1.

INTRODUCTION
Name and Address of Principals .

The business consists of 7 (seven) owners. The names and addresses of the owners are as Follows along with their respective designations.

1.

Name: Designation: Address:

Shiblu Barua Finance & Planning Director House no.510; Road no. 1; Block B Chandgaon CDA R/A Salman Hasan Finance & Planning Director Flat# B-1,Panorama housing society,East Nasirabad,Chittagong. Robin Saha Managing Director 1221/A Hillveiw Housing Society; East Nasirabad Chittagong S. M. Zainul Abedin Director 1221/C Hillveiw Housing Society East Nasirabad; Chittagong Md. Moinul Karim Director 183/B West Highlevel Road ; Lalkhan Bazaar Chittagong Afza Sharmin Director 23, West Dewangipukur Par; Rahamatganj; Chittagong Avishek Das Gupta Director 20 north Nalapara, Shirazul Haque Building, Chittagong.

2. Name: Designation: Address: 3. Name: Designation: Address: 4. Name: Designation: Address: 5. Name: Designation: Address: 6. Name: Designation: Address: 7. Name: Designation: Address:

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Nature of Business
Our business is a service-oriented business. It is a sort of small entertainment club or a hang out spot for the people of different age that provides service to the customers.

Financial Indicators
We started the business with a capital of Tk.10, 00,000 (ten lacks) and we need loan of an amount Tk.18, 00,000 (eighteen lacks). To begin this project we, the five owners are going to contribute Tk.2, 00,000 (two lacks) each.

Statement of Financing
Investment from the partners Venture capital Total i.e. Start up capital Page 10,00,000 18,00,000 28,00,000

2. COMPANY OVERVIEW
Formalities of Starting a Business
Before starting the business certain formalities are to be done. The documents that are needed to start off a partnership business are all shown in the appendix with details along with other information.

Vision
Our dream is to contribute with passion and ensure a dynamic club with quality service.

Mission
Our mission is to fulfill the demanding wants of juvenile people with great zeal and enthusiasm. Page

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Products and Services
COOL ZONE is all about giving its customers a real good time. It is a recreation club where there would be a pool room, a DVD store and a fast food corner in the ground floor. In the first floor we would be having a Dolby Sound system cinema hall and a small cyber cafe --- all

in one. Our pool accessories would all be bought from India. The CDs, DVDs and game CDs would be brought from Web World in Chittagong. Our food items would all be prepared in our own kitchen by our professional chefs and the raw materials suppliers would be Minabazzar. On the other hand, for the arrangement of our first floor, the Dolby surround system is going to be bought from The World Audio Center PTE Ltd, Singapore while all the computers would be having broadband connection from Dot Com.

Strategic Goals and Objectives

As we are focusing hard on superior quality of our club there are certain things that we have to make sure of. To keep up the high standard, our workforce must be highly skilled and should perform their respective jobs sincerely with full devotion. If they lack professionalism, it must be made sure that they are being properly trained. But our motto will be to recruit only skilled workers. Our management should be active and alert as long as they are doing their works. Because their slightest inefficiency might boil everything down to zero. All our raw materials will be bought from good places, though it might be slightly expensive, but will be done so just to maintain the standard. Keeping a substantial amount of profit we are ready to give our customers the time that they have been longing for. Page

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Size of the Business
As COOL ZONE would be an independently owned and maneuvered entertainment club, it can therefore be called a small business. It is not at all going to be dominant in its industry i.e. would not be controlling a large market share. Moreover it would be starting with a

moderate investment for that industry. Besides, our number of employees will not exceed more than twenty.

3. MANAGEMENT TEAM
Form of Ownership
It is a partnership business and the five partners will be sharing the total profit/loss equally here.

Organizational chart Roles and Responsibilities of Members

Our three directors will be giving an estimated amount of money as investment and they will be sharing the amount of profit or loss from the venture equally. Our Director Finance & Planning will be in charge of the daily transaction and will report to our Managing Director. He will also be planning different events, marketing strategies, looking after the salary payments Page and different costs that will be incurred to run the club successfully. Our Managing Director will supervise the total proceeding and will maintain liaison with different organizations and club members of COOL ZONE as they will be our customers. He will also monitor different strategies and will transfer different responsibilities to the employees.

Human Resource Requirements

One cashier One pool marker One competent cook One manager for restaurant Four waiters for restaurant One operator for the cinema hall. One ticket man One salesperson One operator for cyber computers. One security hired from Group four.

