UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Level

*9255191931*

TRAVEL AND TOURISM Paper 3 International Business & Leisure Travel Services Candidates answer on the Question Paper READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. Do not use staples, paper clips, highlighters, glue or correction fluid. You may use a pencil for any diagrams, graphs or rough working. DO NOT WRITE IN ANY BARCODES. Answer all questions. The number of marks is given in brackets [ ] at the end of each question or part question.

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October/November 2009 1 hour and 30 minutes

For Examiner's Use 1 2 3 4 Total

This document consists of 15 printed pages and 1 blank page.

IB09 11_9395_03/6RP UCLES 2009

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2 Question 1

Gamewatchers Safaris rated one of the Top Ten African Safari Companies in the World by National Geographic Adventurer Magazine, February 2009.

Gamewatchers Safaris and Porini Camps won the Responsible Tourism Award for Best for Conservation of Endangered Species outside Protected Area at the World Travel Market in London, November 2008.

ECO

tourism

K E N Y A

R ECO-RATED SILVE

Gamewatchers Safaris supports a number of community projects in Kenya, such as the St Lazarus Community School in Kibera, which provides nutrition and education for disadvantaged local children.

Great Rift Valley Safari, Kenya

LITTLE SHOMPOLE AIR PACKAGES: PRICES FROM US$1915 PRICES INCLUDE: WILSON SHOMPOLE WILSON RETURN CHARTER FLIGHTS, RETURN AIRSTRIP TRANSFERS, 2 NIGHTS FULL BOARD ACCOMMODATION, DAY/NIGHT GAME DRIVES, GUIDED WALKS, LAUNDRY AND CONSERVATION FEES

Package highlights: Fly from Wilson airport on a private charter; land at the Little Shompole Lodges private airstrip; tailored activities to suit individual customer preferences; lodge offering swimming pool, boutique, yoga room; guest rooms with private plunge pools; local community benefiting from conservation fees and joint ownership of the camp.

If you would like to book a Kenya safari, then simply send us an email stating the date when you plan to arrive in Nairobi and your chosen itinerary.

Contact us: email info@gamewatchers.co.ke

Fig. 1

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3 Refer to Fig. 1, part of an online brochure for the Porini Camps and Gamewatchers Safaris tour operator in Kenya. (a) Identify four components included in the price of the Great Rift Valley Safari package. 1 2 3 4 [4]
For Examiner's Use

(b) (i) Describe the distribution channel chosen by the tour operator for this package.

[2] (ii) Explain two benefits to the customer of using this distribution channel. 1

[4]

(c) Using only evidence from Fig. 1, assess the appeal to customers of using the Porini Camps and Gamewatchers Safaris organisation.

[6]
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4 (d) The Porini Camps and Gamewatchers Safaris organisation uses local guides who are KPSGA (Kenya Professional Safari Guides Association) certified safari guides. Evaluate reasons for the provision of guiding services as part of the safari experience for leisure travellers.
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5 BLANK PAGE

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6 Question 2
The International Congress and Convention Association (ICCA) represents the sectors of the business tourism industry, including providers involved in handling, transporting and accommodating international events. It has over 800 members in 80 countries worldwide. The following table shows ICCA country ranking measured by number of corporate meetings organised in 2006.
Ranking Country Meetings For Examiner's Use

1 2 3 4 5 6 7 8 9 10

U.S.A. Germany United Kingdom France Spain Italy Brazil Austria Australia The Netherlands

414 334 279 269 266 209 207 204 190 187

Other information provided by ICCA includes: number of participants at corporate meetings and events average duration of events and frequency of meetings conference venues used suppliers used per destination.

Fig. 2 (a) Refer to Fig. 2 (a), information from the International Congress and Convention Association. (a) Explain two reasons why European countries are chosen to host international conventions. 1

[6]

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7 (b) Explain three ways in which conference organisers might use the information provided by ICCA when planning a major international event. 1
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[6]

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8
For Examiner's Use

I ndia C onvention P romotion B ureau

The India Convention Promotion Bureau (ICPB) acts as a support body helping conference planners. It provides support in the following areas:

worldwide promotion and publicity of events booking of accommodation, including meeting halls social/cultural programmes airport receptions and departures opening and closing ceremonies recording of proceedings, provision of interpreters and public relations.

Five reasons for choosing India as a convention destination:

1. 2. 3.

More than 50 airlines connect Indian gateway cities internationally. India has a large domestic air network, served by a large number of domestic airlines. Convention facilities of international standards are available, with the complete infrastructure required for major conferences and exhibitions for up to 2 500 delegates.

4. 5.

