. customer values. Introduced 5 new products resulting in $3.5+ MM sales by effectively communicating value proposit ion to sales team, providing credible differentiation to customers, and arming s ales with improved sales tools. * Increased industrial markets revenue by eliminating over $ 1 MM price leakage, reduced new product cycle 50%, and improved customer responsiveness by 40%. Men tored and partnered with cross-functional teams to align sales effectiveness wit h business, marketing, and sales plans, corporate policy, and legal compliance. * Helped introduce Salesforce.com CRM. Embraced hosted (SaaS) products as a way to offload IT management of non-mission-critical applications vs. using local (t o the computer) softwares. Using salesforce.com, generated more leads, optimized lead management, converted leads into sales, and improved sales productivity an d pipeline. Top line and bottom line increased 10% the first year and customer s atisfaction by 20% in some segments due to CRM implementation. Global Business, Sales, and Product Marketing Manager - AFS & Electronics (NC, 2000 to 2004) Held various leadership roles managing over $200+ MM filtration, silicon wafer p olishing, laminate and prepregs, epoxy / acrylate functional dielectrics, papers , composites, polymer thick films, conductive inks, polymers, polyimide films, d ie attach adhesives, encapsulants, underfills, and capital equipment for medical devices, printed circuit boards, touch screen display, semiconductor packaging, semiconductor / optoelectronic / consumer / wireless components, connectors, au tomotive, military, and aerospace businesses. Accountable for profit and loss, b usiness / marketing / sales strategies, new business development, distribution, trade shows, standards committees, strategic acquisitions, product development / innovation / introduction, and product training and selection guidance. Led SBU -driven MSE projects. Products met MIL-STD and UL 94 specifications. * Directed global cross-functional teams to develop and execute business plans a nd strategies. Maximized competitive position, generated record $200+ MM revenue s and earnings, and set pricing and licensing agreements. Increased distributor revenue share equivalent to 9% price premium. * Increased sales 20x by securing many design wins globally leading and collabor ating efforts to gain OEM, ODM, and industry acceptance of products and license agreements. * Commercialized 10+ products in mobile handheld, semiconductor component device s, military / aerospace, telecom, and filtration by leading product development, introduction, and sales teams and executing on product roadmaps. Re-branded old products into new market space resulting in 3x - 4x more revenues.

* Frequently invited trade group speaker; published papers, and led seminars add ing invaluable brand equity to DuPont. Led and participated in many standards co mmittees. * Hired, mentored / coached inside and outside sales and technical marketing tea m and fostered entrepreneurial spirit in support of 20x additional revenue from competitive gains. Product Marketing / OEM Sales / Technical Manager - Electronics & Photopolymers (NC, 1995 to 2000) Managed $100+ MM laser-drillable & photopolymer (UV radiation curable) epoxy / a crylate functional dielectrics, permanent resist, die attach adhesives, encapsul ants, underfills, & capital equipment businesses as an enterprise for semiconduc tor packaging, semiconductor / consumer / wireless components, displays, militar y, aerospace, and medical devices. Spearheaded market, sales, product, OEM, and distributor development, and led tradeshow and standards committees. Using voice -of-the-customer (VOC), developed / executed market segmentation, product innova tion, sales plans, and strategic acquisitions. Products met MIL-STD and UL 94 sp ecifications. * Generated 8x more sales in military / aerospace markets and expanded sales ove rseas to NASA, Boeing, Lockheed-Martin, Northrup-Grumman, Raytheon, and Teradyne from organic growth and acquisitions. * Networked with and influenced global counterparts to develop and execute marke ting strategies and new product development leading to 50% more new products. Le d many standards committees. Delivered 60% increase in closure rates and increas ed customer satisfaction 10x with effective communication and instituting global scorecard of product and program launches with sales teams, distributors, and k ey accounts worldwide * Hired and developed sales and technical teams and installed quality controls to ensure error-free prototyping while reducing build times from 60 to 30 days. Training / coaching resulted in high performing technical service, sales team, a nd distributors with almost 100% customer satisfaction. Territory Technical Sales Manager - Electronics & Imaging (NC, 1993-1995) Led technical sales and service of $7+ MM photopolymer films (coatings), chemica ls, die attach adhesive, encapsulants, underfills, laminate and prepregs, compos ites, connectors, and equipment to for printed circuit board manufacture and ass embly. Managed contracts, accounts, sales planning and forecasting, and distribu tors. * Increased revenue 225% through competitive gains, product renewals, technical service, and innovative equipment deals. Effectively quarterbacked resources in the territory. * Negotiated $5+ MM long-term contracts among channel / distribution and key cus tomers by target segmentation and in-depth competitive market intelligence. * Nurtured upper management relationships leading to strong VOC resulting in 30% new business. * Educated customer base on quality management & product processing that drastic ally reduced customer manufacturing costs resulting in delighting customers tha t led to increasing market share from 35 to 60%. Training, Publications & Customer Response Supervisor - Photosystems & Electroni cs (NC, 1991 to 1993) (abbreviated version) Supervised a culturally / racially diverse cross-functional team to design and i mplement comprehensive internal & customer training. Developed & provided traini ng and ensured superior customer responsiveness and telemarketing. Served entire electronics business units from photopolymers to connectors. * Built group from scratch. Successfully trained and motivated new hires. Collab orated with Technical, Marketing, & Sales to define principles & policies of the training programs. Set up an ambitious schedule & delivered materials at 50% be

low cost. First to introduce digital imaging & presentations for the Division. * Generated an unexpected $100,000 revenue by morphing the group from a cost cen ter to a profit center by charging external customers for on-site training and s tarted an on site-training services. * As Customer Response Supervisor, streamlined incoming calls and improved custo mer service responsiveness 25% and saved $85M in phone hardware and software cos ts. Eastern Regional Technical Center Sales Manager - Electronics (MA, 1990 to 19 91) Managed the sales and customer center, laboratory, customer response, telemarket ing, and sales region against a backdrop of imminent site closure. Supported all business units of DuPont Electronics -- microelectronics, printed circuit board s fabrications and assembly, connectors, electronics specialty chemicals. Led SH AREGAIN task group regional efforts. * Promoted professionalism in the Center in spite of the center's imminent closu re. Increased customer response time by 20% by setting up regional laboratory fa cilities for supporting field sales. * Provided all aspects of field sales support in bringing new products and maint aining current products at customer shops, generating $1MM new business. * Gained and protected $25MM dry film and chemicals with direct sales and distri butor efforts. * Led and supported SPC and total quality management efforts for key customers, reducing customer costs by $500M. * Safely shut-down Center and efficiently liquidated capital assets, saving $250 M depreciation costs. * Set up laboratory facilities for supporting field sales support to customers. * Led and supported SPC and total quality management efforts for key customers. * Received DuPont Directors' Commendation for effective sales training programs. * Voted "Best Technical Training Instructor" by customers. EDUCATION Master of Business Administration (MBA) DREXEL UNIVERSITY - LEBOW COLLEGE OF BUSINESS - Philadelphia, PA Bachelor of Science in Chemical Engineering POLYTECHNIC INSTITUTE OF NEW YORK UNIVERSITY- BROOKLYN, NY