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Global Public Relations, Event Production and Corporate Communications Specialis t PROFESSIONAL PROFILE *Offer over 15 years of progressive

experience in the international fashion, app arel/accessories, and sports industries, with expertise in product/corporate bra nding, launches, multimedia relations, event marketing, market penetration, and competitive leveraging.* *Driven, solutions-focused leader and team player who excels in identifying, dev eloping and executing targeted strategies to optimize business development, reve nue diversification, operational performance, and profitability.* *Dynamic communication, presentation, negotiation, networking, troubleshooting, and key relationship building talents.* *Proactively steer projects from conceptualization and planning through coordina tion and implementation.* *Resourcefully and cost-effectively administer multi-million dollar budgets with a clear focus on capturing each dollar to maximize results.* *Effectively apply extensive background in global marketing and cultural diversi ty toward capitalizing on new and existing business development opportunities.* *Multilingual: English and Spanish fluency, conversational French, basic Italian skills.* CAREER HIGHLIGHTS *Managed $16M corporate event/brand budget as well as an $800K operations budget and a $2M PR sample inventory for US subsidiary of Switzerland based Swatch Gro up.* *Progressed from coordinating Swatch North America and Swatch brand day to day o ffice routines to overseeing Hamilton International business to internal and ext ernal communications for 14 SG North America brands.* *Launched product placement partnerships with motion picture studios ie. Columbi a, Paramount, 20th Century Fox, etc. to steer collaborative synergistic placemen t initiatives with targeted promotional/event program engagement for domestic an d international box offices-resulting in the creation of international best sell ing models and tripling global sales volume.* Brought public relations initiatives in-house, saving company over $1M annual in outsourcing costs- ie. Developed a team of PR professionals and oversaw key rel ationships with prop masters, stylists, editors and executives for both televisi on and movie properties.* *Successfully steered editorial placement to quadruple in a 3-year time frame wi th domestic and international media, significantly boosting brand recognition in highly competitive market.* *Oversee all PR/Brand communications including press events, social media mechan ics, press releases, tip sheets, event collateral and pitch strategies to maximi ze story placement. *Produced fully integrated corporate/brand special events including trade shows, editorial presentations, and sales meetings.* *Planned and executed initial U.S. introductory launch plans for five global lux ury brands.*

*Manage international and domestic celebrity and corporate spokespersons' negoti ations, appearances, prep and media tours as well as photo shoots -Nicolas G. Hayek, Arlette Emch, Harry Connick Jr, Aishwarya Rai, Pierce Brosnan, Denis Lear y, Sting, Shaquille O'Neal. *Recruited and developed a highly skilled corporate event production team - trav eling worldwide to more effectively leverage company resources within target mar kets.* *Facilitate cluding the Coverage,30 r, New York strategic multi-media stories and events with high profile titles in 2004 Athens Olympics Story for the Today Show, Roland Garros Tennis Minute Segment for Fine Living, Editorial titles include Women's Wea Times, and E! Entertainment.*

*Recognized with Industry Events of the Year Award, Accessories Magazine, 2003.* Portfolio available upon request

V-Media - NAVS, Norwood, NJ December 2009 - Present Charged with PR/Events and Communication planning to launch athletes to the fore front of exposure process *Conceived and implemented NAVS (North Atlantic Volleyball Showcase) - Combine t hat allows athletes to showcase their skills and abilities to college coaches sp ecifically for recruitment purposes *NAVS has to date garnered 30 scholarship opportunities for athletes in the regi on *Targeted outreach to colleges and athletes *Gather full profile information potential recruits including academic, skills a nd personal summaries for college coaches *Create partnerships and sponsorships (NIKE, PepsiCo, GEVA) to support NAVS *Develop all internal and external communication for NAVS Kaplen Jewish Community Center on the Palisades, Tenafly, NJ August 2007- April 2009 Associate Director - Health and Recreation Division *Think Tank planning for 30 mio renovation - Charged with PR/Events and Communic ation for 5 divisions *Project Manager for on all co-branded programming and events *Create long and short term public relations driven initiatives, programs and ev ents to engage luxury driven membership - Completely overhauled the major brande d annual fundraiser *Responsible for developing internal/external communication, protocol and crisis management procedure *Established a multi-functional cross trained centralized information team Consultant/Freelance Communications and Public Relations Specialist Jan 2006 - April 2007 Clients include: Cheil Communications/Samsung, Stuff It, Woolenstocks Inc., Code Red Polar Bear *Produce short and long-term communication and public relations plans that are t argeted to increase brand awareness producing definitive ROI through consumer en gagement. *Services include: brand and image development, internal and crisis communicatio n, press and media relations, strategic partnership development, speaking engage ments and media training, as well as events.

Scott Kay - Teaneck, NJ November 2005 - January 2006 Director of Communications/Public Relations and Events *Produced 3 year strategic PR plan for luxury sterling jewelry launch *Garnered celebrity placement and subsequent magazine coverage of the AMA Awards *Produced media plan for bridal division encompassing impending book launch Swatch Group US - Weehawken, NJ March 1998- August 2005 Director of Communications/Public Relations Director/Corporate Event Director *Rapidly progressed from title of Executive Assistant to North American CEO to s teer global market outreach of 14 key watch brands. *Steer a 5-employee department and an 11-member national event team in driving l aunch, branding and competitive leveraging initiatives vital to corporate fiscal performance. *Produced short and long term customized strategic PR plans for each brand *Project lead/budget administration on all corporate event production, venue sel ection and logistical planning through materials/video production and vendor sou rcing for trade shows, editorial presentations, brand events and photo shoots. *Spearhead high-profile multi-media consumer/editorial advertising and promotion al campaigns. *Proactively establish, cultivate and maintain critical public/media relationshi ps with overarching the connection between marketing and internal communications . *Initiated ROI database tracking, archival methodology and hot sheet communicati ons across all divisions *Responsible for mentorship and career growth of department staff *Collaboratively contribute toward overall direction of company and short-/longterm goals Express Ltd. Buying Office - New York, NY r 1997 Office Manager/Special Events Coordinator September 1996 - Novembe

*Supervised all fashion office divisions including Bath and Body, Victoria's Sec ret and Express/Limited entities *Established and oversaw administrative operations of pioneering in-house design department to contain costs, assure standardized quality and boost profits *In charge of producing major special/corporate events instrumental to developin g business. Saks Fifth Avenue - Corp HQ New York, NY October 1993 - September 1996 Analyst and Executive Assistant, Merchandise Control *Responsible for the support of the office of Merchandise Control. *Interfaced with all buying offices to ensure coordinated flow of information an d ensure meeting critical timelines *Conducted comprehensive analysis of rtw merchandise sales and delivery to deter mine target markets and support strategic business planning initiatives. *Integrated and utilized innovative tools to enhance product tracking and demogr aphic analysis. *Proficiently administered vendor contract tracking ensuring changes, compliance etc. with agreement specifications for optimal client relationships. *Interfaced with all levels of management, vendors and employees to troubleshoot and maintain high quality standards.

Previous Background Operations and Special Events Manager; Joan and David Shoes Headquarters - New Y ork, NY EDUCATION Fort Lewis College - Durango, CO, - Communications

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