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business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of _______________.
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
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Upon request, this document is to be immediately returned to _______________.
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___________________
Date
Table of Contents
Table of Contents
Page 2
Table of Contents
Page 1
pappuplan
Chart: Highlights
Highlights
Sales
Gross Margin
Net Profit
FY 2012
FY 2013
FY 2014
1.1 Objectives
The make an online medical store which is easily accessiable to all the people around the
world having internet connection.
To create health awarness. We will have health seminars on different forums to ensure
health is made first priorities. This will help in creating
a sense of know how about health and also help people suffering from dieses to live a
normal life.
To expand the business of a medical store. By using technology along with the expertise
and skills, the idea is to increase the sales and market the store around the globe.
Considering at this point the sales increase by 5% as it is located in a small town but as the
store is now online it is channeled to every city in Pakistan making an increase of 20%.
Page 1
pappuplan
1.2 Mission
Medicine for everyone, anywhere!
/*To deliver health saving drugs to remote areas in order to provide ease of */
1.3 Keys to Success
Start-up
Requirements
Start-up Expenses
Stationery etc.
Rent
Computer
Other
Total Start-up Expenses
$10
$180
$20
$50
$260
Start-up Assets
Page 2
pappuplan
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
$8,00
$400
$5,000
$0
$5,400
Total Requirements
$5,660
Chart: Start-up
Start-up
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
Expenses
Assets
Investment
Loans
3.0 Services
The project will focus on retailing two things, that is:
Medicines
Expert Systems
The main aim for the project is to provide medicines via website where the consumer can order
and get it delivered at their residence.
We will be the distributor of the medicines that is going to be provided by the vendors directly.
The services that we will provide would focus on overcoming the deficiency of life saving drugs
at acute places.
In order to keep our inventory updated we will be in direct contact with the vendors.
Page 3
pappuplan
Market Analysis
Potential Customers
Our Current Customers
New Customers who will buy
from web based interface
Other
Total
2011
2012
2013
2014
2015
60%
20%
1,500
300
2,400
360
3,840
432
6,144
518
9,830
622
60.00%
20.00%
20%
52.68%
200
2,000
240
3,000
288
4,560
346
7,008
415
10,867
20.02%
52.68%
Growth
CAGR
Page 4
pappuplan
Page 5
pappuplan
6.1.1 Strengths
6.1.2 Weaknesses
6.1.3 Opportunities
6.1.4 Threats
Sales Forecast
FY 2012
FY 2013
FY 2014
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
FY 2012
$0
$0
$0
$0
FY 2013
$0
$0
$0
$0
FY 2014
$0
$0
$0
$0
Sales
Row 1
Row 2
Row 3
Total Sales
Direct Cost of Sales
Row 1
Row 2
Row 3
Subtotal Direct Cost of Sales
Page 6
pappuplan
Row 1
Row 2
Row 3
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Row 1
Row 2
Row 3
FY 2012
FY 2013
FY 2014
Page 7
pappuplan
6.5 Milestones
Table: Milestones
Milestones
Milestone
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Totals
Start Date
11/20/2011
11/20/2011
11/20/2011
11/20/2011
11/20/2011
11/20/2011
11/20/2011
11/20/2011
11/20/2011
11/20/2011
End Date
12/20/2011
12/20/2011
12/20/2011
12/20/2011
12/20/2011
12/20/2011
12/20/2011
12/20/2011
12/20/2011
12/20/2011
Budget
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Manager
ABC
ABC
ABC
ABC
ABC
ABC
ABC
ABC
ABC
ABC
Department
Department
Department
Department
Department
Department
Department
Department
Department
Department
Department
Chart: Milestones
Milestones
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Name me
Nov `11
Dec
Page 8
pappuplan
Table: Personnel
Personnel Plan
FY 2012
FY 2013
FY 2014
$0
$0
$0
0
$0
$0
$0
0
$0
$0
$0
0
Total Payroll
$0
$0
$0
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
$260
$5,400
$5,660
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$5,400
$8,00
$0
#VALUE!
