WSN

WEBSERIESNETWORK.COM | JAN/FEB/MAR 2012

MELISSA MCCONNELLS INNER DEMONS TOM HANKS, YAHOO, ED BEGLEY, JR. PLUS FOCUS ON WRITING, YOUTUBE, SOUND & web series creators

RICH MBARIKET MEDIA IS A MULTIFACETED MEDIA COMPANY IN LOS ANGELES PRODUCING ORIGINAL SCRIPTED AND NON-SCRIPTED WEB SERIES, MUSIC VIDEOS, COMMERCIALS, FILMS, VIDEOS AND WEB CONTENT.

310.691.4393 RICHMBARIKET.COM

PUBLISHERS LETTER
people who are involved or desire to be involved in web series entertainment can connect with one another over creative ideas. I want to thank our contributing editors, supporters and advertisers for making this issue possible. And once again, we spotlighted new talents on the up and come, and provided informative and insightful articles on screenwriting, Youtube, post production sound, and much more. Writing our website and magazine has been a privilege. Thank you for your continued support; and heres to a wonderful and prosperous new year. With gratitude, RICH MBARIKET Follow me on Twitter at @richmbariket and on webseriesnetwork.com

Thank you for checking out the 4th issue of WSN magazine, yes... our 4th issue. It was a pretty good year, 2011, thanks in large part to the loyalty and support of the thriving Web Series Network community at www.webseriesnetwork.com. Speaking of community, interaction among Members has spiked. Our Members are feeling more connected to one another than ever before and its visible across our site. Our 2012 resolution is to continue to foster and nurture a professional platform where people

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MASTHEAD

Web Series Network magazine published by RICH MBARIKET MEDIA Publisher & Editor-in-Chief RICH MBARIKET Contributing Photographers/Illustrators SHARON PAINTER, RYAN MCCALLA Contributing Writers STEPHANIE PICHE, NOAH GOODWYN YOUNG, MICHAEL FLORES, JASON BRASIER To advertise or contact the publisher: richmbariket@gmail.com Copyright 2012 by Rich Mbariket Media. All rights reserved. Web Series Network magazine Published quarterly. Reproduction without permission of the publisher is prohibited. Visit us online at webseriesnetwork.com

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FOCUS ON WRITING
By Jason Brasier, Photography by American Wasteland Entertainment, llc

Dare to suck is a phrase that has stuck with me since attending Diana Botsfords screenwriting classes at Missouri State University. She was applying it to screenwriting, but in time, I fully understood what she meant. That first draft is always a stinker. One basically throws up his or her idea of the story onto the page and then goes back and fixes it. I liken it to building the foundation and framing a house. One just knocks the frames to the ground and starts all over again, but this time theres foundation to stand on. As time went on I started to realize that this phrase didnt just apply to the world of screenwriting; it applied to production as well. Some people wont pursue a project for fear of failing or making a mistake. Then on the other end of the spectrum are productions that have been shot, but never completed. Ive heard lots of reasons, but, the one I have heard most frequently is that they think it sucks and if they show it, everyone else will, too. Now dont get me wrong, some people are just plain rude when it comes to criticism. You just have to role with the punches, which is very hard sometimes. You have to learn what to listen to and what to take to heart. I have always had the mentality since I was in high school filming movies that I was going to continue working at it. With my heart set on that goal, I knew that with hard work, persistence, a positive attitude

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and a willingness to adapt, I could get better with time. In order to achieve that, though, I had to dare to suck. Most recently I started a production company with my friend, Brittney Greer. American Wasteland Entertainment, LLC focuses on web-based entertainment and films. We completed our first web series production, Drifter: Broken Road, which will premiere in March 2012, exclusively online on drifterseries.com. Starting the company and doing Drifter was a huge hurdle for me personally because I was so scared of screwing up that it took me almost six years to own up to admitting I was afraid. We just started over the summer and I am loving every minute of it. I know what my goal is, and working toward that keeps me going. Just like anything else in life, you live and learn. You want to film a movie or web series? Pick up a camera and start filming. Dont have a camera? Youll find one. It doesnt matter what kind, just as long as you start filming. Make it happen. Be your own silent critic. Watch your productions as an audience member and take mental notes. Work hard at mastering your craft and it will mold you. If you love doing it, then do it. Never look back. Keep your eyes on your goal at all times. Dare to suck. Its the only way you can get better. WSN

