ELECRAMA-2012

INTRODUCTION

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DID YOU KNOW THE INDIA POWER FACTOR?

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KARMIC CYCLE

a timeline of shifting influence from Atlantic to Indian Ocean

ASIA share of global GDP estimated at 40%

ASIA accounted for 36% of global GDP IT redefines Indian Engineering story

1800

1900

1970

1980

1990

2000

2040

Mass Manufacturing Asian Tigers CHINA - workshop of the world

ASIA comeback; Japanese led. Affluent US & EU Markets

: Imperialism - ASIA becomes market for the West. GDP drops to 20% ASIA accounted for 40% of global GDP

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2000 + : NEW WORLD ORDER

Optimization era.

right technology @ right price

INDIA ranks second in manufacturing competitiveness The Global Manufacturing Competitiveness Index by Deloitte and the US Council on Competitiveness India has 30% of the worlds engineers. Over 350,000 qualified engineers graduate every year out of 1,346 Technical institutions in India Indian MNCs made strategic global acquisitions worth US$31.9billion in 2010 accounting for 9% of the global M&A volume Strong Fundamentals, less impacted by the global crisis

INDIA QUOTIENT
WORLD'S CENTER FOR FRUGAL ENGINEERING
1. 2. 3. India revolutionizes the Auto sector with launch of Tata Nano @ USD 2500 150+ MNC captive R&D centers in India. India develops the prototype for first 1200 kV Substation and Transmission lines

GLOBAL TECHNOLOGY
VALUE ENGINEERING SKILLED RESOURCES RISING INCOMES RISING INCOMES WIDENING MARKETS WIDENING MARKETS DEEP ABSORPTION DEEP ABSORPTION
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INDIA THE GLOBAL BUSINESS DESTINATION

We welcome India's emergence as a major regional and global power President Obama, USA
Deepening our relations with India is a huge foreign policy priority for us Prime Minister, David Cameron, UK INDIA has enormous dynamism. Germany is very interested in seeing to it that India is its partner in forging ahead,- German Chancellor, Angela Merkel

INDIA has a fundamental role in creating a new world order, Brazil's Ex President Luiz Inacio Lula da Silva

Both India and South Africa hold the promise of becoming global economic powers in the near future. President Jacob Zuma, SA

India is a key partner for Australia and it is important to gain from trade liberalization with India through multilateral forums.,- Australian Prime Minister, Julia Gillard

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WOOING INDIA: 10 global leaders visit India in 10 months

INDIA POWER OPPORTUNITY

Power Infrastructure + Efficiency $500 Billion*

Generation Transmission Distribution

R&M Power Quality SMART GIRDS

* estimated figures upto year 2020 according to government sources and global industry analysts

OPPORTUNITIES IN POWER SECTOR

GENERATION
Government of India has set a target of 450 GW installed capacity by FY 2022.
Key policy enablers include

>
> >

No license required for setting up thermal generation

Freedom for setting up captive/group groupcaptive plants and dedicated transmission lines for captive usage Promotion of private investment through competitive bidding of generation tariffs

>

Government has also initiated development of Ultra Mega Power Plant (4000 MW) with single window clearance

source: PwC report on India Power Sector, March 2011

OPPORTUNITIES IN POWER SECTOR

TRANSMISSION
> Ministry of Power Government of India, plans to establish an integrated National Power Grid in the country by 2012 to evacuate 200,000 MW of generation capacity and 37,150 MW of inter-regional power transfer capacity Private participation in transmission introduced through Independent Power Transmission Company (IPTC) route both under the Central and the State sector

>

source: PwC report on India Power Sector, March 2011

OPPORTUNITIES IN POWER SECTOR

DISTRIBUTION
KEY OBJECTIVES ARE: > AT&C Loss reduction > Electrify all villages & habitations in India > Plan towards developing a Smart Urban & Rural Distribution infrastructure > IT to improve consumer service and Quality of supply STRATEGIC INITIATIVES UNDERTAKEN: > R-APDRP program with US$ 11B outlay > RGGVY - Development of Rural Electricity Distribution Backbone and Village Electrification Infrastructure with US$ 6B outlay > Franchisee model - licensed area of distribution offered to private players with performance metrics