Salary and Other Benefits of Employees

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One cashier One pool marker One competent cook One manager for the Restaurant Four waiters for restaurant One operator for the cinema hall One ticket man One salesperson One operator for cyber cafe computers One security (hired from Group four)

4000 3000 4000 4000 1500 (each) x 4=6000 3000 1500 2500 2500 4500 ____________

Total payment for Human Resource Requirements

Page To motivate our employees we will give them commission or bonus according to their performance and company profit.

4. FINANCIAL PLAN
Cost control
The management will always monitor the service provided to the customers and the expenses incurred in this regard. Management will also monitor the bill submitted by the suppliers.

Income Statement forecast

PARTICULARS Service Revenue (-) Expenses : (i) Salary (ii) Building Installment (iii)Electricity,gas,water,broadband (iv) Interest payment to investors (v) Other expenses 35,000 20,000 12,000 25,000 3,000 95,000 Net income before tax (-) Income tax (30%) 47,800 14,340 AMOUNT 1,42,800

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Net Income after tax

33,460

Balance Sheet forecast

ASSETS Fixed Assets: i. Pool table (40,000 x 4) ii. Dolby Cinema Hall iii. Interior design iv. AC (56,000 x 6) v. Television (28,000 x 2) vi. Refrigerator vii. DVD player viii. Computer (45,000 x 6) ix. Building x. Other Assets xi. Cash 30,00,000 3,00,000 79,000 50,00,000 50,00,000 Page 1,60,000 4,00,000 8,00,000 3,36,000 56,000 65,000 30,000 2,70,000 AMOUNT LIABILITIES Partners capital AMOUNT 50,00,000

The major risk that we can think of at this moment is that, if at the end of the year the management fails to generate the break-even expenses then we will have to bear a heavy amount of loss. But we have already calculated that if we can comprise at least 50 members then it would be good enough to generate quite a substantial amount of profit each month and that is very much possible by using our directors own contacts. All these are happening, as we will be concentrating greatly in our marketing strategies and quality service to our customers from the very beginning of our business.

On the other hand, security is also a great problem in Bangladesh. So our security system has to be spotted on. We will have one security from Group four. It might increase in to three when we will be projecting movies in the first floor twice every week. We will maintain a liaison with the Police Station to prevent uncalled-for incidence that may hinder our business.

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5. CAPITAL REQUIRED
USE OF FUND:

Machinery and Equipment

Pool Tables:
We would be bringing four Pool tables from India. Shown below is the standard size of a pools table and each table will be attached with two standard pool queue and one set of balls. One table will cost us 40,000 Tk. which means the total cost for four tables will be 40,000 x 4 = 1,60,000 Tk. Page

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One of our Pool Tables that we have ordered

Super Dolby Sound System:

We will be bringing Super Dolby Sound System from Singapore and getting it from SONY (World Audio Center PTE LTD) Singapore. It will cost around Tk.3,00,000 (three lacs) approximately including shipping cost and other custom formalities.

Sonny sound system

Interior Designing Firm:

We have decided to hire one of the prominent interior-designing firms ORANJE. Page

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The Address of Our Interior Designing Firm They will be designing everything inside the club and will also be installing furniture, lights, paintings, kitchen etc and decorating the place to make it attractive and eye catching. They will be charging a total amount of Tk.5,00,000 for the entire

interior designing. We have seen their plans and we are quite convinced and confident enough that their work will create a lively impression among our customers.

Spilt Air-Conditioner:
We will need about 6 Split Air Conditioners 24,000 Btu/h each in total. After extensive market survey we came to a decision that if we buy Gree AC it will be relatively cheaper and has got good service reputation regarding durability and overall service of the machine.

Gree A/C that we are planning to buy We are planning to buy six ACs, Tk.56,000 (each), and total cost for six of them together will be 56,000X6 = 3,36,000 Tk.

Television:
We are Planning to buy Two Samsung Flat T.V of Tk.28,000 each for our ground floor. Page

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The Samsung Flat that we are planning to buy

Total cost for two TV will therefore be 28,000 x 2 = 56,000 Tk.

Refrigerator:
We are planning to buy two refrigerators for our restaurant. One is 15 liter, which will cost Tk.25,000 and another one is 25 liter, which will cost 40,000 taka .

Whirpool Refrigerator that we are planning to buy We will take whirpool refrigerator as they are offering us special discount for the entire electronics item that we are planning to buy from their Company i.e. The whirpool Company

Samsung DVD Player:

We are buying a top class latest model DVD player of the latest model for our CD & DVD corner, which will cost us 30,000 taka. Page

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Samsung DVD playe

Computers:
We will be buying six Pentium duel core computers with DVD-rom where each will be costing 45,000 taka and the total cost for six computers will stand to 45,000 x 6 = 2,70,000 taka.

We will be buying our computers from SALTA.