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FOCUS ON YOUTUBE
By Stephanie Piche, founder of Mingle Media TV
As an online network and media company for web series, live streaming web TV, and celebrity red carpet coverage one should not ask if Mingle Media TV (minglemediatv.com) knows what they are doing or what this article is about. First, let me start by saying that building your brand takes more than having a website, Twitter account and Facebook page. Beyond a business plan, you have to understand how search engines work more importantly how crucial they are to helping your audience find you. Keywords, metatags, the right mix of content, graphics and video are very important to be seen as relevant to the bots that search engines deploy. Increasingly, I am seeing web series creators pulling their content off Youtube and going exclusively to a few online networks like Mingle Media TV. Now, on MMTVN, we use the videos that are on your Youtube channel and feed them into a widget we create with your playlist, in order so people can watch your series without interruption. We help create a captured audience. Oh, and not to worry, its branded with your logo, Twitter, Facebook and website links (which all contri bute to your relevancy on the Internet). When someone watches your video on our site you get the view and we get the page view. About a year ago, we started shifting our content for viewing to Youtube and Facebook and losing a little on the traffic to our website. We knew this would happen but we also believed that it would pay off in building our brand name recognition. What did we know about Youtube? Youtube is the 3rd Most Visited Website in the World Youtube is the Second Largest Search Engine Youtube is the Worlds Largest Video Sharing Platform What has that done for us? Look at the attached chart from our Youtube Analytics. You can see the monthly growth but what you dont see in the chart is that we are a Youtube Partner getting paid for our video views and the sites that send us over 65% of our views are: #1 Youtube Search 31% #2 Mobile Apps & Direct Traffic 27.8% and Youtube suggested video (based on our keywords) 19%. It may look like Goliath, but even David can compete. We are a start up and post our videos

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on Blip.com, then through the syndication program, and onto Youtube. We didnt care about the daunting statistics listed below because we knew that we could get found using smart analytics and SEO search marketing techniques which not only helped our Red Carpet Report but came back to our website and helped expose the other content on our site from web series to live stream. So why are web series creators leaving Youtube? Now is the time to build on your presence and use smart SEO marketing techniques to help you build your niche audience. You hurt yourself and your brand by pulling the video down and putting it in places that are not as relevant as Google or Youtube. Not sure what were talking about? Reach out and lets talk because we believe that by doing this you are running in the wrong direction. Dont be afraid of Youtube this only helps you, if you know how to gain from it. 48 hours of video uploaded every minute i.e. 8 years of content uploaded every day Over 3 billion videos are viewed a day - 800M unique users visit Youtube each month Youtube receives more video in 1 month than ABC, CBS and NBC have created in 60 years Youtube is monetizes over 3 billion video views per week There are over 20,000 participants in the partner program with hundreds making six figures a year but more partners are making over $1000 a month since 2010 98 of AdAges Top 100 advertisers have run campaigns on Youtube and more advertisers are coming to Youtube with all of the expanded content from studios: music and film 150 years of Youtube video are watched every day on Facebook and 100 million people take like, share, comment, etc) on videos every week. WSN For search and social media consulting, contact Stephanie Piche, CEO of Mingle Media TV Network online at www.minglemediatv.com.

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FOCUS ON SOUND
(AUTOMATED DIALOGUE REPLACEMENT)
By Mike Flores, Photography by Cazador Productions

