KENNETH E.

MEYER PROFESSIONAL OVERVIEW * Accomplished senior media relations professional with proven ability to build and manage teams that achieve public relations and marketing success, bolster ex isting client relationships, and cultivate new business. A recognized and respe cted leader, able to highly motivate internal and external audiences through med ia relations strategy, analysis and effective communications counsel. * Tremendous knowledge of agency, corporate and organizational public relations which spans across numerous industries (including pharmaceutical, medical, healt h, technology, electronics, ecommerce, consumer products, business, personal fin ance, entertainment, sports marketing, fashion, lifestyle, travel and tourism) t hat are echoed with a deep understanding of television news, broadcasting, print journalism, magazine publishing and digital and emerging media. CAREER EXPERIENCE KEMCOM Media Consultant - Emerging and Digital Media Relations Strategy and Implementation -January 2009 to present * Independently contracted to provide digital, online and traditional media rela tions counsel for PR Agencies, Broadcast PR Firms, Video Production and Communic ation Service Vendors and select small businesses. * Conducted work on behalf of clients such as: A Victorias Secret Supermodel, Harley-Davidson Motorcycles, the National Football League, a small town Acupunct ure and Wellness Center, Fed-Ex, a Super Bowl MVP quarterback, A start-up ecomme rce site focusing on fantasy football, The National Institutes of Health, Procte r & Gamble, The Coca-Cola Company, Duracell, A private jet leasing company, Toys for Tots, A small dog rescue and foster organization, Macys Department Stores a nd even the 2008 campaign to elect The President of the United States. * Conduct media surveys, marketplace research and media outreach/pitching/bookin g for select clients. * Develop digital media plans for blogger outreach, programs for emerging media relationship building and evaluate social media products. D S Simon Productions Inc -- New York, NY Senior Vice President and Director of Client Services -- April 2008 to August 20 08 * Provide senior-level consultant services to help transition broadcast public r elations agency to be able to offer digital and emerging media services while im proving the level of existing traditional media services * Responsible for the development of new services and the extension of the compa nys communications products * Expanded the agencys growing digital, online and social media capabilities for its corporate and agency clients * Conducted high-level pitching and outreach to targeted national media to suppl ement selected client projects * Guided strategic competitive research for prospective clients and participated in new business pitches and meetings Manning Selvage & Lee -- New York, NY Senior Account Supervisor, Media Relations, Global Health December 2005 to Marc h 2008 * Provide media strategy, counsel and targeted outreach for the agencys healthca re and consumer health clients. *Secured numerous placements in top-tier media (dailies, news and business weekl ies, long-lead consumer magazines, newswires, national broadcast and cable and i nfluential online outlets) * Selected to work on some of the firms largest and most lucrative blue chip cli ents, including Phillips Electronics/Philips Medical Systems, Eli Lilly & Co., P roctor & Gamble, Celera, Bayer Healthcare, Novartis, J&J and Sanofi Aventis

* Developed specialized media experience in areas of medical technology and devi ces, medical imaging, scientific research, type one and type two diabetes therap ies, diabetes awareness, the global diabetes therapeutic marketplace and OTC wel lness products * Provide clients with insight into new media and innovative technologies that i mpact PR programs * Actively involved in creative brainstorming, cultivating ideas into actionable strategies and tactics, conducting research and gathering intelligence for new business pitches and stimulating organic growth D S Simon Productions Inc -- New York, NY Senior Vice President, Media Relations & Broadcast Services -- 2003 to 2005 * Enhanced the quality of broadcast campaigns as is evident by continued recordsetting project results and increased gross billings (averaged over 40% annually across a seven-year span) * Fueled the development of strategic alliances, partnerships and programs that allow company to offer clients a wide variety of services and options to accompl ish their broadcast public relations objectives * Continually conducted cross-departmental needs analysis and develop restructur ed processes and policies that helped streamline company-wide workflow, producti vity and profitability * Catalyzed initiatives for companys own marketing, advertising, public relation s and business development initiatives * Quoted or interviewed by PR Week, PR News, ODwyers PR Report, Media Relations Insider and The Holmes Report as a resource for industry trade publications and journalists. * Served as a panelist for Bulldog Reporters PR University audio conference Pitc hing Network TV: How To Score Millions of Impressions-Consistently Vice President, Media Relations -- 2001 to 2003 * Spearheaded the companys media strategy, oversaw client counsel for all Satell ite Media Tours and Event Broadcasts and managed the departments everyday activi ty and interaction and relationships with broadcasters * Supervised Production Departments development of segments, scripts, client mes sages and visual elements * Involved in logistical and financial management for all project scheduling and coordination requirements * Aided in the planning and implementation of the companys marketing, sales and public relations efforts * Developed professional collateral for internal and external use by Media Relat ions, Production and Sales departments * Researched broadcast, public relations other communications industries to iden tify potential partnerships and alliances to explore new business avenues * Strategically assigned Project Managers, Producers and enlisted Freelancers ba sed on specific client objectives leading to regular repeat business and increas ed satisfaction * Played key role in leading HR processes by recruiting, screening, interviewing top candidates for Media Relations, Production, Sales and Marketing positions * Developed new and formalized existing procedures as part of training program f or all departments Media Relations Manager / Director Media Relations -- 2000 to 2001 * Directly responsible for results of the department ("hits" or "bookings") on e very PR video project (B-Roll, VNRs, EPKs, SMTs and in-studio interviews) distri buted to the broadcast media * Consulted with clients (and internal Sales Department) as to what services can be most effective to meet their needs and objectives * Served as Executive Producer for Satellite Media Tours and evaluated, edited, enhanced and approved news content * Counseled clients on the strongest news angles and worked together to create p