It will also work as a retailer for our DVD store.

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Names of Suppliers of Raw Materials

Our CD suppliers will be Web world and we will be bringing four pool tables from India and the ingredients for our restaurants food items would be brought from our retailers i.e. Minabazzar.

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6. MARKETING PLAN
Product Forecasts Marketing Research:
We have conducted a small marketing research where our sample size was fifty (50). Our respondents were business professionals, students, and respondents from different other professions. Our objective behind doing this research is ---a To find what citizens consider as recreation. How the people of Chittagong rank the existing facilities offered by other clubs. The facilities they would like to see in a club. To come out with the possible answers that the people are missing and want to see in a club.

Method:
The questioner is designed with both open-ended question & close-ended questions. The questions are basically undisguised questions, which is clear and simple. The questions are easily understandable, research related & based on the background analysis of the overall respondents. Page

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The research based on the questionnaire: Findings and Analysis: 1. How often do you think you have no place for recreation?
Among the total respondents 60% think as always, about 12% rated as frequent and about 16% think as sometimes as they were asked how often they think, they have no place for recreation. In this case the researcher found that the average respondents rated that we have a real vacuum for quality places where citizens of Chittagong can have an excellent recreational and entertaining time.

1. If you were looking for fun/entertainment, where would you prefer to go? Page Library Club Cinema Shopping

If others please specify__________________________________ Among the total respondents 58% wants to go to a club, about 22% rated want to go for cinema if quality cinema is being projected and about 18% wants to go for shopping. The researcher found that there is excellent scope of a venture if the venture is installing a club where dynamic facilities can be given to satisfy the needs and demands of the young generation.

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1. Do you think the clubs at present for the young crowd in Chittagong can satisfy the young peoples demands? Yes No If No, why? ____________________________________________

About 66% think negative regarding the service that the present clubs are offering to the young people in Chittagong. They think that these clubs have limited options and facilities to attract people in order to give them a pleasurable time.

1. In a club what would you look for? (Please tick according to your own interest------not general interest.) Page Pool Music Food Dolby Surround System Cinema Hall Dance Video games Other indoor sports

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According to our respondents we found that in a club the Dolby Surround System Cinema Hall is the most attractive option to the respondent. The second most attractive item to them is Dance and the third most attractive one is the Food. So we found that there is a huge demand for the Dolby surround system cinema hall in a club.

1. According to you, what sort of facilities should an entertainment club have?

2. What sort of movies would you prefer watching in a Dolby surround sound system cinema hall, if a club provides one? (a) Page English Action Comedy Romance

(a)

Hindi Action Comedy Romance

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(a)

Bengali

Action Comedy Romance

According to our respondents we found that 64% want to see English movies mostly action and comedy and 30% wants to see Hindi movies mostly Romance movies.

1. What do you think is very important for a club to have? or What are the things that a club should emphasize on, the most?

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Environment / Security Food Pool tables Music Surround cinema hall T.V. with cable connection Efficient Management

Here we found that according to our respondents the most important thing is the Efficient Management, the second important thing they ranked is Environment and Security and the third thing they ranked is the Dolby Surround Cinema Hall in this aspect.

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Pricing

As our club will be only used by our members, we will be charging for lifetime membership of Tk. 5,000 for students and 10,000 taka for professionals.

Pool Game:
Pool table per game 10 taka.

CD Section:
CD Audio VCD DVD Tk. 60 Tk. 75 Tk. 100

Cinema Hall:
Ticket per person (members) 30 taka Rent Cinema Hall 2000 taka for 4 hours and per extra hour 800 taka additional.

Browsing:
Page Members (per hour) Non members (per hour) Tk. 20 Tk. 40

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Promotion
As our target customer is the young generation so the premier amount of marketing will be done with in the Schools, Colleges and Universities. After the inauguration of our business we will provide articles in the local dailies where we will try to highlight all the features of our

clubs and the items we will offer to our target customers. One sales person will be recruited who will be responsible to inform the different institutions (Schools, colleges, Universities) about the new offers through. He will receive and reply e-mails and calls from the prospective customers about the new offers and also about our operations. He will maintain liaison with the different organizations and their executives and local newspapers as our cinema hall would be rented every now and then.

Sales
Our lifetime membership fees is Tk.10,000 and 50% discount would be offered to the students based on their ID cards or supporting documents or a recommendation letter from their respective institutions. We will be giving our lifetime members a 20% discount in the fast food section. A 50% discount will also be given to all the customers during special days like Independence Day, New Years Day etc. and festivals like Eids, Pujas, and Christmas.