Sound is a crucial element within the filmmaking process. When done correctly, sound helps create mood and atmosphere that will add life and believability to any television show, web series and film. Unfortunately it is also an element that is often overlooked by inexperience filmmakers and sometimes completely disregarded as not important. There are three major elements of post-production sound i.e. sound design, foley and automated dialogue replacement (ADR). For the purpose of this article I will be focusing on ADR. When shooting a show, there are times when it is almost impossible to get a clean dialogue track and a looping session (ADR) becomes necessary; a process where dialogue is dubbed during post-production. This particularly is an issue among low budget shoots where access to a studio may not be possible. Shooting on location can be noisy which creates complications when trying to capture a clean track; this is where ADR comes in handy. When filming Western X (now playing online at westernxtheshow.com), I knew from the very beginning that it would be tough because two of our locations were tourist attractions, so there would be no way to salvage any of the audio because of the uncontrolled atmosphere. However, I always roll sound regardless of the background noise because It will be used as a reference once Im in post. It always comes in handy when preparing for a looping session. Recording studios charge a fairly hefty amount for looping sessions and it usually is much too steep for people operating on a very small budget, which is the same situation I found myself in with Western X. However, budget should never be a reason to put out poor quality work. The best solution for me was to cough up a small bit of cash and build an ADR booth. To build the booth was approximately $200-$300, which included the cost of lumber, soundboard and sound foam. Once complete I was ready to capture studio quality sound; this is only half the battle. The real work begins once the tracks are imported into your audio workstation. This is where the audio starts to truly take shape and goes from just raw audio to properly mixed and synced. Episode seven of Western X took me close to four weeks to mix the dialog properly within the timeline. Is it overkill? Not when you compare the difference between a properly mixed track and a raw one. Most of the dialog in episode seven takes place in a saloon and I had to recreate the proper tone that would make the audience believe the characters are in the saloon; and because I dont sit in western saloons all day I had to study hours of western movies so that I can get the feel of what sounds acceptable and believable to the audience. Forget about realism, you have to recreate what feels right to the audience and that goes for the entire sound design process as a whole. WSN

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TALENT SPOTLIGHT
stephen folker ivan hayden darrin yalacki ryan mccalla

STEPHEN FOLKER
Stephen Folker of Davenport, Iowa is a professional photographer whose true passion is acting and directing. His debut film, The Mustache Movie, was a festival favorite thats now available for rental through Indieflix online. Since then, Folker has produced two more short films plus the popular web series, Castle Siege (castlesiege.tv) all in less than a year. My goal, Folker says, is to turn my short film, The Mustache Movie, into a feature length film. Until then, Stephen is one wacky and zany original filmmaker/actor to keep your eyes on. Describe your personality in 5 words or less. Moonwalking root-beeraholic with bagel addiction. Describe your web series in 10 words or less. Role-playing gone too far. What are you excited about right now? Working on getting my feature length script produced. What are you pissed about right now? The fact that its winter and I live in Iowa. Whats your New Years resolution? Seeing my feature length film get made. Name five things you cant live without. Bagels, old fashioned root beer, Michael Jackson CDs, my camera, my creativity. You get 10 words where do you see yourself in five years? Living my dream successfully. What do you think is the biggest misconception about web series? Its not as good as watching a longer movie. Whats your greatest fear? Rollercoasters. What do you consider your greatest profession accomplishment? Creating a successful photography business with no formal training.

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IVAN HAYDEN
Producer/Director Ivan Hayden (Supernatural, Lost) and his producing team bring a new form of entertainment to sci-fi audiences. Shot in a comic book format, Divine: The Series (divinetheseries.com) is a religious-themed, dark action thriller investigating the ageless debate of freewill versus determination. Designed specifically for the Internet and mobile markets, with its non-linear story approach, Divines creators have launched this original series for a new generation of fans - the online audience. Describe your personality in 5 words or less. Crazy mad scientist with whiskey. Describe your web series in 10 words or less. A dark action thriller carving at freewill vs. determinism. What are you excited about right now? The possibilities of where entertainment will go. The internet offers the chance for a whole new game. Its fun to be a part of it. What are you pissed about right now? Traffic, I hate how much time I waste in traffic. Whats your New Years resolution? Getting my red sash in Gungfu. Name five things you cant live without. Women, music, fantasy, water, food. You get 10 words where do you see yourself in five years? Pioneering a better way. What do you think is the biggest misconception about web series? The biggest misconception is that you cant make money off internet content and that people cant figure out how. The money is there and the methods are endless. It just means throwing out the whole business model of monetization and revenue return from film and television; top to bottom. Therein lies the rub. Whats your greatest fear? Leaving nothing behind. What do you consider your greatest professional accomplishment? Convincing Warner Bros. to adopt my In-House VFX business model for Supernatural (CW). Its something that I love for my crew. Warner Bros. gets more, and my crew have a very uncorporate work environment where they can be creative.