Launch of SMART GRID FORUM, under aegis of Ministry of Power in 2010

source: PwC report on India Power Sector, March 2011

EXPERIENCE THE INDIA POWER FACTOR

By bringing together a ringside view of Indian power sector, a showcase of global technology and an unparalleled professional networking forum; ELECRAMA presents a unique opportunity to experience

THE INDIA POWER FACTOR

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MESSAGE FROM POWER SECRETARY

Indias power sector is a unique combination of technological challenges and exciting business potential. The Ministry of Power has always emphasized that the Government and Industry should work together to create an efficient and reliable power generation, transmission and distribution infrastructure.
ELECRAMA, over the years, has served as one of the best platforms for all the stakeholders in the power sector. I am sure that such events would be of immense help to the industry to keep abreast of modern techniques. I extend my best wishes for the success of ELECRAMA-2012.

Mr. P. Uma Shankar

Secretary Ministry of Power Government of India

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MESSAGE FROM CHAIRPERSON

ELECRAMA-2012 has been conceptualized to provide exceptional value to every stakeholder in the electrical T&D Sector, from manufacturers to customers, academicians and technology specialists to policy makers and business investors. Apart from being a stellar showcase of technology and products, ELECRAMA-2012 promises high power, concurrent events like GRIDWEEK Asia, technical tutorials by specialists from CIGRE Paris. ELECRAMA-2012 also will play host to a variety of many high profile government - industry interaction forums, like 1. GRIDWEEK ASIA (16th-18th January) - a two day Smart Grid conference and plenary session to be held, designed to bring together a large number of Smart Grid stakeholders from all around the world to India. 2. CIGRE TUTORIALS (20th-21st January) - being held in coordination with the Indian chapter of CIGRE, a Global forum for Large Electric Systems for facilitation and promotion of the interchange of technical knowledge and information between all countries in the general field of electricity generation and transmission at high voltage. 3. REVERSE BUYER SELLER MEET (18th-22nd January) - to be held in partnership with Ministry of Commerce and Industry and Department of Industrial Policy and Promotion. 4. ENGINEER INFINITE (18th-22nd January) - a pan-India competition covering engineering students from thousands of technical institutions across the country to showcase their ingenuity and innovative best. 5. BUSINESS LEADERS SUMMIT (18th January) - An Industry leaders' summit featuring televised panel discussions by global luminaries of the E&E industry, attended by an audience of Industry CEOs and entrepreneurs. It gives me great pleasure and privilege to personally invite you visit ELECRAMA-2012 and hope that we would be able to offer you an unparalleled experience and deliver lasting value. Look forward to seeing you at ELECRAMA-2012.

Mrs. Indra Prem Menon

Chairperson ELECRAMA-2012

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TESTIMONIALS
As India is fast becoming a major global R&D hub for the power sector, offering of right technology @ right price and free market access for exchange of global trade has made India the most favored destination. Being an established exporter of electrical equipment globally, India is playing a key role in establishing power projects generation, transmission and distribution in Kenya. India is Kenyas sixth largest trading partner and the trade between the two countries during the period January to April 2011 has reached approximately US$ 650 million. I am delighted to note that ELECRAMA-2012 is being organized in Mumbai early next year and I am certain that Kenya will be suitably represented by industry leaders, power utilities and other stake holders. ELECRAMA-2012 will certainly boost business between Kenya and India and further cement bilateral relations and cooperation in the energy sector.

India and the 22 League of Arab Nations are major trading partners, exhibiting significant improvement in bilateral trade which is expected to reach US$ 120 billion by 2014. As ELECRAMA-2012 is the definitive destination for the power industry, the Arab League nations will surely be part essentially to further business partnership and seek technical cooperation. We believe that ELECRAMA-2012 is an integral part of every global stake holders business plans - especially of the League of Arab Nations, and that this is essentially because of the fact that the Indian power sector has opened new frontiers in technology, opening significant business traffic and is an ideal platform for trade opportunities.

