SPRING

FLING PR BRIEF FOR TENDER

Spring Fling, Scotlands premier open studios event, is looking to appoint a PR professional to liaise with the Spring Fling Manager to oversee media coverage of the event (2 - 5 June 2012). Further details of the brief are outlined below. If you would like to apply please send a covering letter (including details of your experience), a CV, an outline of how you would fulfil the brief and an initial budget breakdown to the address below by Monday 23 January 2012. Email applications are welcome. The selected candidate will be notified by 27 January 2012. Leah Black Spring Fling Manager Gracefield Arts Centre 28 Edinburgh Road Dumfries DG1 1JQ T: 01387 213 218 M: 07544 556 350 E: leah@spring-fling.co.uk SPRING FLING PR BRIEF NEWSPAPER AND MAGAZINE EDITORIAL LOCAL The contractor will draw up a schedule of targeted press releases to be sent out to local newspapers and magazines in the run-up to Spring Fling 2012. We anticipate this including around 10 releases, starting with a release about the brochure launch to go out in late February and continuing through March, April and May. The schedule and focus of each release - should be agreed with the Spring Fling Manager in advance, as should all releases. The contractor will then be responsible for sending out agreed releases. These should all include relevant funders credits (eg Holywood Trust, LEADER, Dumfries & Galloway Council) in a notes for editors section. Copies must also be sent to funders and to the councils communications unit. As local press are more likely to pick up on press releases if they are accompanied by good photography, all releases should also be paired with relevant images from the Spring Fling photo library and sent out with the agreed images. This should be done in liaison with the Spring Fling Manager. Each finalised press release should also be sent to the Spring Fling Manager for inclusion on the Spring Fling website.

 NEWSPAPER AND MAGAZINE EDITORIAL REST OF SCOTLAND In addition to ensuring that Spring Fling is included in the listings sections of the Herald and Scotsman newspapers and magazines such as The List and I-on (please agree a complete list with the Spring Fling Manager in advance), the contractor will be responsible for generating feature ideas and liaising with editors to get as much editorial coverage as possible. This might range from the arts pages through to weekend travel sections. NEWSPAPER AND MAGAZINE EDITORIAL REST OF THE UK In addition to ensuring that Spring Fling is included in the listings sections of all the major broadsheet newspapers and the most relevant general interest or arts magazines (again, a full list should be agreed with the Spring Fling Manager in advance), the contractor will be responsible for generating feature ideas and liaising with editors to get as much editorial coverage as possible. We are also seeking coverage in travel news pages in May. The press releases should also be sent to art magazines including Crafts, ArtMag, Artwork, AN etc. BROADCAST MEDIA The contractor will be responsible for contacting local and national radio and TV stations to arrange coverage in the run-up to Spring Fling. Again this should be carried out in liaison with the Spring Fling Manager but is likely to include interviews and features on SouthWestSound, BBC Scotland and Border TV. NEW MEDIA The contractor should also bear in mind that ideas or stories relating to Spring Fling that cannot be used in press releases or feature ideas should be given to the Spring Fling Manager so that they can be posted on the Spring Fling website.