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DARRIN YALACKI
Originally from Grand Rapids, Michigan, Darrin was born with the creative gene. He is a writer, actor, improviser, producer, musician, painter, photographer, designer, singer, and all around artist. He created, produced and starred in the pilot Rehab as well contributed as a producer for the pilot presentation PepU and currently is the creator, writer and executive producer of Consequences - The Web Series. He has also written and performed with the acclaimed sketch show WHAT! And most recently in the sought after sketch group NoBeaks. In addition to all of that, he performs regularly with several improv groups at 1O West including Operocka: An Improvised Rock Opera. Darrin currently has several pilots (dramas, sitcoms, dramedies & web series) in various writing stages as well as work on his one person show You Cant Buy a Gun! And an original musical. Describe your personality in 5 words or less. Passionate, jovial, hardworking, loyal, intense. Describe your web series in 10 words or less. Ex-convicts walk into a support group. What are you excited about right now? Everything with Consequences. The feedback has been amazing, the episodes have turned our great and we are slowly building a loyal audience. What are you pissed about right now? The politics of our nation and the current economy. Whats your New Years resolution? To do more by challenging myself more. Name five things you cant live without. Diet Coke, improv comedy, my voice, friends and family. You get 10 words where do you see yourself in five years? Someone who is successful being creative. What do you think is the biggest misconception about web series? That it needs to be short because people are watching them online and attention spans are short. Yet, more and more people are turning to the internet to watch actual television. Its not about the length of the show, its about making something well written that the audience will enjoy. Whats your greatest fear? I lost everything in my life a few years back and have had to rebuild from the ground up. I guess my greatest fear would be ending up in that place again. What do you consider your greatest professional accomplishment? My web series Consequences.

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RYAN MCCALLA
Ryan McCalla, a caffeine-fuelled Australia-based producer situated in Sydney, NSW. Ryan is the show runner and creator of the Aussie web series and comic book Inner Demons which is currently up to episode 3 online at Innerdemonstheseries.com Describe your personality in 5 words or less. Honest, Motivated and Creatively Minded. Describe your web series in 10 words or less. Dark, Gritty and Character Driven with a classic Grind house feel. What are you excited about right now? The most exciting things Im looking forward to in 2012 is seeing the remaining Inner Demons episodes polished up and finished along with the arrival of my son in March. Its exciting seeing things come together and how things grow and gain a life of their own from just words on a page to the final product. What are you pissed about right now? Right now, how long it takes creating each episode. There is just never enough hours in the day It has definitely been a learning experience, but the response from fans and the WSN [Web Series Network] community really keeps the wind in your sails. Whats your New Years resolution? Making more time for family and finding that balance between work and family. I dont want to miss a moment of this great new chapter of my life. Name five things you cant live without. Internet, iPhone, Coffee, Computer and WSN. You get 10 words where do you see yourself in five years? Producing bigger and better web series most definitely. What do you think is the biggest misconception about web series? That web content cant be taken as seriously as film and TV. I have seen some amazing content hit last year such as Western X and Mortal Kombat, which proved to me that you can tell an engaging story with high quality effects on the web that puts some shows I have seen on television to shame. Whats your greatest fear? Failure. What do you consider your greatest professional accomplishment? Inner Demons, writing the comic books and series and seeing this become a reality.

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MELISSA MCCONNELLS
INNER DEMONS
By Rich Mbariket, Photography by Ryan McCalla

PRODUCTION VALUE? SUPERNATURALTHRILLER? GOOD ACTING AND DIRECTING? LET INNER DEMONS TAKE YOU FOR A RIDE. The Australian web series, filmed in Australia and co-created/co-directed by Ryan McCalla and Tommy Larkin is one of the better original scripted web shows online. Its mission - to get more people excited about watching online programs available for viewing on computers and mobile devices with Internet connectivity (including the iPAD, iPhone, Android) anywhere and anytime across the world. Inner Demons follows a small group of characters and how their lives intertwine as they each try to battle their own demons and attempt to make the world a better place. The series features 22 year old Australian born actress Melissa McConnell, who has recently moved to the United Kingdom to expand her horizons within the entertainment space and develop and strengthen her skills as an actress. WSN mag caught up with Melissa to dish on Inner Demons, her role in the project, what its like working with Ryan and Tommy, and much more. Also, after reading this interview and the entire magazine (cover to cover) , head over to Melissas website at www. melissamcconnell.com and of course see her in action on Inner Demons online at www.innerdemonstheseries.com. Im excited to finally interview you, Melissa, and wanted to thank you for agreeing to do this interview with me. First, lets start with you tell-

