Jose Luis GuaschX | jg11eeee4@westpost.

net Senior Multicultural Media & Management Executive Sales ~ Marketing ~ Operations | Global Media ~ Broadcasting ~ Providing insight, strategy, and content aligned with the dynamics of the multicultural market ~ Disciplined and highly respected senior executive with a prestigious career showcased by significant achievements leading multimedia businesses to breakthrough market success - including the #1 company in the Latin media arena. Sharp awareness of events and trends in global and Hispanic markets. Track record in mentoring, coaching, and accelerating career advancement of staff across multiple levels and functions. Strong personal commitment to community service and humanitarian work. Fluent in native Spanish (written and oral), Mexican nationality, and legal U.S. resident. Core Strengths: +------------------------------------------------------------------------+ | Production Executive | New & Traditional Media and | | | Marketing | |-------------------------------------+----------------------------------| | Corporate, Public & Government | Station Content, Production & | | Relations | News, | |-------------------------------------+----------------------------------| | Client Relations & Acquisition | Market Development & Penetration | |-------------------------------------+----------------------------------| | Radio-TV Management | Budget Development & Direction | +------------------------------------------------------------------------+ Career Highlights * 30 years of fast-track progression with Grupo Televisa / Televisa S.A. culminating in Senior Vice Presidential role directing national operations of four networks broadcasted and Chairman of the Board managing 18 television stations. * Exceptional international business experience with multicultural adaptability. Directed business and operations with a global reach. Facilitated a strategic alliance of 17 countries for the first Spanish 24-hour news channel broadcasting to the Americas, the Caribbean, Europe, and Northern Africa with correspondents in 32 countries. * Strategic and hands-on capabilities from a seasoned career with multifunctional breadth and depth - from strategic business and financial direction through direct contributions or leadership of marketing and sales, programming and promotion, technology, and engineering. Summary of Professional Experience Entravision (Univision), McAllen, TX 2008 - Present (NYSE: EVC) Diversified Spanish-language media company with multimedia assets in 11 markets; company owns and/or operates 51 primary television stations across the U.S., and one of the largest groups of Spanish language radio stations in the U.S. (Hispanic consumer base accounts for

$361B in consumer spending). VP.International Sales: Recruited to lead market expansion initiative into the Mexican-American border. Designed and executed market and sales strategy as sole strategic and tactical contributor in initial market development, challenged by border security / safety and global financial issues. Initiated and cultivated critical relationships with Presidents of several marketing agencies and business owners in Mexico City, Monterrey, and the border. TV. And Radio Azteca America, Los Angeles, California 2005 - 2006 Broadcast television network marketed toward Spanish-speaking families residing in the United States. Reaches 89% of Hispanic households in the U.S. through operations in 62 national markets. Chief Operating Officer: Developed and directed news, production, programming, traffic, engineering, and sales programs with a mandate to optimize profitability and productivity. Managed five direct reports and controlled a $2.5M budget, reporting to the CEO. * Strategized and executed a complete restructuring of all operational areas. Defined programming acquisition, capital equipment, and market expansion sales strategies. * Developed new national news business channel while expanding production of music, entertainment, and journalism programs. Hired anchors, reporters, editors, and technical staff. Created policies and employee training programs. * Applied a structured approach to traffic operations, achieving integrated transmission, invoicing, and collections systems. Jose Luis Guasch | Page 2 956.358.0513 (Cell) | jg11eeee4@westpost.net National Chamber of the Radio & Television Industry (CIRT), Mexico City, Mexico 2003 - 2005 Autonomous, non-profit counsel comprised of 1,300+ radio and television affiliates representing, promoting, and defending the general interests of radio and television business in Mexico. Also acts in partnership with the government for the establishment of broadcast regulations and technical standards. Senior Vice President: Provided strong leadership and direction in establishment of new communications law and implementing high-def system in Mexico, creating community service campaigns, and expanding compensation for industry union workers. Coordinated 42 chamber members. * Championed new Mexico communications law by establishing relationships with Senators, Congressmen, President, and the Transport and Communications Ministry, SCT, and achieved consensus for radio and television regulation. Influenced senatorial / congressional radio and television committee members to maintain closer relationships with all major television and radio networks. * Recommended and led implementation of American high-definition system versus European system to ensure seamless border transmission and

coverage. * Expanded organizational visibility and fostered community involvement by spearheading water, recycling, and