H.E. Prof. Festus Kaberia, Ambassador of Kenya

H.E Dr. Ahmed Salem Saleh-Al-Wahishi, Chief of Arab League

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EXPERIENCE THE INDIA POWER FACTOR

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Worlds Largest Confluence of Electrical and Electronics Fraternity

ELECRAMA is the world's largest electrical T&D exhibition held biennially in Mumbai, India since 1990. From its humble beginnings in 1990 which saw 283 exhibitors and 30,000 visitors, it has grown to be the world's largest one-stop-shop for electrical and industrial electronics. The 10th edition will surpass all previous editions, with over 1250 Exhibitors, 110,000 footfalls & 30+ VIP delegations from over 130 countries " ELECRAMA is an ideal venue for industry professionals, business people and technologists to come together on a single global platform.

Supported by Ministry of Power, Government of India Ministry of Heavy Industries and Public Enterprises, Government of India Ministry of Commerce & Industry, Department of Industrial Policy and Promotion, Government of India

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GRIDWEEK ASIA 2012 16th TO 18th JANUARY, 2012

CONFERENCES
In recent years, Smart Grid has become a key subject to define the future of not only the electric grid but also the broader future energy system of the world. A two day conference and plenary sessions, GRIDWEEK ASIA is designed to bring together several hundred Smart Grid stakeholders from all around the world to India, to explore Smart Grids impact on the economy, utility infrastructure, consumers and the environment. The participants also get one day of interaction with ELECRAMA exhibitors and attendees who have smart grids on their business horizon. This content-rich conference will cover Smart Grid issues and opportunities related to: > Building Smart Grid capabilities in developing regions; > Supplying electricity to meet rapidly increasing energy demand; > Driving efficiency and demand response programs;

> Integrating clean, renewable power;

> Facilitating economic and open trade . GRIDWEEK ASIA is the maiden Asian edition of a leading Global Smart grids summit GRIDWEEK, an event organised by Clasma Events, who currently hosts some of the most important annual Smart Grid conferences in US and other parts of the world. 17

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CIGRE TUTORIALS 20th AND 21st JANUARY, 2012

TUTORIALS
Tutorials held in co-ordination with the Indian chapter of CIGRE, A Global forum for Large Electric Systems for facilitation and promotion of the interchange of technical knowledge and information with international experts in the field of electricity transmission at high voltage. The topics would cover select areas of contemporary importance relating to HV transmission areas like Cables (SC B1) Overhead lines (SC B2) Substations (SC B3) Protection (SC B5)

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UTILITY DAY 19th JANUARY, 2012

UTILITY DAY
An event conceived and realized with the support of the Ministry of Power, Government of India, the Utility day creates a platform for the Indian electrical industry to interface with the government and private utilities to exchange thoughts and share expectations to find solutions for on-ground issues in power distribution. It is a forum where members from leading global utilities and leaders in the electricity distribution community share experiences and discuss new technologies and developments in power quality management, distributed energy management models, enhanced SCADA solutions, etc. It offers an excellent platform for Indian distribution utilities; to learn global practices & initiatives that improve local distribution infrastructure. A large contingent of distribution engineers from leading regional utilities are expected to attend utility day. It is an excellent networking opportunity for the Industry to dialogue with their key customers.

I MofTHE Government of India Ministry Power, FUTURE

Supported by

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REVERSE BUYER SELLER MEET- 18th TO 22nd JANUARY, 2012

REVERSE BUYER SELLER MEET
This is the biggest meeting place of International Buyers who plan to source electrical products and equipment from India. Organised on the sidelines of ELECRAMA2012, ChangeXchangeThe Reverse Buyer-Seller Meet @ ELECRAMA-2012 is your one point stop to meet your sourcing requirements. All approved foreign buyers at the Reverse Buyer Seller Meet @ ELECRAMA-2012 will be eligible for: Pre-planned one-to-one meetings with Indian sellers, Networking opportunities at ELECRAMA-2012 exhibition, Commerce Day and other events being organised at ELECRAMA-2012, Travel and stay assistance, Special hosted buyer packages for buyers from Africa, ASEAN, CIS and Latin American countries. E-mail: response@ieema-rbsm.in For more information visit us at : www.ieema-rbsm.in
Ministry Commerce & Industry, Department of Industrial Policy and Promotion, Government of India I MofTHE FUTURE Supported by