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-ing me about yourself. Thank you, Its a great pleasure to be given this opportunity! Ive recently moved to London, UK for a short though possibly long stint; but originally from Sydney, Australia. I began acting at a young age beginning in theatre and progressing to film. I was originally inspired to act from watching movies such as Wizard of Oz, Sound of music, Mary Poppins, and Annie. Since then, I assure you my film genres have broadened, but have not forgotten the classics. Im a big believer to always continue strengthening your skills, and have done so at various academies. Ive recently graduated from The Australian Academy of Dramatic Arts (TAFTA) where I have had the chance to learn and train with working industry professionals. Why did you agree to work on Inner Demons? Once I heard the complete concept for Inner Demons, I fell in love. I was so excited to get on board and start unraveling the script. What caught my attention was the approach to seeing one story line from different views in a re-arranged time sequence. Plus I could never have let go of the opportunity to challenge myself, by working with SFX to play twins. What has working on the show meant to you? It means a great deal to me, to be able to work along side working professionals in the industry; also to experience and develop my skills in a professional environment. It has been an opportunity that I am thankful to be apart of and one that I am so proud to watch grow as a strong web series, that really deserves to go further.

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What is it like to be on set with Ryan McCalla and Tommy Larkin? No day is ever the same, but one thing is for sure you can always expect a fun, professional, relaxed and focused set. They have made this series such an experience for all that are involved and turned it into one big family. It is never dull on set, thats for sure! Theres always time for a laugh, but still make certain that the job gets done. One time that comes to mind is when we were on set late one night. And everyone seemed to turn loopy at the same time. Things like verbal diarrhea; non-stop laughing; and even creating dance routines was on the cards that night. When on set with Ryan and Tommy they bring such energy and focus to the room and theyve always ensured that no scene/ part is treated as insignificant to the final result. All in all, I would work with both Ryan and Tommy again in a heartbeat!

Has your way of thinking about acting in web series changed since you began working on this project? Ive always known every opportunity is a good opportunity, but I have definitely come to understand that working on a web series can build a stable and growing interest in the project. Ultimately giving a series more leverage and opportunities to develop into many possible areas. How do you think that acting in web series helps a young actress in her career? I think its an incredible gateway in developing skills, understanding how a set works, and getting your work out there. It is a massive learning curb in so many ways, and a place where you can dabble with new ideas and approaches to your character/acting in general.

In general what is your best advice for actors looking to enter the web What do you most admire about them? scene? What I admire most about Ryan and Tom- Join a site where other aspiring talmy is their will and determination to ent and industry professionals adverturn a fleeting thought into a com- tise auditions for upcoming web sepelling web series. Not only that but ries/film projects. Apply and involve to never give up or let any hurdles yourself any way possible, as its a get in their way. great way to meet people within the industry and ultimately leads to more What is the most important piece of opportunities. advice they have given you? To stay true to myself and to not let What hopes do you have for your fuanything get in the way of my goal, no ture? matter how long it takes to reach it. Hopes Now if you get me dreaming, anything! But without a doubt it In what ways has working on this proj- doesnt seem dim, every gig paid or ect surprised you? unpaid, keeps me going and makes me From what you experience in the enter- more determined. Anything could haptainment world, you begin to get an pen, but for now I have my eye on the expectation for what the next project goal. WSN will be like. Except I was more than surprised about how down to earth and good-natured everyone was on and off set.
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ED BEGLEY, JR.

This year, Ed Begley, Jr. and Rachelle Carson-Begley are making their own web series, On Begley Street, airing online at onbegleystreet.com. The actor/director/producer/environmentalist is constantly adding to his impressive list of credits. St. Elsewhere, Living with Ed, CSI: Miami... the list goes on. His career is all the more impressive considering he rides his bike to shoot locations. Ed took some time out of his busy schedule to speak with WSN about his new web series. BY NOAH GOODWYN YOUNG PHOTOGRAPHY BY ED BEGLEY, JR.

