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BM/APR 2008/ENT600

UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION

COURSE COURSE CODE EXAMINATION TIME

: : : :

TECHNOLOGY ENTREPRENEURSHIP ENT600 APRIL 2008 3 HOURS

INSTRUCTIONS TO CANDIDATES 1. 2. 3. 4. This question paper consists of eight (8) questions Answer five (5) questions only in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) the Question Paper an Answer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 4 printed pages
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QUESTION 1 Edward de Bono in his book Serious Creativity: Using the Power of Creativity to Create New Ideas quoted "creativity is a process that can be developed and improved". a) Explain the term "creativity". (2 marks) b) Identify and explain the components of creativity (6 marks) c) Identify and describe with examples the four-step creative process. (12 marks) QUESTION 2 Rahim Rahman Animation & Design has developed a new animation program that the local animation industry considered as a "breakthrough". a) Identify the IP protection mechanisms that Rahim Rahman Animation & Design can apply to protect its animation program. (5 marks) Explain any one of the mechanisms identified in (a).

b)

(15 marks)
QUESTION 3 New Product Development is the term used to describe the complete process of bringing a new product or service to the market. Discuss briefly the stages involved in a New Product Development Process. (20 marks) QUESTION 4 In today's competitive environment, it is essential to an organization's success that consumers are able to use their products effectively. a) What exactly is product usability? (5 marks) b) What does usability measure? (15 marks)

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QUESTION 5 Joehan Ariff is contemplating of starting up a new one-stop IT solutions centre near the local university. The area already has three IT stores, but Joehan Ariff is convinced demand is sufficient to support his new venture. However, in his recent meeting with his business friends, he was advised to conduct a feasibility study. a) b) Explain feasibility study? (2 marks) Why feasibility study is important to Joehan Ariff? (6 marks) c) What are the key areas for assessing the feasibility of Joehan's new venture? (12 marks) QUESTION 6 a) Identify and explain the different types of financing raised in the early stage of technology venture development. (9 marks) b) Sources of capital for technology based ventures can range from debt to equity depending upon the stage of financing that is arranged. Differentiate between debt financing and equity financing. Explain the choice an entrepreneur has to make when considering whether to opt for debt financing or equity financing. (8 marks) Explain the Matching Grant for Business Start-ups offered by Small and Medium Industries Development Corporation (SMIDEC). (3 marks)

c)

QUESTION 7 Tekno Idaman Sdn Bhd, a company responsible for a newly set-up online bazaar is experiencing a slow growth. As an industry consultant, discuss with examples four key strategies of business growth. (20 marks) QUESTION 8 Commercialization of the Research and Development is the process of gaining a commercial return from the outcome of a Research and Development project. a) Identify and briefly explain two main channels through which research findings could be brought to the market. (6 marks)
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BM/APR 2008/ENT600

b)

With the aid of a diagram, briefly, explain the commercialization pattern of Research and Development (R & D) in Malaysia. (6 marks) Briefly, explain the period in which the technology progresses through the technology

c)

life cycle.
(8 marks)

END OF QUESTION PAPER

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