Advertising
Advertisements in the local dailies will be given quite often. Our sale executive will be providing information about our services to the different schools, colleges, and Universities through attractive leaflets. Page

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Posters & leaflets

7. Location analysis
Location of the Business
This building will be located in one of the most prominent places of Chittagong i.e. the GEC More (712, O.R. Nizam Road, Chittagong). We plan to own the two floors of our club building i.e. the ground floor and the first floor for COOL ZONE, which will be costing us Tk.30,000,000 (thirty lacs; 15,00,000 each floor). So we will be giving Tk.3,00,000 (three lacs) as advance and the rest amount in monthly basis installment i.e. Tk.20,000 which will end within 12 years. Page

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Demographic analysis of consumers

Demographic encompasses a populations numerical characteristics such as sex, age, ethnicity, religion, education, occupation, income and other quantifiable factors. Here, we will perform it as the occupation basis because most of the students who will enjoy their time in the

COOL ZONE, they are not the earning persons. This format will be the easiest way to show that whom we will target & who will be our potential consume Occupation Student Young & Upcoming Professionals Businessmen Employees Foreigners Total Percentage 12% 10% 5% 3% .2% 30.2% .92 .77 .38 0.23 0.015 2.7 Market Size (Million)

Labor Skill Requirements

We will be recruiting one sales executive, one manager and four waiters for the fast food corner, two sales person for the CD store, one marker for taking care of the pool tables and one casher who will be responsible for collecting money from CD store, restaurant, pool table, the cinema hall and the cyber cafe. As we have a plan to install a Dolby surround sound system cinema hall in our first floor a few months just after the inauguration of our club, we will need two more persons who will be exclusively in charge of it. They will be accountable for the Page projection of DVDs. One operator will be recruited to take care of the six computers of the cyber caf that we would initially install To judge the strengths, weaknesses, opportunities and threats of COOL ZONE, the SWOT analysis has been done below.

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Strengths:

High quality product:

COOL ZONE would be providing its customers with the high quality products and services. The CD store will be carrying all the latest original copies of CDs and VCDs. Food will be prepared in its own kitchen by the professional chefs and supplied hygienically the entire time. The movie hall will be specially installed with the Dolby surround system that would make our customers feel worth coming.

Good price structure:

A very good price structure will be maintained in COOL ZONE. With a reasonable profit margin things will be priced. Compared to its other competitors COOL ZONE will be offering its products and services at a quite reasonable cost.

Well-known associates:
As the directors of COOL ZONE are quite well known in Chittagong and carry a very good reputation, they have plenty of good connections. These quality associates or customers can be a source of gaining a substantial amount of profit if COOL ZONE ever faces tremendous loss for any reason. Page

Trained workforce:
COOL ZONE will be recruiting a set of professional trained workforce who would be maintaining the standard of the club the whole time through their mannerism, etiquette and service to the customers, which would definitely make the customers leave a very good impression behind. The workforce starting from the group of directors to the ground level workers should know what they would be doing that would surely help them to create a very

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good image. The staff would be monitored frequently in their respective jobs to ensure quality service.

Weaknesses:
Raw materials restrictions:
COOL ZONE migt face some problem with the supply of raw materials for our fast food section. As we want to provide our customers with the best, we would be getting our raw materials by our suppliers from Wellmart since they carry the best products in a hygienic manner though it is going to be comparatively a bit expensive. And since we would be depending on them so much, our supply might get hampered if for any reason their shortage occurs.

Incompletion of work
Since our business is being done on the basis of deep research about the demands of the young people of this town and as our motto is to ensure quality time to the customers, it would be taking us a little more time to complete our entire settings of the first floor with the surround system movie hall and the cyber cafe even after the inauguration of the club.

Opportunities:
High demand of such a club:
As Chittagong lacks entertainment spots, the young generation is in need of such a recreation spot. Since this would be the first time multi entertainment club, we are looking forward to a great bunch of young vibrant people enjoying to their hearts extent. Less competitors:

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Another best thing about COOL ZONE is that it has the least number of competitors who are not at all up to the mark. The plans and ideas that COOL ZONE is coming up with, would be really easy for it to compete with its insignificant group of indirect competitors.

Threats:
Unwanted strikes or hartals:
It would be extremely against COOL ZONE if any uncalled for strikes or hartals occur. The frequent occurrence of these would eventually lead us to bear a huge loss.

Governments sudden regulations:

Governments sudden rules and regulations can be a great threat to COOL ZONE and hinder its success.

9. CONCLUSION
An analysis of this type not only assesses financial opportunities but also provides ideas about how to complete better, given structural characteristics of the category. By analyzing every aspect we can conclude that COOL ZONE will have a bright prospect in Chittagong. Page

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10. Appendix

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