LATASHA BROWN 10923 Northgate Trail Dr. * Charlotte, NC 28215 * (h) 704.532.8282 * (c) 704.

661 -7527 MARKETING PROFESSIONAL Marketing professional with 16 years of relevant experience working with strateg ic sales planners, promotions, research and creative services to develop campaig ns that support brand management. Recognized for being able to utilize multiple internal and external resources to create actionable work plans. Excell ent organization, communication and computer skills. WORK HISTORY Time Warner Cable Media Sales - Charlotte, NC 1995 - Present Marketing & Creative Services Manager (1999 - 2010 restructure) Reported to the Director of Research & Programming. Responsible for overseeing m arketing communication throughout the North and South Carolina region and managi ng marketing projects to increase ad revenue and promote brand awareness for cus tomer acquisition and retention. Supervised a staff of five employees during ten ure. * Brand Management: Created and managed the development of collateral materials to enhance positioning of Media Sales products, including media kits, newslette rs, brochures, signage, client event point-of-purchase displays, specialty/premi um items, direct mail, print ads and presentations. Managed the development and tracking of print ads as well as television testimonials and ad solicitation com mercials to build awareness and increase call-ins * Interactive & Online Media: Oversaw creative and production for client web ad s inserted on AOL, RoadRunner, News 14 Carolina and other company related web pr operties. Project managed 12 company and client websites as well as email market ing campaigns with sales initiatives budgeted at more than $4 million * Annually project managed integrated marketing campaigns (online, print and on -air) with cable ad sales contracts valued at more than $8 million in revenue * Provided art direction, supervision, copy and proofs for projects designed to increase market share and sales * Vendor management for co-op, print and web applications * Planned and organized the development of new hire orientation and sales focus ed training manuals to support a workforce of 200+ employees * Provided strategies for improving the project inquiries process to ensure tim ely delivery of business requests Multimedia Specialist (Charlotte, NC 1997 - 1999) Reported to the Communication Manager. Technical and marketing oriented position responsible for creating graphics, multimedia presentations and project managem ent. * Initiated the use of computerized interactive multimedia presentations as a s ales/marketing tool * Created custom presentations of the company's top revenue drivers (NFL, NBA P layoffs, NASCAR and ACC) to introduce advertising opportunities on cable network s to existing customers and prospects * Assisted with strategically planning the development of the company's initial internet/intranet web site and electronic media kit CD * Assisted with on-air marketing commercial campaigns; developed and distribute d sales collateral and employee needs assessment questionnaires Regional Sales Coordinator (Raleigh, NC 1995 - 1997) Reported to the Raleigh Region's General Sales Manager. Sales Assistant to appro ximately 12 Account Executives. * Prepared sales proposals, contracts and presentations * Generated and tracked leads as well as prepared weekly sales reports * Coordinated edits to collateral and marketing materials, which included secur ing accurate information, providing direction to outside vendors, proofing and o btaining required approvals

* Organized brochure and media kit fulfillment requests for clients Glaxo Wellcome Pharmaceuticals (Strategix) - Research Triangle Park, NC 1994 - 1995 Marketing Assistant Hired on a contractual basis through Strategix - to work in the Serevent Marketi ng Department. * Assisted Product Managers with the launch of Serevent (asthma medication) alo ng with managing promotional and patient education materials * Created business presentations * Coordinated meeting/events for conferences and various engagements * Provided customer service to sales representatives, doctors and the general p ublic D.C. May ma-crepe Corporation - Durham, NC 1993 - 1994 Customer Service Manager Responsible for all customer service inquiries, telemarketing, collections and p romotional material. * Maintained client relations with various home improvement centers (such as Lo we's, Home Depot, Sherwin Williams and Ace Hardware) by evaluating consumer need s through telemarketing and customer service * Educated and demonstrated company's products including, drop cloths, car cove rs, protective wear and various sundries to paint contractors and home improveme nt centers at national trade shows * Layout and design of newsletters, planograms, product catalogs and special pr omotions for distribution to new and existing clients * Managed accounts receivable/collections to resolve account discrepancies EDUCATION Masters Degree of Business Administration - Meredith College Bachelor of Science in Business Administration - East Carolina University Management Seminars - The Employers Association Modern Real Estate Practice in NC - Central Piedmont Community College Multimedia Design/Production Certification - School of Communication Arts AWARDS & ACHIEVEMENTS 2003 Creative Services Achievement Award - Contributed 29% over the Creative Ser vices Department's Budget 2004 Total Quality Service Award Nomination - Recognized for outstanding custome r service to overall sales SOFTWARE APPLICATION EXPERIENCE * Business Tools (word processing, spreadsheet and database management) Excel, Word, Outlook and Access * Graphic /Web Tools (presentation development, desktop publishing, internet an d multimedia) Photoshop, Illustrator, InDesign, Quark, Freehand, PowerPoint, Dreamweaver and M apPoint