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As an innovative and success-driven professional I am seeking a position that wi ll utilize my experience in marketing strategy, social media, branding and

sales management. 2010 Interactive Financial Troy, Michigan Marketing & Social Media Consultant Re-branded the company with a new corporate identity Launched new logo and three new websites Implemented social media platforms, Facebook, Twitter, LinkedIn, Blog Created and launched new product training and materials Email Marketing Campaigns to secure new employees and new customers Developed a lead generation program for sales team to acquire new business 2007-2009 Tisha Creative Director, Marketing & Branding Consumer Package Goods and Pharmaceutics Group Hoboken, New Jersey

Managed the development of new branding and packaging for multiple Weyth Brands , Childrens Alavert, Childrens Dimetapp, Advil and Chapstick Provided multiple sales and marketing deliverables, product samples, sell sheet s, marketing collaterals, power point presentations Developed social marketing plans for clients that integrate into current brand and marketing structure Placed online banner ads, Facebook ads, Myspace ads and widgets Wrote content for blog, Twitter, Facebook and online newsletter; Ghost communit y manager for client social media campaigns Developed marketing campaigns for email, print, web, social media, sales meetin gs, tradeshow, sales training Handled all events for networking, clients, trade shows and experiential brande d events for both Tisha Creative and our client base Wrote proposals and RFPs to secure new clients Launched new companies, products, brands and events into multi-tiered platforms including but not limited to facebook, myspace, twitter, stumbleupon, digg, You tube and flickr Managed analytics; google ad words, SEO, SEM, PPC, organic search impressions, clicks, conversions, followers, friends etc 2007 Kenneth Cole Productions and Visuality New York, New York Marketing Consultant Kenneth Cole Productions assignment included the following for both the KC and R eaction Brands: Analyze and update site content for home and landing pages Developed blog and new social media awareness campaign Showcase top-selling items based on product reports Analysis of web analytics, SEOs, key words, traffic, consumer spending trends Develop advertising plans to place banners, blogs and other viral media Setting and maintaining online Marketing production calendar and deadlines Briefing teams on upcoming marketing campaigns Developing traffic through affiliate marketing programs Picking collateral shots for promotional blasts to geared to move product Visuality assignment included the development and implementation of marketing st rategies for the sales team to secure new clients for the fashion software appli cation.

Developed a database of retailers, designers and buyers in a CRM system for the sales team to prospect from Launched a three point collateral strategy of email campaigns, direct mail piec es and media buys Executed trade shows for all categories; Contemporary, Denim, Shoes, Accessorie s, and Dress Planned corporate events, sales meetings, client meet and greets and job fairs Managed all vendors for events, creative and internal sales team 2004-2007 Maxons Restorations Inc. Communications and Marketing Manager New York, New York

Creation and implementation of brand focused B2B and B2C marketing campaigns Website management and content development Identify markets and place ads for marketing and advertising Define annual marketing plan and budget Develop direct mail marketing pieces Analysis of market research data, website traffic, key words and optimization Procure & distribute promotional items Manage and design creative ad and copy for yellow pages, trade magazines, direc tories, radio, billboard, and television Vendor management Develop proposals for new business Trade show strategies and experiential marketing Public Relations management of press kits, media buys, and distribution of pres s releases Guerrilla marketing and out of the box campaigns Plan, implement and manage corporate events for all five regions including golf outings, conferences, sales meetings, training and development, corporate clien t nights, galas Manage the direction of all creative teams related to agencies, website, hostin g, design and branding materials Education Eastern Michigan University ti, Michigan Bachelor of Arts in Communications Bachelor of Sciences in Psychology Ypsilan

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