Tell us about the web series youre making? Its called On Begley Street and it follows Rachelle and I as we try and make the worlds greenest house. Of course we have fun with it, theres a lot of great people on the show, and we share a lot of great how to information for others, so really its about how to make a happy, sustainable home with your friends and family. Is it just you and your wife Rachelle? Actually theres a team of us working on it. My good friend Raphael Sbarge [from ABCs Once Upon a Time] is producing along with Billy Frank. Also weve got all our other friends stopping by all the time, so theyll be involved. And of course it wouldnt be a show without Hayden. What made you decide to do a web series? Im always working on TV, film, and in plays, and I have a blast because each has its own challenges and opportunities. A web series is exciting because its a challenge and opportunity Ive never done before. Since its on the web well be getting feedback from the fans that we can adjust to as stories go along, so in that way its kind of like improv, which I love.

Youre an outspoken environmentalist. Are you doing anything to offset the carbon footprint of the shows production? Absolutely! It just makes sense, especially for a self-funded web series which doesnt have a huge budget. For example, the whole production team is going paperless, using email and iPhones and Google Docs for all communication. Instead of meeting in person well Skype if possible. When we do have to travel for shoots, we carpool. It all adds up to saving money and doing the right thing. You mentioned funding. How are you funding the show? Im actually really excited about that. We have some backers on board already who have invested a little. The rest were going to raise through crowd-funding. Plus, our backers have agreed to match a portion of what we raise through crowd-funding. If you go to our website [onbegleystreet.com] you can sign up to learn more about getting involved. Think youll do another web series? Were actually looking to make several more shows focussing on social-good that are engaging and entertaining to watch. Well let you know more as soon as theyre ready. WSN

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CES 2012 L-R: Reliances Rohit Sharma, Tom Hanks, and Yahoos Rob Levinsohn unveiled the first footage of Electric City, a new animated web series starring Hanks

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Electric City Budget In Excess of $2 Million! Most Expensive Web Series Of All Time?
BY RICH MBARIKET PHOTOGRAPHY BY 42 WEST PUBLIC RELATIONS

When Tom Hanks upcoming animated web series Electric City was announced last week, we wondered if it could be the most expensive web series of all time. After all, its Mr. Tom Hanks (Forrest Gump, Saving Private Ryan) were talking about here, not some around the corner actor. In 2009, WSN reported on Crackles smash-hit web series Bannen Way and Angel of Death which had a reported budget of $750,000 and $1 million respectively. There have been no web series since that topped Bannen and AODs production budget that WSN is aware (if there are, please write to me at richmbariket@gmail. com and Ill update accordingly) on our website. At CES 2012 in Las Vegas, Tom Hanks revealed that Electric Citys production budget is a whopping $2.5 million for the premiere season scheduled to hit Internet this spring exclusively on Yahoo.com. The series is bankrolled by Yahoo and Reliance and will star Tom Hanks (who also serves as producer) and Ginnifer Goodwin, star of the new ABC TV series Once Upon a Time. Electric City wouldnt be Hanks first foray into web series. Last year, he executive produced and appeared in the talk show web series The Three Minute Talk Show in partnership with Lexus airing exclusively on Lexus digital network lstudio.com. Yahoo will release a total of 20 Electric City webisodes, each one roughly 4 minutes long, and plan to expand to more traditional outlets if the series proves popular online. There are more web shows in development at Yahoo, according to Rob Levinsohn, Yahoos executive vp Americas. Not just shows, but real experiences. Were looking to build franchises, he said. WSN

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We are looking to build franchises. - LEVINSOHN

SUPPORTERS
DIGITAL NETWORK Mingle Media TV Network minglemediatv.com WEB SERIES Western X westernxtheshow.com Inner Demons innerdemonstheseries.com Drifter: Broken Road drifterseries.com Chillin at Leroys chillinatleroys.com Castle Siege castlesiege.tv Consequences con-sequences.com Divine divinetheseries.com

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email: richmbariket@gmail.com / webseriesnetwork.com