Four new world-class convention centres are being developed in New Delhi, Mumbai, Jaipur and Goa. The latest electronic equipment, including audio-visual projection systems, digital sound recording and editing, video/text/data/fax transmission facilities, and media and satellite network connections, are now available at all venues.

Fig. 2(b) Refer to Fig. 2(b), information from the India Convention Promotion Bureau. (c) Explain two ways in which India is becoming more competitive within the business tourism market. 1

[4]
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9 (d) Evaluate the services provided by organisations such as ICPB in supporting the planning of an international convention.
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10 Question 3

SPECIAL ECONOMIC ZONE

Aqaba is the only deepwater seaport in Jordan and serves both cruise ships and passenger ferries to and from Egypt with an average of 40 passenger ships calling at the port each week. Many of the ships using this port operate as Roll-on-Roll-off ferries (Ro-Ros). However, facilities at the passenger terminal of the Yarmouk Berth in Aqaba are currently limited. The area is marked as a special economic zone and has attracted 10 million investment from the European Commission towards developing its cruise tourism. Plans to increase the average length of stay by visitors involve transforming the existing port into a modern waterfront district with shops, an entertainment complex, hotels etc. The Jordan Tourism Board (JTB) hopes to market the port in future as both a port of call and a turn around port, because of the increased level of infrastructure in the area. Fig. 3 (a)

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11
For Examiner's Use

THE MED AND THE RED

8 Days from 699 Cruising on Ocean Majesty
Greece

Lavrion

Rhodes Crete

Mediterranean Sea
Alexandria Port Said Suez Canal Port Suez Eliat

Israel

Aqaba Jordan Sharm el-Sheikh

Key: = sea = land

Egypt

Safaga

Red Sea

Fig. 3(b) Refer to Fig. 3(a), tourist information about the seaport of Aqaba in Jordan and Fig. 3(b), an extract from a cruise itinerary to the Middle East. (a) (i) Define the term port of call.

[2] (ii) Describe how a leisure traveller may use a ferrys Roll-on-Roll-off facilities.

[2]

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12 (b) Assess the provision of services for passengers that you would expect to find at a ferry port such as Aqaba.
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[6]

(c) Analyse three reasons why the advertised cruise circuit in Fig. 3(b) may meet the needs of a first-time cruise passenger. 1

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13 (d) Evaluate the range of security measures that seaports such as Aqaba might adopt to protect passengers.
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14 Question 4
For Examiner's Use

Travel Star Holidays

ABOUT OUR AGENCY LATEST SPECIAL DEALS TRAVEL NEWS HEADLINES TRAVEL WEATHER

Vacation and Cruise recommendations

Escape from the stress of everyday life, explore, have fun. We make it easy to plan your dream vacation, whether you dream of fun, adventure, sun or surf. ALL INCLUSIVE: CLICK TO BOOK
Beaches Family Resorts Sandals Couples Resorts

Business travel recommendations

Meeting clients, meeting deadlines, closing deals, these are the focus of the modern day business world. We take care of your travel needs so you can concentrate on doing business. AIR TRAVEL INFORMATION
Airport Security Information Online Flight Check-in

Superclubs

BOOKING AND PLANNING TOOLS

Self-Service Reservations Check my trip Passport Express auto-europe currency converter Travel Guard Insurance

CRUISE VACATIONS: CLICK TO BOOK

Carnival Cruise Lines Norwegian Cruise Line Join Celebrity Cruises Royal Caribbean

FOR GREAT TRAVEL DEALS, JOIN OUR EMAIL LIST!

BUSINESS TRAVEL

LEISURE TRAVEL

CRUISE VACATIONS

BOOK-ITYOURSELF

CONTACT US

TERMS AND CONDITIONS

Fig. 4 Refer to Fig. 4, part of the online resources of the Travel Star Holidays travel agency. (a) (i) List the two main functions of a travel agency. 1 2 [2]

(ii) Suggest four different customer types targeted by the online travel agency in Fig. 4. 1 2 3 4 [4]

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15 (b) Identify two ancillary services that this online travel agency offers for independent travellers and describe how each of these services might be used. 1
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[4]

(c) Explain why some customers prefer to visit a travel agency to book their holiday rather than use the Internet.

[6]

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16 (d) Travel agents are often members of national trade associations such as Association of British Travel Agents (ABTA). Evaluate the role played by organisations such as ABTA in protecting the interests of consumers.
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Copyright Acknowledgements: Question 1 Question 2 Question 2 Question 3 Question 3 Figure 2a Figure 2b Figure 3a Figure 3b www.porini.com Virgin Holidays Ltd Eco Tourism Kenya www.icca.world.com/npps/atory/cfm?ID=1305 www.conventionicpb.org/en www.atlastours.net/jordan.asez.html Voyages of Discovery

Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

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