W. LEE CASEY Dallas, Texas 214.208.4421 wc118a160@westpost.

net Vice President / Director of Marketing, Advertising, Client Services, Business D evelopment & Strategic Partnerships Summary of Qualifications Entrepreneurially-spirited, marketing/advertising leader with over 16 years' exp erience developing national and global campaigns and promotions for prominent, c onsumer and business-to-business brands across multiple categories, including re al estate development, casual dining, QSR, telecommunications, building trades, retail, hospitality/resort and healthcare. Co-engineered proprietary brand development, refinement, planning processes and principles. Unique ability to pull traditional brand planning and marketing stra tegies through current, more efficient and/or effective, digital solutions. Demonstrated success in the development and expansion of businesses and relation ships resulting in new customer acquisition/retention, increased revenue, sales volume and billings. Strengths * * * * * * * * Corporate vision & strategic planning Joint ventures & strategic partnerships Innovative branding strategies Digital marketing & asset management P&L / financial management Re-engineering operations/processes Business development/fundraising Diverse industry/category experience

Experience Sports Echo LLC, dba Official Sports Report - Dallas, New York, Tulsa 2008 - 2010 Partner / Director of Marketing * Partnered with sport's industry experts to concept, model and launch exclusive , electronic news service that distributed over 600,000 "opt-in" emails on a dai ly basis * Raised over $1.5M in investment capital and contributed to raising over $1M in additional funds * Secured major, long-term, exclusive contracts with major collegiate sports mul ti-media rights holders, including Learfield Sports, ISP Sports Network, CBS Col lege Sports and Neulion/JumpTV * Assembled editorial staff and resources across the nation to launch OSR's for 16 major University athletic programs, with exclusive rights to over 100+ additi onal programs * Secured exclusive, revenue sharing contracts with major online retailers and a dvertising sales organizations * Developed brand positioning strategy and managed all traditional and digital m arketing, advertising and digital advertising sales efforts * Directed various internal and external resources to develop and launch custom/

proprietary CMS-driven Web site that drives almost all company operations - crit ical to long-term exit strategies * Developed mobile and video streaming platforms to generate incremental streams of revenue dib creative - Dallas, Texas 2008 - 2010 Vice President of Marketing/Business Development * Solely generated over $500K in agency billings over 10-month period, during do wn economy, and contributed to new business development efforts that generated o ver $1.5M in agency billings * Reduced agency operating expenses by 40%, while increasing revenues by 25% * Led agency branding process to create unique positioning in the marketplace * As of February 2010, dib has launched 50+ web sites, initiated multiple social media programs, built iPhone Apps, launched the first ever hyper-local TV stati on on the web and has co-founded five, digitally-driven businesses * Worked with agency partner's to streamline workflow, internal processes and bi lling/accounting procedures to maximize profitability, while identifying the opt imum balance between retainer and project work * Identified and secured exclusive partnerships with larger, national, digital a gency's for referral projects Joiner, Rowland, Serio (JRS Advertising) - Dallas, Texas 2006 - 2008 Director * Met with various Johnson Controls (JCI) corporate, distribution and dealer lea dership across the country to repair agency/client relationship damage that had built-up in previous years * Restored a broken Client confidence and retained of agency-of-record status * Re-structured York International (HVAC) Co-Marketing Program to be more Dealer -centric and budget sensitive, while retaining overall media spending levels thr ough agency - $6M budget * Developed national and regional media plans (broadcast, cable, radio, print, o nline) that meet criteria of York International branding strategy and sales goal s/objectives of individual York Distributors and Dealers Flowers & Partners, Inc. Advertising & Public Relations - Dallas, Texas 1999 - 2006 Partner / Management Supervisor * Directed account service group while managing general agency ops, planning/for ecasting and most new business activity * Increased Hyatt Regency account from single Regency property to multiple Regen cy and Resort accounts * Developed new brand positioning strategy for Dallas Market Center's new appare l market venue, FashionCenterDallas, and created and implemented marketing plans to launch new brand - market attendance doubled in first year - campaign named one of the world's best, most effective rebrands in the second annual 100 Global Rewards * Over seven year account service tenure, agency did not lose one account due to agency or product performance * Instrumental in the positioning and ultimate positive acquisition of agency by Slingshot Advertising (Dallas). * Created additional sources of revenue for agency through the development of in -house research services, photography manipulation capabilities, improved accoun ts receivables terms and overall restructured compensation practices GTE Long Distance - Irving, Texas

1998 - 1999 International Marketing Consultant * Managed multiple GTE domestic, Hispanic, Mandarin and Cantonese advertising ca mpaigns * Directed and led various GTE advertising agencies and internal teams on broadc ast, direct mail, newspaper, consumer/trade ad and electronic marketing projects * Published two, quarterly La Voz custom publications targeting US, Mexico, Cent ral and South American markets * Efficiently produced effective marketing tactics in highly-fragmented internal environment The Maxfield Group Advertising & Public Relations - Irving, Texas 1995 - 1998 Senior Account Executive * Took GTE from single project to second largest account in 1-1/2 years, increas ing roster to include Long Distance, Public Affairs, Community & Economic Develo pment, Network Services, Telemarketing, Event Marketing (Byron Nelson Classic) * Developed strategy and managed launch of first substantial EDS recruitment cam paign * Created positioning, marketing and creative strategy for first-ever Daltile br and launch to residential segment * Developed and implemented strategic media, creative, internal communication an d merchandising plans to various target segments - new brand positioning driven by Dal-Tile Initial Public Offering * Spearheaded Daltile's efforts in growing DIY segment, primarily in-store merch andising in major DIY units * Instrumental in the positioning and ultimate positive acquisition of agency by Square One Advertising (Dallas). Temerlin McClain Advertising - Irving, Texas 1994 - 1995 Account Executive Education Texas Christian University - Fort Worth, Texas Bachelor of Science, 1994 Communication - Journalism / Advertising / Public Relations / Marketing