$5,400
$0
$0
$0
$0
$0
Capital
Planned Investment
Owner
Investor
Additional Investment Requirement
Total Planned Investment
$0
$0
$5,660
$5,660
($260)
$5,400
$5,400
Page 9
pappuplan
Total Funding
$5,660
Break-even Analysis
Monthly Revenue Break-even
$0
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
0%
$0
$1
$2
$3
$4
$5
$6
$7
$8
$9
$10
$11
Page 10
pappuplan
FY 2013
FY 2014
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
0.00%
$0
0.00%
$0
0.00%
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Other
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
0.00%
$0
0.00%
$0
0.00%
Sales
Direct Cost of Sales
Other Costs of Sales
Total Cost of Sales
Gross Margin
Gross Margin %
Expenses
Net Profit
Net Profit/Sales
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Ap r
May
Jun
Jul
Aug
Page 11
pappuplan
FY 2012
FY 2013
FY 2014
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Ap r
May
Jun
Jul
Aug
Page 12
pappuplan
FY 2012
FY 2013
FY 2014
FY 2013
FY 2014
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
FY 2012
FY 2013
FY 2014
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Page 13
pappuplan
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
Chart: Cash
Cash
$3
$2
$0
Sep
Nov
Oct
Jan
Dec
Mar
Feb
May
Apr
Jul
Jun
Aug
FY 2013
FY 2014
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
Assets
Current Assets
Cash
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Page 14
pappuplan
FY 2012
FY 2013
FY 2014
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Long-term Liabilities
Total Liabilities
$0
$0
$0
$0
$0
$0
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
Net Worth
#VALUE!
#VALUE!
#VALUE!
Current Liabilities
Table: Ratios
Ratio Analysis
FY 2012
FY 2013
FY 2014
Industry Profile
n.a.
n.a.
n.a.
0.00%
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
#VALUE!
#VALUE!
#VALUE!
#VALUE!
100.00%
#VALUE!
#VALUE!
#VALUE!
#VALUE!
100.00%
#VALUE!
#VALUE!
#VALUE!
#VALUE!
100.00%
0.00%
100.00%
100.00%
0.00%
100.00%
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
0.00%
0.00%
0.00%
100.00%
100.00%
0.00%
0.00%
0.00%
0.00%
100.00%
0.00%
0.00%
0.00%
0.00%
100.00%
0.00%
0.00%
0.00%
0.00%
100.00%
0.00%
0.00%
0.00%
0.00%
0.00
0.00
#VALUE!
#VALUE!
#VALUE!
0.00
0.00
#VALUE!
#VALUE!
#VALUE!
0.00
0.00
#VALUE!
#VALUE!
#VALUE!
0.00
0.00
0.00%
0.00%
0.00%
Additional Ratios
FY 2012
FY 2013
FY 2014
0.00%
#VALUE!
0.00%
#VALUE!
0.00%
#VALUE!
Sales Growth
Percent of Total Assets
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
n.a
n.a
Activity Ratios
Page 15
pappuplan
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
0.00
0.00
0
#VALUE!
0.00
0.00
0
#VALUE!
0.00
0.00
0
#VALUE!
n.a
n.a
n.a
n.a
#VALUE!
0.00
#VALUE!
0.00
#VALUE!
0.00
n.a
n.a
#VALUE!
0.00
#VALUE!
0.00
#VALUE!
0.00
n.a
n.a
n.a.
#VALUE!
0.00
#VALUE!
0.00
n.a.
#VALUE!
0.00
#VALUE!
0.00
n.a.
#VALUE!
0.00
#VALUE!
0.00
n.a
n.a
n.a
n.a
n.a
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout
Page 16
Appendix
Table: Sales Forecast
Sales Forecast
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Row 1
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Row 2
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Row 3
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Sales
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sales
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Row 1
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Jul
Aug
$0
Row 2
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Row 3
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Page 1
Appendix
Table: Personnel
Personnel Plan
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total People
Total Payroll
Jul
Aug
Page 2
Appendix
Table: Profit and Loss
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Sales
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Gross Margin
Jul
Aug
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
Payroll
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Marketing/Promotion
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Depreciation
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Rent
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Utilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Insurance
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Gross Margin %
Expenses
Payroll Taxes
Other
15%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Interest Expense
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Taxes Incurred
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Net Profit
Net Profit/Sales
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
Page 3
Appendix
Table: Cash Flow
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Cash Sales
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Expenditures
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Cash Spending
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Bill Payments
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Cash Received
Cash from Operations
0.00%
Jul
Aug
Page 4
Appendix
Net Cash Flow
Cash Balance
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
$0
#VALUE!
Page 5
Appendix
Table: Balance Sheet
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
#VALUE!
$400
$5,000
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
$0
$0
$0
#VALUE!
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Starting
Balances
Current Assets
Cash
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Long-term Liabilities
Total Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
$5,660
#VALUE!
$0
#VALUE!
#VALUE!
Net Worth
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
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