Robert W ROBERT W. RAPP 13291 MALENA DRIVE * SANTA ANA, CALIFORNIA 92705 * 714-247-9709 * rr12307ea@westpost.

net GENERAL MANAGEMENT/OPERATIONS EXECUTIVE Senior-level executive with proven success optimizing company growth and profitability. Key competencies include: - Team Building - IT Support & Services - Sales Forecasting & Budgeting - Strategic Planning - Logistics & Warehouses - Business Development - Supply Chain Management - Human Resources EXPERIENCE PAYLESS FOODS (_A $150 million corporation_) 2008-PRESENT Hawthorne, CA DIRECTOR OF PRODUCE OPERATIONS & SUPPLY CHAIN Manage daily produce & floral operations for 10 stores with $36 million in annual sales. Responsible for operations and budgeting, marketing, procurement, and store supervision. Oversee all supply chain operations (Warehousing.WMS & Transportation.TMS), Routing, Customer Service, and Contracts. Manage all aspects of marketing and advertising strategies and implementation of weekly promotions. * Reduced Supply costs(Warehousing & Transportation) by 8% through improved routing and picking, while improving customer service. CARDINAL LOGISTICS _(A $350 million corporation)_ 2005-2008 Fullerton, CA V.P. OF OPERATIONS & BUSINESS DEVELOPMENT Oversaw daily operations of 22 distribution, Warehouse, Transportation, Routing, Human Resources in the western region of the U.S. Led team on new WMS, TMS system development and rollout. Negotiated with leading retailers on leasing warehouse footage and services, 3rd party logistics. Responsible for service matrix to customer. * Improved distribution cycle times and carrier sourcing, which led to decreased cost and increased profitability. *

Initiated a subleasing program to help offset high leasing costs associated with empty space of primary tenants through the sublease of unused footage at distribution centers to secondary tenants, which led to decreasing cost for primary tenant and increasing revenue for Cardinal. SAFEWAY.COM _(A $30 million online grocery company)_ 2002-2005 Anaheim, CA REGIONAL DIRECTOR OF OPERATIONS(GM) Responsible for the rollout of 32 individual stores in 3 states. Oversaw all aspects of daily operations, including the hiring and developing of management personnel, customer service levels. Responsible for sales budget of $10 million per year and P & L. Introduced new IT services, which greatly enhanced customer satisfaction. Defined requirements for IT projects for both in-store and distribution. Accountable for daily operational issues between the warehouse and stores, delivery, and IT services, and customer fulfillment of dot.com business. * Increased sales by 300%, or $2.5 million, by improving customer service level. * Decreased operational costs by 85%, or $1 million, by improving store and driver productivity. SAFEWAY/VONS _(A $43 billion grocery chain)_ 1973-2002 Arcadia, CA V.P. OF PRODUCE OPERATIONS (1998-2002) Managed daily produce operations for 326 stores with $700 million in sales. Responsible for operating and budgeting expenses, marketing, procurement,Warehousing/Logistics, and supervision. Oversaw all aspects of supply chain management with detailed knowledge of market conditions on supply and demand. Handled contract management, including contract negotiations. Responsible for developing IT system for wholesale produce and floral products out of the distribution center. Managed all aspects of advertising strategies and implementation of weekly promotions. * Increased sales 16.2%, or $110 million, through regional marketing and convenience food. * Decreased operational costs by 6.1%, or $125,000, by improving store effectiveness and marketing changes. * Reduced shrink from 8.3% to 4.2%, or $3 million, by developing store reports to measure inventory turns at store and warehouse levels.

DIRECTOR OF FLORAL OPERATIONS (1989-1998) Managed daily operations for 240 full-service and 70 self-service floral departments. Responsible for operating and budgeting expenses, marketing, procurement, and supervision. Oversaw all aspects of supply chain management. Handled contract management, including contract negotiations. Responsible for hiring and training all staff consisting of merchandisers, buyers, and floral managers. Helped develop WMS system for distribution facility. * Developed the QUALITY CIRCLE and the FULL-SERVICE floral programs, which resulted in improved communications between store level and management. * Increased sales from $8 million to $83 million by adding 240 full-service floral departments. * Increased gross margin from 28% to 49%, or $38 million, by improving product mix and adding fresh arrangements, single-stem flowers, and wire service. * Reduced operational costs by 26%, or $9 million, by increasing sales without adding additional staff and improving store efficiencies. FLORAL BUYER MERCHANDISER (1986-1989) PRODUCE CATEGORY MANAGER (1983-1986) PRODUCE WAREHOUSE MANAGER, PRODUCE RELIEF BUYER (1980-1983) STORE OPERATIONS (1973-1980) EDUCATION & TRAINING * B.S. (Bus. Admin.), Cal. State Northridge, CA * Chain of Life (PMA), New Orleans, LA * PMA Leadership Symposium, Denver, CO * Management Training, Arcadia, CA * Supermarket Marketing (FMI), Miami, FL * Future Customer (FMI), Salt Lake City, UT PROFESSIONAL AFFILIATIONS * Group Vice President, City of Hope * Board of Directors, Produce Marketing Assoc. * Vice President, Fresh Produce and Floral Council * Board of Directors, Society of Amer. Florists REFERENCES: _AVAILABLE ON REQUEST_