ress materials, pitching strategy for implementation * Regularly sought after by company President and CEO to work with Sales Departm ent to catalyze business development and pitch new accounts * Managed vendor contracts and fulfillment of Nielsen Media Research data, dubbi ng and duplication, direct mail shipping and newswire services * Recruited and supervised the companys internship program * Attended and exhibited at the Radio and Television News Directors Associations (RTNDA) and National Association of Broadcasters (NAB) annual conventions to ma rket the companys services to members of the broadcast media, identify strategic partnerships and develop new business ideas Account Executive / Senior Account Executive -- 1997 to 2000 * Pitched members of the national and top local broadcast media to garner public ity for clients across a variety of industries (consumer, medical, pharmaceutica l and healthcare, technology, business, personal finance, entertainment, fashion , lifestyle, travel and tourism and others) * Placed segments for clients on thousands of local and national (network, cable and syndicated) television newscasts * Wrote and edited variety of press materials (press releases, pitch letters, pr ess kits, TV newscast style scripts, suggested questions for interviewers, etc.) * Effectively communicated with and guided clients on the strategy, status and s uccess of their broadcast public relations projects New Jersey Red Dogs/New Jersey Rockin Rollers -- Carlstadt, NJ Assistant Director, Public Relations -- Director, Community Relations - 1997 * Developed and executed a strategic publicity plan to introduce first-year Aren a Football League (AFL) franchise * Served as editor for all game-day publications, media guides and yearbooks * Wrote, edited and disseminated information (news releases, weekly reports, sta tistics, research, etc.) to the public * Recruited, interviewed and helped manage the departments support staff (Assist ants, Freelancers and Interns) * Served as Production Coordinator for ESPNs broadcast of ArenaBowl XI in Phoeni x, AZ * Assisted Arena Football Leagues Public Relations Department by working with na tional media during ArenaBowl XI media week and for pre and post game events * Implemented community based programs to raise money, serve philanthropies, and increase publicity fourth-year Roller Hockey International (RHI) and the sport of Roller Hockey * Also served as Hockey Operations Coordinator and supported the Director of Pla yer Personnel, Director of Hockey Operations and Head Coach with player matters involving travel, lodging and immigration/citizenship status Baltimore Bandits Hockey Club -- Baltimore, MD Public Relations Coordinator - 1996 * Worked with Public Relations Manager to implement the departments plans, polic ies, strategies and programs * Responsible for compiling and dispersing accurate information (weekly reports, statistical packages, press notes, game programs and other publications) in a t imely fashion to members of the print, radio and television media PROFESSIONAL ASSOCIATIONS, ORGANIZATIONS, AWARDS & HONORS * Public Relations Society of America (PRSA,) National Press Club (NPC) and Radi o and Television News Directors Association (RTNDA) * International Radio & Television Society Foundation, Inc. (IRTS) and National Association of Broadcasters (NAB) * International Association of Business Communicators (IABC) and American Manage ment Association (AMA) * Three-time nominee for PR Newss 15 To Watch (15 PR pros aged 30 and under who have demonstrated innovative and outstanding achievements throughout the world o

f PR) EDUCATION University of Maryland at College Park -- College of Journalism - 1992 to 1996 * Major in Public Relations; Double-Minor in Sociology and Government and Politi cs