Ryan Christopher Marks

Phone: 407.242.8548 Email: ryan@lionizepr.com CAREER PHILOSOPHY: Strategy. Style. Results. EDUCATION: BA, Corporate Communications, College of Charleston, Charleston, SC, 2001 BA, Philosophy, College of Charleston, Charleston, SC, 2001 PROFESSIONAL EXPERIENCE: o o o o o President / Owner, Lionize Public Relations Board of Directors, Eastern Surfing Association Contributing Writer, Eastern Surf Magazine Public Relations Director, Plan A Public Relations & Marketing Media Director, Elite Financial Communications Group STRENGTHS INCLUDE: o o o o o o o Business Owner Marketing / Public Relations / Branding Budgeting Work Ethic / Multitasking Punctuality / Presentation Skills Information Literate Logistics Support Twitter: @lionizepr

President / Owner, Lionize Public Relations, 2008-Present Clients: SEVEN TIKI Spiced Rum (Bacardi, USA); Eastern Surfing Association; Plan A Public Relations and Marketing; Brillo Productions Skills: o o o o Brand strategy, marketing and sales Article and press release writing and distribution Annual brand activation calendar Print and online advertising and marketing placement o o o o o o Skills: o o Marketing Committee member Co-Director of North Central Florida District o o o o Social media E-mail marketing Activation / Experiential marketing Media coaching

Result: SEVEN TIKI Spiced Rum Achieved more than 200,000 online page views for branding Sampled over 10,000 consumers Efforts led to year-over-year product sales increases Saved $35,000 in annual marketing audit through public relations Oversaw marketing budget of $175,000 Wrote contracts and managed brand spokespersons exceeding $60,000 annually

Board of Directors, Eastern Surfing Association, 2008-Present

Result: North Central Florida District o o o Skills: o o o Brand strategy, marketing and sales Article and press release writing and distribution Business development o o o Skills: o o o Media coaching Media database management Review government grant opportunities o o Edit communications for Sarbanes-Oxley compliance Article and press release writing Increased Plan As monthly retainer clients by 500% Generated 400% increase in Plan As monthly retainer revenue Over 3 years, marketing audits valued public relations efforts over $150,000 o o Copywriting / Search Engine Optimization Social media / E-mail marketing Established direct sales channel with savings over $3,500 annually Negotiated sponsorship contracts worth over $3,000 annually Increased district membership on average 15% year-over-year for 4 consecutive years

Public Relations Director, Plan A Public Relations and Marketing, 2007-2010

Result: Plan A Public Relations and Marketing

Media Director, Elite Financial Communications Group / Elite Media Group, 2007

References: Debbie Hodges Executive Director, Eastern Surfing Association (757) 287-7045 Gene Varano Board of Directors, Eastern Surfing Association (386) 943-5145 Billy Melnyk Senior Brand Manager, Bacardi, USA (786) 264-8011 Jason Dyke Brand Manager, Bacardi, USA (786) 264-8429 Andrea Roland Owner / President, Plan A Public Relations and Marketing (407) 905-0608