DONNA I. MASON 4048 Peppertree Drive, Lexington, KY 40513 859-327-4747 * dm1144476@westpost.

net SALES AND BUSINESS DEVELOPMENT PROFESSIONAL Account and Territory Management... Marketing... Customer Relationship Managemen t Career Profile Accomplished, results-oriented sales management and business development leader repeatedly successful in capturing new business, expanding existing business, an d forming strong relationships with key decision-makers. Proven ability to analy ze markets, identify opportunities, prepare strategic plans, and develop partner ships that deliver results. Track record of managing projects, motivating staff, and building consensus. History of providing formal presentations and creating and executing special events. Areas of Expertise: Client relations... product marketing... negotiations... cus tomer service... public relations... team building and leadership... recruiting... workforce planning... startups/tur narounds... branding PROFESSIONAL EXPERIENCE LifeTrack, LLC - Lexington, KY 2009 to Present Medical technology startup that developed first-to-market personalized medical c ard storing critical personal information. Director of Marketing Recruited due to extensive experience in healthcare sales. Prospected potential business, secured appointments with appropriate decision makers, and delivered p resentations to major regional and national employers including UNCG, Trane, Ten nessee Eastman Chemical Company, University of Kentucky, and Central Baptist Hos pital. Researched market conditions and prepared strategic plans. Participated a s a vendor and represented company at conventions. Handled public relations duti es including various speaking engagements. * Secured appointments with senior management at large organizations across the nation within 3 months of start date and conducted meetings with 10 during first quarter of employment. * Recruited 20 independent contractors in less than 5 months. * Developed a marketing team to promote product and a strategic outreach plan to target emergency responders as partners. Aegis Health Group - Lexington, KY 2006 to 2007 Leading provider of business development strategies for hospitals. Manager, Employer Relations Hired to launch worksite health management program for major client, Saint Josep h Healthcare. Created and implemented programs to educate employers about reduci ng healthcare costs. Served as representative to the community and hospital staf f. Managed corporate wellness to area businesses. Collaborated with CEO and nume rous departments including Physical Therapy, Occupational Medicine, and the Slee p Clinic to sell services. * Established relationships with 85 regional employers resulting in new worksite wellness programming that generated significant revenue. * Directed partnership of Saint Joseph with Commerce Lexington for annual corpor ate trip to introduce worksite wellness program to corporate leaders and explai n how staff health conditions impact bottom line. * Collaborated with the Society of Human Resource Managers to generate leads and increase awareness of worksite health management. * Instituted synergy with marketing strategies by developing a board of service line managers.

American Heart Association - Richmond, VA 2002 to 2004 Nation's largest non-profit focused on raising awareness of cardiovascular dise ases and strokes. Corporate Relations Director Created and developed new campaign aimed at women increasing awareness of heart disease. Identified potential corporate financial support, recruited volunteers, analyzed trends, prepared and executed strategic initiatives, and produced and implemented large events including a Heart Walk and Heart Gala. Established and managed a board of professional women. * Attained fundraising goals within first 8 months in role following successful event. * Prospected and developed support from nontraditional partners including a nati onally known author and business owner. * Managed logistics for nation's fifth largest Heart Walk and utilized support f rom local university to reduce costs by 10% and increase volunteers by 10%. Prior professional experience includes roles as a Sales Associate for Glaxo Smit hKline and a Director of Marketing for MediServe Medical Equipment. EDUCATION BS, Accounting, Appalachian State University - Boone, NC AS, Science, Lees McRae College - Banner Elk, NC TRAINING Professional Sales Training - Glaxo SmithKline Director/Administrator Leadership - Upjohn HealthCare