LEADERS SUMMIT- 18th JANUARY, 2012

LEADERS SUMMIT
An exclusive business leaders summit of the whos who of the E&E industry, in partnership with a leading television channel is planned alongside Elecrama2012 on 18th Jan. This event will feature 'live' panel discussions with eminent experts, including ELECRAMA-2012 brand ambassadors on current challenges and in shaping the contours of future power networks. Conducted by leading television anchor, this 'by invitation only' event, is aimed at global business executives, Indias industry captains and Top executives of Utilities and thought leaders to network and explore opportunities.

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ENGINEER INFINITE 18th TO 22nd JANUARY,2012

The culmination of a nation-wide search for noteworthy innovations from the student community. ENGINEER INFINITE encourages out of the box application of engineering skills through demonstrations of a working model covering the spectrum of Electrotech engineering.

In this edition, over 1500 ENTRIES and over 600 PROJECT ABSTRACTS were received from all across India. E-mail: project@pashinindia.com Visit us at: www.ei12.elecrama.com I M THE FUTURE

BRAND AMBASSADOR MESSAGES

India is critical to Eaton's growth and will be an important contributor to our goal of generating 30% of sales in emerging markets by 2015. We are pleased to participate in the development of India's infrastructure and its manufacturing, information technology, transportation and power industries. Eaton's business presence in India is an opportunity to support our customers in fast-growing Indian domestic economy as well as meets the needs of our global customers. We look forward to being involved in ELECRAMA-2012 and actively supporting this important program.

Mr. Alexander M Cutler

Chairman and CEO Eaton Corporation

We at L&T have best demonstrated the power of Indian imagination coupled with engineering excellence, evident from the 'best in class' infrastructure and power projects across the world. ELECRAMA, over the years have helped many Indian organizations, primarily small and medium in size, to showcase to the world, the ingenious skill and competence. I am sure ELECRAMA-2012 will add new chapters to the success story of Indian power sector.

Mr. A.M. Naik

Chairman and Managing Director Larsen & Toubro Limited

BRAND AMBASSADOR MESSAGES

Indian frugal engineering is the way forward for a sustainable, energy positive planet.

Mr. B.P. Rao

Chairman and Managing Director Bharat Heavy Electricals limited

At Legrand, we are inspired by India's model of right technology at the right price, which we believe is the key to develop affordable energy efficient solutions for the future.

Mr. Gilles Schnepp

Chairman and CEO Legrand SA

BRAND AMBASSADOR MESSAGES

Our Grid India Organization aims to be an expert in our domains, constantly working to improve the Indian electrical grid's efficiency and quality, be the trendsetters by pioneering new technologies and being opinion leaders in the field. It will be my principal endeavor to support them to retain this leadership position in India.

Mr. Grgoire Poux-Guillaume

President Alstom Grid

RPGs growth drivers in last several years have been the Infrastructure & Power sector. We are well positioned as a global conglomerate and are continuing our journey of global growth. The spirit behind our growth is our cultural values of commitment, speed and empowerment. I am delighted that ELECRAMA shares similar values.

Mr. Harsh V Goenka Chairman RPG Enterprises

BRAND AMBASSADOR MESSAGES

We foresee a convergence between energy and IT, enabling all of us to achieve more individually with using less of the shared resources of our planet. In this transition to a more intelligent energy, in the permanent research of efficiency and information generation, India is the place to develop new solutions which will make energy safe, reliable efficient productive and green.

Mr. Jean Pascal Tricoire

President and CEO Schneider Electric

ELECRAMA , a premier showcase of Global excellence achieved through Indian Engineering.

Mr.Vijay Kirloskar

Chairman and Managing Director Kirloskar Electric Co. Limited

ELECRAMA AUDIENCE
Customers of T&D equipment Policy Makers

Public and Private Power Utilities EPC Contractors Independent power producers

Entrepreneurs

Planning bodies Ministry of Power Ministry of Finance Commerce & Trade ministry Embassy attaches

Importers and Traders of Power Transmission & Distribution equipment Power Quality equipment Ancillaries Component and sourcing agents Raw materials

Finance

Technologists

Investors - Investment Funds, PE investors International Project finance bodies Chambers of Commerce Trade & Investment bodies etc Development Organizations

Consultants Specifiers IT companies Alternate energy

Knowledge

Power academicians Students Professionals NGOs

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ELECRAMA FEATURES

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KEY TAKEAWAYS FROM ELECRAMA

> Closer View of US$600 billion Indian Power Industry
> Choice of over 200 Transformers, 300 Cables & Conductors, 200 Control & Switchgear, 100 Instruments & Instrumentation amongst others on display > Indian SMART GRIDS opportunity, players and policy matters. > Supply Chain, Logistics & Vendor Capability Assessment > Latest Product & Technology, Future Technologies > Technology Partnership and Investment Opportunities > Professional & Peer Networking > Knowledge Sharing & Career Advancement I M THE FUTURE

ELECRAMA ORGANISERS
organised by IEEMA which represents the entire Indian electrical and industrial electronics industry.
> 750 members of Indian Electrical Industry > A not for profit industry association.

> Combined annual turnover is over US$ 22 billion.

> 95% of Electricity in India flows through equipment supplied by IEEMA members > IEEMA members provide employment of over 3,00,000 directly & 15,00,000 indirectly.
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SNAPSHOTS OF ELECRAMA-2010

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KEY FACTS OF ELECRAMA-2010

A view of the 60,000 sq mts air-conditioned exhibition space

Shri. Sushil Kumar Shinde, MOP,GOI

A view of the 100,000+ footfalls at ELECRAMA 2010

ELECRAMA 2010 - KEY FACTS

> 60,000 SQ.MTS. > 110 TO 1200 KV ON DISPLAY

> 1,05,209 FOOTFALLS

> 1,243 EXHIBITORS FROM 23 COUNTRIES > VISITORS FROM 120 COUNTRIES I M THE FUTURE

SPECIAL EVENTS ELECRAMA-2010

CEO NIGHT
An evening of engaging in industry clairvoyance was envisaged for the visionaries of the Industry. A panel discussion on the future of T&D was held in partnership

with NDTV Profit. The panelists consisted of a

wide spectrum of specialists, from global leaders.

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ELECRAMA-2010 BRAND AMBASSADORS

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ONE-STOP-SHOP FOR T&D

Winding Wires 90 Cables & Conductors 325

FEATURING THE WIDEST

Capacitors 169

RANGE OF T&D PRODUCTS UNDER A SINGLE ROOF.

Transformers 350

Control & Automation 272 Switchgear & Control gear 496 Domestic Appliances 67 Industrial Electronics 204

Power Transmission 385 Power Distribution 427

Instruments & Instrumentation 222 Insulation 124 Motors 133 Others 173

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TRULY GLOBAL EVENT

South East Asia 6% Latin North America Far East America 2% 4% 9% Europe 14%

Middle East 41%

Africa 17%

INTERNATIONAL VISITOR BREAKUP

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CIS 2%

Rest of Asia 5%

INTERNATIONAL CONFERENCES

INTERNATIONAL CONFERENCES
TRAFOTECH-2010
(International conference on Transformers) (International conference on Instrument Transformers) (International conference on Capacitors)

TECH IT-2010

CAPACIT-2010

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ELECRAMA A movement that enables India & World towards a UNITY POWER FACTOR

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Organised by

ABOUT IEEMA A non-profit association, represents over 750 businesses in the Indian Electrical and Industrial Electronics manufacturing sector, whose combined annual turnover is in excess of US dollars 22 billion, Equipments manufactured by members contribute to more than 95% in evacuation of the 1,50,000 MW of installed power generating capacity in India. IEEMA organizes ELECRAMA as part of its strategic initiative to showcase Made in India & is the Voice of Indian Electricity sector. For more information, visit

www.ieema.org www.elecrama.com